Play.works, which provides games and channels for connected TV, said it is launching a game based on the lyrics and music of JImi Hendrix on Roku.

The game–The Jimi Hendrix Experience–marks the first time Authentic Hendrix LLC and Experience Hendrix LLC have allowed the use of Jimi Hendrix intellectual property in the CTV space.

The game will launch with Hendrix’s music wailing while users play a free slot machine game. Later this year, a trivia contest with questions about the guitar legenda will be loaded.

Also Read: Play.Works Bringing YouTube’s ‘Like Nastya’ To Connected TV

The company plans to distribute the game on other CTV platforms in the near future.

“It’s a step toward the future,” said Experience Hendrix president and CEO, Janie Hendrix, the musician’s sister. “We recently celebrated what would have been Jimi’s 80th birthday, and he continues to appeal to people of all ages and walks of life. The Play.Works game and video trivia are an excellent way to reintroduce his magic and music to a whole new generation.” 

“We sincerely thank Janie Hendrix and Sony Music for trusting Play.Works to develop new ways to expand the Jimi Hendrix franchise in unique, uncharted avenues that also stay true to Jimi’s life and music,” added Jonathan Boltax, CEO of Play.Works. "Realizing that the TV is still the center for home entertainment, with this new generation of  streaming devices, we can bring his fans, new and old, The Jimi Hendrix™ Experience in a whole new way.”

AXS TV in June will recognize Black Music Month with several documentaries, specials and concerts running throughout the month.

Among the original programming premieres slated for Black Music Month are the June 2 debut of Jimi Hendrix: Trapped in Amber, a profile of the famed guitarist as told by some of the people who knew him the best, as well as the June 19 broadcast premiere of Tina Turner -- Live in Barcelona, capturing Turner’s 1990 music concert, according to network officials.

Other Black Music Month highlights include the June 6 Motown All-Stars, a countdown special of best music from the trailblazing Detroit music studio and weekly Wednesday profiles of such influential artists as Jay-Z (June 9), Prince (June 16), Kanye West (June 23) and Lenny Kravitz (June 30). 

“For this June’s African-American Music Appreciation Month, we wanted to celebrate and recognize the many legendary artists who have written music history, from rock and pop, to hip-hop, soul, funk, R&B and everything in-between,” said Sarah Weidman, Head of Original Programming, Development and Multi-Platform Content for AXS TV in a statement. “We’re putting the spotlight on just a few of these talented artists who have influenced and inspired generations of fans and fellow icons—crafting a dream lineup for music lovers featuring informative specials, powerhouse concerts, original series and so much more, airing all month long.”

AXS TV in October will profiles the lives and deaths of some of music’s most influential artists as part of a new series, The Day The Rock Star Died.

The 15-part series, which debuts Oct. 2, examines such artists as Janis Joplin, Jimi Hendrix, Michael Jackson, Elvis Presley and Whitney Houston, with a focus on what made these artists so incredible and what makes their art so enduring, said network officials.

The series will precede the return of AXS’ news/interview series The Big Interview with veteran journalist Dan Rather.

“AXS TV is dedicated to providing viewers with the absolute best in classic rock programming, and we are proud to expand our growing roster of quality music-themed programming even further with the addition of The Day The Rock Star Died,” said Lucia McCalmont, vice president of program acquisitions and scheduling, AXS TV in a statement. 

In the long tradition of band leaders and kazoo masters like Spike Jones, Freddy Mercury and Frank Zappa, Cablevision Systems CEO and JD & the Straight Shot front man Jim Dolan is offering a unique twist on the popular ALS “Ice Bucket Challenge,” passing out thousands of kazoos at Madison Square Garden Thursday night in an effort to raise $100,000 for the charitable organization.

Dolan, who also serves as executive chairman of Madison Square Garden Co., will attempt to break the world record for largest kazoo ensemble, set in 2011 by the BBC at Royal Albert Hall. At that record-setting performance, 5,190 kazooists (as they are called) played Wagner’s Ride of the Valkyries and Eric Coates’ Dambusters March at Royal Albert Hall. Dolan will pass out about 6,000 kazoos (emblazoned with his band’s logo) and will be joined by several celebrity guests as he attempts to soundly break the record.

Dolan and his band are scheduled to be the opening act for The Eagles at The Garden on Thursday, Sept. 18. They are expected to hit the stage at 7:15 p.m. The kazooing will commence with the song “Governor’s Blues,” which includes a kazoo solo by Dolan.

Dolan and his band performed Tuesday on Fox station WNYW’s Good Day New York morning program to help prmote the effort. Here’s a clip.

JD & The Straight Shot, which just released its latest CD – Where I’ve Been – would be the latest in a long line of Rock N’ Roll kazooists. Several top rock acts have used the instrument – or its cheaper comb-and-tissue paper equivalent – including Jimi Hendrix (in Crosstown Traffic); Frank Zappa (in Hungry Freaks, Daddy) Queen’s Freddy Mercury and Roger Taylor (in Seaside Rendezvous) and Pink Floyd (in Corporal Clegg).

The ALS ice bucket challenge has been a runaway Internet hit for the ALS Association. As of Sept. 16, more than 3 million people have taken the challenge – posting videos on Facebook dumping ice water over their heads and asking friends to do the same or donate to ALS – and have raised an estimated $113.6 million for the organization which funds research and provides assistance to people with Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s Disease.

Dolan is no stranger to raising money for good causes. He is on the board of directors of The Lustgarten Foundation, an organization he founded and wich is dedicated to finding a cure for Pancreatic Cancer, a disease that claimed his friend and mentor, former Cablevision vice chairman, in 1999.