Hitron Technologies, a maker of cable modems and other types of consumer premises equipment and software, said Canada’s Westman Communications Group is the first operator to roll out the vendor’s new whole-home WiFi product set.

RELATED: Hitron Launches Video Campaign Focused on Cable Ops

Following a two-month trial, Westman, based in Manitoba, will deploy Hitron’s “Unleash Your WiFi” solution, which includes the vendor’s gateway and MoCA-to-WiFi extenders that work in concert with Hitron’s EasyInstall and MyHitron apps. EasyInstall helps technicians setup the whole-home platform, while MyHitron is designed to help users manage and troubleshoot their home WiFi networks.

Westman is also using OptiMy, a cloud-based machine learning and big data analytics system from Hitron, which is showing off its new wares at this week’s SCTE•ISBE Cable-Tec Expo in Denver.

Read More: Complete coverage of Cable-Tec Expo 2017

Westman joins a growing group of cable ops that have launched premium whole-home WiFi products.

RELATED: Blue Ridge Greenlights Eero for Whole-Home WiFi Offering

“Our customers demand reliable and fast Wi-Fi coverage in every corner of their homes. At Westman, the demarcation point is our customers’ fingertips. It’s our company’s mandate to deliver this experience in the most efficient, customer friendly and cost-effective manner,” Jeffrey DeSarno, Westman’s chief technology officer, said in a statement.

Hitron Technologies has introduced an MSO-focused video marketing campaign that takes aim at the growing need for cable operators to deliver and support whole-home WiFi coverage via a mix of gateways, extenders as well as a mobile app that broadband subs can use to monitor and manage those connections.

RELATED: Hitron ‘Coda-45’ Modem Nets DOCSIS 3.1 Certification

Hitron’s “Unleash Your WiFi” campaign, which features a 14 year-old- “senior scientist” as its spokesperson, details apps such as MyHitron (a WiFi network management tool for customers) as well as the vendor’s EasyInstall app for IoS and Android app, which covers elements such as device configuration, signal-to-noise ration and verification of the WiFi speed and coverage provided in a given home.

Hitron, which doesn’t sell devices through retail channels but is rather focused on direct sales to cable operators, confirmed that this is a campaign aimed at MSOs/affiliates, and that its operator partners are also free to use the videos.

Rogers Communications, Midco and Mediacom are among Hitron’s  known North American customers for its DOCSIS 3.1-certified CPE, and GCI has approved certain Hitron D3.1 CPE models.

RELATED: Rogers Rolling Out Hitron’s DOCSIS 3.1 Gateway

Hitron, which counts Arris, Technicolor, Sagemcom, and Ubee Interactive among its cable broadband CPE competitors in the B2B sector, confirmed that four major North American cable operators have launched D3.1 with the vendor this year, and has been picked by three others in the region for D3.1 gateways, including one for business-class service.

The vendor’s marketing and product focus on whole-home WiFi comes as such offerings become a greater priority for operators such as Comcast, which recently launched ‘xFi,’ a cloud-based WiFi management platform.

Below are a couple of videos from the MSO-focused campaign:

[embed]https://vimeo.com/233668256[/embed]

Hitron Labs - Unleash Your WiFi from Hitron Technologies on Vimeo.

[embed]https://vimeo.com/233670388[/embed]

Hitron Labs - EasyInstall from Hitron Technologies on Vimeo.