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                            <title><![CDATA[ Latest from Next TV in Ispottv ]]></title>
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        <description><![CDATA[ All the latest ispottv content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispot-gets-joint-industry-councils-certification-for-new-cross-media-methodology</link>
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                            <![CDATA[ Company’s Data Connect maps every household and individual  and connects exact viewership of linear and streaming ads to outcomes ]]>
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                                                                        <pubDate>Tue, 13 Aug 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Aug 2024 14:58:32 +0000</updated>
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                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[JIC]]></media:credit>
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                                                            <title><![CDATA[ ISpot.tv Providing Cross-Platform Ad Measurement with TikTok ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispottv-providing-cross-platform-ad-measurement-with-tiktok</link>
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                            <![CDATA[ Integration provides metrics for evaluating campaigns ]]>
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                                                                        <pubDate>Wed, 31 Jul 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ Future Today Picks iSpot to Measure Streaming Ad Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/future-today-picks-ispot-to-measure-streaming-ad-campaigns</link>
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                            <![CDATA[ Early data shows delivery of incremental reach and impressions ]]>
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                                                                        <pubDate>Tue, 23 Jul 2024 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                                                                                                                                        <media:description><![CDATA[Future Today&#039;s streaming brands]]></media:description>                                                            <media:text><![CDATA[ Future Today Xandr]]></media:text>
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                                                            <title><![CDATA[ Total TV Ad Impressions Down 3.73% in First Half: iSpot Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/total-tv-ad-impressions-down-373-in-first-half-ispot-report</link>
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                            <![CDATA[ Broadcast networks saw gains in primetime ]]>
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                                                                        <pubDate>Thu, 18 Jul 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Jul 2024 17:42:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                                                                                                                                        <media:description><![CDATA[The NBA generated the most impresions in the first half of 2024.]]></media:description>                                                            <media:text><![CDATA[NBA Finals Game 2 2024]]></media:text>
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                                                            <title><![CDATA[ MobileFuse Names iSpot.tv Preferred Measurement Provider ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mobilefuse-names-ispottv-preferred-measurement-provider</link>
                                                                            <description>
                            <![CDATA[ Additional data gauges effectiveness of CTV and online video campaigns ]]>
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                                                                        <pubDate>Tue, 09 Jul 2024 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ LinkedIn Names iSpot to Measure New CTV Offering ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/linkedin-names-ispot-to-measure-new-ctv-offering</link>
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                            <![CDATA[ Ads will target business-to-business customers ]]>
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                                                                        <pubDate>Wed, 12 Jun 2024 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ iSpot Named Preferred Measurement Firm by Roku (NewFronts) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispot-named-preferred-measurement-firm-by-roku-newfronts</link>
                                                                            <description>
                            <![CDATA[ iSpot to integrate Roku watermark to validate ad inventory authenticity ]]>
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                                                                        <pubDate>Tue, 30 Apr 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 30 Apr 2024 14:23:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ https://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <title><![CDATA[ 27% of Advertisers To Spend More in Upfronts: iSpot Survey ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/27-of-advertisers-to-spend-more-in-upfronts-ispot-survey</link>
                                                                            <description>
                            <![CDATA[ Shift of ad dollars to streaming slows ]]>
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                                                                        <pubDate>Fri, 12 Apr 2024 10:57:48 +0000</pubDate>                                                                                                                                <updated>Fri, 12 Apr 2024 13:22:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Disney General Entertainment/Chrys Davis]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Disney&#039;s Rita Ferro at last year&#039;s upfront]]></media:description>                                                            <media:text><![CDATA[Rita Ferro, president of advertising sales for The Walt Disney Co., during Disney&#039;s 2022 upfront presentation.]]></media:text>
                                <media:title type="plain"><![CDATA[Rita Ferro, president of advertising sales for The Walt Disney Co., during Disney&#039;s 2022 upfront presentation.]]></media:title>
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                                                            <title><![CDATA[ iSpot To Measure Family Viewing For Moonbug Entertainment ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispot-to-measure-family-viewing-for-moonbug-entertainment</link>
                                                                            <description>
                            <![CDATA[ 87% of impressions found to be incremental to linear TV ]]>
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                                                                        <pubDate>Thu, 28 Mar 2024 13:00:01 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Moonbeam&#039;s &#039;CoComelon&#039;]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Wonder Women of New York 2024: Lindsey Woodland ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/wonder-women-of-new-york-2024-lindsey-woodland</link>
                                                                            <description>
                            <![CDATA[ Group VP of Client Data Science, 605 and iSpot.tv ]]>
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                                                                        <pubDate>Mon, 11 Mar 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Mar 2024 19:49:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Volume 154, Number 2]]></category>
                                                    <category><![CDATA[February 2024]]></category>
                                                    <category><![CDATA[Wonder Women]]></category>
                                                    <category><![CDATA[Wonder Women of New York]]></category>
                                                    <category><![CDATA[605]]></category>
                                                    <category><![CDATA[iSpot.tv]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[605]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Lindsey Woodland]]></media:description>                                                            <media:text><![CDATA[Lindsey Woodland]]></media:text>
                                <media:title type="plain"><![CDATA[Lindsey Woodland]]></media:title>
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                                                            <title><![CDATA[ 126.6 Million Viewers Watched Super Bowl, According to iSpot ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/1266-million-viewers-watched-super-bowl-according-to-ispot</link>
                                                                            <description>
                            <![CDATA[ Total is up 10.9% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 12 Feb 2024 19:19:23 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Feb 2024 19:40:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Photo by Patrick T. Fallon/AFP via Getty Images)]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Travis Kelce in Super Bowl]]></media:description>                                                            <media:text><![CDATA[Travis Kelce in Super Bowl]]></media:text>
                                <media:title type="plain"><![CDATA[Travis Kelce in Super Bowl]]></media:title>
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                                                            <title><![CDATA[ TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-impressions-rose-in-2023-but-linear-ad-dollars-fell-ispot</link>
                                                                            <description>
                            <![CDATA[ With ratings down broadcast and cable networks aired more commercials ]]>
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                                                                        <pubDate>Wed, 17 Jan 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Jan 2024 16:39:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[HGTV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&#039;House Hunters&#039; boosted airings — and ad impressions.]]></media:description>                                                            <media:text><![CDATA[House Hunters]]></media:text>
                                <media:title type="plain"><![CDATA[House Hunters]]></media:title>
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                                                            <title><![CDATA[ iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ces-ispot-unveils-new-streaming-metrics-for-ctv</link>
                                                                            <description>
                            <![CDATA[ CEO Sean Muller sees data as the foundation for cross-platform currencies ]]>
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                                                                        <pubDate>Tue, 09 Jan 2024 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jan 2024 19:10:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[iSpot.tv]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[iSpot.tv CEO Sean Muller]]></media:description>                                                            <media:text><![CDATA[iSpot TV CEO Sean Muller]]></media:text>
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                                                            <title><![CDATA[ iSpot Hires David Coletti To Head Sports Insights Unit ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispot-hires-david-coletti-to-head-sports-insights-unit</link>
                                                                            <description>
                            <![CDATA[ Exec had been with Disney and ESPN ]]>
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                                                                        <pubDate>Wed, 13 Dec 2023 15:00:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[David Coletti]]></media:description>                                                            <media:text><![CDATA[David Coletti iSpot]]></media:text>
                                <media:title type="plain"><![CDATA[David Coletti iSpot]]></media:title>
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                                                            <title><![CDATA[ Ad Impressions Rose, Spending Dropped in Q3, Says iSpot ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-impressions-rose-spending-dropped-in-q3-says-ispot</link>
                                                                            <description>
                            <![CDATA[ With strikes impacting originals, marketers turned to sports, re-runs, daytime and news ]]>
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                                                                        <pubDate>Wed, 25 Oct 2023 12:30:28 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Oct 2023 14:50:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Warner Bros. Television via Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Advertisers found ‘Friends’ during the third quarter.]]></media:description>                                                            <media:text><![CDATA[&#039;Friends&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[&#039;Friends&#039;]]></media:title>
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                                                            <title><![CDATA[ Paramount To Use iSpot Metrics as Currency in Ad Transactions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/paramount-to-use-ispot-metrics-as-currency-in-ad-transactions</link>
                                                                            <description>
                            <![CDATA[ Viewing data being integrated into content giant’s systems ]]>
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                                                                        <pubDate>Tue, 10 Oct 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Oct 2023 15:27:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Paramount Global]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[John Halley]]></media:description>                                                            <media:text><![CDATA[John Halley Paramount Global]]></media:text>
                                <media:title type="plain"><![CDATA[John Halley Paramount Global]]></media:title>
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                                                            <title><![CDATA[ Spanish-Language TV Stays Hot Into Q2, iSpot Data Shows ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spanish-language-tv-stays-hot-into-2q-ispot-data-shows</link>
                                                                            <description>
                            <![CDATA[ Quick-serve restaurants boost ad spending ]]>
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                                                                        <pubDate>Tue, 03 Oct 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Oct 2023 15:24:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Univision]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&#039;Despierta America&#039; accounts for 12% of Univision&#039;s impressions]]></media:description>                                                            <media:text><![CDATA[&#039;Despierta America&#039; Univision]]></media:text>
                                <media:title type="plain"><![CDATA[&#039;Despierta America&#039; Univision]]></media:title>
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                                                            <title><![CDATA[ iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispots-tv-ad-reporting-system-earns-accreditation-from-mrc</link>
                                                                            <description>
                            <![CDATA[ Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance ]]>
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                                                                        <pubDate>Tue, 26 Sep 2023 12:00:07 +0000</pubDate>                                                                                                                                <updated>Tue, 26 Sep 2023 14:31:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[iSpot.tv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[iSpot.tv logo]]></media:description>                                                            <media:text><![CDATA[iSpot.tv logo]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot.tv logo]]></media:title>
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                                                            <title><![CDATA[ Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-rivals-comscore-ispot-videoamp-get-conditional-certification-as-ad-currency-by-joint-industry-committee</link>
                                                                            <description>
                            <![CDATA[ Full certification to be decided in early 2024 ]]>
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                                                                        <pubDate>Wed, 20 Sep 2023 12:00:03 +0000</pubDate>                                                                                                                                <updated>Wed, 20 Sep 2023 14:22:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Joint Industry Committee]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Joint Industry Committee Certification]]></media:description>                                                            <media:text><![CDATA[Joint Industry Committee Certification]]></media:text>
                                <media:title type="plain"><![CDATA[Joint Industry Committee Certification]]></media:title>
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                                                            <title><![CDATA[ Nielsen Rival iSpot Acquires 605 To Expand Measurement Capabilities ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-rival-ispot-acquires-605-to-expand-measurement-capabilities</link>
                                                                            <description>
                            <![CDATA[ Deal brings more big data access and attribution knowhow ]]>
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                                                                        <pubDate>Wed, 13 Sep 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Sep 2023 14:19:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6TZcGsw34aUJxx3aEknh3F-1280-80.jpg">
                                                            <media:credit><![CDATA[iSpot.tv]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Sean Muller]]></media:description>                                                            <media:text><![CDATA[iSpot TV CEO Sean Muller]]></media:text>
                                <media:title type="plain"><![CDATA[iSpot TV CEO Sean Muller]]></media:title>
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                                                            <title><![CDATA[ Campaign for Consumer Cellular Submitted by iSpot Wins Advanced Advertising Award for Best Use of Multiple Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/campaign-for-consumer-cellular-submitted-by-ispot-wins-advanced-advertising-award-for-best-use-of-multiple-platforms</link>
                                                                            <description>
                            <![CDATA[ Impressions increased 21%, cost per acquisition dropped 16% ]]>
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                                                                        <pubDate>Tue, 05 Sep 2023 17:56:22 +0000</pubDate>                                                                                                                                <updated>Tue, 05 Sep 2023 17:57:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Commercial for Consumer Cellular]]></media:description>                                                            <media:text><![CDATA[AA Innovation Award iSpot Consumer Cellular]]></media:text>
                                <media:title type="plain"><![CDATA[AA Innovation Award iSpot Consumer Cellular]]></media:title>
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                                                            <title><![CDATA[ iSpot Names Leslie Wood as Chief Research Officer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispot-names-leslie-wood-as-chief-research-officer</link>
                                                                            <description>
                            <![CDATA[ Exec will help build new approaches to cross-platform measurement and currency ]]>
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                                                                        <pubDate>Thu, 27 Jul 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Jul 2023 12:58:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[iSpot]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Leslie Wood]]></media:description>                                                            <media:text><![CDATA[Leslie Wood iSpot]]></media:text>
                                <media:title type="plain"><![CDATA[Leslie Wood iSpot]]></media:title>
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                                                            <title><![CDATA[ While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/while-linear-primetime-shrinks-daytime-is-growing-ispot-report</link>
                                                                            <description>
                            <![CDATA[ Ad impressions in daytime growing at ABC, CBS and NBC ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 05 Jun 2023 11:13:21 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Jun 2023 14:11:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/EVUDVwNEhj6Dbb8o5N2xcH-1280-80.png">
                                                            <media:credit><![CDATA[CBS]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[CBS’s daytime perennial ‘The Price is Right&#039;]]></media:description>                                                            <media:text><![CDATA[The  Price Is Right]]></media:text>
                                <media:title type="plain"><![CDATA[The  Price Is Right]]></media:title>
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                                                            <title><![CDATA[ iSpot Is Working With Google To Measure YouTube, YouTube TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispot-working-with-google-to-measure-youtube-youtube-tv</link>
                                                                            <description>
                            <![CDATA[ Advertisers will be able to determine incremental reach ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 16 May 2023 14:34:45 +0000</pubDate>                                                                                                                                <updated>Tue, 16 May 2023 14:49:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Yrx97ibs7Nga4dnHiRZERL-1280-80.jpg">
                                                            <media:credit><![CDATA[Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube logo on phone]]></media:description>                                                            <media:text><![CDATA[YouTube logo on phone]]></media:text>
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                                                            <title><![CDATA[ Fubo Working With iSpot.tv To Measure Incremental Impressions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fubo-working-with-ispot-to-measure-incremental-impressions</link>
                                                                            <description>
                            <![CDATA[ Study finds 40% of Fubo viewers can’t be reached on linear TV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 10 May 2023 13:57:49 +0000</pubDate>                                                                                                                                <updated>Wed, 10 May 2023 14:22:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Fubo]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Fubo rebranding spot]]></media:description>                                                            <media:text><![CDATA[Fubo rebranding spot]]></media:text>
                                <media:title type="plain"><![CDATA[Fubo rebranding spot]]></media:title>
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                                                            <title><![CDATA[ Ad Impressions Grew 3.24% In Q1 With Big Sports Gains ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-impressions-grew-24-in-q1-with-big-sports-gains</link>
                                                                            <description>
                            <![CDATA[ Super Bowl gives Fox biggest boost, iSpot.tv says ]]>
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                                                                        <pubDate>Tue, 25 Apr 2023 11:30:00 +0000</pubDate>                                                                                                                                <updated>Tue, 25 Apr 2023 15:58:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Gregory Shamus/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Fox got a boost from Super Bowl LVII.]]></media:description>                                                            <media:text><![CDATA[Kansas City Chiefs QB Patrick Mahomes in action in Super Bowl LVII]]></media:text>
                                <media:title type="plain"><![CDATA[Kansas City Chiefs QB Patrick Mahomes in action in Super Bowl LVII]]></media:title>
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                                                            <title><![CDATA[ Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/most-buyers-plan-to-spend-at-least-as-much-in-2023-upfronts-as-last-year</link>
                                                                            <description>
                            <![CDATA[ iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming ]]>
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                                                                        <pubDate>Wed, 19 Apr 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Apr 2023 14:02:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Yuriy Kulik/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A closeup of U.S. money]]></media:description>                                                            <media:text><![CDATA[A closeup of U.S. money]]></media:text>
                                <media:title type="plain"><![CDATA[A closeup of U.S. money]]></media:title>
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                                                            <title><![CDATA[ ISpot.TV Puts Super Bowl LVII Audience at 118.2 Million Viewers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispottv-puts-super-bowl-lvii-audience-at-1182-million-viewers</link>
                                                                            <description>
                            <![CDATA[ Nielsen competitor finds more eyeballs for Fox broadcast ]]>
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                                                                        <pubDate>Tue, 14 Feb 2023 12:47:42 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Feb 2023 14:39:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Gregory Shamus/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Super Bowl drew 118.2 million viewers, according to iSpot.tv.]]></media:description>                                                            <media:text><![CDATA[Kansas City Chiefs QB Patrick Mahomes in action in Super Bowl LVII]]></media:text>
                                <media:title type="plain"><![CDATA[Kansas City Chiefs QB Patrick Mahomes in action in Super Bowl LVII]]></media:title>
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                                                            <title><![CDATA[ Woof! The Farmer’s Dog Spot Scores At Super Bowl: iSpot ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/woof-the-farmers-dog-spot-scores-at-super-bowl-ispot</link>
                                                                            <description>
                            <![CDATA[ First PopChips ad in big game breaks good ]]>
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                                                                        <pubDate>Mon, 13 Feb 2023 17:27:00 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Feb 2023 17:56:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Farmer&#039;s Dog Super Bowl Spot]]></media:description>                                                            <media:text><![CDATA[The Farmer&#039;s Dog Super Bowl Spot]]></media:text>
                                <media:title type="plain"><![CDATA[The Farmer&#039;s Dog Super Bowl Spot]]></media:title>
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                                                            <title><![CDATA[ NBC Again Gives ‘Night Court’ TV’s Biggest Promo Push: Promo Mojo ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbc-again-gives-night-court-tvs-biggest-promo-push-promo-mojo</link>
                                                                            <description>
                            <![CDATA[ And more from our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 25 Jan 2023 20:30:37 +0000</pubDate>                                                                                                                                <updated>Wed, 25 Jan 2023 20:34:04 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ mcnart@gmail.com (Eleanor Semeraro) ]]></author>                    <dc:creator><![CDATA[ Eleanor Semeraro ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Robert Trachtenberg/NBC/Warner Bros. Television]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[(From l.): Lacretta, John Laroquette, Melissa Rauch, India de Beaufort and Kapil Talwalkar of NBC’s ‘Night Court.’]]></media:description>                                                            <media:text><![CDATA[Cast of &#039;Night Court&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Cast of &#039;Night Court&#039;]]></media:title>
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                                                            <title><![CDATA[ NBC Gives ‘Night Court’ TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbc-gives-night-court-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 18 Jan 2023 14:00:22 +0000</pubDate>                                                                                                                                <updated>Wed, 18 Jan 2023 15:33:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Jordin Althaus/NBC/Warner Bros. Television]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[(From l.): Melissa Rauch, John Larroquette and India de Beaufort in ‘Night Court.’]]></media:description>                                                            <media:text><![CDATA[From left: Melissa Rauch as Abby Stone, John Larroquette as Dan fielding, and India de Beaufort as Olivia in NBC&#039;s &#039;Night Court&#039;.]]></media:text>
                                <media:title type="plain"><![CDATA[From left: Melissa Rauch as Abby Stone, John Larroquette as Dan fielding, and India de Beaufort as Olivia in NBC&#039;s &#039;Night Court&#039;.]]></media:title>
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                                                            <title><![CDATA[ ABC Gives 'Will Trent' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/abc-gives-will-trent-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 11 Jan 2023 14:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[ABC/Art Streiber]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Ramon Rodriguez in &#039;Will Trent&#039;]]></media:description>                                                            <media:text><![CDATA[Ramon Rodriguez in &#039;Will Trent&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Ramon Rodriguez in &#039;Will Trent&#039;]]></media:title>
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                                                            <title><![CDATA[ National TV Ad Impressions Fell 3.5% in 2022: iSpot Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-tv-ad-impressions-fell-35-in-2022-ispot-report</link>
                                                                            <description>
                            <![CDATA[ Spending off 8.1% ]]>
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                                                                        <pubDate>Wed, 04 Jan 2023 22:36:19 +0000</pubDate>                                                                                                                                <updated>Wed, 04 Jan 2023 23:27:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
                                                                                                                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dqpVnYY3BSw7P52yzojZLC-1280-80.jpg">
                                                            <media:credit><![CDATA[Lay&#039;s]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Screengrab of Paul Rudd and Seth Rogen in a 2022 Lay&#039;s Super Bowl commercial.]]></media:description>                                                            <media:text><![CDATA[Screengrab of Paul Rudd and Seth Rogen in a 2022 Lay&#039;s Super Bowl commercial.]]></media:text>
                                <media:title type="plain"><![CDATA[Screengrab of Paul Rudd and Seth Rogen in a 2022 Lay&#039;s Super Bowl commercial.]]></media:title>
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                                                            <title><![CDATA[ Paramount Network Gave the 'Yellowstone' Midseason Finale TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/paramount-network-gave-the-yellowstone-midseason-finale-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 04 Jan 2023 14:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Paramount Network]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Paramount Network&#039;s &#039;Yellowstone&#039;]]></media:description>                                                            <media:text><![CDATA[Paramount Network&#039;s &#039;Yellowstone&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Paramount Network&#039;s &#039;Yellowstone&#039;]]></media:title>
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                                                            <title><![CDATA[ Fox Gives the World Cup TV's Biggest Promo Push Three Weeks in a Row ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fox-gives-the-world-cup-tvs-biggest-promo-push-three-weeks-in-a-row-december-11</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 14 Dec 2022 14:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Richard Heathcote/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Harry Kane of England misses his second penalty over the bar during the FIFA World Cup Qatar 2022 quarter final match between England and France at Al Bayt Stadium on December 10, 2022 in Al Khor, Qatar.]]></media:description>                                                            <media:text><![CDATA[Harry Kane of England misses his second penalty over the bar during the FIFA World Cup Qatar 2022 quarter final match between England and France at Al Bayt Stadium on December 10, 2022 in Al Khor, Qatar.]]></media:text>
                                <media:title type="plain"><![CDATA[Harry Kane of England misses his second penalty over the bar during the FIFA World Cup Qatar 2022 quarter final match between England and France at Al Bayt Stadium on December 10, 2022 in Al Khor, Qatar.]]></media:title>
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                                                            <title><![CDATA[ Fox Again Gives the World Cup TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fox-again-gives-the-world-cup-tvs-biggest-promo-push-dec-5-2022</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 07 Dec 2022 14:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Chris Brunskill/Fantasista/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Bukayo Saka of England scores the third goal during the FIFA World Cup Qatar 2022 Round of 16 match between England and Senegal at Al Bayt Stadium on December 4, 2022 in Al Khor, Qatar.]]></media:description>                                                            <media:text><![CDATA[Bukayo Saka of England scores the third goal during the FIFA World Cup Qatar 2022 Round of 16 match between England and Senegal at Al Bayt Stadium on December 4, 2022 in Al Khor, Qatar.]]></media:text>
                                <media:title type="plain"><![CDATA[Bukayo Saka of England scores the third goal during the FIFA World Cup Qatar 2022 Round of 16 match between England and Senegal at Al Bayt Stadium on December 4, 2022 in Al Khor, Qatar.]]></media:title>
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                                                            <title><![CDATA[ Fox Gives the World Cup TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fox-gives-the-world-cup-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 30 Nov 2022 14:00:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Alex Grimm/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Lovro Majer of Croatia scores their team&#039;s fourth goal during the FIFA World Cup Qatar 2022 Group F match between Croatia and Canada at Khalifa International Stadium on November 27, 2022 in Doha, Qatar.]]></media:description>                                                            <media:text><![CDATA[Lovro Majer of Croatia scores their team&#039;s fourth goal during the FIFA World Cup Qatar 2022 Group F match between Croatia and Canada at Khalifa International Stadium on November 27, 2022 in Doha, Qatar.]]></media:text>
                                <media:title type="plain"><![CDATA[Lovro Majer of Croatia scores their team&#039;s fourth goal during the FIFA World Cup Qatar 2022 Group F match between Croatia and Canada at Khalifa International Stadium on November 27, 2022 in Doha, Qatar.]]></media:title>
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                                                            <title><![CDATA[ ABC Gave the AMAs TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/abc-gave-the-amas-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 23 Nov 2022 20:01:22 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[ABC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Smokey Robinson during the 2022 American Music Awards.]]></media:description>                                                            <media:text><![CDATA[Smokey Robinson during the 2022 American Music Awards.]]></media:text>
                                <media:title type="plain"><![CDATA[Smokey Robinson during the 2022 American Music Awards.]]></media:title>
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                                                            <title><![CDATA[ Paramount Network Again Gives 'Yellowstone' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/paramount-network-again-gives-yellowstone-tvs-biggest-promo-push-november-13-2022</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Thu, 17 Nov 2022 01:01:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Paramount Network]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kevin Costner as John Dutton in Paramount Network&#039;s &#039;Yellowstone&#039;.]]></media:description>                                                            <media:text><![CDATA[Kevin Costner as John Dutton in Paramount Network&#039;s &#039;Yellowstone&#039;.]]></media:text>
                                <media:title type="plain"><![CDATA[Kevin Costner as John Dutton in Paramount Network&#039;s &#039;Yellowstone&#039;.]]></media:title>
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                                                            <title><![CDATA[ NBCU Says Clients Using iSpot as Currency for Upfront Deals ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcu-says-clients-using-ispot-as-currency-for-upfront-deals</link>
                                                                            <description>
                            <![CDATA[ Company forms Currency Council to create new transactional models ]]>
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                                                                        <pubDate>Thu, 17 Nov 2022 00:09:01 +0000</pubDate>                                                                                                                                <updated>Thu, 17 Nov 2022 15:45:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[NBCUniversal]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kelly Abcarian of NBCUniversal]]></media:description>                                                            <media:text><![CDATA[Kelly Abcarian NBCU Measurement Forum]]></media:text>
                                <media:title type="plain"><![CDATA[Kelly Abcarian NBCU Measurement Forum]]></media:title>
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                                                            <title><![CDATA[ iSpot Buys TVision Stake in $16 Million CTV Ratings Deal ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ispottv-buys-tvision-stake-in-dollar16-million-ctv-ratings-deal</link>
                                                                            <description>
                            <![CDATA[ iSpot gets exclusive person-level data from TVision panel ]]>
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                                                                        <pubDate>Tue, 15 Nov 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 16 Nov 2022 16:00:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[TVision]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[TVision&#039;s sensor detects who is in the room and where their eyes are.]]></media:description>                                                            <media:text><![CDATA[TVision Panel]]></media:text>
                                <media:title type="plain"><![CDATA[TVision Panel]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Paramount Network Gives 'Yellowstone' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/paramount-network-gives-yellowstone-tvs-biggest-promo-push-november-6-2022</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Thu, 10 Nov 2022 01:33:42 +0000</pubDate>                                                                                                                                <updated>Thu, 10 Nov 2022 18:58:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Paramount Network]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Kevin Costner as John Dutton and Kelly Reilly as Beth Dutton in Paramount Network&#039;s &#039;Yellowstone&#039;]]></media:description>                                                            <media:text><![CDATA[Kevin Costner as John Dutton and Kelly Reilly as Beth Dutton in Paramount Network&#039;s &#039;Yellowstone&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Kevin Costner as John Dutton and Kelly Reilly as Beth Dutton in Paramount Network&#039;s &#039;Yellowstone&#039;]]></media:title>
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                                                            <title><![CDATA[ World Series Ad Spending on Fox Down 9.1% to $194 Million: iSpot ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/world-series-ad-spending-on-fox-down-91-to-dollar194-million-ispot</link>
                                                                            <description>
                            <![CDATA[ Samsung, GEICO, T-Mobile biggest sponsors ]]>
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                                                                        <pubDate>Mon, 07 Nov 2022 22:08:10 +0000</pubDate>                                                                                                                                <updated>Tue, 08 Nov 2022 02:11:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Bob Levey/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Christian Vazquez drive home a run during the World Series]]></media:description>                                                            <media:text><![CDATA[Christian Vazquez #9 of the Houston Astros hits a RBI single against the Philadelphia Phillies during the sixth inning in Game Six of the 2022 World Series at Minute Maid Park on November 05, 2022 in Houston, Texas.]]></media:text>
                                <media:title type="plain"><![CDATA[Christian Vazquez #9 of the Houston Astros hits a RBI single against the Philadelphia Phillies during the sixth inning in Game Six of the 2022 World Series at Minute Maid Park on November 05, 2022 in Houston, Texas.]]></media:title>
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                                                            <title><![CDATA[ Hallmark Channel Gives 'Jolly Good Christmas' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hallmark-channel-gives-jolly-good-christmas-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 02 Nov 2022 19:33:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[©2022 Hallmark Media/Photographer: Rob Baker Ashton]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Reshma Shetty and Will Kemp in Hallmark Channel&#039;s &#039;Jolly Good Christmas&#039;.]]></media:description>                                                            <media:text><![CDATA[Reshma Shetty and Will Kemp in Hallmark Channel&#039;s &#039;Jolly Good Christmas&#039;.]]></media:text>
                                <media:title type="plain"><![CDATA[Reshma Shetty and Will Kemp in Hallmark Channel&#039;s &#039;Jolly Good Christmas&#039;.]]></media:title>
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                                                            <title><![CDATA[ These Networks Are Going All In on Halloween and Other Fall Programming ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/these-networks-are-going-all-in-on-halloween-and-other-fall-programming</link>
                                                                            <description>
                            <![CDATA[ It seems like this year there's more fall-related stuff popping up on screens than ever ]]>
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                                                                        <pubDate>Fri, 28 Oct 2022 21:08:14 +0000</pubDate>                                                                                                                                <updated>Mon, 31 Oct 2022 16:09:52 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Vizio]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Vizio Fall Fest]]></media:description>                                                            <media:text><![CDATA[Vizio Fall Fest]]></media:text>
                                <media:title type="plain"><![CDATA[Vizio Fall Fest]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Hallmark Channel Gives 'We Wish You a Married Christmas' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hallmark-channel-gives-we-wish-you-a-married-christmas-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 26 Oct 2022 15:00:24 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Hallmark Channel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hallmark&#039;s &#039;We Wish You a Married Christmas&#039;]]></media:description>                                                            <media:text><![CDATA[Hallmark&#039;s &#039;We Wish You a Married Christmas&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Hallmark&#039;s &#039;We Wish You a Married Christmas&#039;]]></media:title>
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                                                            <title><![CDATA[ National TV Ad Spending Fell 5% to $4.4 Billion in Q3 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/national-tv-ad-spending-fell-5-to-dollar44b-in-3d-quarter</link>
                                                                            <description>
                            <![CDATA[ iSpot report notes gains by news networks, reality shows ]]>
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                                                                        <pubDate>Mon, 24 Oct 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Oct 2022 15:42:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Fox News ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Cable news generated 22.5% of third-quarter ad impressions. ]]></media:description>                                                            <media:text><![CDATA[Fox News ]]></media:text>
                                <media:title type="plain"><![CDATA[Fox News ]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ ABC Again Gives ‘Alaska Daily’ TV’s Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/abc-again-gives-alaska-daily-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 19 Oct 2022 16:43:24 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Oct 2022 19:49:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[ABC/Darko Sikman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hilary Swank (l) and Grace Dove in ABC&#039;s &#039;Alaska Daily&#039;]]></media:description>                                                            <media:text><![CDATA[Hilary Swank (l) and Grace Dove in ABC&#039;s &#039;Alaska Daily&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Hilary Swank (l) and Grace Dove in ABC&#039;s &#039;Alaska Daily&#039;]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ ABC Gives 'Alaska Daily' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/abc-gives-alaska-daily-tvs-biggest-promo-push</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Pm8DS6iYmvBRagYfWPRkVK</guid>
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                                                                        <pubDate>Wed, 12 Oct 2022 13:00:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[ABC/Darko Sikman]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hilary Swank as Eileen Fitzgerald in ABC&#039;s &#039;Alaska Daily&#039;.]]></media:description>                                                            <media:text><![CDATA[Hilary Swank as Eileen Fitzgerald in ABC&#039;s &#039;Alaska Daily&#039;.]]></media:text>
                                <media:title type="plain"><![CDATA[Hilary Swank as Eileen Fitzgerald in ABC&#039;s &#039;Alaska Daily&#039;.]]></media:title>
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                                                            <title><![CDATA[ NBC Again Gives 'La Brea' TV's Biggest Promo Push ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbc-again-gives-la-brea-tvs-biggest-promo-push-october-2-2022</link>
                                                                            <description>
                            <![CDATA[ And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily ]]>
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                                                                        <pubDate>Wed, 05 Oct 2022 13:00:11 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                                    <dc:creator><![CDATA[ Eleanor Semeraro, Analyst and Contributor, TV[R]EV ]]></dc:creator>                                                                <dc:description><![CDATA[ null ]]></dc:description>
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                                                            <media:credit><![CDATA[Sarah Enticknap/NBC]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Michelle Vergara Moore as Ella, Zyra Gorecki as Izzy, and Eoin Macken as Gavin in NBC&#039;s &#039;La Brea&#039;.]]></media:description>                                                            <media:text><![CDATA[Michelle Vergara Moore as Ella, Zyra Gorecki as Izzy, and Eoin Macken as Gavin in NBC&#039;s &#039;La Brea&#039;.]]></media:text>
                                <media:title type="plain"><![CDATA[Michelle Vergara Moore as Ella, Zyra Gorecki as Izzy, and Eoin Macken as Gavin in NBC&#039;s &#039;La Brea&#039;.]]></media:title>
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