The 66th Annual Grammy Awards averaged 16.9 million viewers, up 34% from last year, and the largest Grammys audience since 2020, CBS reported. CBS and Paramount Plus aired the event, which happened February 4 at the Crypto.com Arena in Los Angeles. 

Trevor Noah hosted. Presenters included Oprah Winfrey, Meryl Streep, Lionel Richie and Lenny Kravitz, and the performers included Billie Eilish, Olivia Rodrigo, SZA, Billy Joel, Joni Mitchell and U2, the latter performing at the Sphere in Las Vegas and then presenting best pop vocal album. 

That Grammy went to Taylor Swift for her album Midnights. Swift stepped to the podium and announced that her next album, The Tortured Poets Department, comes out in April. 

The Grammys were on from 8 p.m. to 11:30 p.m. 

Ratings peaked in the 9:45 p.m. quarter hour, with 18.25 million viewers watching the In Memoriam segment, with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino. 

Live viewership on Paramount Plus grew 173% from last year. 

Other highlights included Tracy Chapman and Luke Combs performing “Fast Car,” Jay-Z getting the Dr. Dre Global Impact Award, and Celine Dion making a surprise appearance as she battles a rare neurological disorder, then presenting album of the year to Swift. 

Ratings for The 65th Annual Grammy Awards a year ago grew 30% from the previous year. The 2022 Grammys had shifted to April amidst concerns over COVID-19 and moved to Las Vegas. The 2021 Grammys were held outdoors due to the pandemic. 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 3.

CBS’s 2022 Grammys telecast is No. 1 on our chart. Speaking of celebrating music, NBC’s American Song Contest holds steady in second place for a second week in a row.

The rest of the ranking is dominated by cable networks. Paramount Network takes third place to hype the ninth season of Bar Rescue, MTV gives some love to the fifth season of Ex on the Beach in fourth, and Food Network grabs fifth place to cook up some excitement for its new reality competition The Julia Child Challenge.

Notably, the Grammys promo has the week’s highest iSpot Attention Index (121), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 Grammys, CBS

Impressions: 272,237,477

Interruption Rate: 1.93%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,338,384

Out-of-network Est. Spend: $410,517

2) American Song Contest, NBC

Impressions: 237,655,316

Interruption Rate: 2.53%

Attention Index: 72 (28% more interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,173,055

Out-of-network Est. Spend: $350,288

3) Bar Rescue, Paramount Network

Impressions: 217,681,135

Interruption Rate: 2.06%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,187,062

Out-of-network Est. Spend: $0.00

4) Ex on the Beach, MTV

Impressions: 206,041,640

Interruption Rate: 2.35%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $829,851

Out-of-network Est. Spend: $89,526

5) The Julia Child Challenge, Food Network

Impressions: 197,437,893

Interruption Rate: 1.55%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $749,950

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

The 64th Annual Grammy Awards airs live on CBS Jan. 31, 2022. The event happens at the Staples Center in Los Angeles. It will stream live and on demand on Paramount Plus. 

No host has been named. 

Trevor Noah, host of The Daily Show with Trevor Noah on Comedy Central, hosted the 2021 Grammys March 14. The event was pushed back from its initial January slot due to pandemic issues in Los Angeles. Ratings were down from the year before, when Alicia Keys hosted. 

The Grammys are voted on by the Recording Academy’s voting membership, which includes artists, songwriters, producers and engineers. 

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through March 14.

On the strength of 305.5 million TV ad impressions, a CBS promo for the 2021 Grammys takes first place — though that promotional push failed to sufficiently motivate audiences; ratings for the big show (which normally airs in January) were way down. Fox, the other traditional broadcaster in our chart, takes second place to promote the America’s Most Wanted reboot.

Rounding out the ranking: HGTV in third place, to build excitement for Rock the Block; Disney Channel in fourth, with a general network spot titled “Use Your Voice” that tells the inspiring story of ballet dancer Misty Copeland; and National Geographic in fifth, to hype the latest edition of its Genius anthology series focusing on the life of Aretha Franklin. 

Notably, the Rock the Block promo has the highest iSpot Attention Index (121) in our ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2021 Grammys, CBS

Impressions: 305,484,857

Interruption Rate: 1.48%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $3,280,932

Out-of-network Est. Spend: $730,916

2) America's Most Wanted, Fox

Impressions: 229,026,088

Interruption Rate: 1.07%

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 86%, Local 11%, VOD/OTT 3%

In-network Value: $1,486,036

Out-of-network Est. Spend: $1,354,201

3) Rock the Block, HGTV

Impressions: 215,375,524

Interruption Rate: 1.18%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,368,736

Out-of-network Est. Spend: $330,733

4) Use Your Voice, Disney Channel

Impressions: 207,948,252

Interruption Rate: 5.70%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $2,967,109

Out-of-network Est. Spend: $0.00

5) Genius, National Geographic

Impressions: 186,541,337

Interruption Rate: 1.85%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $1,499,866

Out-of-network Est. Spend: $2,559,349

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

CBS won Sunday prime with the Grammys. Trevor Noah hosted the affair, and musical acts included Billie Eilish, Haim, Bad Bunny and Black Pumas. CBS had a 1.8 on the night, per the Nielsen overnights, and an 11 share. ABC was a distant second at 0.6/4. 

CBS led off with 60 Minutes up 50% to 1.2 and the Grammys averaged a 1.9 from 8 to 11 p.m. ET. Last year’s event, with Alicia Keys hosting, scored a 4.7. 

The music awards shifted from late January due to Los Angeles’ significant COVID issues at the time. 

ABC had an America’s Funniest Home Videos rerun, then two hours of American Idol at a level 0.8. Who Wants to be a Millionaire got a flat 0.4. 

Telemundo was next at 0.4/3. Two hours of Exatlon Estados Unidos got a 0.5, up from last Sunday’s 0.3 and 0.4, and two hours of soccer a 0.4. 

Fox was at 0.4/2. Cherries Wild grew 33% to 0.4. Bless the Harts got a 0.3 and The Simpsons and The Great North a 0.4 apiece. Bob’s Burgers scored a 0.5 and Family Guy a 0.4. All the comedies stayed flat 

NBC and Univision both rated a 0.3/2. On NBC, a couple repeats of The Voice led into Ellen’s Game of Games at a level 0.3 and Good Girls down 25% from premiere for a 0.3. 

On Univision, Aqui y Ahora got a flat 0.2 and two hours of Mira Quien Baila a 0.3 and 0.4. Sal y Pimienta went up 100% to 0.4. 

The CW did a 0.1/1. Batwoman and Charmed both got a flat 0.1. 

CBS airs the 63rd Annual Grammy Awards Sunday, March 14. Trevor Noah hosts the event at the Los Angeles Convention Center, which will also stream live and on demand on Paramount Plus. 

Performers include Bad Bunny, Black Pumas, Cardi B, BTS, Brandi Carlile, DaBaby, Doja Cat, Billie Eilish, Mickey Guyton, Dua Lipa, Chris Martin, John Mayer, Megan Thee Stallion, Post Malone, Harry Styles and Taylor Swift. 

Beyonce has nine nominations and Roddy Ricch, Taylor Swift and Dua Lipa have six apiece. The Weeknd has said he will not submit his work for future Grammy consideration after being snubbed this year. 

Saluting music venues that have been impacted by the pandemic, awards presenters will include staffers from Los Angeles’s Troubadour and Hotel Cafe, New York’s Apollo Theater and Nashville’s Station Inn. 

The event shifted from January 31 due to the COVID situation in Los Angeles at the time. 

The Grammys are produced by Fulwell 73 Productions for the Recording Academy. Ben Winston is executive producer and Hamish Hamilton is director.

Noah hosts The Daily Show with Trevor Noah on Comedy Central. It will be Noah’s first time hosting the music awards. 

The 63rd Annual Grammy Awards is shifting from Jan. 31 to March 14 due to the COVID-19 situation in Los Angeles. Trevor Noah will host and CBS will air the event. 

“After thoughtful conversations with health experts, our host and artists scheduled to appear, we are rescheduling The 63rd Annual Grammy Awards to be broadcast Sunday, March 14, 2021,” said the Recording Academy, CBS and the producers in a statement. “The deteriorating COVID situation in Los Angeles, with hospital services being overwhelmed, ICUs having reached capacity, and new guidance from state and local governments have all led us to conclude that postponing our show was the right thing to do. Nothing is more important than the health and safety of those in our music community and the hundreds of people who work tirelessly on producing the show.”

It will be Noah’s first time hosting the music awards. 

“We want to thank all of the talented artists, the staff, our vendors and especially this year’s nominees for their understanding, patience and willingness to work with us as we navigate these unprecedented times,” said the organizers. 

Pop is partnering with Entertainment Tonight for live red carpet shows preceding the Grammys and the Oscars.

Hosted by ET's Nancy O’Dell and Kevin Frazier, the live red carpet shows will air on Pop, previously TVGN, and provide viewers with a first look at the celebrity arrivals, fashions and antics.

ET at the Grammys Live on Pop will air Sunday, Feb. 8 from 5 p.m. to 8 p.m. (ET/PT), while ET at the Oscars Live on Pop is scheduled for Feb. 22 from 5 p.m. to 7:30 p.m. (ET) and 2 p.m. to 4:30 p.m. (PT).

Viewers can engage in the red carpet festivities by posting questions to their favorite celebrities via social media; select questions from viewers will be asked during Pop’s live shows.

“The Grammy Awards and the Oscars are the two must-see award shows of the year, and the red carpets that precede them are appointment viewing for pop culture fans,” said Paul Adler, senior vice president of programming at Pop. “We are thrilled to partner with Entertainment Tonight– one of the premiere entertainment programs in the world – to produce these marquee live events.”

Pop is also celebrating the award season in the 6 p.m. half hour weekdays on PopSugar Now, its daily entertainment news show, with a themed "Grammy Awards Preview Week" and post show, along with a themed "Oscars Preview Week" and post show covering the celebrities, the festivities and the headlines of both award shows.