<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
                    <atom:link href="https://www.nexttv.com/feeds/tag/hub-research" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Next TV in Hub-research ]]></title>
                <link>https://www.nexttv.com/tag/hub-research</link>
        <description><![CDATA[ All the latest hub-research content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 01 Aug 2023 14:59:47 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Newly Ad-Supported Streamers Get High Marks From Viewers In New Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/newly-ad-supported-streamers-get-high-marks-from-viewers-in-new-study</link>
                                                                            <description>
                            <![CDATA[ Consumers pay more attention when ad loads are reasonable, Hub Research finds ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">5cLLT8sfjrvj4xfs3y5Kmc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/w8LujJhpicCTEaXNw8TSyn-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 01 Aug 2023 14:59:47 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Aug 2023 16:12:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/w8LujJhpicCTEaXNw8TSyn-1280-80.jpg">
                                                            <media:credit><![CDATA[iStock/Getty Images Plus]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[woman watching streaming video]]></media:description>                                                            <media:text><![CDATA[woman watching streaming video]]></media:text>
                                <media:title type="plain"><![CDATA[woman watching streaming video]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/w8LujJhpicCTEaXNw8TSyn-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Connected TV Giving Ad-Supported TV a Boost, Researchers Find ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/connected-tv-giving-ad-supported-tv-a-boost-researchers-find</link>
                                                                            <description>
                            <![CDATA[ Advertiser Perceptions, Hub Research find 54% of advertisers will increase CTV spending over the next 12 months ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">v7CA4agZ3aXrhTR6itqpth</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/cE36fdDTanUKRMxtgD2xkR-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 29 Jun 2022 11:38:13 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Jun 2022 13:52:53 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/cE36fdDTanUKRMxtgD2xkR-1280-80.png">
                                                            <media:credit><![CDATA[Advertiser Perceptions Hub Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Erin Firneno John Giegengack]]></media:description>                                                            <media:text><![CDATA[Erin Firneno John Giegengack]]></media:text>
                                <media:title type="plain"><![CDATA[Erin Firneno John Giegengack]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/cE36fdDTanUKRMxtgD2xkR-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Streaming Is 1st Choice for 50% of Viewers; What Happens Now? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-is-1st-choice-for-50-of-viewers-what-happens-now</link>
                                                                            <description>
                            <![CDATA[ We have been predicting this new era for the past 10 years or so, but it seems that the massive change is finally underway ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">9bPBVuCCjPnYRqNHgqab24</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/dR5MJvCLJb3Vyx5aAX8L2J-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 31 Aug 2020 18:47:07 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ alan@alanwolk.com (Alan Wolk) ]]></author>                    <dc:creator><![CDATA[ Alan Wolk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dR5MJvCLJb3Vyx5aAX8L2J-1280-80.jpg">
                                                            <media:credit><![CDATA[Pinterest]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/dR5MJvCLJb3Vyx5aAX8L2J-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Disney Plus Now in 31% of U.S. Homes: Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/homebound-viewers-adding-multiple-video-providers-hub-research</link>
                                                                            <description>
                            <![CDATA[ Hub Research finds that homebound viewers are adding multiple video providers ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">yWnm6eVHVqh6FrEX9z9h5c</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CACcY6E8wH3U8v6q9uYBHV-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 01 May 2020 13:29:46 +0000</pubDate>                                                                                                                                <updated>Thu, 28 May 2020 05:17:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/CACcY6E8wH3U8v6q9uYBHV-1280-80.png">
                                                            <media:credit><![CDATA[Hub]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CACcY6E8wH3U8v6q9uYBHV-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Quarter of OTT Users Say They Have Too Many Subscription Services ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ott-market-not-saturated-hub-research-says</link>
                                                                            <description>
                            <![CDATA[ Quarter of OTT Users Say They Have Too Many Subscription Services ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">tHju2tPsVxSBVtRvmUYBDi</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/JLPTrDuT2tGUQXzEaAa4UF-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 23 May 2019 17:51:16 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JLPTrDuT2tGUQXzEaAa4UF-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/JLPTrDuT2tGUQXzEaAa4UF-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Hub Research Finds an OTT Tipping Point ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/hub-research-finds-ott-tipping-point-416564</link>
                                                                            <description>
                            <![CDATA[ Hub Research Finds an OTT Tipping Point ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eU9B4KvayeqL7N6B3k8cFj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/s879yvyqPcTrV7cH6uEPkR-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 14 Nov 2017 14:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[As I Was Saying]]></category>
                                                                                                <author><![CDATA[ garyarlen@gmail.com (Gary Arlen) ]]></author>                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/s879yvyqPcTrV7cH6uEPkR-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/s879yvyqPcTrV7cH6uEPkR-1280-80.png" />
                                                                                        </item>
            </channel>
</rss>