Former Vice President Joe Biden leads President Trump by 42 points among registered Hispanic voters, but the lead is narrower in always unpredictable Florida, where Biden’s advantage has narrowed to 16 points from 19 point in March, according to new polling by Univision.

Nationwide, 66% of Hispanics said they plan to vote for the Biden-Harris ticket, while 24% were for Trump-Pence.

The president’s overall approval among Hispanics is 30%, according to the Univision poll, but in Florida, 39% of Hispanic approve of Trump.

In addition to a national poll, Univision conducted Latino voter surveys in Florida, Arizona and Texas. 

In Florida, Biden led by 52% to 35%. In Arizona, Biden led 66% to 25%. In Texas, Biden was ahead 66% to 25%. 

On one subject in the national news recently, 46% of Hispanics oppose moving forward with appointing a new Supreme Court justice to replace the late Ruth Bader Ginsburg while 41% are in favor. 

The biggest concern among 40% of Hispanics is the coronavirus. According to the poll, 73% disapproved  of Trump’s management of the pandemic, which has resulted in more than 200,000 deaths, and 61% believe that Biden would have handled it better. 

The poll also found that 76% of Hispanics support the protests that have occurred in recent weeks over the deaths of African-Americans caused by police and 58% said they would welcome a reduction in funding for the police. At the same time 59% of Hispanic said they believe Biden would do better on law and order, an issue Trump has been jawboning.

Nearly half of Hispanics--48%--said they plan to vote by mail. In Texas, where not all voters have the option to vote by mail, only 33% said that was how they expected to cast their ballot.

Univision found that in the Arizona Senate race, 55% of Latinos favor Democrat Mark Kelly while 21% like incumbent Marth McSally, a Republican. In Texas, MJ Hegar leads Republican incumbent John Cornyn 47% to 35%.

The Univision polls were connected by Latino Decisions and North Star Opinion Research from Sept. 17 through Sept. 24. The findings will be featured in Univision’s programming, from its morning show Despierta América, to the different editions of its daily Noticiero Univision newscasts and its public affairs program Al Punto.

Having a clear digital media strategy is imperative in reaching Hispanic Americans, who are setting the pace in the U.S. for using mobile devices, the Internet and television in their daily lives.

That's according to the results of a study by digital marketing firm Specific Media and brand marketer SMG Multicultural; titled "Hispanic Americans Foreshadow the Future of Media," the study further confirms other research suggesting Hispanic Americans spend more time online and are more receptive to advertisements in general than non-Hispanic Americans, the companies said.

For example, the study found that Hispanic Americans spent an average of 31 hours a week on the Internet, 83 percent more time than non-Hispanic Americans, who spend 21 hours a week online. Moreover, they also spend nearly four times as long shopping online via websites or apps.

Additionally, Hispanic Americans are leading the adoption of smartphones and tablets, according to the study. They spend 26% of their online time on smartphones, compared with 20% for non-Hispanic Americans; 16% of it on tablets, compared with 13% by non-Hispanic Americans; and only 59% via desktop browsers, vs. 67% for non-Hispanic Americans.

Hispanic Americans are also more likely to perform purchase-related activities on their mobile devices, the study found.

The study also noted that Hispanic Americans are about 33% more likely to use a second screen while watching television and are twice as likely to engage with advertisers online after seeing related TV commercials.

They do not, however, spend "significantly more hours" watching TV than other Americans, the study concluded, so digital media is the key for advertisers and marketers seeking to tap into their increasing spending power and cultural impact. Hispanic Americans are the second largest and fastest-growing ethnic group in the U.S. today, the companies said.

"It will be increasingly meaningful for marketers to consider Hispanic users as they develop online and app-centric calls to action," Marla Skiko, executive vice president and director of digital innovation at SMG Multicultural, a unit of Starcom MediaVest Group. "There is no longer a general market, and it is imperative for marketers to take a targeted and custom approach, one that goes outside traditional media and embraces multicultural consumers across every platform."