ESPN will continue to telecast college football’s the Heisman Trophy Ceremony as part of a new multi-year agreement reached with The Heisman Trust.

The sports network, which has televised the ceremony since 1994, will televise the 86th annual Heisman Trophy Ceremony on Jan. 5 from its studios in Bristol for the first time due to the pandemic. The Heisman Trophy goes to the most outstanding college football player during the season. 

"The Heisman Trophy is one of the most iconic awards in sports and ESPN is honored to have annually presented the Ceremony for nearly three decades,” said Kurt Dargis, director of programming for ESPN in a statement. “We look forward to continuing our relationship with the Heisman Trust in the years ahead as we come together to celebrate college football and one of the sport’s enduring traditions.”

ESPN’s 2015 Heisman Trophy Presentation took home the trophy for most social television show on Saturday, according to Nielsen.

The special, in which Alabama’s Derrick Henry won the coveted college football player of the year statuette, generated 235,000 tweets reaching a unique audience of 4.8 million Twitter users to top all shows, according to the Nielsen Daily Twitter TV ratings report.

NBC’s Saturday Night Live was second with 40,000 tweet reaching 1.2 million Twitter users, followed by ESPN’s 30 For 30 special, Starz’s Ash vs. Evil Dead and Fox News’ The Great Gutfeld Show.

The Ulitmate Fighting Championship’s UFC 194: Aldo vs. McGregor was the most tweeted live sports event, generating 603,000 tweets reaching nearly 5.4 million unique Twitter users, according to Nielsen.