After introducing customers to its 4K HDR beta over the summer with World Cup coverage, start-up virtual MVPD fuboTV has announced that three upcoming college football games on FS1 will be available in the next-generation format.

Friday night’s matchup between San Diego State and Stanford, as well as a Sept. 8 game pitting Western Michigan against Michigan, and a Sept. 15 contest between Fresno State and UCLA, will all be streamed to fuboTV users in 4K.

UPDATED: An earlier version of this story said the games would also be in HDR10, but a fuboTV rep told us that's not necessarily the case.

Related: fuboTV Preps 4K Beta

FuboTV users will need a 4K capable streaming device from Amazon, Google, Roku or Apple, or a capable Android smart phone. In the living room, they’ll also need HDMI 2.0/HDCP 2.2 compatible cables and a proper 4K display.

Fresh off a $75 million funding round, fuboTV continues to plug live sports—and 4K HDR—as a means of differentiating itself from corporate vMVPD rivals.

The company is about to kick off its next national TV campaign, a humorous series called “Don’t Compromise.”

Amazon’s entire High Dynamic Range (HDR) library is now available in the HDR10+ format on Samsung’s full line of 2017 UHD TV models, including its new premium QLED TVs, the companies announced today.

The technical tie-in enables Amazon to stream a library offered in that standard format, which utilizes dynamic metadata to deliver a wider gamut of colors and enhanced contrast. The dynamic metadata component in HDR10+ enables HDR-capable TVs to adjust brightness levels on a scene-by-scene or frame-by-frame basis.

Amazon noted that its use of “Bezier” based tone-mapping guides allow it to deliver those enhancements across a wide range of TV models.

Amazon said its Prime Video library today offers “hundreds of hours” of content in HDR10+, including original series such as The Grand Tour, The Marvelous Mrs. Maisel, Jean-Claude Van Johnson, The Tick and The Man in the High Castle, along with licensed titles.

“We are thrilled to announce HDR10+ content for consumers,” said Sang Yoon Kim, Vice President of Smart TV Business Development at Samsung Electronics America.

“The launch marks the first opportunity for consumers and the industry to experience HDR10+ technology through a streaming service,” Sang Yoon Kim, VP of smart TV business development at Samsung Electronics America, said in a statement.