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                            <title><![CDATA[ Latest from Next TV in Kantar ]]></title>
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        <description><![CDATA[ All the latest kantar content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Netflix Getting Cross-Platform Data From Kantar In Spain ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/netflix-getting-cross-platform-data-from-kantar-in-spain</link>
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                            <![CDATA[ Netflix can use data to gauge itself against other networks and platforms ]]>
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                                                                        <pubDate>Tue, 27 Feb 2024 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RL23PSpoXgtWkSKQYo6oMH-1280-80.jpg">
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                                                            <title><![CDATA[ Streamers Near Saturation, Making Retention a Key: Kantar Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streamers-near-saturation-making-retention-a-key-kantar-report</link>
                                                                            <description>
                            <![CDATA[ Perception of content improves in Q4 as writers, actors strikes ended ]]>
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                                                                        <pubDate>Thu, 25 Jan 2024 14:00:01 +0000</pubDate>                                                                                                                                <updated>Thu, 25 Jan 2024 14:59:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EWhCqqpr8fFRTLDd5yB4D6-1280-80.jpg">
                                                            <media:credit><![CDATA[Emerson Miller/ Paramount Network]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&#039;Yellowstone&#039; was the most-streamed show]]></media:description>                                                            <media:text><![CDATA[Kelsey Asbille and Kevin Costner in &#039;Yellowstone&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Kelsey Asbille and Kevin Costner in &#039;Yellowstone&#039;]]></media:title>
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                                                            <title><![CDATA[ Kantar Predicts a Challenging 2023 for Media, Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantar-predicts-media-and-advertising-trends-for-2023</link>
                                                                            <description>
                            <![CDATA[ Media firms are dealing with inflation, consumer choice ]]>
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                                                                        <pubDate>Wed, 16 Nov 2022 00:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Nov 2022 17:54:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A man using his phone while watching TV]]></media:description>                                                            <media:text><![CDATA[A man using his phone while watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A man using his phone while watching TV]]></media:title>
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                                                            <title><![CDATA[ Kantar Finds That In-Content Ads By Mirriad Work Better Than Spots ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantar-finds-that-in-content-ads-by-mirriad-work-betterthan-spots</link>
                                                                            <description>
                            <![CDATA[ Contextual relevance key to keeping viewers engaged ]]>
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                                                                        <pubDate>Wed, 17 Aug 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Aug 2022 15:16:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9eAEkdsqHxJJLZZbzZzsLh-1280-80.jpg">
                                                            <media:credit><![CDATA[Mirriad]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[A Mirriad Harry &amp; David branded image. ]]></media:description>                                                            <media:text><![CDATA[A Mirriad Harry &amp; David branded image. ]]></media:text>
                                <media:title type="plain"><![CDATA[A Mirriad Harry &amp; David branded image. ]]></media:title>
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                                                            <title><![CDATA[ Kantar Sees 2Q Streaming Rebound After Flat First Quarter ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantar-sees-2q-streaming-rebound-after-flat-first-quarter</link>
                                                                            <description>
                            <![CDATA[ 113 million households accessing streaming services as of June ]]>
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                                                                        <pubDate>Tue, 26 Jul 2022 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/Ma5iWw74XfFjqwkmFoom66-1280-80.png">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar Streaming Report 2Q]]></media:description>                                                            <media:text><![CDATA[Kantar Streaming Report 2Q]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar Streaming Report 2Q]]></media:title>
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                                                            <title><![CDATA[ FuboTV Working With Kantar To Gauge Impact of CTV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fubotv-working-with-kantar-to-gauge-impact-of-ctv-ads</link>
                                                                            <description>
                            <![CDATA[ Streaming platform using Brand Lift to measure awareness, favorability, consideration and purchase preference ]]>
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                                                                        <pubDate>Tue, 01 Mar 2022 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SDcVe2QJPjYT4PyYGTfbuc-1280-80.jpg">
                                                            <media:credit><![CDATA[FuboTV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[fubotv]]></media:description>                                                            <media:text><![CDATA[fubotv]]></media:text>
                                <media:title type="plain"><![CDATA[fubotv]]></media:title>
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                                                            <title><![CDATA[ Has Peacock Found Momentum? It Was No. 2 in Signups for Q4 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/has-peacock-found-momentum-it-was-no-2-in-signups-for-q4</link>
                                                                            <description>
                            <![CDATA[ Burnished by the red-hot 'Yellowstone,' Peacock accounted for 10% of all signups for U.S. subscription streaming services ]]>
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                                                                        <pubDate>Tue, 25 Jan 2022 17:31:47 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Jan 2022 15:21:56 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/EWhCqqpr8fFRTLDd5yB4D6-1280-80.jpg">
                                                            <media:credit><![CDATA[Emerson Miller/ Paramount Network]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kelsey Asbille and Kevin Costner in &#039;Yellowstone&#039;]]></media:description>                                                            <media:text><![CDATA[Kelsey Asbille and Kevin Costner in &#039;Yellowstone&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Kelsey Asbille and Kevin Costner in &#039;Yellowstone&#039;]]></media:title>
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                                                            <title><![CDATA[ Who's No. 1 in AVOD? Who Knows ... ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/whos-no-1-in-avod-who-knows</link>
                                                                            <description>
                            <![CDATA[ Research companies publish wildly different rankings on the ad-supported streaming side of the industry ]]>
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                                                                        <pubDate>Tue, 14 Dec 2021 19:51:29 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Dec 2021 23:49:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GgwV6gFeKbbMjwi7LKTRtn-1280-80.jpeg">
                                                            <media:credit><![CDATA[Wikipedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[No. 1 foam finger]]></media:description>                                                            <media:text><![CDATA[No. 1 foam finger]]></media:text>
                                <media:title type="plain"><![CDATA[No. 1 foam finger]]></media:title>
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                                                            <title><![CDATA[ Advocado Buys Kantar Ad Verification Unit, Creating Data, Attribution Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advocado-buys-kantar-ad-verification-unit-creating-data-attribution-platform</link>
                                                                            <description>
                            <![CDATA[ 'Nielsen is squarely in our sights,' says CEO Brian Handrigan ]]>
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                                                                        <pubDate>Wed, 01 Dec 2021 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Dec 2021 23:45:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fBdNLWPXxtwnHT8rQvpXy5-1280-80.jpg">
                                                            <media:credit><![CDATA[Advocado]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Brian Handrigan]]></media:description>                                                            <media:text><![CDATA[Brian Handrigan Advocado Kantar]]></media:text>
                                <media:title type="plain"><![CDATA[Brian Handrigan Advocado Kantar]]></media:title>
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                                                            <title><![CDATA[ Tokyo Olympics Expected to Draw $2.25 Billion in Ad Revenue: Kantar ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tokyo-olympics-expected-to-draw-dollar225-billion-in-ad-revenue-kantar</link>
                                                                            <description>
                            <![CDATA[ U.S. advertising revenues for the Tokyo Olympic games on NBCUniversal channels could reach $2.25 billion, according to an estimate from Kantar. ]]>
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                                                                        <pubDate>Thu, 15 Jul 2021 14:00:02 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Jul 2021 18:01:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Ki7mPLeeYDrwiFugtQWQyf-1280-80.jpg">
                                                            <media:credit><![CDATA[NBC Olympics]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Olympics]]></media:description>                                                            <media:text><![CDATA[Olympics]]></media:text>
                                <media:title type="plain"><![CDATA[Olympics]]></media:title>
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                                                            <title><![CDATA[ U.S. Homes Adding SVOD Services Falls To 3.9% in 2Q, Kantar Reports ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-homes-adding-svod-drops-to-39-in-2q-kantar-reports</link>
                                                                            <description>
                            <![CDATA[ Demand for subscription streaming services in the U.S.is slowing down, according to new data from Kantar. ]]>
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                                                                        <pubDate>Wed, 14 Jul 2021 19:28:43 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Jul 2021 13:19:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TCt9ai9ktWwtHDFKLEmmtH-1280-80.jpg">
                                                            <media:credit><![CDATA[Amazon]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Consumers are signing up to watch shows like &#039;Bosch&#039; on Prime Video ]]></media:description>                                                            <media:text><![CDATA[Amazon Prime Video original series &#039;Bosch&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Amazon Prime Video original series &#039;Bosch&#039;]]></media:title>
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                                                            <title><![CDATA[ Kantar’s Stephen DiMarco Joins Tubular as Chief Strategy Officer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantars-stephen-dimarco-joins-tubular-as-chief-strategy-officer</link>
                                                                            <description>
                            <![CDATA[ Exec expects to broaden measurement company beyond social media ]]>
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                                                                        <pubDate>Fri, 14 May 2021 17:13:37 +0000</pubDate>                                                                                                                                <updated>Fri, 14 May 2021 19:45:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/89Ao5chrNXxTeaRLdpDdkQ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Stephen DiMarco, chief strategy officer]]></media:description>                                                            <media:text><![CDATA[Stephen DiMarco, chief strategy officer]]></media:text>
                                <media:title type="plain"><![CDATA[Stephen DiMarco, chief strategy officer]]></media:title>
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                                                            <title><![CDATA[ HBO Max Picked Up Most Subs in Quarter: Kantar ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hbo-max-picked-up-most-subs-in-quarter-kantar</link>
                                                                            <description>
                            <![CDATA[ Newly relaunched Paramount Plus grabbed 11.8% of new sign ups ]]>
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                                                                        <pubDate>Fri, 16 Apr 2021 17:08:49 +0000</pubDate>                                                                                                                                <updated>Fri, 16 Apr 2021 17:38:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MA6xr7qvPBnNvLLcwioHCB-1280-80.jpg">
                                                            <media:credit><![CDATA[Warner Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Movies like Zach Snyder&#039;s &#039;Justice League&#039; are helping HBO Max draw new subscribers.]]></media:description>                                                            <media:text><![CDATA[HBO Max will debut &quot;Zach Snyder&#039;s Justice League&quot; on March 18.]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max will debut &quot;Zach Snyder&#039;s Justice League&quot; on March 18.]]></media:title>
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                                                            <title><![CDATA[ HBO Max Wins Biggest Share Of New Q4 Streaming Subs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hbo-max-wins-biggest-share-of-new-q4-streaming-subs</link>
                                                                            <description>
                            <![CDATA[ Kantar says Disney’s ‘The Mandalorian’  was stop streaming title ]]>
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                                                                        <pubDate>Mon, 18 Jan 2021 16:29:35 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Mar 2021 00:20:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sFTJZkgwqV8V9rxFEC9Lsb-1280-80.jpg">
                                                            <media:credit><![CDATA[Warner Bros. Entertainment]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kanter said people subscribed to HBO Max to stream content including &#039;Wonder Woman 1984&#039;]]></media:description>                                                            <media:text><![CDATA[Wonder Woman 1984]]></media:text>
                                <media:title type="plain"><![CDATA[Wonder Woman 1984]]></media:title>
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                                                            <title><![CDATA[ Spanish-Language TV Sees Big Political Spending in Florida ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spanish-language-tv-sees-big-political-spending-in-florida</link>
                                                                            <description>
                            <![CDATA[ Kantar: Biden accounts for 62% of campaign spending ]]>
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                                                                        <pubDate>Mon, 19 Oct 2020 20:35:18 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Oct 2020 22:48:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9qZTnsTyz454HnocuWxriT-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A ballot, vote by mail sticker, and face mask]]></media:description>                                                            <media:text><![CDATA[A ballot, vote by mail sticker, and face mask]]></media:text>
                                <media:title type="plain"><![CDATA[A ballot, vote by mail sticker, and face mask]]></media:title>
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                                                            <title><![CDATA[ Peacock Picks Up Most New Streaming Subscribers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/peacock-picks-up-most-new-streaming-subscribers</link>
                                                                            <description>
                            <![CDATA[ Kantar study finds more consumers switching from service to service ]]>
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                                                                        <pubDate>Wed, 14 Oct 2020 08:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 08 Jun 2021 00:56:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/isejCKp4QBjyJCeqGAmGKZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Paramount Network]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&#039;Yellowstone&#039; is popular on Peacock]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Democrats Spending 2 to 3 Times More on Cable Ads Than Republicans ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/democrats-spending-2-to-3-times-more-on-cable-ads-than-republicans</link>
                                                                            <description>
                            <![CDATA[ Kantar Research also cites campaigns' growing reliance on digital platforms ]]>
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                                                                        <pubDate>Fri, 02 Oct 2020 04:00:28 +0000</pubDate>                                                                                                                                <updated>Fri, 02 Oct 2020 04:00:52 +0000</updated>
                                                                                                                                            <category><![CDATA[As I Was Saying]]></category>
                                                                                                <author><![CDATA[ garyarlen@gmail.com (Gary Arlen) ]]></author>                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MsLfgL69gRBXUdezMRX9NJ-1280-80.jpg">
                                                            <media:credit><![CDATA[Mark Reinertson]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar’s Campaign Media Analysis Group VP and general manager Steven Passwaiter]]></media:description>                                                            <media:text><![CDATA[Kantar’s Campaign Media Analysis Group VP and general manager Steven Passwaiter]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar’s Campaign Media Analysis Group VP and general manager Steven Passwaiter]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Spending on Back-To-School Ads Down 70%: Kantar ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spending-on-back-to-school-ads-down-70-says-kantar</link>
                                                                            <description>
                            <![CDATA[ According to a report from Kantar, back-to-school advertising on national TV is down 70% so far this season compared to last year. ]]>
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                                                                        <pubDate>Fri, 28 Aug 2020 13:25:54 +0000</pubDate>                                                                                                                                <updated>Mon, 31 Aug 2020 13:44:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/6Z7Zdc7f4kxtMc22s982aN-1280-80.png">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kantar said an Amazon back-to-school commercial connected emotionally.]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/6Z7Zdc7f4kxtMc22s982aN-1280-80.png" />
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                                                            <title><![CDATA[ Amazon Prime Video Tops in 2Q New SVOD Subs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/prime-video-tops-in-2q-new-svod-subs</link>
                                                                            <description>
                            <![CDATA[ Kantar said that 9.1% of U.S. households signed up for an additional subscription video-on-demand service in the second quarter, with Amazon Prime Video getting the largest share of those new subscriptions. ]]>
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                                                                        <pubDate>Wed, 05 Aug 2020 14:32:53 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Mar 2021 23:37:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5sY28BeaqkjSaognQnByo8-1280-80.jpg">
                                                            <media:credit><![CDATA[HBO]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Consumer bought HBO Max to watch &#039;Game of Thrones&#039;]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Kantar’s Project Moonshot Measures Ad Effectiveness ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantars-project-moonshot-measures-ad-effectiveness</link>
                                                                            <description>
                            <![CDATA[ Data company Kantar announced Project Moonshot,  an ad industry initiative that establishes direct data integrations with ad platforms to asset the impact of advertising on brands and sales. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 22 Jul 2020 13:29:34 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Jul 2020 14:01:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RL23PSpoXgtWkSKQYo6oMH-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar logo]]></media:description>                                                            <media:text><![CDATA[Kantar logo]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar logo]]></media:title>
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                                                            <title><![CDATA[ New Kantar Tool Predicts Ad Effectiveness With AI ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/new-kantar-tool-predicts-ad-effectiveness-with-ai</link>
                                                                            <description>
                            <![CDATA[ Kantar said it launched Link AI, which uses artificial intelligence to predict the effectiveness of advertising messages. ]]>
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                                                                        <pubDate>Wed, 24 Jun 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Jun 2020 20:07:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RL23PSpoXgtWkSKQYo6oMH-1280-80.jpg">
                                                            <media:credit><![CDATA[Kantar]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kantar logo]]></media:description>                                                            <media:text><![CDATA[Kantar logo]]></media:text>
                                <media:title type="plain"><![CDATA[Kantar logo]]></media:title>
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                                                            <title><![CDATA[ Netflix Gobbled Up 23% of New SVOD Subscriptions in Q3: Kantar Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantar-highlights-netflix-streaming-strength</link>
                                                                            <description>
                            <![CDATA[ Kantar’s new Entertainment On-Demand service found that Netflix continued to dominate the streaming wars, garnering 23% of the new video-on-demand subscriptions during August, September and October. ]]>
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                                                                        <pubDate>Wed, 04 Mar 2020 18:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2020 17:48:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/UDELNJoyGFKidy3QEV3hrm-1280-80.jpeg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
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                                                            <title><![CDATA[ Kantar: March Madness Ad Revenue Expected to Rise ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kantar-march-madness-ad-revenue-expected-rise-403334</link>
                                                                            <description>
                            <![CDATA[ Kantar: March Madness Ad Revenue Expected to Rise ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 15 Mar 2016 17:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vLbCznLyFr5rz29C2WuHUK-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Olympic Hangover for Q1 TV Ad Spending ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/olympic-hangover-q1-tv-ad-spending-391780</link>
                                                                            <description>
                            <![CDATA[ Olympic Hangover for Q1 TV Ad Spending ]]>
                                                                                                            </description>
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                                                                                                                            <pubDate>Mon, 29 Jun 2015 14:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ TV Spending Rose 9.7% in Q1: Kantar ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-spending-rose-97-q1-kantar-375300</link>
                                                                            <description>
                            <![CDATA[ TV Spending Rose 9.7% in Q1: Kantar ]]>
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                                                                        <pubDate>Mon, 23 Jun 2014 10:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Kantar]]></category>
                                                    <category><![CDATA[ad spending]]></category>
                                                    <category><![CDATA[Olympics]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Reynolds ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dFPNrkFFnBtRLrRNyevNCh-1280-80.jpg">
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