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                    <title><![CDATA[ Latest from Next TV in Hub-entertainment-research ]]></title>
                <link>https://www.nexttv.com/tag/hub-entertainment-research</link>
        <description><![CDATA[ All the latest hub-entertainment-research content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 04 Sep 2024 20:40:38 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Password-Sharing Crackdowns Make a (Small) Dent ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/password-sharing-crackdowns-make-a-small-dent</link>
                                                                            <description>
                            <![CDATA[ Hub Entertainment Research survey shows a slight decrease in the number of folks who say they use someone else's SVOD service ]]>
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                                                                        <pubDate>Wed, 04 Sep 2024 20:40:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/F8GKDhjGgdnZ5NgR3Q7ZXM-1280-80.jpg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[Netflix]]></media:title>
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                                                            <title><![CDATA[ How NBCU Smartly Leveraged Social Media to Drive Olympics Viewership ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/how-nbcu-smartly-leveraged-social-media-to-drive-olympics-viewership</link>
                                                                            <description>
                            <![CDATA[ Social video now surpasses subscription video-on-demand in terms of consumer watch time, researchers say ]]>
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                                                                        <pubDate>Wed, 21 Aug 2024 19:51:58 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jackreid598@gmail.com (Jack Reid) ]]></author>                    <dc:creator><![CDATA[ Jack Reid ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/cPiVG4LzwDXZhN45k97yaS-1280-80.png">
                                                            <media:credit><![CDATA[NBCUniversal]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Google Maps Olympics]]></media:description>                                                            <media:text><![CDATA[Google Maps Olympics]]></media:text>
                                <media:title type="plain"><![CDATA[Google Maps Olympics]]></media:title>
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                                                            <title><![CDATA[ Consumers Are Out of Patience for TV Price Hikes ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/consumers-are-out-of-patience-for-tv-price-hikes</link>
                                                                            <description>
                            <![CDATA[ New data from Hub Entertainment Research suggests that the average consumer is only willing to spend an additional $5 per month on TV and that’s it ]]>
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                                                                        <pubDate>Mon, 15 Jul 2024 21:39:40 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Jul 2024 13:52:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jackreid598@gmail.com (Jack Reid) ]]></author>                    <dc:creator><![CDATA[ Jack Reid ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zcfvt3mLrSNjvjfaJdSmV5-1280-80.jpg">
                                                            <media:credit><![CDATA[Hub Entertainment Group]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hub Entertainment Group Annual Report]]></media:description>                                                            <media:text><![CDATA[Hub Entertainment Group Annual Report]]></media:text>
                                <media:title type="plain"><![CDATA[Hub Entertainment Group Annual Report]]></media:title>
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                                                            <title><![CDATA[ Dooming Data of the Day: Gen Alpha Spends 78% of Its Screen Time on Social Video ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dooming-data-of-the-day-gen-alpha-spends-78-of-its-screen-time-on-social-video</link>
                                                                            <description>
                            <![CDATA[ Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! ]]>
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                                                                        <pubDate>Wed, 10 Jul 2024 21:43:12 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Jul 2024 17:39:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ Return of the ‘Triple Play’? Consumers’ Most Wanted Bundle Includes Netflix, Broadband and Mobile ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/return-of-the-triple-play-consumers-most-wanted-bundle-includes-netflix-broadband-and-mobile</link>
                                                                            <description>
                            <![CDATA[ Consumer desires harken back to old-world cable economics, a Hub Entertainment Research study finds ]]>
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                                                                        <pubDate>Wed, 12 Jun 2024 18:54:38 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Jun 2024 15:28:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/AM9Y7wKrUBfcWmDjBm8q7H-1280-80.jpg">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hub Entertainment Research]]></media:description>                                                            <media:text><![CDATA[Hub Entertainment Research]]></media:text>
                                <media:title type="plain"><![CDATA[Hub Entertainment Research]]></media:title>
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                                                            <title><![CDATA[ Did Comcast Just Announce Streaming's Stickiest Bundle? These Charts Suggest a 'Yes' ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/did-comcast-just-announce-streamings-stickiest-bundle-these-two-charts-suggest-a-yes</link>
                                                                            <description>
                            <![CDATA[ Comcast is combining some of the most coveted brands and services, Hub Entertainment Research survey indicates ]]>
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                                                                        <pubDate>Thu, 16 May 2024 16:57:01 +0000</pubDate>                                                                                                                                <updated>Fri, 17 May 2024 20:29:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Y3RxgMVHNKKxLY5hAUvev9-1280-80.jpg">
                                                            <media:credit><![CDATA[Igor Golovniov/SOPA Images/LightRocket via Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast Xfinity]]></media:description>                                                            <media:text><![CDATA[Comcast Xfinity]]></media:text>
                                <media:title type="plain"><![CDATA[Comcast Xfinity]]></media:title>
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                                                            <title><![CDATA[ 85% of Amazon Prime Video Subscribers Are on the Ad-Supported Tier ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/85-of-amazon-prime-video-subscribers-are-on-the-ad-supported-tier</link>
                                                                            <description>
                            <![CDATA[ This compares to only 22% for Netflix, Hub Entertainment Research finds ]]>
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                                                                        <pubDate>Mon, 06 May 2024 16:45:37 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/wCia7nVH7SABH96gD8zaMP-1280-80.png">
                                                            <media:credit><![CDATA[Amazon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Amazon]]></media:description>                                                            <media:text><![CDATA[Amazon]]></media:text>
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                                                            <title><![CDATA[ While More Than Half of Americans Are Interested in Apple's $3,500 Vision Pro, 76% Say They Have No Intention of Buying One  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/while-more-than-half-of-americans-are-interested-in-apples-dollar3500-vision-pro-76-say-they-have-no-intention-of-buying-one</link>
                                                                            <description>
                            <![CDATA[ As the latest Hub Entertainment Research survey reveals, the most innovative piece of entertainment hardware to come along in years might just be too expensive ]]>
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                                                                        <pubDate>Thu, 11 Apr 2024 16:19:09 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Apr 2024 18:21:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s9rcZFTVaW74iTb3sQv5Jb-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Apple Vision Pro]]></media:description>                                                            <media:text><![CDATA[Apple Vision Pro]]></media:text>
                                <media:title type="plain"><![CDATA[Apple Vision Pro]]></media:title>
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                                                            <title><![CDATA[ Apple TV Plus Has the Lowest 'Brand Identity' Among U.S. SVODs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/apple-tv-plus-has-the-lowest-brand-identity-among-us-svods</link>
                                                                            <description>
                            <![CDATA[ Only 51% of surveyed consumers understand how Apple TV Plus is differentiated from other subscription streaming services, Hub Entertainment Research says ]]>
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                                                                        <pubDate>Wed, 13 Mar 2024 15:20:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/kP3VPmSzTkgNDkWFXb84CZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Apple TV Plus]]></media:description>                                                            <media:text><![CDATA[Apple TV Plus]]></media:text>
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                                                            <title><![CDATA[ Hub Study Says Sports May Settle the Streaming Wars ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hub-study-says-sports-may-settle-the-streaming-wars</link>
                                                                            <description>
                            <![CDATA[ A semiannual survey from Hub shows just how much leverage live sports has over consumer choices ]]>
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                                                                        <pubDate>Fri, 23 Feb 2024 15:07:16 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Feb 2024 15:38:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ mcnstaff@futurenet.com (Scott Lehane) ]]></author>                    <dc:creator><![CDATA[ Scott Lehane ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6EswzVmCWA7yPHfHb5pEwN-1280-80.jpeg">
                                                            <media:credit><![CDATA[David Eulitt/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Exclusive games like Peacock’s Jan. 13 NFL wild card playoff between the Miami Dolphins and Kansas City Chiefs can move the needle with streaming subscribers, Hub found. ]]></media:description>                                                            <media:text><![CDATA[Exclusive games like Peacock’s Jan. 13 NFL wild card playoff between the Miami Dolphins and Kansas City Chiefs can move the needle with streaming subscribers, Hub found. ]]></media:text>
                                <media:title type="plain"><![CDATA[Exclusive games like Peacock’s Jan. 13 NFL wild card playoff between the Miami Dolphins and Kansas City Chiefs can move the needle with streaming subscribers, Hub found. ]]></media:title>
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                                                            <title><![CDATA[ Infographic of The Week: Hub Entertainment Research Manages to Sum Up a Decade of Video Biz Change in a Single Chart ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/infographic-of-the-week-hub-entertainment-research-manages-to-sum-up-a-decade-of-video-biz-change-in-a-single-chart</link>
                                                                            <description>
                            <![CDATA[ Back in 2013, 86% of Americans had pay TV at home and only 21% streamed video on their smart TV ]]>
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                                                                        <pubDate>Wed, 20 Dec 2023 20:32:44 +0000</pubDate>                                                                                                                                <updated>Wed, 20 Dec 2023 20:39:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ofd5pQHbocE9e7j2nQiiBa-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[watching tv]]></media:description>                                                            <media:text><![CDATA[watching tv]]></media:text>
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                                                            <title><![CDATA[ See Change: The Smart TV OS Surpasses the Pay TV Set-Top as the No. 1 Way U.S. Consumers Watch the Tube (Chart of the Day) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/see-change-the-smart-tv-os-surpasses-the-pay-tv-set-top-as-the-no-1-way-us-consumers-watch-the-tube-chart-of-the-day</link>
                                                                            <description>
                            <![CDATA[ Viewers now tune into Roku, Fire TV, Google TV or whatever OS is powering their set first, according to Hub Entertainment Research ]]>
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                                                                        <pubDate>Tue, 28 Nov 2023 17:31:54 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Nov 2023 16:36:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ 'Live TV' Remains the Default Viewing Choice of Most U.S. Consumers... But Netflix Is Closing Fast ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/live-tv-remains-the-default-viewing-choice-of-most-us-consumers-but-netflix-is-closing-fast</link>
                                                                            <description>
                            <![CDATA[ The latest Hub Entertainment Research study reveals that 40% of consumers tune to a major SVOD first ]]>
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                                                                        <pubDate>Wed, 13 Sep 2023 02:33:32 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jackreid598@gmail.com (Jack Reid) ]]></author>                    <dc:creator><![CDATA[ Jack Reid ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ Is the Smart Speaker Market for Smart TVs Already DOA? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/is-the-smart-speaker-market-for-smart-tvs-already-doa</link>
                                                                            <description>
                            <![CDATA[ The latest Hub Entertainment Research report on smart TV says the U.S. usage of these peripheral devices already peaked back in 2021 ]]>
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                                                                        <pubDate>Mon, 24 Jul 2023 17:01:57 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Jul 2023 19:01:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JECDfUtmdrP4VMXHrT34sF-1280-80.jpeg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku smart speaker]]></media:description>                                                            <media:text><![CDATA[Roku smart speaker]]></media:text>
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                                                            <title><![CDATA[ Uh-Oh: U.S. Consumers Are Using Fewer Streaming Services for the First Time ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/uh-oh-us-consumers-are-using-fewer-streaming-services-for-the-first-time</link>
                                                                            <description>
                            <![CDATA[ While Americans are spending more than ever on streaming, Hub Entertainment Research says they’re suddenly using fewer apps ]]>
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                                                                        <pubDate>Wed, 14 Jun 2023 17:23:57 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Jun 2023 14:33:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ SVOD Boom Goes Bust as Consumers 'De-Stack' Subscription Video Services (Gobs of Breathtaking Charts) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/svod-boom-goes-bust-as-consumers-de-stack-subscription-video-services-gobs-of-breathtaking-charts</link>
                                                                            <description>
                            <![CDATA[ You want bad news about the video entertainment industry? Hub Entertainment Research has got it ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 11 May 2023 18:26:41 +0000</pubDate>                                                                                                                                <updated>Fri, 12 May 2023 21:39:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ Subscribers in Survey Call Ad Loads on Discovery Plus, HBO Max Most Reasonable ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/subscribers-in-survey-call-ad-loads-on-discovery-plus-hbo-max-most-reasonable</link>
                                                                            <description>
                            <![CDATA[ Fewer ads mean more attrition for brands, Hub study finds ]]>
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                                                                        <pubDate>Mon, 19 Dec 2022 16:13:31 +0000</pubDate>                                                                                                                                <updated>Mon, 19 Dec 2022 18:47:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QrxbU3UpaXSoYb2SwPDNRJ-1280-80.jpg">
                                                            <media:credit><![CDATA[iStockphoto.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[People watching TV]]></media:description>                                                            <media:text><![CDATA[People watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[People watching TV]]></media:title>
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                                                            <title><![CDATA[ Streaming Non-Binary? 44% of Consumers Connect Via Both Smart TV OS and a Streaming Media Player ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-non-binary-44-of-consumers-connect-via-both-smart-tv-os-and-a-streaming-media-player</link>
                                                                            <description>
                            <![CDATA[ Is there a pronoun for people who identify as using both their native TVOS and their dongle? ]]>
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                                                                        <pubDate>Thu, 13 Oct 2022 18:49:02 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ Samsung Tizen Now the No. 1 Smart TV OS in the U.S.  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/samsung-tizen-now-the-no-1-smart-tv-os-in-the-us</link>
                                                                            <description>
                            <![CDATA[ Hub Entertainment Research says 56% of U.S. smart TV owners who use their set's native TVOS to stream also use Samsung's software ]]>
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                                                                        <pubDate>Tue, 27 Sep 2022 15:04:38 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Sep 2022 15:35:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uivDBMXDLNbM555FhM78hZ-1280-80.jpg">
                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Samsung &#039;Media Screen&#039;]]></media:description>                                                            <media:text><![CDATA[Samsung &#039;Media Screen&#039;]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung &#039;Media Screen&#039;]]></media:title>
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                                                            <title><![CDATA[ Hulu Shocker - It's the Fourth Most Popular 'Default Source' for TV Viewing in America, Hub Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hulu-shocker-its-the-fourth-most-popular-default-source-for-tv-viewing-in-america-hub-says</link>
                                                                            <description>
                            <![CDATA[ Only live pay TV, Netflix and DVRs rank higher, according to the research company ]]>
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                                                                        <pubDate>Mon, 19 Sep 2022 16:11:55 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/u9YK9ChQqT2J2FFgTZtYBC-1280-80.jpg">
                                                            <media:credit><![CDATA[Hulu]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hulu]]></media:description>                                                            <media:text><![CDATA[Hulu]]></media:text>
                                <media:title type="plain"><![CDATA[Hulu]]></media:title>
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                                                            <title><![CDATA[ FAST Usage Was Up 9 Points in the First Five Months of 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fast-usage-was-up-9-points-in-the-first-five-months-of-2022</link>
                                                                            <description>
                            <![CDATA[ The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research ]]>
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                                                                        <pubDate>Tue, 16 Aug 2022 18:00:57 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Aug 2022 20:19:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ U.S. TV Homes Using a Smart TV to Stream Up 15 Percentage Points Since 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-tv-homes-using-a-smart-tv-to-stream-up-15-since-2020</link>
                                                                            <description>
                            <![CDATA[ Hub Entertainment Research reveals the huge pandemic-era shift in consumption patterns. The big question in a post-growth era for Netflix: Is this shift still happening? ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 12 Jul 2022 15:45:35 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Jul 2022 15:59:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ Spotify Beats Netflix in Ranking of 'Must Have' Services in the American Home ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/spotify-beats-netflix-in-ranking-of-must-have-services-in-the-american-home</link>
                                                                            <description>
                            <![CDATA[ Music streaming service listed as essential by 75% of respondents in latest Hub survey, vs. just 68% for Netflix ]]>
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                                                                        <pubDate>Tue, 24 May 2022 16:57:28 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vJLgZtbiUvLrSE9djVX6bU-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Spotify]]></media:description>                                                            <media:text><![CDATA[Spotify]]></media:text>
                                <media:title type="plain"><![CDATA[Spotify]]></media:title>
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                                                            <title><![CDATA[ Nothing's Over! Subscription Streaming Penetration Up 12% in the U.S. Since 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nothings-over-subscription-streaming-penetration-up-12-in-the-us-since-2020</link>
                                                                            <description>
                            <![CDATA[ And the portion of U.S. homes taking three or more SVOD services is up 10% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 11 May 2022 14:59:59 +0000</pubDate>                                                                                                                                <updated>Wed, 11 May 2022 15:26:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ Hastings Is Right - Netflix's Biggest Competitor Really Is Gaming ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hastings-is-right-netflixs-biggest-competitor-really-is-gaming</link>
                                                                            <description>
                            <![CDATA[ Hub study shows whopping 11% decline in the share of leisure time Americans spend watching TV over the past two years ... and a corresponding massive increase in time spent gaming ]]>
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                                                                        <pubDate>Tue, 08 Feb 2022 18:59:48 +0000</pubDate>                                                                                                                                <updated>Tue, 08 Feb 2022 20:19:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
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                                                            <title><![CDATA[ Viewers Enjoy Shows with Targeted Commercials, Hub Survey Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viewers-enjoy-shows-with-targeted-commercials-hub-survey-finds</link>
                                                                            <description>
                            <![CDATA[ Countdown clocks during breaks are also popular ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 16 Nov 2021 14:13:28 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Nov 2021 14:54:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J4KqhpUhovwAPZXxooMdQN-1280-80.jpg">
                                                            <media:credit><![CDATA[bigstockphoto.com]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[man in old-style commercial]]></media:description>                                                            <media:text><![CDATA[man in old-style commercial]]></media:text>
                                <media:title type="plain"><![CDATA[man in old-style commercial]]></media:title>
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                                                            <title><![CDATA[ A Hit-Driven Biz: 40% of Consumers Sign Up For an SVOD Service to Watch a Specific Show ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/a-hit-driven-biz-40-of-consumers-sign-up-for-an-svod-service-to-watch-a-specific-show</link>
                                                                            <description>
                            <![CDATA[ And of those, 70% stick with that service after they're done watching it, new Hub Entertainment Research report says ]]>
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                                                                        <pubDate>Wed, 10 Nov 2021 16:48:36 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ Netflix Loses Ground as America's 'Default' TV Service ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/netflix-loses-ground-as-americans-default-tv-service</link>
                                                                            <description>
                            <![CDATA[ But overall, Hub Entertainment study says that 55% of TV watchers tune into streaming first vs. just 39% for pay TV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 16 Sep 2021 18:07:52 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Sep 2021 18:13:08 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ Some Olympic Viewers Found Peacock, Most Might Keep Watching After The Games ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/some-olympic-viewers-found-peacock-most-might-keep-watching-after-the-games</link>
                                                                            <description>
                            <![CDATA[ A small but significant percentage of people who watched NBCUniversal’s Tokyo Olympics watched some of the coverage on Peacock, and most of them will continue to watch the streaming service, according to a new survey from Hub Entertainment Research. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 11 Aug 2021 18:03:50 +0000</pubDate>                                                                                                                                <updated>Wed, 11 Aug 2021 18:58:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LTin6HvvhCVGy7gQcE6YRe-1280-80.jpeg">
                                                            <media:credit><![CDATA[NBCUniversal]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[NBCU put Olympic coverage on Peacock]]></media:description>                                                            <media:text><![CDATA[Peacock]]></media:text>
                                <media:title type="plain"><![CDATA[Peacock]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ HBO Max's $9.99 Limited Ads Tier Enticing to Only 28% of Non-subscribers, Hub Study Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hbo-maxs-dollar999-limited-ads-tier-enticing-to-only-28-of-non-subscribers-hub-study-says</link>
                                                                            <description>
                            <![CDATA[ Data calls into question whether the discount off the pricey $14.99 flagship tier is big enough ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 26 Jul 2021 15:32:22 +0000</pubDate>                                                                                                                                <updated>Mon, 26 Jul 2021 15:45:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BMarRg8hxdviuvxu2XWppb-1280-80.jpg">
                                                            <media:credit><![CDATA[WarnerMedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO Max]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Co-viewing App Usage Surges -- Has TV's Social Revolution Finally Arrived? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/co-viewing-app-usage-surges-has-tvs-social-revolution-finally-arrived</link>
                                                                            <description>
                            <![CDATA[ One in four U.S. TV viewers say they've used a co-viewing app this year ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 12 Jul 2021 15:11:06 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ Viewers Willing To Tolerate Ads, Even on Netflix, Hub Study Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viewers-willing-to-tolerate-ads-even-on-netflix-hub-study-finds</link>
                                                                            <description>
                            <![CDATA[ Avoiding commercials isn’t the most important thing to TV viewers according to a new study that finds consumers interested in enduring ads even on Netflix if they get a lower price for the service. ]]>
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                                                                        <pubDate>Fri, 25 Jun 2021 15:28:05 +0000</pubDate>                                                                                                                                <updated>Fri, 25 Jun 2021 15:43:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/gPHCaYfwZGPNmSF6D4SstQ-1280-80.png">
                                                            <media:credit><![CDATA[Hub Entertainment Reserach]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TV Ads Hub Entertainment Research Netflix]]></media:description>                                                            <media:text><![CDATA[TV Ads Hub Entertainment Research Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[TV Ads Hub Entertainment Research Netflix]]></media:title>
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                                                            <title><![CDATA[ U.S. Consumers Tapping Nearly 6 Video Sources in 2021 vs. 5 in 2020, Survey Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-consumers-tapping-nearly-6-video-sources-in-2021-vs-5-in-2020-survey-says</link>
                                                                            <description>
                            <![CDATA[ Latest Hub Entertainment Research data also finds that number of households subscribing to two or more streaming services is up 8% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 03 May 2021 18:45:27 +0000</pubDate>                                                                                                                                <updated>Mon, 03 May 2021 19:05:32 +0000</updated>
                                                                                                                                            <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watching TV]]></media:description>                                                            <media:text><![CDATA[A family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[A family watching TV]]></media:title>
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                                                            <title><![CDATA[ Roku and Amazon Fire TV Adoption Ticks Up to 57%  of U.S. Homes ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/roku-and-amazon-fire-tv-adoption-ticks-up-to-57-of-us-homes</link>
                                                                            <description>
                            <![CDATA[ The top OTT platforms are more dominant than ever as smart TVs now infiltrate 70% of households, Hub Entertainment Research says ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 07 Apr 2021 15:19:40 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YaDGEA574XN9x7bBdJQvoP-1280-80.jpg">
                                                            <media:credit><![CDATA[Roku]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Roku in living room]]></media:description>                                                            <media:text><![CDATA[Roku in living room]]></media:text>
                                <media:title type="plain"><![CDATA[Roku in living room]]></media:title>
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                                                            <title><![CDATA[ HBO Max Shows Fastest Uptake in SVOD in Latest Hub Survey ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hbo-max-shows-fastest-uptake-in-latest-hub-survey</link>
                                                                            <description>
                            <![CDATA[ More than twice as many U.S. consumers say they now have the streaming service vs. July. But they also say Max will be the first to go when this pandemic finally ends ]]>
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                                                                        <pubDate>Tue, 23 Mar 2021 16:26:47 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Mar 2021 20:25:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/BMarRg8hxdviuvxu2XWppb-1280-80.jpg">
                                                            <media:credit><![CDATA[WarnerMedia]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO Max]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Original Shows Give Netflix A Big Edge in Streaming Wars ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/original-shows-give-netflix-a-big-edge-in-streaming-wars</link>
                                                                            <description>
                            <![CDATA[ Original content is a big driver of viewing and new subscriber sign ups for streaming services, according to a new report from Hub Entertainment Research. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 24 Feb 2021 15:30:11 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Feb 2021 20:48:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/4QAUqm6d8QAbnrVdcKid6X-1280-80.png">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Hub Entertainment Research Original content Netflix]]></media:description>                                                            <media:text><![CDATA[Hub Entertainment Research Original content Netflix]]></media:text>
                                <media:title type="plain"><![CDATA[Hub Entertainment Research Original content Netflix]]></media:title>
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                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/4QAUqm6d8QAbnrVdcKid6X-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ HBO Max Gets a Boost From Theatrical Films: Hub Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hbo-max-gets-a-boost-from-theatrical-films-hub-study</link>
                                                                            <description>
                            <![CDATA[ Streaming service increases share of new SVOD signups to 13% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Sat, 13 Feb 2021 00:13:45 +0000</pubDate>                                                                                                                                <updated>Fri, 26 Mar 2021 00:29:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JewP5CPRihNkBqNr9XAbXi-1280-80.jpeg">
                                                            <media:credit><![CDATA[WarnerMedia]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Theatrical movies like &#039;Wonder Woman 1984&#039; are giving consumer a big reason to subscribe to HBO Max]]></media:description>                                                            <media:text><![CDATA[Wonder Woman 1984]]></media:text>
                                <media:title type="plain"><![CDATA[Wonder Woman 1984]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Streaming First TV Stop For 50% of Viewers: Study  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-first-tv-stop-for-50-of-viewers-study</link>
                                                                            <description>
                            <![CDATA[ In another sign of the big changes taking place in the television business, 50% of consumers said the first place they go when they want to watch TV is a streaming service, according to a new study from Hub Entertainment Research. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 26 Aug 2020 14:00:11 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Aug 2020 14:03:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/NS78UHwcxW7K4PSpb9kxZG-1280-80.png">
                                                            <media:credit><![CDATA[Hub Entertainment Research]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
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                                                            <title><![CDATA[ Survey: Network Brands Really Do Matter ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/survey-says-network-brands-really-do-matter-418020</link>
                                                                            <description>
                            <![CDATA[ Survey: Network Brands Really Do Matter ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 07 Feb 2018 20:37:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2ZFQhDFxsnDtzWFG2VdVSc-1280-80.jpg">
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                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Let’s Get Ready to Bundle ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/let-s-get-ready-bundle-411717</link>
                                                                            <description>
                            <![CDATA[ Let’s Get Ready to Bundle ]]>
                                                                                                            </description>
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                                                                                                                            <pubDate>Fri, 24 Mar 2017 15:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                </item>
                                <item>
                                                            <title><![CDATA[ Consumers Still Cloudy on TVE’s Value ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/consumers-still-cloudy-tve-s-value-397006</link>
                                                                            <description>
                            <![CDATA[ Consumers Still Cloudy on TVE’s Value ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 01 Feb 2016 17:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/H8dGXiW6CrgD8Es32FHXmf-1280-80.jpg">
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