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                            <title><![CDATA[ Latest from Next TV in Haptic-technology ]]></title>
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        <description><![CDATA[ All the latest haptic-technology content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 23 Sep 2014 16:45:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Showtime Unveils First Trailer with Haptic Technology Effects ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/showtime-unveils-first-trailer-haptic-technology-effects-384110</link>
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                            <![CDATA[ Showtime Unveils First Trailer with Haptic Technology Effects ]]>
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                                                                        <pubDate>Tue, 23 Sep 2014 16:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jaclyn Tuman ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="fbJKcx9H5fMdH5rZxbJ3dQ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/fbJKcx9H5fMdH5rZxbJ3dQ.png" mos="https://cdn.mos.cms.futurecdn.net/fbJKcx9H5fMdH5rZxbJ3dQ.png" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Showtime is launching the first ever tactile feedback video for Android mobile devices, available on the fourth season of the drama series, <em>Homeland</em>.</p><p>Technology company, Immersion, will provide the virtual effects, making viewers feel as if they are immersed the high-impact series. The trailer is available in the “Coming Soon” area on Showtime Anytime for select Android devices.</p><p>“We’re always looking for innovative ways to create memorable fan experiences on mobile devices and it’s exciting to partner with Immersion for our number one series, <em>Homeland</em>,” said Executive Vice President, Program Marketing & Digital Services, Showtime Networks Inc, Don Buckley.</p><p>After installing the update, the trailer will provide a multi-layered sensory experience through tangible feedback. Viewers’ sight, sound and touch will be heightened as they experience the tactile effects of each dramatic scene.</p><p>Haptic technology has never been used through video on mobile devices, and Showtime is the first to market it through mobile advertising.</p><p>“The subtle, yet impactful placement of the haptic technology builds anticipation, giving the trailer an added element of suspense, achieved through a combined sensory experience,” said Buckley.</p><p>Two new back-to-back episodes of <em>Homeland</em> will air on October 5th at 9 p.m., in which the innovative trailer will then be available.</p>
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