BET’s telecast of its 2017 Hip-Hop Awards turned up a lot of social media noise last night, according to Nielsen.

The special generated 5.8 million social media interactions from 2.5 million unique Twitter and Facebook accounts, according to Nielsen’s Daily Top Five report.

NBC’s This Is Us finished a distant second with 288,000 interactions, followed by USA’s WWE SmackDown!, CW’s The Flash and FX’s American Horror Story:Cult, said Nielsen.

On the live sports front, BeIN Sports’ coverage of the Trinidad and Tobago-United States FIFA World Cup 2018 Qualifying soccer match drew 1.7 million social media interactions to top all events. The US team lost that game, officially eliminating them from 2018 World Cup competition.

CNN’s Democratic Debate was sizzling on social media last night, drawing nearly 3 million tweets, according to Nielsen.

The Oct. 13 debate drew 2.8 million tweets reaching a unique audience of 8.9 million viewers, according to Nielsen Twitter TV ratings. Overall viewership ratings for the debate will be released later today.

BET’s Hip Hop Awards also made some noise in the social media space, generating 723,000 tweets across 5.5 million unique Twitter users.  

ESPN’s 30 For 30 special was the third most popular show on social media last night, reaching 1.1 million Twitter users with 28,000 Tweets. Fox broadcasting’s Scream Queens and NBC’s The Voice rounded out the top five, according to Nielsen.