BAMTech Media, the technology services and video streaming operation spun out of MLBAM, confirmed that Kevin Swint has joined the company as senior vice president and general manager, Disney SVOD Service.

Swint, an exec who is late of Samsung and Apple, reports to BAMTech CEO Michael Paull.

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BAMTech didn’t expand on the details of Swint’s new role, but Variety, which first reported the hire, said Swint’s duties will include running a new OTT-delivered subscription service that will compete with Netflix.

The hiring comes as The Walt Disney Company acquires a majority stake in BAMTech, and moves ahead on a plan to launch Disney- and ESPN-branded direct to consumer products.

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Per his Linked In profile, Swint has most recently been serving as an advisor and consultant and investor in markets spanning VR, video, social media and cross-channel retail.

Prior to that, he was VP, product/content and services at Samsung Electronics and, while there, built the team that developed and launched Samsung’s Milk Video short-form streaming video service.  Before Samsung, he was director, iTunes at Apple, and was senior director/GM, head of digital products, content and services at Walmart.