B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Nov. 15.

On the strength of 491.6 million TV ad impressions, an ABC promo for new drama Big Sky is No. 1.

The Alphabet Network is the only traditional broadcaster to make an appearance in our top five, as CNN takes second place to promote its political podcasts, MTV hypes the new season of Jersey Shore: Family Vacation in third, Food Network serves up a promo for Kristin Chenoweth-hosted game show Candy Land in fourth, and E! gives some love to the 2020 E! People’s Choice Awards in fifth.

Notably, the Jersey Shore spot has the highest iSpot Attention Index (117) in our ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Big Sky, ABC

Impressions: 491,646,009

Completion Rate: 98.31

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $6,286,479

Out-of-network Est. Spend: $2,955,588

2) CNN political podcasts, CNN

Impressions: 365,506,685

Completion Rate: 97.36

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,011,365

Out-of-network Est. Spend: $8,797

3) Jersey Shore: Family Vacation, MTV

Impressions: 331,084,118

Completion Rate: 97.13

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 87%, Local 12%, VOD/OTT 1%

In-network Value: $2,502,370

Out-of-network Est. Spend: $466,040

4) Candy Land, Food Network

Impressions: 277,424,085

Completion Rate: 98.23

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 90%, Local 9%, VOD/OTT 1%

In-network Value: $867,357

Out-of-network Est. Spend: $1,001,198

5) 2020 E! People's Choice Awards, E! Entertainment Network

Impressions: 261,979,728

Completion Rate: 98.28

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $2,234,181

Out-of-network Est. Spend: $1,459,663

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

The Fresh Prince of Bel-Air Reunion special is one of several specials and reality-themed shows that dominate new content debuting over the next seven days. 

HBO Max’s Westbrook Media-produced Fresh Prince special will debut Nov. 19 and will feature a star-studded reunion of the hit NBC comedy series as the show celebrates its 30th anniversary. 

Also on the docket this week is the Nov. 19 season four premiere of MTV’s Jersey Shore Family Vacation series as well as a Nov. 22 Showtime documentary on the life of comedian John Belushi.

On the scripted front, HBO's fantasy/drama series His Dark Materials (pictured) debuts its second season on Nov. 16. 

Below are video trailers and premiere dates for several shows debuting the week of Nov. 16 to Nov. 22 on cable networks and streaming services (for some videos, viewer discretion is advised):

Nov. 18 -- No Man’s Land (drama) -- Hulu

Nov. 18 -- Resist (documentary) -- YouTube

Nov. 18 -- The Wonderful World Of Mickey Mouse (animated) -- Disney Plus

Nov. 19 -- For the Love of Jason (drama) -- UMC

Nov. 19 -- I Hate Suzie (drama/comedy) -- HBO Max

Nov. 20 -- Run (drama movie) -- Hulu 

Nov. 20 -- Small Axe (drama) -- Prime Video

Nov. 20 -- Marvel’s 616 (reality) - Disney Plus

Nov. 21 -- Between the World and Me (drama) -- HBO

Jersey Shore Family Vacation returns on MTV Nov. 19 with back-to-back episodes. It is season four, as the housemates take over an entire resort and live large. 

Jersey Shore Family Vacation features Deena Nicole Cortese, Paul “Pauly D” Delvecchio, Jenni “JWOWW” Farley, Vinny Guadagnino, Ronnie Ortiz-Magro, Angelina Pivarnick and Mike “The Situation” Sorrentino. 

It is a spinoff of Jersey Shore, which premiered in 2009 and returned in 2018.

“Angelina’s wedding and the speech heard around the world left the family fractured, leaving the boys with only one option -- make the family whole again,” said MTV. “So, DJ Pauly D takes over a resort and with the help of Mike ‘The Situation,’ Vinny and Ronnie, they hatch a plan to reunite the girls, invite the extended family to distract them from the drama, and hope for the best. It seemed like a good idea at the time, but with this group you never know what will happen.

MTV will air Jersey Shore Family Vacation season three recap specials Thursdays, Nov. 5th and 12th.

MTV has renewed its reality series Jersey Shore Family Vacation for a fourth season, the network said Thursday.

The series, a spinoff of the network’s popular series Jersey Shore, finished its third season on a ratings high, drawing 1.7 million viewers on a Nielsen Live+3 basis for its June 18 season finale. The show also performed well among young viewers, posting a 9% increase season to season among adults 18-34.

The news comes as MTV recently launched two Thursday primetime unscripted series, Double Shot at Love and Revenge Prank with DJ Pauly D and Vinny.

Several high-profile scripted and reality series will launch new seasons this week as the halfway mark of the summer Tv season approaches.

VH1 will bring back the off-MTV horror series Scream:Resurrection for its third season on July 8. The six-part series, based on the popular Scream horror film series, will air over three consecutive nights, according to VH1.

FX will debut the third season of its drama series Snowfall on July 10. The series, co-created and executive produced by the late John Singleton, chronicles the 1980s crack epidemic in Los Angeles. 

On the reality side, MTV’s Jersey Shore Family Vacation returns for its third season July 11, while BBC America debuts the 27th season of reality car series Top Gear on July 14.

Below are video trailers and premiere dates for several shows debuting this week on cable networks and streaming services:

July 9 -- I Love You, Now Die (docuseries) -- HBO

July 10 -- Family Reunion (comedy series) -- Netflix

July 10 -- Florida Girls (comedy series) -- POP

July 10 -- Harlots (returning series) -- Hulu

July 11-- Escape the Night (returning series) -- YouTube

July 12 -- Point Blank (drama series) -- Netflix

July 12 -- Shangri-La (docuseries) -- Showtime

July 14 -- Sweetbitter (returning series) -- Starz

Jersey Shore Family Vacation has its debut on MTV April 5. Some five-and-a-half years since we last saw the Jersey Shore crew doing their GTL thing — gym, tan, laundry, we know it’s been a while — they are back. Pauly D, JWOWW, Vinny, Snooki and The Situation are among those reuniting in Miami for a dozen episodes.

Wait, they won’t be in Jersey?

“They are Jersey,” said Jacqueline Parkes, chief marketing officer at MTV, VH1 and Logo. “They’re bringing Jersey to Miami.”

Parkes promised a “completely evolved show,” where it depicts the cast “at a new stage of life.” Some have kids. Some have stepped boldly into adulthood.

Some have not. Parkes also promises plenty of the shenanigans that defined Jersey Shore. “The antics are louder and funnier than ever before,” said Parkes.

Reboots have been a mixed bag on television, but Parkes said viewers are ready for the Jersey Shore redo. MTV’s record for trailer views was 7.8 million, she said, with Teen Wolf in 2015, until a Jersey Shore video did 24.4 million. She promises a “global launch,” as the show goes out to 180 countries. “It’s the largest campaign we’ve ever done,” Parkes said.

Striking a decidedly different note, drama Killing Eve, offering “an epic game of cat and mouse” for viewers, premieres on BBC America April 8. Sandra Oh plays a security officer who wants to be a spy. Jodie Comer plays a killer. When a Russian politician is murdered, Oh’s Eve character is tasked with protecting the only witness and finds herself on a collision course with a violent assassin, in Comer’s Villanelle.

Phoebe Waller-Bridge, star of Amazon comedy Fleabag, wrote the scripts and is showrunner.

What drew Waller-Bridge to the project? The two women leads, for starters.

“It’s very provocative, gutsy, edgy,” said Sally Woodward Gentle, who executive produces Killing Eve alongside Waller-Bridge. “And it has great clothes.”

Woodward Gentle also noted the “crackling charisma” when Oh and Comer’s characters share the screen.

And it’s got “oodles of humor,” she added, despite Killing Eve’s dark undertones. “Like Fleabag, it’s got these gorgeous vignettes of comedy, where the journey is painfully funny because it is truthful.”

Woodward Gentle said she was drawn to the project after a colleague had dinner with Luke Jennings, who wrote the novellas the series is based on. Jennings’s approach to the stories, she said, felt unique.

What does Woodward Gentle have planned for premiere night? Not a heckuva lot, in fact.

“We’ll be in the U.K.,” she said. “Tucked up in bed.”

In New York’s Times Square last month, WE tv drummed up support for the March 2 launch of a series by opening a pop-up “Museum of Natural Hysteria,” replete with a scream booth, a Rage-O-Meter Punching Bag, cranial massage chairs and a rogues’ photo gallery of viral brides to be, including an infamous one in 2012 who was left at the altar. (Google it.)

Few shows might be deemed worthy of such an oversized promotional presentation, but the cable network deemed the return of its series Bridezillasafter a five-year hiatus to be one of them. The AMC Networks outlet is resurrecting the reality show for fans who want to watch, again, as women lose their grip prior to their nuptials, as well as a new generation that wants to know what the fuss was about.

WE tv is one of several cable channels resurrecting TV franchises previously thought buried in the graveyard of cancelled shows. While the broadcast networks are generating headlines with reboots of such classic shows as Roseanne, Murphy Brown and Get Christie Love!, cable networks are also looking to mine ratings gold by resurrecting nostalgic programming.

Related: Broadcast ’Boots Bring Back Buzz

Heading Back to the Beach
Networks say bringing back popular series, from TLC’s Trading Spaces to MTV’s Jersey Shore, which comes back in April with the original cast, including JWOWW, Snooki and The Situation, in Jersey Shore Family Vacation — already green-lit by MTV for a second season — generates instant viewer recognition in a crowded and noisy environment.

“There’s so much television these days, and so much entertainment for people — you have to find a way to hook them quickly — and I think there’s a built-in interest and excitement around a [rebooted] series that provides a different way to tap that existing passion,” said Tom Ascheim, president of Freeform, which will reboot the 1990s Fox series Party of Five. “We definitely hope it makes it easier to promote and taps into an existing fan base, as well as attract people who haven’t spent so much time with the show or vaguely heard of it and want to see the new one.”

While TV programmers have long sought to relive the glory of classic shows through remakes and movie takeoffs, the trend has exploded over the past year as networks look to offer content with built-in audiences to counteract a Peak TV dynamic that featured more than 450 scripted television shows in 2017 and is expected to grow this year.

More than a dozen shows from the 1980s, 1990s and 2000s are scheduled to return to the air in 2018. Some will be completely new versions of the original, others will feature the shows’ original casts. They come in a variety of genres, including comedy (CBS’s Murphy Brown), drama (CBS’s Magnum P.I.), and unscripted fare (History’s In Search of …).

Even streaming services that haven’t been around very long are tapping into the past with reboots of classic shows like The Twilight Zone (CBS All Access), Lost in Spaceand Queer Eye for the Straight Guy (Netflix).

WE tv executive vice president of development and original programming Lauren Gellert said social media has changed the dynamics of preparing for a wedding day, which has allowed the network to bring back popular series Bridezillas.

After a 10-season run, the series was benched, replaced in the lineup by Marriage Boot Camp.

With social sites such as Pinterest and Facebook becoming major platforms for brides to shop and showcase themselves, Gellert said the network saw an opportunity to reboot the franchise for a new generation.

“Bridezillas was obviously a fan favorite when we rested the show, but it certainly didn’t leave the zeitgeist and pop-culture lexicon of words often used in the press and by celebrities,” she said. “We thought it was a good time for a little nostalgia and to tap into some of our roots.”

Gellert said the show will draw former Bridezillas fans as well as social media-savvy millennials looking to connect with the franchise.

“There’s a new ‘better find me my selfie stick’ kind of bridezilla out there that thinks everything should just be fine if she orders flowers she saw on Pinterest,” Gellert said.

TLC will also look to shake the dust off of one of its most popular series, Trading Spaces, which returns with new episodes on April 7 after being off the air for a decade. The series, arguably the granddaddy of the home-renovation genre, premiered in 2000, but new episodes for the show have not aired since 2008.

TLC president Nancy Daniels, upped last week to chief brand officer, Discovery & Factual, at Discovery Communications, told TV critics in January that the series, which will bring back many of the show’s stars (including host Paige Davis) was a cornerstone show for TLC that fans had for years inquired about returning.

“From the moment we announced it, we knew it was the right time,” Daniels said during the Television Critics Association tour. “Just the interest, the excitement and the people coming out of the woodwork to tell you their favorite episodes and favorite stories … I’m thrilled and excited, and I just feel like it is the right time.”

Davis said the Trading Spaces brand remains popular with viewers despite the proliferation of home improvement shows that have aired since the series left the air. She added that the return of the show’s original crew as well as the addition of several new professionals will help the show’s appeal beyond its fan base.

“Trading Spaces will offer viewers the same thing it offered when it first came into the landscape — creativity, resourcefulness and approachability — and we created a catalyst for a new genre of television,” she said. “I’m not concerned that Trading Spaces will not break through the clutter; one of the benefits of all of that stuff being out there is that our viewing audience is much more educated, and they’ll appreciate what we have always offered.”

Reviving a popular show with its original cast isn’t a guarantee of ratings success. For reboots to work, the show has to remind people of the past but reflect today’s society and culture, Freeform’s Ascheim said. The Walt Disney Co.-owned network’s reboot of Party of Five, in which five brothers and sisters are forced to raise themselves after their parents die, changes the dynamics of the original by following the lives of five siblings after their parents are deported.

“The basic construct is the same, but this time updated to reflect the culture in which we live now,” Ascheim said. “It feels like it’s up to this moment in our world when it launches.”

Familiarity Breeds Success
The show’s familiarity, coupled with its ability to address some of today’s societal issues, could be a recipe for attracting young viewers who may or may not have streamed episodes from the original series on Hulu.

“Just in the same way that we often base a television series on a movie, book or some other pre-existing or intellectual property that people already have a relationship with, taking a familiar series makes viewers more likely to pay attention on the way toward making the show,” Ascheim said. “And then once it’s made they create a disposition and affection for it.”

WE tv’s Gellert said reboots appeal to viewers exhausted by the constant drumbeat of controversy and drama in the current breaking-news cycle and want comfort television, something safe and familiar. “I think there’s some innate goodness in Bridezillas, because there’s a lot of humor and it really is an over-the-top reaction to what is the biggest day of many of these women’s lives,” she said. “We see a wedding at the end and we feel good about that. We laughed with her — we thought she was insane — and yet we see that he is really marrying her, and how happy this crazy bride is. There’s humor, a lot of lightness and a celebratory moment, and I do think we need that in today’s fast-paced media environment.”

Ascheim doesn’t believe the reboot phenomena is in danger of running out of steam in the near future, adding that these reimagined shows can thrive side by side with the plethora of new, original scripted and reality shows.

“I don’t think we’re in danger of going overboard yet,” he said.