Jordan Levin has been named  CEO of Awesomeness, the digital content J.V. focused on younger audiences that is now operated by NBCUniversal, Hearst and Verizon Communications.

Levin, most recently the chief content officer of the National Football League, replaces Brian Robbins, an AwesomenessTV co-founder who exited the company in February.

RELATED: Jordan Levin Joins NFL as Chief Content Officer

According to multiple reports, Jeff Shell, chairman of Universal Filmed Entertainment Group, announced the hiring of Levin this week in a memo, noting that Levin will work alongside Awesomeness president Brett Bouttier to oversee a portfolio that includes AwesomenessTV, Awesomeness Films, DreamWorksTV, Awestruck and the recently announced Awesomeness News.

“Jordan is currently transitioning out of his role at the NFL and will begin at Awesomeness on May 30,” Shell wrote.

Levin, a founding exec of The WB Television Network, previously was  EVP and GM of Xbox Entertainment Studios, a founder of cross-platform studio/talent firm Generate (now part of Defy Media), and previously worked with Shell at the Walt Disney Company.