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                            <title><![CDATA[ Latest from Next TV in Integral-ad-science ]]></title>
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        <description><![CDATA[ All the latest integral-ad-science content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ IAS Expands Media Quality Product to Identify Misinformation on YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-expands-media-quality-product-to-identify-misinformation-on-youtube</link>
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                            <![CDATA[ Global advertisers can determine brand safety and suitability ]]>
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                                                                        <pubDate>Thu, 26 Sep 2024 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NYMTfTo2S2chYYsYVidXzL-1280-80.jpg">
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                                                            <title><![CDATA[ Integral Ad Science Ties Ad Results to Attention Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-ties-ad-results-to-attention-measurement</link>
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                            <![CDATA[ ‘Quality Attention’ looks at media quality with eye tracking and machine learning ]]>
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                                                                        <pubDate>Thu, 04 Jan 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jan 2024 17:34:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JdHeToFXeJTyamABdXReV8-1280-80.png">
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                                                            <title><![CDATA[ Vevo Works With Publica For Global CTV Ad Serving ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/vevo-works-with-publica-for-global-ctv-ad-serving</link>
                                                                            <description>
                            <![CDATA[ Arrangement provides competitive separation and frequency management ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 15 Nov 2023 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/nShuckU9pUhp4LRLHSx9Mf-1280-80.png">
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                                                            <title><![CDATA[ IAS Launches CTV Quality Measurement With Iris.TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-launching-ctv-quality-measurement-with-iristv</link>
                                                                            <description>
                            <![CDATA[ Total Media Quality measures brand safety and suitability ]]>
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                                                                        <pubDate>Fri, 16 Jun 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 16 Jun 2023 13:23:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ TikTok Offers IAS For Brand Safety in More Countries ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tiktok-offers-ias-for-brand-safety-in-more-countries</link>
                                                                            <description>
                            <![CDATA[ Total Media Quality measurement available to advertisers in 23 new markets ]]>
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                                                                        <pubDate>Wed, 14 Jun 2023 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/U3XmoUSXQqXDry25hUzLTR-1280-80.jpg">
                                                            <media:credit><![CDATA[TikTok]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TikTok]]></media:description>                                                            <media:text><![CDATA[TikTok]]></media:text>
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                                                            <title><![CDATA[ Teads Integrates IAS Brand Suitability Controls Into Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/teads-integrates-ias-brand-suitability-controls-into-platform</link>
                                                                            <description>
                            <![CDATA[ Programmatic ad buyers can access contextual data on a pre-bid basis ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 12 Dec 2022 15:22:01 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Dec 2022 22:15:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HK8qhyBGG3kHoMg7PcQvHa-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Integral Ad Science]]></media:description>                                                            <media:text><![CDATA[Integral Ad Science]]></media:text>
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                                                            <title><![CDATA[ Integral Ad Science Names Khurrum Malik as CMO ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/integral-ad-science-names-khurrum-malik-as-cmo</link>
                                                                            <description>
                            <![CDATA[ Exec was head of global business marketing at Spotify ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 29 Nov 2022 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/7PG8YfRjkKRaimj3edHx6d-1280-80.png">
                                                            <media:credit><![CDATA[Integral Ad Science]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Khurrum Malik]]></media:description>                                                            <media:text><![CDATA[Khurrum Malik Integral Ad Science]]></media:text>
                                <media:title type="plain"><![CDATA[Khurrum Malik Integral Ad Science]]></media:title>
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                                                            <title><![CDATA[ Clinch Makes Deal With IAS Giving Advertisers Verification Services ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/clinch-makes-deal-with-ias-giving-advertisers-verification-services</link>
                                                                            <description>
                            <![CDATA[ Automated tag tag wrapping helps launch display and video campaigns faster ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 29 Jun 2022 13:20:57 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Jun 2022 14:27:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MANfKyRkwSVqoyBLNWcyAF-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Clinch logo black with white lettering]]></media:description>                                                            <media:text><![CDATA[Clinch logo black with white lettering]]></media:text>
                                <media:title type="plain"><![CDATA[Clinch logo black with white lettering]]></media:title>
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                                                            <title><![CDATA[ IAS Launches Control Panel To Report ROI on Contextual Targeting ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-launches-control-panel-to-report-roi-on-contextual-targeting</link>
                                                                            <description>
                            <![CDATA[ New tools provide added value to clients ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 17 May 2022 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/8FwVyVxVGXXumHd6oXLtPS-1280-80.png">
                                                            <media:credit><![CDATA[Integral AdScience]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Integral Ad  Science]]></media:description>                                                            <media:text><![CDATA[Integral Ad  Science]]></media:text>
                                <media:title type="plain"><![CDATA[Integral Ad  Science]]></media:title>
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                                                            <title><![CDATA[ Future Today Connects with IAS's Publica for CTV Ad Serving ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/future-today-connects-with-iass-publica-for-ctv-ad-serving</link>
                                                                            <description>
                            <![CDATA[ Relationship gives streamer more control of ad breaks ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 03 May 2022 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5tEWWCkK53CV9nQJyfY3rW-1280-80.jpg">
                                                            <media:credit><![CDATA[Future Today]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ Future Today Xandr]]></media:description>                                                            <media:text><![CDATA[ Future Today Xandr]]></media:text>
                                <media:title type="plain"><![CDATA[ Future Today Xandr]]></media:title>
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                                                            <title><![CDATA[ IAS Adds Custom Filters, Attention Metrics to Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-adds-custom-filters-attention-metrics-to-platform</link>
                                                                            <description>
                            <![CDATA[ Unified View enables clients to slice and dice campaign data ]]>
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                                                                        <pubDate>Tue, 05 Apr 2022 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HK8qhyBGG3kHoMg7PcQvHa-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Integral Ad Science]]></media:description>                                                            <media:text><![CDATA[Integral Ad Science]]></media:text>
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                                                            <title><![CDATA[ NBCU Recognizes More Measurement Companies as Nielsen Alternatives ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcu-recognizes-more-measurement-companies-as-nielsen-alternatives</link>
                                                                            <description>
                            <![CDATA[ iSpot data will be available as currency for for transactions in upfront ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 22 Mar 2022 15:00:05 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Mar 2022 17:16:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VqoPRFcXjftz7czHwByaKT-1280-80.jpg">
                                                            <media:credit><![CDATA[AuburnSky/Wikimedia Commons]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBC Studios in New York]]></media:description>                                                            <media:text><![CDATA[NBC Studios in New York]]></media:text>
                                <media:title type="plain"><![CDATA[NBC Studios in New York]]></media:title>
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                                                            <title><![CDATA[ IAS Launches New CTV Dashboard With Live Media Quality Metrics ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-launches-new-ctv-dashboard-with-live-media-quality-metrics</link>
                                                                            <description>
                            <![CDATA[ Advertisers can access data on device, app, channel genre, content category and rating ]]>
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                                                                        <pubDate>Thu, 27 Jan 2022 15:40:42 +0000</pubDate>                                                                                                                                <updated>Thu, 27 Jan 2022 16:05:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/HK8qhyBGG3kHoMg7PcQvHa-1280-80.jpg">
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                                                            <title><![CDATA[ Integral Ad Science Acquires Paris-Based AI Company Context ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/integral-ad-science-acquires-paris-based-ai-company-context</link>
                                                                            <description>
                            <![CDATA[ Purchase bolsters targeting capabilities ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 04 Jan 2022 11:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 04 Jan 2022 14:05:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LusXAvHTfpoaWXNaBKX7MQ-1280-80.png">
                                                            <media:credit><![CDATA[Integral Ad Science]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Integral Ad Science Context]]></media:description>                                                            <media:text><![CDATA[Integral Ad Science Context]]></media:text>
                                <media:title type="plain"><![CDATA[Integral Ad Science Context]]></media:title>
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                                                            <title><![CDATA[ IAS Accredited by MRC for Facebook Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ias-accredited-by-mrc-for-facebook-measurement</link>
                                                                            <description>
                            <![CDATA[ Independent metrics give advertisers more transparency ]]>
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                                                                        <pubDate>Wed, 03 Nov 2021 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Nov 2021 13:43:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Qfo7YTiiK7ETrWpBqRJUZV-1280-80.jpg">
                                                            <media:credit><![CDATA[Integral Ad Science]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Lisa Utzschneider]]></media:description>                                                            <media:text><![CDATA[Lisa Utzschneider Integral Ad Science]]></media:text>
                                <media:title type="plain"><![CDATA[Lisa Utzschneider Integral Ad Science]]></media:title>
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                                                            <title><![CDATA[ Innovid Expands IAS Integration To Include CTV Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/innovid-expands-ias-integration-to-include-ctv-measurement</link>
                                                                            <description>
                            <![CDATA[ Television advertising and analytics platform Innovid said it has expanded its integration with Integral Ad Science to support ad measurement and verification across channels including connected TV. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 09 Sep 2021 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 09 Sep 2021 14:08:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6BzkEwEcjwZAy8ZYRJkGRh-1280-80.jpg">
                                                            <media:credit><![CDATA[Innovid]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Innovid mrc]]></media:description>                                                            <media:text><![CDATA[Innovid mrc]]></media:text>
                                <media:title type="plain"><![CDATA[Innovid mrc]]></media:title>
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                                                            <title><![CDATA[ Integral Ad Science Buys Publica for $220 Million ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/integral-ad-science-buys-publica-for-dollar220-million</link>
                                                                            <description>
                            <![CDATA[ Integral Ad Science said it acquired CTV advertising platform Publica for $200 million in cash and stock. ]]>
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                                                                        <pubDate>Tue, 10 Aug 2021 12:10:59 +0000</pubDate>                                                                                                                                <updated>Tue, 10 Aug 2021 13:06:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9wvvHyRw5EWTZFrjkgR6o8-1280-80.jpg">
                                                            <media:credit><![CDATA[Integral Ad Science]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Publica]]></media:description>                                                            <media:text><![CDATA[Publica]]></media:text>
                                <media:title type="plain"><![CDATA[Publica]]></media:title>
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                                                            <title><![CDATA[ Fates & Fortunes: Dec. 14, 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/fates-and-fortunes-dec-14-2020</link>
                                                                            <description>
                            <![CDATA[ Notable executives on the move ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 14 Dec 2020 11:00:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                                    <dc:creator><![CDATA[ B+C Staff ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sVK4zkXX3fqbFmiTzK8s2Z-1280-80.jpg">
                                                            <media:credit><![CDATA[AMC Networks]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Brett Dismuke]]></media:description>                                                            <media:text><![CDATA[Brett Dismuke]]></media:text>
                                <media:title type="plain"><![CDATA[Brett Dismuke]]></media:title>
                                                    </media:content>
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