<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
                    <atom:link href="https://www.nexttv.com/feeds/tag/groupm" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Next TV in Groupm ]]></title>
                <link>https://www.nexttv.com/tag/groupm</link>
        <description><![CDATA[ All the latest groupm content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 05 Sep 2024 14:30:00 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ GroupM Names Richard Hartell CEO of EssenceMediacom U.S. ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-names-richard-hartell-ceo-of-essencemediacom-us</link>
                                                                            <description>
                            <![CDATA[ Exec heads agency’s Google account ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UPstrkmDsu9Uagn6kFgrpX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/sLcpn57TbLcG6CZEtfadWK-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 05 Sep 2024 14:30:00 +0000</pubDate>                                                                                                                                <updated>Thu, 05 Sep 2024 14:45:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/sLcpn57TbLcG6CZEtfadWK-1280-80.png">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Richard Hartell]]></media:description>                                                            <media:text><![CDATA[Richard Hartell]]></media:text>
                                <media:title type="plain"><![CDATA[Richard Hartell]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/sLcpn57TbLcG6CZEtfadWK-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Brian Lesser Returns To GroupM as Global CEO ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/brian-lesser-returns-to-groupm-as-global-ceo</link>
                                                                            <description>
                            <![CDATA[ Executive had headed AT&T’s Xandr, InfoSum ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">EzDnZTEUkjzVRJZsBwjRsJ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/a8HtZa8kbM6ftNVvHXYMdT-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 17 Jul 2024 16:22:14 +0000</pubDate>                                                                                                                                <updated>Wed, 17 Jul 2024 16:33:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/a8HtZa8kbM6ftNVvHXYMdT-1280-80.png">
                                                            <media:credit><![CDATA[WPP]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Brian Lesser]]></media:description>                                                            <media:text><![CDATA[Brian Lesser]]></media:text>
                                <media:title type="plain"><![CDATA[Brian Lesser]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/a8HtZa8kbM6ftNVvHXYMdT-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Former McDonald’s Executive Alycia Mason Named CEO of GroupM’s Wavemaker U.S. ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/former-mcdonalds-exec-alycia-mason-named-ceo-of-groupms-wavemaker-us</link>
                                                                            <description>
                            <![CDATA[ Also held posts at Publicis, Mindshare, OMD ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">9iX2wvfUaDFSvQ6HDDPNok</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/ULgXcBLeuYudLWeFhxmTyA-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 26 Jun 2024 15:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 26 Jun 2024 15:31:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ULgXcBLeuYudLWeFhxmTyA-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Alycia Mason]]></media:description>                                                            <media:text><![CDATA[Alycia Mason Wavemaker]]></media:text>
                                <media:title type="plain"><![CDATA[Alycia Mason Wavemaker]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/ULgXcBLeuYudLWeFhxmTyA-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Client Domino’s Sponsors History’s Jesse Owens Documentary ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-client-dominos-sponsors-historys-jesse-owens-documentary</link>
                                                                            <description>
                            <![CDATA[ Show to air on Juneteenth ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eAgWXMLpa8vqGSwUQ96yHW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bqZXxGe7ANg4GooukmpY8m-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 18 Jun 2024 19:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/bqZXxGe7ANg4GooukmpY8m-1280-80.png">
                                                            <media:credit><![CDATA[A+E Networks]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Jesse Owens (l.) will be celebrated on Juneteenth by History]]></media:description>                                                            <media:text><![CDATA[Jesse Owens History Documentary]]></media:text>
                                <media:title type="plain"><![CDATA[Jesse Owens History Documentary]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bqZXxGe7ANg4GooukmpY8m-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-tv-ad-revenue-to-fall-06-in-2024-groupm-forecasts</link>
                                                                            <description>
                            <![CDATA[ With less than half of households subscribing to pay TV, linear TV expected to decline 8.9% ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sxEpEmyrtUvop3B8tNiY2b</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LktXUcLEtApTMZF8Bjf5hm-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 10 Jun 2024 23:01:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LktXUcLEtApTMZF8Bjf5hm-1280-80.jpg">
                                                            <media:credit><![CDATA[Baris-Ozer/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[spending decline]]></media:description>                                                            <media:text><![CDATA[spending decline]]></media:text>
                                <media:title type="plain"><![CDATA[spending decline]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LktXUcLEtApTMZF8Bjf5hm-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Names Toby Jenner as President, GroupM Clients ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-names-toby-jenner-president-groupm-clients</link>
                                                                            <description>
                            <![CDATA[ Exec will continue at CEO of Wavemaker ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">TvJueqhcwj8FaRLDHGKaHF</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/GsxReHKiArUeqsRTMNdPbQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 May 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 16 May 2024 14:43:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GsxReHKiArUeqsRTMNdPbQ-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Toby Jenner]]></media:description>                                                            <media:text><![CDATA[Toby Jenner GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Toby Jenner GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/GsxReHKiArUeqsRTMNdPbQ-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ PubMatic Will Use Instacart Data To Target CTV Commercials ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pubmatic-to-use-instacart-data-to-target-ctv-commercials</link>
                                                                            <description>
                            <![CDATA[ GroupM, Mars sign up ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">QVXbcb3Q2a4csHKxddTnNn</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LGjZaKs4RA3WUKyJS7nQMZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Wed, 03 Apr 2024 13:05:00 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Apr 2024 20:25:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LGjZaKs4RA3WUKyJS7nQMZ-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[PubMatic]]></media:description>                                                            <media:text><![CDATA[PubMatic]]></media:text>
                                <media:title type="plain"><![CDATA[PubMatic]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LGjZaKs4RA3WUKyJS7nQMZ-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM To Double Ad Spending On Women’s Sports Programming ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-to-double-ad-spending-on-womens-sports-programming</link>
                                                                            <description>
                            <![CDATA[ Clients including adidas, Ally, Coinbase, Discovery, Google, Mars, Nationwide, Unilever and Universal Pictures are looking to play ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">PXz55ZP48tzHuukoQ9qVYT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/3gAqNKbjuK7eonrNEBQaui-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 27 Mar 2024 13:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 27 Mar 2024 15:34:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3gAqNKbjuK7eonrNEBQaui-1280-80.jpg">
                                                            <media:credit><![CDATA[Photo by Matthew Holst/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Caitlin Clark effect motivates advertisers]]></media:description>                                                            <media:text><![CDATA[Caitlin Clark scores]]></media:text>
                                <media:title type="plain"><![CDATA[Caitlin Clark scores]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/3gAqNKbjuK7eonrNEBQaui-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM, Amazon Help Clients Make Rain With Amazon Marketing Cloud (CES 2024) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ces-groupm-amazon-help-clients-make-rain-with-amazon-marketing-cloud</link>
                                                                            <description>
                            <![CDATA[ Capabilities assessed for ‘maturity,’ customized solutions provided ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6sdXwJCMkTTRyURSNiL9hS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/dwL7T3e6LTo2dZkyc26pqR-1280-80.jpeg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 09 Jan 2024 16:04:38 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jan 2024 19:08:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dwL7T3e6LTo2dZkyc26pqR-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Amazon logo on a smartphone]]></media:description>                                                            <media:text><![CDATA[Amazon logo on a smartphone]]></media:text>
                                <media:title type="plain"><![CDATA[Amazon logo on a smartphone]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/dwL7T3e6LTo2dZkyc26pqR-1280-80.jpeg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Forms Accelerator To Enhance  Ads for Clients as TV Goes Digital ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-forms-accelerator-to-enhance-ads-for-its-clients-as-tv-goes-digital</link>
                                                                            <description>
                            <![CDATA[ Disney, NBCU, Roku, YouTube among group’s initial members ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Bc96go8FmJbSVn8gLjyR8h</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mQyR5FkLLT8mkZDEhkqba8-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 04 Jan 2024 14:00:05 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Jan 2024 15:16:21 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/mQyR5FkLLT8mkZDEhkqba8-1280-80.png">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM Ad Innovation Accelerator]]></media:description>                                                            <media:text><![CDATA[GroupM Ad Innovation Accelerator]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM Ad Innovation Accelerator]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mQyR5FkLLT8mkZDEhkqba8-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-ad-spending-in-us-to-drop-51-to-dollar523-billion-groupm-forecasts</link>
                                                                            <description>
                            <![CDATA[ Gains by connected TV don’t fully offset traditional TV losses ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gx5fQDJsbGxwyeZ3uP5TZ8</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WkcYwNNmjNcqVg48Teni83-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 04 Dec 2023 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 04 Dec 2023 18:05:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WkcYwNNmjNcqVg48Teni83-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[spending downturn]]></media:description>                                                            <media:text><![CDATA[spending downturn]]></media:text>
                                <media:title type="plain"><![CDATA[spending downturn]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WkcYwNNmjNcqVg48Teni83-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Sets Up System for Evaluating Ads on Amazon ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sets-up-system-for-evaluating-ads-on-amazon</link>
                                                                            <description>
                            <![CDATA[ Amazon Ads co-engineers monitor designed to produce optimal results ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">P9JeTXVgkoJMF64B9mhNdZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/P3fwZCZRv93cMKReT93muT-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 24 Oct 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 24 Oct 2023 14:07:15 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/P3fwZCZRv93cMKReT93muT-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM logo ]]></media:description>                                                            <media:text><![CDATA[GroupM logo ]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM logo ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/P3fwZCZRv93cMKReT93muT-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM To Work with Iris.TV To Target CTV and Online Video Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-to-work-with-iristv-to-target-ctv-and-online-video-ads</link>
                                                                            <description>
                            <![CDATA[ Contextual and brand suitability data will be used in programmatic deals on the Magnite Streaming and DV Plus platforms ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">KvQFkm6gzs9jvE2nZjH5a8</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/DX859vbyEvgT8qGQfDqtb4-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 03 Aug 2023 12:30:00 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Aug 2023 14:00:16 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DX859vbyEvgT8qGQfDqtb4-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Iris.tv]]></media:description>                                                            <media:text><![CDATA[Iris.tv]]></media:text>
                                <media:title type="plain"><![CDATA[Iris.tv]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/DX859vbyEvgT8qGQfDqtb4-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Expands Access to Fusion Retail Media Data to More Clients ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-expands-access-to-fusion-retail-media-data-to-more-clients</link>
                                                                            <description>
                            <![CDATA[ Retail media expected to generate $125.7 billion in spending in 2023 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">FyQFrpDvpdnL9cx9zBwJ2N</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 02 Aug 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Aug 2023 22:15:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ State of the Advanced Ad World According to GroupM’s Mike Fisher ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/state-of-the-advanced-ad-world-according-to-group-ms-mike-fisher</link>
                                                                            <description>
                            <![CDATA[ Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">HUmVLDwbZwUjtT3QaSHgaL</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/oSLZdKkTCt3GzAbZHr7tqP-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 22 Jun 2023 18:50:52 +0000</pubDate>                                                                                                                                <updated>Fri, 11 Aug 2023 14:04:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ kent.gibbons@futurenet.com (Kent Gibbons) ]]></author>                    <dc:creator><![CDATA[ Kent Gibbons ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oSLZdKkTCt3GzAbZHr7tqP-1280-80.jpg">
                                                            <media:credit><![CDATA[Future/Dajuana Jones/Dynasty Fashion Photography]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[GroupM&#039;s Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.]]></media:description>                                                            <media:text><![CDATA[GroupM&#039;s Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM&#039;s Mike Fisher leads off the Advanced Advertising Summit with a keynote on June 21 in Los Angeles.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/oSLZdKkTCt3GzAbZHr7tqP-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Sees U.S. TV Ad Revenues Falling 2.4% in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sees-us-tv-ad-revenues-falling-24-in-2023</link>
                                                                            <description>
                            <![CDATA[ A continuing writers strike would favor media outlets with sports rights ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">9Wo9vCTgSJFH9ta2X9TGw7</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 12 Jun 2023 13:00:10 +0000</pubDate>                                                                                                                                <updated>Mon, 12 Jun 2023 14:12:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg">
                                                            <media:credit><![CDATA[ATU Images/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A stack of money]]></media:description>                                                            <media:text><![CDATA[A stack of money]]></media:text>
                                <media:title type="plain"><![CDATA[A stack of money]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/s66RWPDaU6cqE9wgdwkmid-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Unit Finds Addressable Ads Generate More Impact and Emotion ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-unit-finds-addressable-ads-generate-more-impact-and-emotion</link>
                                                                            <description>
                            <![CDATA[ Addressable advertising impacts how consumers feel, study concludes ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">FieoyauJUZdALncHJMJwCe</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/NcyYHAMv2f9dYEgWB3Qh4e-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 24 Apr 2023 06:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 24 Apr 2023 14:39:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NcyYHAMv2f9dYEgWB3Qh4e-1280-80.jpg">
                                                            <media:credit><![CDATA[Visual Generation/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:description>                                                            <media:text><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:text>
                                <media:title type="plain"><![CDATA[A person sits in front of a TV screen with a target, bullhorn and remote over it.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/NcyYHAMv2f9dYEgWB3Qh4e-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Pledges 5% of Spending  Will Go To Minority-Owned Media ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-pledges-5-of-spending-will-go-to-minority-owned-media</link>
                                                                            <description>
                            <![CDATA[ Media agency steps up inclusion initiative ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">RbgXShLiUe5nuHCP5qWQjE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uKepMYfU4iE2kPGAE5Sqj9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 09 Mar 2023 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uKepMYfU4iE2kPGAE5Sqj9-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kirk McDonald]]></media:description>                                                            <media:text><![CDATA[Kirk McDonald GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Kirk McDonald GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uKepMYfU4iE2kPGAE5Sqj9-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Sunwise Media To Create Series On OWN Backed By GroupM Clients Including Domino's ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sunwise-media-to-create-series-on-own-backed-by-groupm-clients-including-dominos</link>
                                                                            <description>
                            <![CDATA[ 'Rebuilding Black Wall Street: Greenwood’ to premiere this fall ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">mKZgbQYcqUGxRJSnkfk9UP</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/L243AAMjnH8ysVjNG38WN5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 06 Mar 2023 22:36:45 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Mar 2023 23:13:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Programming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/L243AAMjnH8ysVjNG38WN5-1280-80.jpg">
                                                            <media:credit><![CDATA[Sunwise Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ri-Karlo Handy is the creator and executive producer of &#039;Rebiouding Black Wall Street&#039;]]></media:description>                                                            <media:text><![CDATA[Ri-Karlo Handy]]></media:text>
                                <media:title type="plain"><![CDATA[Ri-Karlo Handy]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/L243AAMjnH8ysVjNG38WN5-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Robert Wheeler Named CMO, North American For GroupM ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/robert-wheeler-named-cmo-north-american-for-groupm</link>
                                                                            <description>
                            <![CDATA[ Exec has been with WarnerMedia, Xandr ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">SzepziqkZHXnCrinWMZsyK</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2kobqFyhxbs3p6dwsUnbkS-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 02 Mar 2023 00:07:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2kobqFyhxbs3p6dwsUnbkS-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Rob Wheeler]]></media:description>                                                            <media:text><![CDATA[Robert Wheeler]]></media:text>
                                <media:title type="plain"><![CDATA[Robert Wheeler]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2kobqFyhxbs3p6dwsUnbkS-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Renamed GroupM Motion Entertainment Aims To Fund Programming, Branded Content ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/re-named-groupm-motion-entertainment-aims-to-fund-programming-branded-content</link>
                                                                            <description>
                            <![CDATA[ Motion Content unit will work with agency content teams ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">zb928UkahoK63LA8rNU3Yj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/smt7ECa3tikYRFZbUuDCQQ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 22 Feb 2023 14:00:06 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Feb 2023 14:46:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/smt7ECa3tikYRFZbUuDCQQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Peacock]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Peacock&#039;s &#039;Love Island&#039;]]></media:description>                                                            <media:text><![CDATA[Love Island USA Shoppable TV Peacock]]></media:text>
                                <media:title type="plain"><![CDATA[Love Island USA Shoppable TV Peacock]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/smt7ECa3tikYRFZbUuDCQQ-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Sees Pay TV Reaching Less than 50% of U.S. Homes By 2025 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sees-pay-tv-reaching-less-than-50-of-us-homes-by-2025</link>
                                                                            <description>
                            <![CDATA[ Connected TV to make up nearly a third of all TV advertising by 2027 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vj4tJxAwXL2Sz2B4XFXyu</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2FkuJUbmRb6u8MNQU2B5BA-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 05 Dec 2022 11:01:00 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Dec 2022 17:23:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2FkuJUbmRb6u8MNQU2B5BA-1280-80.jpg">
                                                            <media:credit><![CDATA[GoodLifeStudio/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cord cutting]]></media:description>                                                            <media:text><![CDATA[Cord cutting]]></media:text>
                                <media:title type="plain"><![CDATA[Cord cutting]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2FkuJUbmRb6u8MNQU2B5BA-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Forecasts U.S. TV Ad Spending Edging up in 2023 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sees-us-tv-ad-spending-edging-up-in-2023</link>
                                                                            <description>
                            <![CDATA[ Decline in traditional TV offset by growth in CTV ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">23ULq7LCfGLNHz9WDyA4RN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 05 Dec 2022 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 05 Dec 2022 14:34:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ OpenAP Goes Programmatic With OpenID Across Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/openap-goes-programmatic-with-openid-across-platforms</link>
                                                                            <description>
                            <![CDATA[ FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aQv9VWH4v2BvGTsN3iUDUm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/zCCUZmwdJNDhnJAKvbGeH4-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 27 Sep 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Sep 2022 12:30:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/zCCUZmwdJNDhnJAKvbGeH4-1280-80.jpg">
                                                            <media:credit><![CDATA[OpenAP]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[OpenAP Programmatic]]></media:description>                                                            <media:text><![CDATA[OpenAP Programmatic]]></media:text>
                                <media:title type="plain"><![CDATA[OpenAP Programmatic]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/zCCUZmwdJNDhnJAKvbGeH4-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Sees Fast Growth in E-Commerce, Retail Media ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sees-fast-growth-in-ecommerce-retail-media</link>
                                                                            <description>
                            <![CDATA[ Retail media worth $101 billion in 2022, up 15% ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3bfSjYk7nb5VFKGXkrLw6o</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/NYu5FtFKXttmYomftHrrsk-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 20 Sep 2022 13:00:04 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Sep 2022 15:08:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NYu5FtFKXttmYomftHrrsk-1280-80.jpg">
                                                            <media:credit><![CDATA[Steven Puetzker/The Image Bank]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Media buyer GroupM sees e-commerce growing at a fast clip. ]]></media:description>                                                            <media:text><![CDATA[e-commerce icon]]></media:text>
                                <media:title type="plain"><![CDATA[e-commerce icon]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/NYu5FtFKXttmYomftHrrsk-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Introduces Framework To Reduce Ad-Based Carbon Emissions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-introduces-framework-to-reduce-ad-based-carbon-emissions</link>
                                                                            <description>
                            <![CDATA[ Measurement supports agency's goal to decarbonize media supply chain ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">zAPmKWBxbPpxC6PNXgm7jU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/shE5yzCqxR2kgkgQRvmbRb-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 19 Jul 2022 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Jul 2022 16:25:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/shE5yzCqxR2kgkgQRvmbRb-1280-80.png">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM Report on Media Decarbonization]]></media:description>                                                            <media:text><![CDATA[GroupM Report on Media Decarbonization]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM Report on Media Decarbonization]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/shE5yzCqxR2kgkgQRvmbRb-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-ispot-study-finds-ctv-ads-being-counted-when-tv-is-off</link>
                                                                            <description>
                            <![CDATA[ Streaming impressions overcounted by an average of 8% to 10% ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">V8SPNr4aVQjN6B5rVwW66Y</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uKepMYfU4iE2kPGAE5Sqj9-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 13 Jun 2022 12:20:40 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Jun 2022 15:11:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uKepMYfU4iE2kPGAE5Sqj9-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kirk McDonald]]></media:description>                                                            <media:text><![CDATA[Kirk McDonald GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Kirk McDonald GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uKepMYfU4iE2kPGAE5Sqj9-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Sees U.S. Traditional TV Ad Revenue Dipping 0.4% in 2022 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sees-us-traditional-tv-ad-revenues-dipping-04-in-2022</link>
                                                                            <description>
                            <![CDATA[ Connected TV’s 26.7% growth drives total TV to $70.7 billion, up 3.4% ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">AdHxLxTTR42VeyexxXUvFD</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 13 Jun 2022 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 13 Jun 2022 11:03:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ In the Upfront, GroupM Is Sticking With Nielsen for Now, but It’s Testing iSpot, Comscore, VideoAmp for the Future ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/in-the-upfront-groupm-is-sticking-with-nielsen-for-now-but-its-testing-ispot-comscore-videoamp-for-the-future</link>
                                                                            <description>
                            <![CDATA[ Media buyer’s clients Unilever, Nestle, Ferrero, Dominos, TJX, Mars kicking tires on alternative currencies ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">GH9KvLhDYvR6aG69nbwbMf</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/wMAJBQ9UBa2XM73D8hDG3V-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 06 Jun 2022 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Jun 2022 16:05:36 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/wMAJBQ9UBa2XM73D8hDG3V-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[ measuring tape]]></media:description>                                                            <media:text><![CDATA[ measuring tape]]></media:text>
                                <media:title type="plain"><![CDATA[ measuring tape]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/wMAJBQ9UBa2XM73D8hDG3V-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Launches Programmatic Marketplace with Magnite, PubMatic ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-launches-programmatic-marketplace-with-magnite-pubmatic</link>
                                                                            <description>
                            <![CDATA[ Clients get better access to premium connected TV inventory with less opportunity for fraud ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">XR63uC2AawD3ZX4miQDZCW</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 24 Feb 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 24 Feb 2022 12:22:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Sees 23% CTV Growth, More Political Spending, Boosting TV  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-sees-23-ctv-growth-more-political-spending-boosting-tv</link>
                                                                            <description>
                            <![CDATA[ Media buyer GroupM predicted that U.S. TV ad revenue will grow 6.2% to $74.168 billion in 2022, after rising 4.1% in 2021, a historic year for overall advertising revenue growth. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">2fQkGDYsN6eDAaAPot9ZZ4</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/v7QexaQ8mck9CEMu7Yq2ZH-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 06 Dec 2021 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 06 Dec 2021 14:11:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/v7QexaQ8mck9CEMu7Yq2ZH-1280-80.png">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[CTV Plus Ad Revenue GorupM]]></media:description>                                                            <media:text><![CDATA[CTV Plus Ad Revenue GorupM]]></media:text>
                                <media:title type="plain"><![CDATA[CTV Plus Ad Revenue GorupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/v7QexaQ8mck9CEMu7Yq2ZH-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM’s Finecast To Use Iris.TV’s Contextual Targeting ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupms-finecast-to-use-iristvs-contextual-targeting</link>
                                                                            <description>
                            <![CDATA[ Finecast, GroupM’s addressable TV company, is making Iris.TVs’ contextual targeting and brand safety tools directly available to Finecast’s local market clients. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">adM7P94XM9AFVQQFcdVVhi</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LEk9twt46BZCZUea7tbsQX-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 19 Nov 2021 14:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LEk9twt46BZCZUea7tbsQX-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Iris.TV logo resized]]></media:description>                                                            <media:text><![CDATA[Iris.TV logo resized]]></media:text>
                                <media:title type="plain"><![CDATA[Iris.TV logo resized]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LEk9twt46BZCZUea7tbsQX-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Global Ad Growth Faster Than Expected: GroupM  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/global-ad-growth-faster-than-expected-groupm</link>
                                                                            <description>
                            <![CDATA[ Global advertising growth is exceeding expectations as the pandemic loosens its grip on economic activity, according to media agency GroupM. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sXEq9eF2GXEU4jh8CCRZ3L</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 14 Jun 2021 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Total TV Ad Revenue Forecast Flat in Post-Election 2021: GroupM ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/total-tv-ad-revenues-forecast-flat-in-post-election-2021-groupm</link>
                                                                            <description>
                            <![CDATA[ Total television advertising revenue in the U.S. is expected to be flat at $64.1 billion, a strong post-pandemic performance for a non-election year, according to media buyer GroupM. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3d6RTtYk5XmDqCCThqGkzb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 10 Jun 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Stations]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[GroupM]]></media:description>                                                            <media:text><![CDATA[GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Advanced Ads: Making the Move from Experimental to Mainstream ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-ads-making-the-move-from-experimental-to-mainstream</link>
                                                                            <description>
                            <![CDATA[ GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3M9nnKN24RPMQAyVQUpV65</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 27 Apr 2021 22:06:22 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Apr 2021 00:47:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Matt Sweeney]]></media:description>                                                            <media:text><![CDATA[Matt Sweeney]]></media:text>
                                <media:title type="plain"><![CDATA[Matt Sweeney]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Advanced Advertising Preview: GroupM’s Matt Sweeney on Being Digital and Responsible ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/advanced-advertising-preview-groupms-matt-sweeney-on-being-digital-and-responsible</link>
                                                                            <description>
                            <![CDATA[ In the Wild West atmosphere of the new digital video frontier, GroupM’s Matt Sweeney is a new sheriff in town. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">RkwChFQySNdpKEuonA5sMM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 20 Apr 2021 15:19:02 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Apr 2021 16:09:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Matt Sweeney of GroupM]]></media:description>                                                            <media:text><![CDATA[Matt Sweeney of GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Matt Sweeney of GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Guides Clients With Data Ethics Compass ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-guides-clients-with-data-ethics-compass</link>
                                                                            <description>
                            <![CDATA[ Media buyer GroupM said it has collaborated with Unilever to create a Data Ethics Compass, an online tool to help evaluate the risk involved with using data assets to target consumer with marketing campaigns. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6N5bHaHAWNR8kZYdNiVPeS</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/uyZxYayMQAPyzaAhom5oKj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 01 Feb 2021 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/uyZxYayMQAPyzaAhom5oKj-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[GroupM&#039;s Data Ethics Compass warns campaign planners of potential issues]]></media:description>                                                            <media:text><![CDATA[GroupM Data Ethics Compass]]></media:text>
                                <media:title type="plain"><![CDATA[GroupM Data Ethics Compass]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/uyZxYayMQAPyzaAhom5oKj-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Matt Sweeney ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/matt-sweeney</link>
                                                                            <description>
                            <![CDATA[ Chief Investment Officer, GroupM ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">mgjVtY4GjANzuWztzPabLh</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 07 Dec 2020 11:00:14 +0000</pubDate>                                                                                                                                <updated>Tue, 08 Dec 2020 14:02:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Watch List]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Matt Sweeney]]></media:description>                                                            <media:text><![CDATA[Matt Sweeney]]></media:text>
                                <media:title type="plain"><![CDATA[Matt Sweeney]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/J6rdHgz72r4eYR7ZoyhLVk-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Working With SpotX on Programmatic Programs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-working-with-spotx-on-programmatic-programs</link>
                                                                            <description>
                            <![CDATA[ Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">h5f8DVV5qE7CsHvT4FVkJP</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 23 Oct 2020 00:41:39 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2020 11:11:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Fall TV 2020: Keynote Targets Connected TV and Brand Safety ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fall-tv-2020-keynote-set-on-brand-safety</link>
                                                                            <description>
                            <![CDATA[ GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event at Fall TV 2020. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ZayRDDaqkg6TEDEPZiHSFJ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/GdgZfkuF8w6EZw2Un7v5yP-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 31 Aug 2020 18:59:04 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Sep 2020 16:36:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Next TV Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GdgZfkuF8w6EZw2Un7v5yP-1280-80.png">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Joe Barone of GroupM]]></media:description>                                                            <media:text><![CDATA[Joe Barone of GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Joe Barone of GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/GdgZfkuF8w6EZw2Un7v5yP-1280-80.png" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ McDonald Leaves Xandr to Join Media Agency ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mcdonald-leaves-xandr-to-join-media-agency</link>
                                                                            <description>
                            <![CDATA[ Kirk McDonald, who has been heading up AT&T’s Xandr advanced advertising unit, has joined the ranks of executives leaving the company. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">uSkToc8bs67rsevcPeAaGb</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/CjRqNtkQ6AbtUphJXCwJUY-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 18 Aug 2020 17:25:01 +0000</pubDate>                                                                                                                                <updated>Tue, 18 Aug 2020 17:27:49 +0000</updated>
                                                                                                                                            <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/CjRqNtkQ6AbtUphJXCwJUY-1280-80.jpg">
                                                            <media:credit><![CDATA[Xandr]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kirk McDonald]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/CjRqNtkQ6AbtUphJXCwJUY-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Think Local: Broadcast and Stream Everywhere ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/think-local-broadcast-and-stream-everywhere</link>
                                                                            <description>
                            <![CDATA[ Think Local: Broadcast and Stream Everywhere ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Ygmc8sHZyLKdr5TyFxTzvE</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/hkiVeE4NTT3wGxAvnnqsXU-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 10 Aug 2020 12:00:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Stations]]></category>
                                                                                                                    <dc:creator><![CDATA[ by George Winslow ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hkiVeE4NTT3wGxAvnnqsXU-1280-80.jpg">
                                                            <media:credit><![CDATA[Tegna]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Ellen Crooke, VP of news, Tegna]]></media:description>                                                            <media:text><![CDATA[Ellen Crooke, VP of news, Tegna]]></media:text>
                                <media:title type="plain"><![CDATA[Ellen Crooke, VP of news, Tegna]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/hkiVeE4NTT3wGxAvnnqsXU-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Eyes ‘Modest’ Drop in ‘20 Global Ad Spending ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-eyes-modest-drop-in-20-global-ad-spending</link>
                                                                            <description>
                            <![CDATA[ Giant media agency GroupM expects that global ad spending, not including U.S. political activity, will decline 11.9% during 2020, followed by 8.2% growth in 2021. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">6AyN5RZHkj98d4GkfqFBbL</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/eKKsLTcLvgtG2ZiodgnLm3-1280-80.gif" type="image/gif" length="0"></enclosure>
                                                                        <pubDate>Tue, 23 Jun 2020 09:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Jun 2020 11:03:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/eKKsLTcLvgtG2ZiodgnLm3-1280-80.gif">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/eKKsLTcLvgtG2ZiodgnLm3-1280-80.gif" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Ad Spending Drops ‘Predictable’ as Businesses Deal with Virus ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-spending-drops-predictable-as-businesses-deal-with-virus</link>
                                                                            <description>
                            <![CDATA[ Forecasting advertising spending during an unpredictable worldwide pandemic is easier than it sounds, according to Brian Wieser, global president, business intelligence, at media buyer GroupM. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">hAQ2ATLfxHJPoWj2XEuqPa</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/2sCFLYcxTgkMiezooFHZPH-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 22 Jun 2020 09:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 22 Jun 2020 21:04:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2sCFLYcxTgkMiezooFHZPH-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[GroupM’s Brian Wieser: “Most categories of marketers realized they actually can adapt to this.”]]></media:description>                                                            <media:text><![CDATA[Brian Wieser of GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Brian Wieser of GroupM]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/2sCFLYcxTgkMiezooFHZPH-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ TV Advertising Seen Dropping 7% in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-advertising-seen-dropping-7-in-2020</link>
                                                                            <description>
                            <![CDATA[ TV Advertising Seen Dropping 7% in 2020 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vKQW9kUu9e6do48XcgaDap</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/vYTDwv2mkNxZAaJ4hu35jf-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 16 Jun 2020 13:33:43 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vYTDwv2mkNxZAaJ4hu35jf-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/vYTDwv2mkNxZAaJ4hu35jf-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ TV Advertising Seen Dropping 7% in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-advertising-seen-dropping-7-in-2020</link>
                                                                            <description>
                            <![CDATA[ Television advertising spending in the U.S. is expected to fall 7% to $61.07 billion in 2020 and another 12% next year, according to a new forecast from GroupM. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">w2Apv24R8wGa3gwCq7JdJ6</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/vCVwfkEnDLZzbTVnpMXTzA-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 16 Jun 2020 04:01:00 +0000</pubDate>                                                                                                                                <updated>Tue, 16 Jun 2020 11:13:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vCVwfkEnDLZzbTVnpMXTzA-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/vCVwfkEnDLZzbTVnpMXTzA-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Brand Safety Report Looks at CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-brand-safety-report-looks-at-ctv</link>
                                                                            <description>
                            <![CDATA[ With technology and a pandemic remaking the media landscape, media agency GroupM has issued a new report on brand safety for marketers that focuses, in part, on connected TV. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">YgJjzpsRhJ55UgW6eX2KV6</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/eKKsLTcLvgtG2ZiodgnLm3-1280-80.gif" type="image/gif" length="0"></enclosure>
                                                                        <pubDate>Wed, 10 Jun 2020 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Jun 2020 02:57:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/gif" url="https://cdn.mos.cms.futurecdn.net/eKKsLTcLvgtG2ZiodgnLm3-1280-80.gif">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/eKKsLTcLvgtG2ZiodgnLm3-1280-80.gif" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ GroupM Names Juhl as New Global CEO ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-names-juhl-as-new-global-ceo</link>
                                                                            <description>
                            <![CDATA[ GroupM Names Juhl as New Global CEO ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">myNSAAVqb3vFQrLs7aPaNk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/g2wztXdqi6CdRMJCEVwB5-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 23 Jul 2019 11:59:07 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Jul 2022 07:31:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/g2wztXdqi6CdRMJCEVwB5-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/g2wztXdqi6CdRMJCEVwB5-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ NCC Media Names Nicolle Pangis President/CEO ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ncc-media-names-nicolle-pangis-president-ceo</link>
                                                                            <description>
                            <![CDATA[ NCC Media Names Nicolle Pangis President/CEO ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">4Nz4Duo87NrNECGHcPxaEQ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/3DCgLRAissx385eN9J79sJ-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 21 May 2018 15:40:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3DCgLRAissx385eN9J79sJ-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/3DCgLRAissx385eN9J79sJ-1280-80.jpg" />
                                                                                                                                    </item>
                                <item>
                                                            <title><![CDATA[ Global Online Media Usage to Surpass TV, GroupM Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/global-online-media-usage-to-surpass-tv-groupm-says</link>
                                                                            <description>
                            <![CDATA[ Global Online Media Usage to Surpass TV, GroupM Says ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">aHRcqr22zii8gMb4RNQnf4</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8ixYuL4xsseqrrhHwsqDac-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 03 May 2018 14:58:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Platforms]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8ixYuL4xsseqrrhHwsqDac-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8ixYuL4xsseqrrhHwsqDac-1280-80.jpg" />
                                                                                                                                    </item>
            </channel>
</rss>