Integral Ad Science said it has expanded its brand safety and suitability capabilities to detect misinformation on YouTube for advertisers.

IAS’s Total Media Quality product assures marketers that their campaigns are running adjacent to brand-safe and suitable content. IAS will now identify misinformation on YouTube, enabling advertisers to verify if the content meets their safety and suitability requirements.

“Brand safety is a top priority for marketers as we approach upcoming marquee global media events. We are empowering marketers with enhanced products like our expanded Total Media Quality for YouTube which now offers IAS’s misinformation reporting,” said Lisa Utzschneider, CEO of IAS. “We’re excited to offer the ability to detect misinformation with our best-in-class measurement solution.”

IAS classifies content according to industry-aligned definitions and provides reporting based on advertisers’ custom brand suitability settings. Advertisers can access video-level insights into content adjacent to their ads. The product examines content in more than 30 languages and compliment’s YouTube’s own brand safety measures, IAS said.

The Media Rating Council accredited IAS’s measuring video viewability on YouTube earlier this year.

Integral Ad Science said it is making a new attention measurement product, dubbed Quality Attention, available to global marketers.

Quality Attention ties campaign results to media quality using eye tracking and machine learning. 

“Attention measurement must inform actions that drive superior results for advertisers,” IAS chief commercial officer Yannis Dosios said. ”Our Quality Attention offering is purpose-built to help brands and agencies navigate through media clutter to seamlessly understand how media visibility, the ad environment and customer interaction impact campaign performance. According to our research, brands that focus on driving higher IAS attention scores achieve up to a 130% lift in conversion rates leading to a better return on their investment.”

Also Read: IAS Launches CTV Quality Measurement With Iris.TV

IAS last year announced it was working with Lumen Research — which uses biometric measurement — to determine how much attention digital advertisements generate.

One early IAS client to use the new attention metrics is health care company Sanofi.

“We know that ad clutter is not only a frustrating consumer experience, but it also correlates with attention and carbon footprint: less ad clutter equals more attention and less carbon,” Sanofi CHC global digital media lead Anna Kechekmadze said. “Our partnership with IAS on Quality Attention is giving us insight into how attention plays a role in reducing ad fatigue, getting better inventory quality and improving media KPIs.” 

IAS said Quality Attention provides global advertisers with an advanced machine learning model, proven performance and brand results and a unification of media quality with human attention.

“We are excited about the evolution of our partnership with IAS and how we are offering advertisers a transparent and more accurate picture of attention,” Lumen Research CEO Mike Follett said. “By bringing our cutting-edge eye-tracking data to IAS’s attention model, advertisers have access to the most robust predictive attention models at scale.”

Vevo said it is working with Integral Ad Science’s Publica by IAS as its global ad server for connected TV.

"As the Vevo catalog continues to expand, we are excited to partner with Publica to ensure that we are providing a high quality and curated best-in-class viewing experience, while ensuring that our advertising partners can effectively reach our global audience of music lovers," said Natalie Gabathuler-Scully, executive VP, revenue, distribution & data operations, at Vevo. "By providing advertisers with greater control and increased transparency, they can better optimize their CTV campaigns when reaching our engaged viewers."

Also Read: Vevo Launches Vevo Features Channel on Samsung TV Plus

Working with Publica, Vevo will be able to provide advertisers with buying techniques similar to linear TV, with competitive separation, frequency management and the ability to purchase the first slot within ad pods.

"We're excited about about our new partnership with Vevo, and we look forward to providing them with the ad decisioning technology to grow their global advertising revenues, offer outcomes to their advertisers and empower them with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said Sean Galligan, CRO, Publica by IAS.

Integral Ad Science launched a new product, Total Media Quality for Connected TV Brand Safety and Suitability, working with Iris.TV.

The product provides measurement of brand suitability at the video level, enabling marketers to understand the appropriateness of CTV programming.

Total Media Quality incorporates IAS’s multimedia classification technology, which classifies video on a frame-by-frame basis, creating results that are three times more accurate than relying on metadata, the companies. Said.

Combining IAS’s classification technology with Iris.TV’s Iris_ID, marketers can quickly and accurately act on their CTV investments. Through its integration with hundreds of publishers' content management systems (CMS) and the IRIS_ID, Iris.TV enables publishers to securely provide IAS with access to normalized data for contextual CTV segmentation in real-time.

IAS client Horizon Media agrees that this technology may be the answer to maximizing the value of marketers’ ad spend on CTV. Jason Lee, executive VP of brand safety and consumer advocacy at Horizon Media, said

“Given the growth of CTV, it is important that the marketplace evolve to offer solutions that provide consistent and granular measurement within these environments,” said Jason Lee, executive VP of brand safety and consumer advocacy at Horizon Media, an IAS client. “The reporting solution by IAS, in partnership with Iris.TV aims to do just that, as frame-by-frame content identification and reporting allows advertisers to be more confident of the exact video content within which their ads are delivered.”

Integral Ad Science said it has expanded its relationship with TikTok, providing brand-safety metrics to advertisers in 23 additional markets.

Last October, the popular video app engaged IAS to provide advertisers with its Total Media Quality brand safety and suitability measurement in seven countries including the United States.

Advertisers generally have concerns about sites featuring user generated content, and some TikTok videos feature disinformation and dangerous stunts.

“TikTok is committed to building a safe environment where communities can express themselves and be entertained,” states Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok.

. "We are excited to expand our partnership with IAS and offer brands around the world best-in-class reporting to ensure video-level transparency in dozens of languages and countries. We look forward to continued collaboration in providing transparency and confidence in TikTok's ability to present brand messages in safe and suitable environments,” Lee said.

IAS uses artificial intelligence to review video on a frame-by-frame basis in order to  come up with its Total Media Quality metrics.

“IAS’s Total Media Quality for TikTok is powered by advanced AI-driven technology that analyzes video content with extraordinary depth, giving advertisers unmatched insights to run the most effective advertising campaigns,” said Lisa Utzschneider, CEO, IAS. “This expanded partnership with TikTok is a strong vote of confidence that advertisers around the world rely on IAS to deliver powerful results.” 

New markets were IAS will make quality data on TikTok available to advertisers are Argentina, Brazil, Chile, Colombia, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Peru, Philippines, Poland, South Africa, Spain, Sweden, Taiwan, Thailand, Turkey, and Vietnam.  

In addition to the U.S., the original markets are Australia, Canada, France, Germany, Singapore and the United Kingdom

Teads said it has integrated Integral Ad Science’s Context Control systems into its platform, providing clients with enhanced brand suitability and contextual advertising capabilities.

IAS’s technology determines the sentiment and emotion of content. Correctly categorizing content enables Teads clients to maximize the scale of ad campaigns and support quality journalism by not rejecting news content unreasonably.

"As a luxury brand, the quality of the media environments our ads are seen in is of critical importance to our digital advertising strategy. A key part of that is maintaining close control of the content our advertising is placed adjacent to, without compromising on the potential scale of reach," said Barbara Dang, EMEA media & global fragrances communication director, Shiseido. "Being able to integrate IAS’s latest solution within the Teads platform enables us to achieve both of these goals, giving us ultimate peace of mind for brand suitability whilst still achieving outcomes for the business."

Inventory filtering is done upfront, pre-bid. Which allows selecting another ad for which the content is suitable, enabling publishers to better monetize their inventory.

"We’ve seen a sharp increase recently of marketers who are more conscious than ever of the sustainability of their media strategies. This partnership with IAS gives advertisers far greater control over their content adjacencies, layering third-party solutions on top of Teads’ quality inventory," said Remi Cackel, chief product officer at Teads. "By providing clients with the optimum level of brand suitability and the ability to serve campaigns at scale to reach more consumers, we are continuing to build trust and provide safe solutions for brands. This integration with IAS will increase support for quality journalism, providing a better outcome for all." ■

Integral Ad Science said it named Khurrum Malik as chief marketing officer, effective immediately.

Malik had been head of global business marketing at Spotify. He will be based in New York, reporting to Yannis Dosios, chief commercial officer at IAS.

He replaces Tony Marlow, who left in July and is now global CMO for LG Ads Solutions.

“Khurrum’s impressive background and passion for technology and marketing will be instrumental to driving our go-to-market strategies and increasing awareness of our value proposition,” said Dosios. “We are excited for him to lead the marketing effort for IAS.”

Before Spotify, Malik was CMO of Compass and head of product marketing at Meta.

“IAS has set the global benchmark for trust and transparency in digital media quality. I look forward to working with the entire IAS team to ensure global marketers, publishers, and media platforms understand how best to leverage our technology and insights to activate brand-safe and ROI-driven campaigns,” said Malik.  ■

Ad server Clinch said it made a deal with Integral Ad Science that gives advertisers using Clinch's Flight Control campaign management platform access to IAS verification services across display and video campaigns.

The integration will enable advertisers to launch campaigns fasters and maximize media efficiency, the companies said.

“Operational efficiency across all facets of our platform is a core focus here at Clinch, both from the perspective of the advertisers and the platforms and proxies we work with,” said Adi Raz, Clinch’s head of product. “Integrating IAS’s verification services directly into our platform and automating the tag wrapping process aligns with this focus and makes our technology even more approachable and easy to use.”

Also: Clinch Working With LG Ads To Enable Creative Optimization

Instead of manually applying IAS’s measurement to each creative ad tag, Clinch advertisers can use automated tag wrapping to decrease setup time and minimize human error.

“Our automated tag solution solves a critical industry challenge that many of the world’s largest brands face of ensuring media quality while launching campaigns quickly,” said Tony Marlow, CMO, Integral Ad Science. “By partnering with Clinch to expand our automated tag solution, we will make it even easier for advertisers to target their spend on quality impressions as we continue to support a brand-safe digital ad ecosystem.”  ■

Integral Ad Science said it has launched Control Panel, a group of reporting and planning tools that help clients understand the value and return on investment for contextual targeting.

“Using our new Control Panel, advertisers will gain the ability to strategically plan, activate, and optimize their targeting campaigns all within the IAS Signal platform,” said Tom Sharma, chief product officer, IAS. “This is yet another example of our ongoing efforts to empower our customer organizations and clients to confidently lean into our contextual targeting solution while hitting campaign KPIs.” 

Some of the new tools include Context Control Segment Catalog, Contextual Segment Reach Calculator, Contextual Targeting Reporting and Contextual Targeting Profiles.

Advertisers can average more than 400 contextual segments from IAS on a pre-bid basis to avoid undesirable content or target towards content that is suitable for their campaigns. 

Major DSPs including Adelphic, Adform, Amobee, MediaMath, Xandr, Yahoo, and others have integrated Context Control, making these tools readily available for advertisers wherever they choose to buy.

IAS said that in a recent case study In a recent case study, OMD Turkey was challenged with boosting awareness and driving conversions for its client, Renault, without using third-party audience targeting, all during the busy automotive period of Q4. IAS Context Control Targeting outperformed the competition and resulted in strong improvement in Renault’s KPIs including a 53% increase in click-through rate, 8.4% increase in conversion rate, and 3% improvement in Cost Per Click. ■

Ad-supported streaming company Future Today said it has hooked up with Integral Ad Science’s Publica to serve ads on its connected TV channels.

Future Today said that using Publica’s server-side ad insertion technology gives it more control over its ad breaks and enables it to give advertisers more granular targeting capabilities and a bigger return on investment.

“Publica has quickly become the standard for CTV SSAI ad insertion, serving some of the biggest streaming publishers and smart TV manufacturers globally,” said Vikrant Mathur, CEO of Future Today. “This integration not only delivers structured, dynamic, and hybrid advertising pods for our brand partners, but also enables these features in a true TV-like experience which today’s viewers demand.”

Future Today’s channels include Fawesome, HappyKids and iFood.

Also: Xandr Helps Future Today Grow CTV Advertising Revenue 200%

Publica seamlessly delivers advertising by stitching ads directly into the video stream, eliminating ad latency and buffering. It enables targeted and personalized ads in a viewing experience that matches traditional TV.

“We’re thrilled to collaborate with Future Today and help maximize their CTV ad revenues,” said Ben Antier, co-founder and CEO, Publica.  Leveraging Publica’s SSAI, Future Today can increase demand, provide programmatic advertisers with better ad break controls, and ensure a premium viewing experience for their streaming audiences.” ■

Integral Ad Science said it has updated its platform enabling clients to create custom filters to evaluate campaigns and providing them with attention metrics.

The custom filters on IAS’s Unified View will allow clients to analyze campaigns and slice and dice data by region, line of business and campaign type.

“Globalization of technology and media are proliferating at lightning speed,” said Colin Kurth, global head of biddable media at Publicis Media. “Solutions that deliver on transparency and consolidated reporting needs across countries, brands and campaigns are requirements of Publicis Media. We commend IAS for building tools like Unified View to enable agencies and clients to help deliver on these standards.”

Also: Integral Ad Science Buys Publica for $220 Million

IAS is also including time-in-view within its Report Builder. Clients will be able to generate an Attention Metrics Report, enabling clients to evaluate campaigns beyond verifying their ads ran.

Also: IAS Launches New CTV Dashboard With Live Media Quality Metrics

Through IAS’s consultative custom insights team, campaigns can be tested to determine which metrics are driving clients’ desired business results.

“Our enhancements to the IAS Signal reporting platform will provide clients with the flexibility to evaluate campaign performance and drive optimal business outcomes that are aligned with their most important KPIs” said Lisa Utzschneider, CEO of IAS. “This is yet another example of our ongoing efforts to provide our customers with all the quality metrics they need to inform their strategies, while giving them the tools and flexibility to maximize global marketing outcomes and make every impression count.” ■

NBCUniversal, which has been vocal in its search for companies to provide media measurement alternatives to Nielsen, said it has certified eight more vendors for audience measurement and audience verification.

NBCU made the announcement in conjunction with its One22 ad tech presentation Tuesday.

The first alternative measurement company certified by NBCU was iSpot.TV. NBCU tested iSpot’s methodology and technology during the first quarter, measuring NBCU programming including the Beijing Winter Olympics and Super Bowl LVI. 

Also: The Front-Runner: How iSpot Became a Favorite To Claim Nielsen’s Measurement Crown

NBCU called the test successful and said that during the 2022 upfront advertisers will be able to use iSpot’s viewership data — which provides ratings for individual ads — to activate cross-platform advanced audience media plans. Buyers will be able to use the iSpot data via OpenAP and other marketplaces.

For now, NBCU will also transact on Nielsen, although NBCU has not named Nielsen one of its certified measurement providers.

“This is a big step forward, but it’s not the only one we need to take,“ said Kelly Abcarian, executive VP, measurement & impact for NBCU’s advertising and partnerships group. ”We must also evolve transactional measurement of unique audiences by building a more modern, interoperable, and expansive measurement framework. One currency, one metric or one company can’t possibly capture all the ways people consume content. Rather, it’s going to take many innovative companies to count it all, measure it all and deliver a complete, unified cross-screen view of the consumer.”

In addition to iSpot, which was certified as a provider of national audience measurement, NBCU certified Comscore for providing local TV measurement and Conviva for streaming and digital audience measurement.

“Given the tremendous growth in streaming over the past 18 months, it is no surprise streaming is becoming a larger, more strategic piece of the publisher market. The critical next step in capturing this market opportunity is census-level streaming audience measurement, and NBC is leading the charge in many ways,” said Keith Zubchevich, CEO of Conviva. “Conviva is thrilled to be a part of NBC’s innovative new audience measurement architecture and continuing to evolve as publisher, advertiser and consumer needs demand.” 

NBU also certified DoubleVerify, Oracle’s Moat and Integral Ad Science for audience verification, iSpot’s ad catalog and FreeWheel and Innovid for verifying ad serving.

Abcarian has led NBCU’s process, which drew proposals from 120 measurement companies.

Also: Ad Industry Seeks Alternatives After Nielsen Loses Seal of Approval

"At this stage of the process, we’ve focused exclusively on Audience Measurement and Audience Verification,” she said. “And, as we head into the Upfront season, we wanted to make it clear that, at this moment in time, we will be transacting against our certified cross-platform partner, iSpot.tv. However, these additional eight certified companies play an important role in the interoperable ecosystem of currency, including streaming viewership capture, ad serving, audience verification and ad catalogs.”

Abcarian said NBCU’s process would be continuing and that it would be dynamic, making sure that new, innovative companies get included and making sure that certified companies keep up with changing consumer behavior.

She said NBCU will announce certification in the impact measurement category by the end of the third quarter of 2022 and business planning by the end of the fourth quarter.

“This is the starting point of an entirely new measurement era,” Abcarian said. “It’s about more than just new technology. It’s about a new beginning. For the first time ever, our advertisers can get a unified cross-screen view that provides a complete picture of their ad’s performance across all screens, in almost real time. And ready for action and transaction — right now,” Abcarian said. ■

Integral Ad Science said it launched a new dashboard that gives advertisers addition live media quality metrics for connected TV campaigns.

The dashboard expands the IAS Signal platform and provides data based on device, app, channel genre, content category and rating for campaigns, subject to publisher disclosures.

“We’re transforming the way marketers measure media quality for CTV campaigns with granular insights and greater transparency in IAS Signal that will help bring more dollars from linear to CTV,” said Lisa Utzschneider, CEO, IAS. “After acquiring Publica, this is just the first example of how we’re building technology to revolutionize CTV advertising, while providing marketers with a new level of data to inform their strategies and budgets.”

Also: Integral Ad Science Acquires Paris-Based AI Company Context

IAS is also upgrading it CTV reporting capabilities for publishers by rolling out access to metrics across invalid traffic and video completion rates for their media within IAS Signal, which is currently available in beta. IAS said it also plans to launch content-level brand safety and suitability that provides advertisers with even greater control of their CTV campaigns. ■

Integral Ad Science said it acquired Context, which uses artificial intelligence to classify video content across digital media, including connected TV.

IAS said the acquisition will bolster its ability to target digital advertising and avoid placing messages in inappropriate or non-brand safe content.

Financial terms were not disclosed.

Integral Ad Science went public in June and acquired CTV ad platform Publica for $220 million in cash and stock in August.

“Marketers require sophisticated contextual targeting and avoidance solutions that offer precision and flexibility, especially as the industry moves to a cookie-less world,” Lisa Utzschneider, CEO of IAS, said. “The acquisition of Context builds on our existing capabilities and accelerates our product roadmap, particularly in video classification for social media and CTV applications. It also furthers our vision of offering tailored solutions to our customers. I’d like to welcome Jack Habra, CEO, along with Context’s impressive team to IAS.” 

Also: IAS Accredited by MRC for Facebook Measurement

Based in Paris, Context was founded in 2016. Its technology will be integrated into IAS’s Context Control suite. IAS already had a presence in Paris. The acquisition will add to that.

Also: Innovid Expands IAS Integration To Include CTV Measurement

“We are delighted to join with IAS to advance their market-leading contextual targeting and classification capabilities,” Context CEO Jack Habra said. “Our technology is designed to deliver critical insights to help marketers optimize their campaigns, and we look forward to realizing Context’s full potential as part of IAS.”

Habra becomes VP of Product for Contextual Solutions for IAS. ■

Integral Ad Science said it has been accredited by the Media Rating Council for its system of measuring impressions and viewability of display and video ads on Facebook and Instagram.

Advertisers are looking for more reliable and trustworthy independent metrics for their spending with the big technology companies.

Also: Innovid Expands IAS Integration To Include CTV Measurement

“We’re proud to achieve this important MRC accreditation for our Facebook integrated measurement,” said Lisa Utzschneider, CEO of IAS. “Marketers rely on IAS and our advanced technology to drive much needed transparency along with greater outcomes for their Facebook campaigns. We continue to prioritize our customers’ needs in our role as a leading provider of digital media quality across all social platforms.”

The MRC accreditation covers IAS’s measurement of display and video ads served in the Facebook Newsfeed on desktop and mobile web, as well as those served in both the Facebook and Instagram mobile apps.

IAS said it achieved accreditation following an intensive audit to verify that its data and measurement procedures, controls, disclosures, and reporting meet the required industry standards for validity, reliability, and effectiveness. 

The MRC’s accreditation is the industry’s seal of approval for measurement companies.

“Accreditation of IAS as compliant with MRC’s Viewable Impression Standards for its integrated viewability measurement and reporting of display and video inventory on Facebook and Instagram is an important achievement that will help bring marketers the transparency they need to better evaluate ad spend on these critical platforms,” said George Ivie, executive director and CEO of the MRC. 

IAS has also been accredited by the MRC for its measurement of display and video viewability for desktop, mobile web, and mobile in-app; invalid traffic for desktop, mobile web, and mobile in-app; and property-level brand safety.

Television advertising and analytics platform Innovid said it has expanded its integration with Integral Ad Science to support ad measurement and verification across channels including connected TV.

The new arrangement gives advertisers working with Innovid more granular insights into the performance of their multi-screen ad campaigns. Advertisers can also get metrics for invalid traffic from IAS across desktop, in-app and CTV environments.

“As the video and CTV ad market continues to grow, we’re delivering the latest measurement and insights capabilities to help advertisers and publishers capitalize on these opportunities,” said Chance Johnson, chief revenue officer at Integral Ad Science. “Our expanded work with Innovid will help combat emerging threats across all video environments, including CTV, so that brands and publishers can focus on achieving quality impressions.”

The new integration with IAS mean marketers don’t have to manually tag their ads, ensuring that campaigns launch faster across more devices and inventory types while running across Innovid publisher partners.

Integral Ad Science said it acquired CTV advertising platform Publica for $220 million in cash and stock.

The deal will help Integral Ad Science better help publishers monetize video programming across CTV devices, the company said. 

The deal comes at a time when companies are chasing the burgeoning stream of ad dollars headed to CTV. It also comes as the ad tech world is undergoing a consolidation phase, with many players either being acquired or going public. 

Integral Ad Science went public on June 30, joining DoubleVerify, Pubmatic and Viant among the companies that have had initial public offerings recently. 

"CTV viewership and programmatic advertising have skyrocketed, and by acquiring Publica we're accelerating our growth to offer publishers the tools to capitalize on this opportunity," said IAS CEO Lisa Utzschneider. "Advanced data and technology will fuel the future of addressable CTV advertising. Now video publishers can increase their revenue, and in the future we will help advertisers with a trusted way to measure the results of their growing CTV budgets. In fact, Publica reports that publishers using its platform have seen on average a 30% lift in yield for their CTV inventory. I welcome Ben and the Publica team as we innovate together to increase CTV advertising quality and impact." 

Publica delivers over 3 billion ads on CTV every month. By acquiring Publica, IAS adds a team with decades of experience building video and CTV advertising products, while delivering results for some of the world's largest publishers. 

Publica co-founder and CEO, Ben Antier, now will report directly to IAS CEO Lisa Utzschneider. The Publica brand will become part of IAS's product portfolio.

"Audiences have already switched to watching CTV and more ad-supported content than ever; by joining IAS, we're offering a trusted platform for brands and publishers to drive more ad dollars towards CTV," said Ben Antier, co-founder & CEO of Publica. "We have a joint vision to transform CTV advertising with a data-driven approach that benefits the entire industry, while delivering an exceptional user experience."

AMC NETWORKS

AMC Networks has named Brett Dismuke general manager of WE tv and Urban Movie Channel, adding oversight of the female-focused network to his duties. Dismuke had been chief content officer of UMC since January. 

CPB

Kathryn Washington was elevated to senior VP, television content at the Corporation for Public Broadcasting, charged with funding “innovative, diverse and creative programming.” She was VP, television content. 

CROWN MEDIA

Lara Richardson has joined Hallmark Channel parent Crown Media Family Networks as chief marketing officer. She comes from Discovery, where she was group executive VP of marketing for Discovery and Science Channel.

DISCOVERY

Jim Keller has joined Discovery as executive VP, digital ad sales and advanced advertising, based in New York and tasked with driving digital revenue for Discovery Plus. He was VP, head of national advertising sales at Hulu.

FOX NEWS

Tom Lowell was named executive VP and managing editor of news at Fox News Channel, tasked with overseeing daytime coverage. He had been VP and managing editor of news since 2016, overseeing network newsgathering. 

INTEGRAL AD SCIENCE

Digital ad verification firm Integral Ad Science has tapped Mehul Desai as country head, India. He most recently was chief operating officer at Scan-IT, where he led technical and business operations. 

MARKETCAST

Analytics firm MarketCast has added Zoë Friend as corporate senior VP of customer research and insights. She led a team of 40 as head of Netflix’s content and marketing research practice for five years. 

MSNBC

Rashida Jones was named president of MSNBC, succeeding 25-year veteran Phil Griffin at the helm of the cable news network. She had been a senior VP at NBC News and MSNBC.

PALEY CENTER

Jamitha Fields was named to the new post of VP of diversity, inclusion and engagement at The Paley Center for Media. She had worked as the organization’s VP of development and client services for four years.

RIEDEL 

Riedel Communications, a provider of IP-enabled video solutions, has promoted Renaud Lavoie to senior VP, technology. He had worked as managing director of Riedel Montreal for about a year. 

WARNERMEDIA

Jennifer Biry was named chief financial officer at WarnerMedia, succeeding now-AT&T CFO Pascal Desroches. She was most recently CFO of AT&T Communications’ mobility and entertainment organizations. 

WNET GROUP

The WNET Group in New York has named James King as the new artistic director of its ALL ARTS multimedia platform. He is the former managing director of Harlem Stage, also in New York. 

BRIEFLY NOTED

Other industry execs making moves

Adriana Diaz and Jericka Duncan have been named anchors of CBS Weekend News. Diaz will anchor Saturdays from Chicago and Duncan will anchor Sundays from New York. … Lara Richardson was named chief marketing officer at Crown Media Family Networks. She had been group executive VP of marketing for Discovery and Science Channel. … Kids’ content company Genius Brands International has promoted Michael Jaffa to chief operating officer. He was general counsel and senior VP of business affairs. … Hearst Television has upped Matt Helf to director of its HTV Design unit in Orlando. He had been a brand research manager. … Mission Broadcasting has promoted Taunya Tourville-Bennett to station manager and general sales manager of duopoly KWBQ/KASY Albuquerque, New Mexico. She had been local sales manager at the stations. … David Solomon was named CEO at independent cable ad rep firm Viamedia. He had been chief revenue officer. … Janet Dewart Bell has been named as chair of the Women’s Media Center. She is president of nonprofit organization LEAD Intergenerational Solutions.