Long before becoming executive producer of Good Morning America, Simone Swink was an intern at ABC’s This Week. On Sundays, she would deliver newspapers to George Stephanopoulos, who had recently left the White House and was a contributor to the show.

“He was always very polite, very courteous and he knew every single person’s name in our office, from the interns to the researchers,” Swink recalled. 

He gave everyone Barnes & Noble gift cards, too. “He was a big reader and he gave others the gift of reading,” she added. 

Twelve years later, Swink rejoined ABC News as a writer on GMA and was introduced to Stephanopoulos on the set.

“He said, didn’t we used to work together?” she recalled. “And I didn’t say anything. You could have knocked me over, I was so surprised.”

Stephanopoulos had expected to follow his father and grandfather into the priesthood. He was a sportscaster at the Columbia University radio station and, while a Rhodes Scholar, did some reporting for the Christian Science Monitor and CBS.

After he came back from Oxford University, he applied for a job at ABC’s Nightline but didn’t get it. He’d caught the political bug, went to work in Washington and wound up as a senior adviser in President Bill Clinton’s White House.

Former ABC News president David Westin read Stephanopoulos’ book All Too Human: A Political Education. Westin was impressed and asked him to lunch at ABC.

“If you decided you wanted to go into news full-time, I think you can have a really great career here,” Westin recalled telling Stephanopoulos. “And he, to my surprise, actually said, ‘David, that’s exactly what I was thinking about doing.’ ”

Westin warned Stephanopoulos that he’d have to go back to square one and learn the craft of broadcast journalism. “And he said, ‘No, I’m up for that.’And that’s just exactly what he did,” Westin said. “He has a discipline to him that is truly remarkable.”

There were many who thought that a political operative didn’t belong at ABC News. “Peter Jennings called me and said: ‘This was a mistake. You shouldn’t do this. This man is not a journalist,’ ” Westin said.

Stephanopoulos wound up working with Jennings on stories for World News Tonight. “And to Peter’s great credit he called me back a few months later and said: ‘David you were right. I was wrong,’ ” Westin said. “ ‘He’s one of the best reporters we’ve got. He’ll go out and get sources and report back in the evening and he’s better than a lot of our career reporters here.’ ”

Stephanopoulos said he knew he had to prove himself at ABC News. “I had conversations with Ted Koppel and Charlie Gibson and Peter Jennings,” he said. “But I also knew that conversations alone wouldn’t assuage all the concerns. I had to show it in my work and prove I could be a fair and objective journalist. That’s what I’ve tried to do.”

Stephanopoulos was hosting This Week when Westin asked him to host GMA. He turned it down three times.

“I had a young family in D.C., and I’d been steeped in politics and political news and doing the Sunday show,” Stephanopoulos recalled. “I didn’t think it was necessarily a natural fit. But David had confidence in me and he was right and I was wrong. I just love the fact that every morning you’ve got an entire audience who are waiting to start their day with you. It’s a great privilege.”

In the Center of It All

Over the years he’s covered giant stories, from 9/11 to the Capitol attack on January 6. “The interview I did with President [Joe] Biden [July 5, following his debate with former President Donald Trump] was probably the highest-stakes interview of my career,” he said. After that interview, Biden decided not to seek reelection.

Stephanopoulos has had less than serious moments, too. He trained for a race up the Empire State Building against Olympian Apolo Ohno. “I was proud that I did as well against Apolo as I did — he gave me a good head start,” he said. But he resists — sometimes successfully, sometimes not — the annual push to wear a costume for the Halloween show.

Stephanopoulos may be more likely to show off his sense of humor at home, with his wife, comedian Ali Wentworth, and their two daughters. Elliott Anastasia Stephanopoulos has been a production assistant at GMA, but Dad isn’t pushing the girls into a job on TV. 

“I just want them to follow their dreams,” Stephanopoulos said. 

The Good Morning America Summer Concert Series has been announced, with performances in Central Park or the GMA studio in Times Square, and airing live on the ABC morning show on Fridays. Carrie Underwood, Green Day and Kane Brown are among those on the summer schedule. 

Tickets for the Central Park performances, at Rumsey Playfield, are free. The Times Square Studio shows do not have live audiences. 

Kane Brown starts things off July 19. Green Day is on July 26 and Carrie Underwood August 2. Nicky Jam performs August 9. Those four performances are in Central Park. 

G-Eazy is set for August 16 and Sofi Tukker August 23, then Megan Moroney August 30 and Old Dominion lined up for September 6. Those four are in Times Square Studio. 

Last summer, GMA’s concert series featured Carly Rae Jepsen, Hozier and Tim McGraw, among others. 

NBC’s Today and Fox News’s Fox & Friends also offer summer concert series in New York. 

Good Morning Football, an NFL-focused panel talk show that has aired on NFL Network since 2016, is coming to broadcast syndication with the Fox Television Stations serving as the show’s launch partner in the nation’s largest markets. Good Morning Football — also referred to as GMFB — is slated to debut in broadcast syndication on Monday, September 2 to kick off the season. 

“Adding additional NFL-based content to our lineups, this time on a Monday-Friday basis, makes too much sense for us not to do,” Frank Cicha, executive VP, programming, Fox Television Stations, said in a statement. “The fact that GMFB is already a successful franchise enhances it even more.”

Fox owns stations in the country's largest markets — including New York, Los Angeles and Chicago — and many of its owned markets have NFL franchises. In 2021, Fox reupped its rights for its package of mainly Sunday-afternoon NFC games, which the network has through 2033. 

The show’s production is relocating to Los Angeles and adding an extra two hours of news, interviews and lively discussions. Those extra two hours are being licensed to TV stations to air as a Monday-through-Friday strip in whatever time periods they see fit. The original two hours will continue to run on NFL Network with new episodes returning to the channel this summer. 

Also Read: Syndication's Old Rules No Longer Apply

“Football is a subject that fans around the country want to engage around – anytime, anywhere. And, in a competitive media landscape, it is a jewel that continues to attract a live audience, drawing record appointment viewing,” Flory Bramnick, executive VP, distribution, Sony Pictures Television, said also in a statement. “We’re excited to bring Good Morning Football to the syndication marketplace because it offers our buyers many benefits, from connecting their audience to the NFL and the No. 1 sport in the nation, to driving extraordinary advertiser appeal.”

Good Morning Football is produced by NFL Network. Michael Davies of SPT-backed Embassy Row serves as executive producer, along with executive producing SPT’s Jeopardy! SPT handles U.S. distribution for the syndicated extension series while CBS Media Ventures is selling the ad inventory. 

Good Morning America is sampling snacks at MLB ballparks for a new segment, which will have ABC News correspondent Will Reeve visiting the Colorado Rockies’ Coors Field in Denver July 28 and meteorologist Somara Theodore snacking at the New York Mets’ Citi Field in Queens July 29. 

“7th Inning Snacks” checks out the best and most unique food at MLB ballparks. GMA sampled the victuals at the Cleveland Guardians’ Progressive Field July 24 and the Tampa Bay Rays’ Tropicana Field July 25, with ABC News chief meteorologist Ginger Zee visiting both; the Minnesota Twins’ Target Field July 26, with GMA weekend co-anchor Gio Benitez on the case; and the Texas Rangers’ Globe Life Field July 27, with Will Reeve. 

Reeve tried the two-foot long Boomstick Burger, along with brisket egg rolls, brisket croissant, Flamin’ Hot Cheetos Pretzel and the pizza dawg, the latter a hot dog with pizza toppings. Meeting with the stadium’s executive chef and sous chef, Reeve was joined by former Texas Rangers pitcher Ferguson Jenkins, the Texas Rangers Six Shooters dance squad, Rangers mascot Captain and kids from a local youth baseball league. 

Good Morning America has shared its Summer Concert Series lineup. The series begins Friday, July 14 with Jung Kook of BTS taking the stage in Central Park in New York. 

Fitz and the Tantrums play in GMA’s Times Square studio July 28 and Carly Rae Jepsen is in the same space August 10. 

On August 11, it’s the 50th Anniversary of Hip-Hop Celebration in Central Park, with Fat Joe and Remy Ma, and Busta Rhymes and BIA. 

Hozier plays the Times Square studio August 18 and Tim McGraw is in Central Park August 25. 

The series concludes with Sam Hunt playing Central Park September 1. 

The Central Park performances are at Rumsey Playfield. Those are free and open to the public, while performances in the Times Square studios don’t have a live audience. 

All performances will air from 7-9 a.m. ET during Good Morning America on ABC, and on GMA3 and ABC News Live. 

Good Morning America kicked off new series “Main Street U.S.A.” in Stillwater, Minnesota, on the July 3 program. The segments highlight what Good Morning America calls “some of the most iconic Main Streets across the country and the communities, small businesses and hometown heroes that are keeping the American spirit alive along their respective Main Streets.”

Alex Perez, ABC News correspondent, checked out Stillwater July 3, as hundreds of locals came together to honor Sara Jespersen, a resident who has been key to building up Main Street in the town. “It’s a vibrant place to be,” she said. “It’s an amazing community to live in, and we’re all so proud. And I feel like every single person contributes to its success. And all these small business owners and community members — they’re parts of our heart.”

Stillwater Mayor Ted Kozlowski surprised Jespersen live on the air by officially proclaiming July 3 as Sara Jespersen Day.

Located along the St. Croix River that separates Minnesota and Wisconsin, Stillwater is in the Minneapolis-St. Paul metropolitan area, on the eastern edge. 

The 'Main Street U.S.A.' segments take place the week of July 3-7. The ABC morning program moves on to Chestnut Hill, Pennsylvania, north of Philadelphia, July 4, and Chagrin Falls, Ohio, near Cleveland, July 5. Then it’s McKinney, Texas July 6 and Orlando, Florida, including Disney World, July 7.  

The panel “Maintaining Trust in Journalism from Reporters to Aggregators and Everything in Between” was held at the Paley Center for Media in New York during its International Council Summit. Leopoldo Gomez, president, Univision News; Simone Swink, executive producer, Good Morning America; and Matt Murray, editor in chief, The Wall Street Journal, were on the panel, and Alberto Ibarguen, president and CEO, John S. and James L. Knight Foundation, moderated. 

Gomez spoke about the polarization going on in America, amid politics and the culture war, and how that erodes trust in the news. “It’s a huge challenge going forward,“ he said.

Swink mentioned how fake news has become a catchphrase, but many who use the term do have a degree of trust in certain individuals and organizations. “When people start locking in on individual brands and individuals bringing them the news,” Swink said, the trust level in news is much higher.

Murray said a newsroom might start every day, assuming readers and viewers don't trust the product, then set out to earn it each day.

Swink brought up the challenge of covering politicians who deny the results of the 2020 election. “How much sound do you play from them?” she asked. “If you choose not to play that sound, are you telling the whole story?”

Swink described that as a daily discussion that did not exist a couple of years ago.

Ibarguen asked what news might look like five years down the road, and how much disruption is needed to retain its relevance. Gomez said the biggest challenge is reaching what he called the “really young,” those 18-35.

Murray shared that news might not need all that much of an upheaval. “There are things about journalism that should not be disrupted, that we should cling to,” he said. “People are always going to need and seek out news.” ■

The National Association for Multi-Ethnicity in Communications will honor Nightline co-anchor Juju Chang with its 2022 Mickey Leland Humanitarian Achievement Award during its October 12 NAMIC Conference luncheon.

Chang, who also reports regularly for Good Morning America and 20/20 as part of a more than 30-year journalism career, is being recognized for her in-depth personal narratives set against the backdrop of pressing national and international news, according to NAMIC. Among Chang's recent career highlights are two, hour-long specials in 2021 revolving around the rise of hate crimes toward the Asian American and Pacific Islander community.

Chang, who began her career in 1987 at ABC News as an entry-level desk assistant, has also profiled newsmakers like Facebook COO Sheryl Sanderg, Joe Biden and Oprah Winfrey, as well as entertainers like Chris Pratt, Tom Hanks and Nicki Minaj. 

Also: NAMIC Set to Honor Next Generation Leaders, Luminaries at Conference

“Juju Chang’s storytelling, career and philanthropic endeavors represent what NAMIC stands for at its core: empowerment and advancement of diversity, equity, access and inclusion,” NAMIC Inc president and CEO Shuanise Washington in a statement. “Chang has boldly shared the lives and perspectives of people, who are too often underrepresented and marginalized. She’s given them a voice and shined an important light that will illuminate for generations to come.”

The 36th annual NAMIC Conference will take place October 11-12, part of the cable industry's Diversity Week festivities.■

Below is a snapshot of TV by the numbers for the week of Aug. 29-Sept. 4, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week one action stretching from Thursday through Sunday gave college football the top spot in our watch-time ranking for Aug. 29-Sept. 4. Across a variety of networks, the sport accounted for 6.05% of minutes watched -- up from 0.87% the previous week, when there were just a handful of games played.

Some additional insights about the top programming on TV:

• Serena Williams's impending retirement helped push U.S. Open tennis watch-time to No. 2 in our ranking, at 2.45%.
• A Labor Day weekend marathon on Paramount Network propelled Yellowstone to No. 6 in our watch-time ranking (after not being listed at all the previous week).
• Kids shows earn two spots among the top 25 programs for the week, as SpongeBob SquarePants jumps from No. 33 to No. 21 by watch-time week-over-week, while Paw Patrol hops from No. 27 to No. 22.
• The Golden Girls springs into our ranking at No. 24, up from No. 26 the previous week.

ABC flies to the top of our list of most-watched networks, thanks in part to the return of college football. The network secured 7.54% of watch-time from Aug. 29-Sept. 4, up from 6.08% the previous week.

Additional insights around the most-watched networks from the week:

• College football was also a boost for ESPN and ESPN2, as the former increased week-over-week minutes watched from 2.56% to 4.34%, and the latter climbed from 0.75% to 1.48%.
• Paramount Network’s aforementioned Yellowstone marathon helped propel it from No. 46 to No. 20 week-over-week, as viewers continued to catch up on/rewatch the hit show.
• Bravo moves from No. 28 to No. 25 week-over-week, in part due to The Real Housewives of Atlanta season finale (it was the top show on the network by watch-time).
• Investigation Discovery leaps from No. 18 to No. 14 by minutes watched week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

College football’s first full weekend delivers 13.86% of TV ad impressions to take the No. 1 spot. That’s nearly 6x the share of impressions of the No. 2 program, the 2022 U.S. Open tennis tournament.

More insights about the top programs by TV ad impressions:

• Telemundo’s Infiel: Historia de un engaño springs to No. 25 by TV ad impressions, as the thriller rises from No. 62 the previous week.
• Fox & Friends jumps from No. 11 to No. 6 in our ranking week-over-week, as it grew its share of impressions to 1.74%.
• America’s Got Talent moves into the top 10 of our ranking, with 1.24% of TV ad impressions on the week.
• Fellow reality competition show Big Brother also jumps week-over-week, from No. 20 to No. 14 in our ranking.

Disney-owned ABC scores the top spot in our TV-ad-impressions-by-network ranking, in part due to the return of college football. The network delivered 15.25% of impressions, up from 10.66% the previous week (when it was ranked No. 2).

Additional insights around the top networks by impressions:

• College football offered a week-over-week boost for other Disney-owned networks as well, as ESPN (from No. 8 to No. 6), ESPN2 (from No. 18 to No. 10), SEC Network (from No. 80 to No. 20) and ESPNU (from No. 52 to No. 21) all rose.
• Bravo moves from No. 24 to No. 19 in our ranking week-over-week, thanks to new episodes of The Real Housewives of Beverly Hills, Southern Charm and The Real Housewives of Atlanta, among other programs.
• HLN is a new addition to our ranking week-over-week, with Saturday programming accounting for nearly a quarter of the network’s ad impressions.
• USA Network nearly doubled its share of TV ad impressions week-over-week (from 0.70% to 1.38%), thanks in particular to the NASCAR Cup Series’ Cook Out Southern 500 race.

Below is a snapshot of TV by the numbers for the week of Aug. 22-28, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Another week of preseason games kept the National Football League at the top of our watch-time ranking. From August 22-28, the NFL sprinted to 2.57% of minutes watched, not too different from its 2.56% mark the previous week.

Some additional insights about the top programming on TV:

• The Little League Baseball World Series increased its watch-time to 1.36% (No. 2 overall) in its second week of action across ESPN, ABC and ESPN2.
• The PGA Tour Championship concluded with Rory McIlroy coming behind for the win, and the event scored 1.13% of watch-time in the process.
• Other week-over-week newcomers in our top 25 include "week zero" college football action (from N/A to No. 5), Chicago P.D. (from No. 28 to No. 18) and Diners, Drive-Ins and Dives (from No. 31 to No. 20).
• Law & Order: Special Victims Unit continues its dominance as the most-watched scripted show, increasing minutes watched from 0.94% to 1.14% week-over-week.

NBC stays atop our list of most-watched networks for a third straight week, as the conclusion of the PGA Tour Championship helped power the network to No. 1 again. At 6.15%, NBC's share of watch-time was just barely above last week's (6.12%).

Additional insights around the most-watched networks from August 22-28:

• CBS gained ground by minutes watched, going from 5.80% to 6.14%, courtesy of NFL preseason action (among other programming).
• Game of Thrones spin-off House of the Dragon pushed HBO to the spot just outside our ranking, at No. 26.
• Both INSP and TNT join this week’s ranking (at No. 23 and No. 24, respectively) after being absent the previous week.
• Friends helped power TBS to a one-spot jump from No. 18 to No. 17 in our ranking week-over-week, as the show accounted for nearly 26% of watch-time on the network.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

As the field narrows for the Little League World Series, the event jumps from No. 6 to No. 1 by TV ad impressions week-over-week. Nearly 48% of those appeared on ABC, while the rest were split between ESPN (primarily) and ESPN2.

More insights about the top programs by TV ad impressions:

• Sports accounts for six of the top 10 spots in our ranking this week. Beyond the Little League World Series, the NFL (No. 2), SportsCenter (No. 5), college football (No. 6), MLB (No. 7) and PGA Tour Championship (No. 9) also appear.
• Two of the biggest risers in recent months have been Morning Joe (MSNBC) and Jesse Watters Primetime (Fox News), which have both gradually climbed the ad-impressions rankings after beginning the summer outside the top 25.
• America’s Got Talent qualifier rounds continue to deliver TV ad impressions, as the competition show grows modestly from 1.29% to 1.31% of impressions week-over-week.
• Good Morning America and Today each drop by one spot in our ranking week-over-week, despite both actually making slight week-over-week gains by share of TV ad impressions.

Fox News stays in the top spot in our TV-ad-impressions-by-network ranking for the ninth consecutive week. The network delivered 13.90% of impressions, down from 14.72% the previous week.

Additional insights around the top networks by impressions:

• ABC hops up one spot from No. 3 to No. 2 week-over-week, thanks in part to Little League World Series action (nearly 11% of TV ad impressions on the network during the timeframe).
• Both Telemundo and Univision delivered a higher share of TV ad impressions week-over-week, as Telemundo in particular is paced by Top Chef VIP (almost 26% of impressions).
• HGTV grew its share of TV ad impressions from 1.16% to 1.47% week-over-week, with new episodes of Help! I Wrecked My House leading the way (about one in seven impressions for the network).
• PGA Tour Championship coverage propelled Golf Channel from No. 20 to No. 15 week-over-week by share of TV ad impressions.

Below is a snapshot of TV by the numbers for the week of August 8-14, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With preseason action now in full swing, the National Football League sprints to the top of our watch-time ranking. From August 8-14, the NFL scored 2.24% of minutes watched, up from 0.55% the previous week when there was only one game.

Some additional insights about the top programming on TV:

• In the lead-up to the annual Little League World Series, Little League baseball picked up 1.30% of watch-time while appearing on ESPN and ESPN2.
• Aligning with the FBI’s search of former President Trump’s residence, minutes-watched climbed week-over-week for Tucker Carlson Tonight (from No. 26 to No. 22) and Hannity (from No. 29 to No. 24).
• The FedEx St. Jude Championship, which was decided by a playoff on Sunday, propelled the PGA Tour from No. 17 to No. 8 by watch-time week-over-week.
• Chicago Fire syndicated airings jump from No. 32 to No. 14 week-over-week, barely trailing Chicago P.D. by watch-time.

NBC moves from No. 3 to No. 1 week-over-week on our list of most-watched networks. Thanks in part to the weekend’s PGA Tour action, the network tallied 6.13% of watch-time, which is up from 5.95% the previous week.

Additional insights around the most-watched networks from August 8-14:

• All three major cable news networks grew watch-time week-over-week as a result of Mar-a-Lago FBI search coverage. Fox News moves from No. 4 to No. 2, CNN jumps from No. 12 to No. 7, and MSNBC rises from No. 14 to No. 9.
• Preseason games fueled NFL Network's return to our ranking, appearing at No. 12 by minutes watched after being absent since spring's NFL Draft.
• Speaking of sports, NFL and MLB games helped push The CW’s modest jump from No. 24 to No. 22 by watch-time week-over-week.
• Instead of professionals, it was amateur players pacing ESPN’s run from No. 9 to No. 6 by watch-time week-over-week, as Little League baseball accounts for over 51% of the network’s minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America keeps its No. 1 spot by TV ad impressions, delivering 2.39% from August 8-14 (up slightly from 2.35% the previous week).

More insights about the top programs by TV ad impressions:

• Week one with a full NFL preseason slate elevated the league from No. 16 to No. 5 by TV ad impressions week-over-week.
• Sports-related programming accounts for five of the top 10 programs in our ranking, led by SportsCenter (1.95% of impressions), then MLB games (1.88%), NFL (1.61%), Little League baseball (1.53%) and PGA Tour golf (1.44%).
• With two episodes from August 8-14 (vs. one from Aug. 1-7), America’s Got Talent leaps from No. 22 to No. 12 by TV ad impressions week-over-week.
• Daytime soap operas account for four of the top 25 programs by TV ad impressions, including The Young and The Restless (No. 8), Days of Our Lives (No. 18), General Hospital (No. 23) and The Bold and The Beautiful (No. 24).

Fox News retains its spot at No. 1 in our TV-ad-impressions-by-network ranking for the seventh week in a row. In part due to weekend coverage of the Trump FBI search, the network delivered 14.09% of impressions, up from 13.46% the previous week.

Additional insights around the top networks by impressions:

• Coinciding with cable news viewership rising, TV ad impressions also climbed across the three major networks. Combined ad impressions for Fox News, MSNBC and CNN were 28.63% of TV – versus 24.87% the previous week.
• Preseason games pushed NFL Network to 5.4x more TV ad impressions week-over-week, as the network sits at No. 10 in our ranking for Aug. 8-14.
• Fox TV ad impressions climb from 1.48% to 1.91% week-over-week, as MLB impressions nearly double on the network week-over-week.
• NBC increases TV ad impressions week-over-week from 10.64% to 10.73%, thanks in part to America’s Got Talent and golf.

Below is a snapshot of TV by the numbers for the week of August 1-7, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

After a one-week hiatus, Major League Baseball scores the most TV watch-time again. From August 1-7, MLB games collected 1.10% of minutes watched, which is up from 0.92% the previous week.

Some additional insights about the top programming on TV:

• Chicago P.D. -- one of four crime procedurals in our ranking’s top 10 spots -- jumps from No. 28 to No. 8 by watch-time week-over-week.
• The National Football League returned with just one preseason game between the Las Vegas Raiders and Jacksonville Jaguars, which is enough to land at No. 10 in our ranking.
• After not being listed among the top 50 programs by watch-time the previous week, syndicated airings of The Golden Girls soar to No. 19.
• Speaking of syndication, Seinfeld reruns make modest gains week-over-week from 0.37% to 0.40% of minutes watched, fueling a move from No. 29 to No. 24 in our ranking.

CBS remains atop our list of most-watched networks for the third week in a row, with 6.15% of watch-time (down slightly from 6.24% the previous week). CBS minutes watched were led by CBS Mornings (7.76%), followed closely by The Price Is Right (7.72%).

Additional insights around the most-watched networks from August 1-7:

• HGTV hops from No. 9 to No. 7 week-over-week in our ranking, led by airings of My Lottery Dream Home and Love It or List It.
• USA Network grows week-over-week watch-time from 1.61% to 1.70%, with over a third of those minutes attributable to syndicated airings of Law & Order: Special Victims Unit.
• TNT is the lone week-over-week newcomer in our ranking, as NCIS: New Orleans reruns help fuel a move from No. 28 to No. 25.
• Bravo is buoyed by the Below Deck series of programs (with over 35% of the network’s watch-time), as it floats from No. 22 to No. 20 week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America holds onto its No. 1 spot by TV ad impressions, delivering 2.35% from August 1-7 (down slightly from 2.37% the previous week).

More data about the top programs by TV ad impressions:

• MLB games (2.15% of impressions) and SportsCenter (1.94%) are the only sports-related programming among the top 10.
• The NFL’s annual Hall of Fame Game accounts for 1.12% of TV ad impressions – No. 16 on the week.
• CMA Fest rides country music interest to No. 15 this week after airing on ABC.
• Big Brother TV ad impressions jump from No. 15 to No. 11 week-over-week as the show’s contestant pool continues to narrow.

Fox News sits at No. 1 in our TV-ad-impressions-by-network ranking for the sixth consecutive week, delivering 13.46% of impressions (down slightly from 13.55% the previous week).

Additional insights around the top networks by impressions:

• ABC grows its share of TV ad impressions from 11.82% to 12.69% week-over-week, thanks in part to CMA Fest, along with its usual slate of news-related programming.
• MLB Network leaps into the top 10 (up from No. 12 week-over-week), as advertisers benefited from increased fan interest due to the trade deadline.
• USA Network delivers over 57% of its TV ad impressions over the weekend due in large part to interest in NASCAR events and the AIG Women’s Open (golf).
• Lifetime is a week-over-week newcomer in our ranking, moving from No. 26 to No. 20, due in part to Married at First Sight (33.01% of Lifetime’s TV ad impressions on the week).

Below is a snapshot of TV by the numbers for the week of July 25-31, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Syndicated Law & Order: Special Victims Unit episodes hopped from No. 4 to No. 1 by TV watch-time week-over-week. From July 25-31, the show collected 1.39% of minutes watched, up from 0.83% the previous week.

Some additional insights about the top programming on TV:

• Crime-related programming peppers our ranking, as eight of the top 25 shows are crime-focused procedural dramas.
• Speaking of, Law & Order is a big week-over-week mover in our ranking, up from No. 35 to No. 20 by minutes watched.
• HGTV’s Love It or List It also makes a significant move week-over-week, from No. 33 to No. 17 in our ranking.
• The Rocket Mortgage Classic carries the PGA Tour from No. 12 to No. 8 week-over-week by watch-time.

Golf is a big part of why CBS sits atop our list of most-watched networks for the second consecutive week. CBS increased watch-time from 6.03% to 6.24% week-over-week.

Additional insights around the most-watched networks from July 25-31:

• With a full slate of Shark Week content, Discovery swims from No. 18 to No. 11 in our ranking, increasing minutes watched from 1.29% to 1.77%.
• NBC stays at No. 3 week-over-week in our ranking, but increases watch-time from 5.55% to 5.84%.
• INSP hops from No. 26 to No. 25 week-over-week, thanks in large part to Gunsmoke syndicated airings (which account for nearly 38% of watch-time on the network).
• TV Land makes its own subtle week-over-week move from No. 21 to No. 20 in our ranking, as audiences tuned into Everybody Loves Raymond and The Andy Griffith Show reruns.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America moves up one spot to No. 1 by TV ad impressions week-over-week, delivering 2.37% (down slightly from 2.40% the previous week) from July 25-31.

More data about the top programs by TV ad impressions:

• News-related programs dominate, accounting for six of the top 10 spots — and 16 of the top 25 programs — by impressions.
• Reality shows make up three of the top 25 in our ranking, led by La casa de los famosos (the Spanish-language version of Celebrity Big Brother) at No. 14.
• Even without the previous week’s All-Star Game, Major League Baseball games stayed among the top five programs by impressions delivered, at 1.89%.
• The PGA Tour leaps from No. 16 to No. 9 week-over-week, as the Rocket Mortgage Classic served up 1.33% of TV ad impressions.

Fox News is parked at No. 1 in our ad-impressions-by-network ranking for the fifth straight week, delivering 13.55% of impressions (up from 12.71% the previous week).

Additional insights around the top networks by impressions:

• Shark Week helped fuel Discovery Channel’s migration from No. 13 to No. 10 by share of TV ad impressions week-over-week.
• A full week of games and the looming trade deadline boosted MLB Network’s share of TV ad impressions week-over-week, from 1.14% to 1.88%.
• Fox Sports 1 moves from No. 20 to No. 17 in our ranking, thanks in part to baseball and the NASCAR Camping World Truck Series.
• Summer heat waves warm up TV ad impressions for The Weather Channel, which makes a modest climb from No. 27 to No. 25 week-over-week in our ranking.

Below is a snapshot of TV by the numbers for the week of July 18-24, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Major League Baseball’s All-Star Game fueled the sport to the No. 1 spot by watch-time during the week of July 18-24. Between late-week regular season games and Tuesday night’s all-star event, MLB collected 1.14% of minutes watched -- with half of that total attributable to the All-Star Game.

Some additional insights about the top programming on TV:

• Not included in those MLB totals is the Home Run Derby, which adds another 0.36% of watch-time.
• A lack of much live sports on the week gave rise to procedurals, which occupy five of the top 10 spots, led by NCIS at No. 2.
• Speaking of crime-related shows, Forensic Files soars week-over-week from No. 35 to No. 11 by minutes watched.
• Syndicated sitcoms also continue to be staples for audiences, with four such programs in our ranking this week, including week-over-week top 25 newcomer The Big Bang Theory (up from no. 36 to No. 23).

CBS leaps from No. 3 to No. 1 in our list of most-watched networks, thanks in part to the return of PGA action after a one-week hiatus. The network increased watch-time from 5.75% to 6.03% week-over-week, which was enough to retake the top spot.

Additional insights around the most-watched networks from the week:

• While SportsCenter made up over 24% of minutes watched on ESPN, it’s the MLB Home Run Derby’s one-off appearance that fueled much of the network’s week-over-week climb from No. 14 to No. 10 in our ranking.
• Hallmark Channel moves from No. 8 to No. 7 in our ranking week-over-week, as audiences tuned into syndicated airings of programs like The Golden Girls, Reba and Frasier (among others).
• TNT is the lone week-over-week newcomer in our ranking, via NCIS: New Orleans and a steady slate of superhero movies coinciding with San Diego Comic-Con over the weekend.
• Day One (Sunday) of Shark Week helped drive Discovery Channel up from No. 22 to No. 18 week-over-week, as audiences bit into the network’s shark-focused specials.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Even with fewer games on national TV for the All-Star Break, MLB action still increased impressions by nearly 41% week-over-week. Including the All-Star Game, baseball served up 2.72% of TV ad impressions from July 18-24 to lead all programs.

More data about the top programs by TV ad impressions:

• News accounts for six of the top 10 programs by share of impressions delivered during the week, led by Good Morning America at 2.40%.
• La casa de los famosos shifts from No. 14 to No. 12 by share of impressions, as the Spanish-language version of Celebrity Big Brother nears the conclusion of season two.
• Impressions climbed almost 20% week-over-week for daytime soap The Young and the Restless, which remains a staple among the top 10 programs in our ranking.
• Jesse Watters Primetime (which technically airs an hour before primetime at 7 p.m. ET) has quietly become the top Fox News evening program for impressions in recent weeks, sitting at No. 20 for July 18-24.

Fox News occupies the No.1 spot in our ad-impressions-by-network ranking for the fourth consecutive week, delivering 12.71% of impressions (up from 12.55% the previous week).

Additional insights around the top networks by impressions:

• Thanks in part to its broadcast of the PGA Tour’s 3M Open, CBS hops from No. 4 to No. 2 in our ranking week-over-week, with its share of impressions rising from 10.54% to 11.87%.
• Tuesday’s MLB All-Star Game broadcast helped Fox’s share of impressions more than double week-over-week, from 1.49% to 3.51%.
• Advertisers benefitted from early Shark Week specials on Discovery Channel, as the network grew share of impressions week-over-week from 0.99% to 1.47%.
• HGTV climbs from No. 16 to No. 14 in our ranking with new episodes of shows like Good Bones (13.3% of the network’s impressions), Bargain Block (12.8%) and No Demo Reno (11.3%), among others.

Below is a snapshot of TV by the numbers for the week of July 11-17, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The PGA Tour’s Open Championship (British Open) scored the most watch-time on TV for the week of July 11-17. Cameron Smith’s one-stroke victory fueled the event toward 2.21% of minutes watched on the week -- over 2.5x more than the next most-watched program.

Some additional insights about the top programming on TV:

• Syndicated shows account for half of the top 10 in our ranking, led by Law & Order: Special Victims Unit at No. 2, airing on ION, USA Network, NBC and MyNetworkTV.
• NBA Summer League drives watch-time for audiences looking to get a glimpse of the Association’s top young stars, en route to 0.62% of the week’s minutes watched (No. 8 overall).
• Track and field sprints into our ranking at No. 11, thanks to the World Athletics Championships taking place in Eugene, Oregon.
• Oxygen show Snapped pops into our ranking at No. 24, after the true crime program didn’t appear among the top 50 the previous week.

NBC’s coverage of the Open Championship fuels its leap to the top of our list of most-watched networks. Following a No. 3 finish the previous week with 5.41% of watch-time, NBC scored 6.79% from July 11-17.

Additional insights around the most-watched networks from the week:

• IFC rides syndicated comedies and classic movies like A League Of Their Own from No. 9 to No. 6 week-over-week.
• USA Network hops from No. 13 to No. 7 week-over-week, courtesy of the Open Championship, Tour De France and NASCAR Cup Series.
• Family Feud helped push The CW from No. 28 to No. 24 week-over-week.
• Bravo glides from No. 24 to No. 20 week-over-week as audiences flocked to various iterations of the Below Deck franchise.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The Open Championship’s four days of action gave the PGA Tour a TV ad impressions win for the week. The golf event accounted for 3.88% of impressions from July 11-17 – more than double the share of impressions the Scottish Open earned the previous week.

More data about the top programs by TV ad impressions:

• Good Morning America retains its spot at No. 2 by impressions, but increases its week-over-week share, from 2.39% to 2.49%.
• A three-episode week drives Big Brother up from No. 25 to No. 15 week-over-week in our ranking.
• Speaking of reality TV: The Bachelorette’s season premiere -- with two Bachelorettes -- arrives at No. 25 in our ranking.
• Morning Joe’s share of TV ad impressions climbs from 0.67% to 0.90% week-over-week as the program ranks No. 23 from July 11-17.

Fox News sits at No. 1 in our ad-impressions-by-network ranking for a third straight week, delivering 12.55% of impressions (up slightly from 12.44% the previous week).

Additional insights around the top networks by impressions:

• NBC’s share of impressions leaps from 10.00% to 11.81% week-over-week, as golf delivers for advertisers.
• Peacock hit Below Deck Down Under arrived on Bravo on July 11, spurring new interest from linear TV audiences and a jump from No. 24 to No. 14 week-over-week in our ranking.
• ABC’s share of impressions grows from 10.53% to 11.95% week-over-week between The Bachelorette and a return to a normal weekly schedule following the July Fourth holiday.
• National Geographic’s share of impressions increases by more than 4x week-over-week due in part to the start of the network’s month-long SharkFest event.

Below is a snapshot of TV by the numbers for the week of July 4-10, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Wimbledon wins watch-time for a second straight week as audiences watched Novak Djokovic collect the men’s singles title, while Elena Rybakina took home the women’s singles championship. The event accounted for 1.60% of minutes watched from July 4-10, up from 1.30% the previous week.

Some additional insights about the top programming on TV:

• Shows in syndication are big movers week-over-week, as Chicago Fire leaps from No. 30 to No. 9, Chicago P.D. hops from No. 24 to No. 12, Diners, Drive-Ins and Dives pulls in at No. 13 (from No. 28), and Seinfeld climbs from No. 32 to No. 14.
• AMC’s Breaking Bad marathon helped the show break into the top 25 in our ranking with 0.42% of watch-time (after not being listed at all the previous week).
• Below Deck Mediterranean sails to an appearance at No. 18 in our ranking – thanks to its season seven premiere -- after not appearing among the top 50 from June 27-July 3.
• The Scottish Open pushes the PGA Tour’s minutes watched up from 0.52% to 0.74% week-over-week.

CBS is newly atop our list of most-watched networks, with 5.80% of watch-time from July 4-10. The network benefits primarily from the Scottish Open, its usual slate of daytime programming and Big Brother’s season 24 premiere.

Additional insights around the most-watched networks from July 4-10:

• ESPN jumps from No. 10 to No. 6 week-over-week, thanks in part to Wimbledon and Major League Baseball.
• Hallmark moves from No. 11 to No. 7 by watch-time week-over-week on the strength of syndicated shows like The Golden Girls, Reba and Frasier (among others).
• FX springs from No. 33 to No. 17 week-over-week, leaning on a Marvel movie marathon to coincide with the theatrical release of Thor: Love & Thunder, plus episode five of hit Jeff Bridges drama The Old Man.
• TNT shifts from No. 24 to No. 21 week-over-week, with audiences flocking to syndicated airings of NCIS: New Orleans, in particular.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

MLB TV ad impressions are climbing at the season’s midway point. For the week of July 4-10, live games accounted for 2.71% of impressions -- up from 2.00% of impressions the previous week.

More data about the top programs by TV ad impressions:

• On the week, 15 of the top 25 shows by impressions are news- and talk-focused, led by Good Morning America at No. 2 (2.39% of all impressions).
• Big Brother’s 24th season premiered to 0.86% of impressions, which was 25th among all programs.
• ABC World News Tonight with David Muir moves from No. 6 to No. 4 week-over-week, increasing its share of impressions from 1.68% to 1.96%.
• Even with fewer matches week-over-week, Wimbledon didn’t lose much by share of impressions -- going from 1.48% during June 27-July 3, to 1.46% from July 4-10.

Fox News is No. 1 again in our ad-impressions-by-network ranking, delivering 12.44% of impressions on the week -- down slightly from 13.0% from June 27-July 3.

Additional insights around the top networks by impressions:

• ABC hops from No. 4 to No. 3, with Good Morning America accounting for 22.70% of the network’s impressions for the week.
• While Univision remains at No. 5 week-over-week, the network increases its share of impressions from 5.97% to 6.52%, fueled in part by primetime programs, which account for nearly 35% of Univision’s impressions.
• Fox Sports 1 flies from No. 24 to No. 17 in our ranking week-over-week, due in part to its typical slate of sports talk shows, plus MLB action and the NASCAR Camping World Truck Series.
• USA Network leans on sports programming like the NASCAR Cup Series and Tour De France for its rise by share of TV ad impressions, from 1.44% to 1.56% week-over-week.

Below is a snapshot of TV by the numbers for the week of June 27-July 3, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Wimbledon action drives a watch-time win for tennis, as the event soars to 1.30% of minutes watched with the tournament field narrowing. That’s No. 1 among all programs from June 27-July 3.

Some additional insights about the top programming on TV:

• Morning shows are on the rise week-over-week, with Good Morning America climbing from No. 6 to No. 4, Today moving from No. 8 to No. 6, and CBS Mornings progressing from No. 19 to No. 17.
• Marathons drive week-over-week newcomers in our ranking, with Below Deck soaring to No. 9 and Yellowstone jumping to No. 10 (after neither appeared among the top 50 the previous week).
• Feuding fuels more watch-time, as Family Feud hops from No. 23 to No. 20 week-over-week, while Celebrity Family Feud is new to our ranking at No. 21.
• On the week, six different procedurals appear among the 25 most-watched shows, with Blue Bloods notably hopping from No. 32 to No. 22.

ABC stays atop our list of most-watched networks, with 5.94% of watch-time from June 27-July 3. That barely beats out CBS (5.90% of watch-time) for the No. 1 spot, as ABC benefits from its typical morning and daytime programming, plus Wimbledon.

Additional insights around the most-watched networks from June 27-July 3:

• Paramount Network leans into Yellowstone reruns to power a week-over-week jump from No. 35 to No. 21 in our ranking.
• Bravo’s own Below Deck marathon helps set up the network’s move from No. 28 to No. 25 by watch-time week-over-week.
• History drives from No. 22 to No. 19 by minutes watched week-over-week, due in part to coverage of the Barrett-Jackson Live Auction car event from Las Vegas.
• HGTV makes modest gains, jumping from No. 9 to No. 8 week-over-week, with a boost from new House Hunters episodes, plus a Love It Or List It marathon.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America wakes up as the top program by TV ad impressions for the week of June 27-July 3, with 2.59% of the total. The show was No. 2 the week before, with 2.42% of impressions.

More data about the top programs by TV ad impressions:

• From June 27-July 3, five of the top 10 programs were morning shows, with Today’s third hour making the biggest jump – from 1.10% of impressions to 1.41% week-over-week.
• Wimbledon is a hit for impressions, as the tennis event scores 1.48% for the week across both ABC and ESPN.
• Telemundo’s La Casa de los Famosos soars from No. 27 to No. 11 week-over-week as advertisers flocked to week 8 of the popular reality show’s second season.
• This week’s ranking features four different daytime soap operas: The Young and the Restless (No. 5), General Hospital (No. 17), Days of Our Lives (No. 23) and The Bold and the Beautiful (No. 24).

Fox News is No. 1 in our ad-impressions-by-network ranking, grabbing 13.0% of impressions. That’s up from 12.76% the previous week, when the cable network was No. 2 behind ABC.

Additional insights around the top networks by impressions:

• CBS increases from 10.53% to 11.34% of impressions week-over-week, thanks in large part to daytime programming, which accounts for 42.74% of the network’s impressions on the week.
• NBC moves from No. 4 to No. 3 week-over-week in our ranking, with Today and Today’s third hour combining for over 32% of the network’s weekly impressions.
• As baseball nears the All-Star Break, interest heats up for MLB Network, which increases share of impressions week-over-week from 1.88% to 2.39%.
• Ancient Aliens: Declassified delivers 21.57% of impressions for History Channel (No. 18 in our ranking), while the Barrett-Jackson Live Auction is No. 2 with 19.57%.

ABC News’s bargaining unit has "overwhelmingly” agreed to a new three-year contract with the network news outlet that includes pay and pension boosts, according to the Writers Guild of America East (WGAE), as well as reviews of any decisions not to allow work from home.

The guild represents news editors, writers, researchers, desk Assistants, production assistants, and graphic artists in New York and Washington working for affiliate news service ABC NewsOne, network desks, Good Morning America, local station WABC New York and ABC News Radio.

The pay and pension increases will be at least 9% bumps over the length of the contract and includes increases in minimums for desk assistants in D.C. and for some show producers, assignment editors and writers at WABC (those working under personal services contracts).

According to WGAE, there are also increases in paid time off and a labor-management committee to review any denial of work-from-home requests. ABC also said it would provide diversity, equity and inclusion training for all its bargaining unit employees annually. ■

Below is a snapshot of TV by the numbers for the week of January 24-30, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

NFL conference championship games over the weekend continued a theme of tightly contested matchups during the 2022 playoffs. The thrilling finishes are part of yet another NFL win around viewer attention, as the league netted 4.32% of watch-time from January 24-30.

Some additional insights about the top programming on TV:

CBS rode an afternoon AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals to a network watch-time win, with 10.05% of all minutes watched on the week.

More insights around the most-watched networks from January 24-30:

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Live audiences flocked to the NFL’s conference championship games over the weekend, delivering more TV ad impressions than any other programming from January 24-30 (despite just two games airing). The league’s 6.23 billion impressions are No. 1 for the week, making up over 11.8% of the total on TV.

More data about the top programs by TV ad impressions during the week:

CBS accounts for over 20% of TV ad impressions on the week to maintain the No. 1 spot in our ad-impressions-by-network ranking for January 24-30.

Additional insights around the top networks by impressions from the week:

Below is a snapshot of TV by the numbers for the week of January 17-23, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With all four divisional round games decided in the final seconds over the weekend, the NFL Playoffs keep a comfortable lead for TV viewer attention, with 11.41% of watch-time from January 17-23.

Some additional insights about the top programming on TV:

Despite airing “just” one NFL Playoff game during the weekend (Los Angeles Rams vs. Tampa Bay Buccaneers), NBC still finds itself atop our most-watched ranking for the week, with 8.68% of watch-time.

More insights around the most-watched networks from January 17-23:

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NFL Playoff games make for big live audiences and resulting TV ad impressions, as was the case yet again from January 17-23. Between the Monday night Wild Card game and four divisional round matchups over the weekend, the five games delivered 21.9% of all impressions during the timeframe.

More data about the top programs by TV ad impressions during the week:

With the help of two thrilling NFL playoff games on the week, CBS won over 23% of TV ad impressions to take the No. 1 spot in our ad-impressions-by-network ranking for January 17-23. 

Additional insights around the top networks by impressions from the week:

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There was plenty of TV for audiences to watch in 2021, but what were they tuned into most? We use data from Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs, to measure what was driving viewership across linear, live TV.

Rankings are by percent share duration (i.e., time spent watching). Included below are some of the highlights from the year in TV, plus the top 25 programs by watch-time.

Winner’s Circle

The NFL and college football get top billing for 2021, capitalizing on an attentive audience throughout the fall season. NFL games are the most-watched programming of the year, with 2.7% of all minutes watched, while college football is second, with 1.3%.

Beyond football, other sports-related programs also piled up watch-time. NBA games are No. 4 by minutes watched on the year (at 0.76%), while SportsCenter is sixth (0.70%) and the Tokyo Olympics are seventh (0.66%). MLB games are just outside the top 10, at No. 11 overall.

Reruns Get Rewatched

Syndicated shows aren’t old news just because they’re “old” episodes. Audiences tune into previous episodes of favorite shows as a form of comfort food, as is the case with various programs among 2021’s most-watched.

Law & Order: Special Victims Unit, Friends and Chicago P.D. are all among the top 10 by watch-time (No. 3, No. 9 and No. 10, respectively), and in total, 13 of the top 25 shows by minutes watched are all in some form of syndication on TV. Also just missing the list are other favorites like Golden Girls (No. 26, at 0.33% of watch-time); Diners, Drive-Ins and Dives (No. 30); Family Feud (No. 32); and Home Town (No. 33).

Also: NBC Bringing Back ‘Law & Order’

Newsworthy

News-related programs are also a fixture in terms of piling up minutes watched. Of the 25 most-watched shows, seven involve some sort of news element, led by Good Morning America with 0.73% of minutes watched. On the year, 12 of the top 40 shows by watch-time are either news or talk (or both), and half of those appear on cable networks.

Also: For Cable News, Real Disruption Finally Arrives

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Below is a snapshot of TV by the numbers for the week of Dec. 13-19, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Despite COVID-related changes to the game schedule, the National Football League continues to lead the way by watch-time compared to other TV programming. From Dec. 13-19, NFL games accounted for 7.05% of total minutes watched, which is an increase from 5.86% the previous week.

Some additional insights about the top programming on TV:

• The start of college football’s bowl games propel the sport to No. 2 on this week’s list, with 1.59% of minutes watched.
• The Voice finals fuel a watch-time jump from No. 23 to No. 11 week-over-week for the show.
• Syndicated airings of comedy-drama Las Vegas on E! drive the show all the way up to No. 16 by watch-time (after not appearing among the top 50 programs the previous week).
• Powered in part by the return of Tiger Woods, the PNC Championship drives PGA Tour Champions to No. 14 by minutes watched on the week.

Also: Holiday 2021 TV Premiere Dates

Fox ascends to No. 1 as the most-watched network of the week, with 7.28% of watch-time (up from 5.70% the previous week). Sunday’s NFL doubleheader fuels a lot of that, especially with a rivalry game like the Dallas Cowboys and New York Giants leading the 1 p.m. ET kickoff slot.

More insights around the most-watched networks from Dec. 13-19:

• Hallmark Channel’s Christmas movies continue to power increased watch-time, with the network moving up to No. 6 by minutes watched on the week.
• TBS leans heavily into Friends re-airs as always, though Marvel movies (coinciding with the release of Spider-Man: No Way Home in theaters) also fuel a climb from No. 18 to No. 14 by watch-time.
• NFL Network shoots up from No. 48 to No. 22 thanks to Saturday’s Indianapolis Colts vs. New England Patriots game.
• Paramount Network increases week-over-week watch-time (from 1.16% to 1.30%) via Yellowstone and the premiere of prequel series 1883.

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NFL games reign supreme once again, delivering more than 8.2 billion TV ad impressions during the week of Dec. 13-19 to lead all programs.

More data about the top programs by TV ad impressions during the week:

• College football’s bowl season began, and with it came a return to higher ad impressions for the sport – with 1.4 billion between eight bowl matchups and Football Championship Subdivision (FCS) playoff games from Dec. 13-19.
• The Voice finals served up over 672 million TV ad impressions for NBC, which is No. 7 among all programs for the week.
• Survivor’s two-part closer to season 41 resulted in nearly 479 million impressions for CBS (No. 15 overall).
• The PGA Tour Champions’ PNC Championship is No. 24 by impressions on the week courtesy of a tight battle between golf legends John Daly and Tiger Woods, and their sons.

CBS stays atop our ad-impressions-by-network ranking for Dec. 13-19, with nearly 15% delivered by Sunday’s NFL action, and another 10.2% coming from The Young and the Restless.

Additional insights around the top networks by impressions from the week:

• NFL Network’s Saturday airing of the Colts-Patriots game accounted for 60.3% of its TV ad impressions for the week.
• Yellowstone and 1883 delivered nearly 60% of Paramount Network ad impressions for the week, creating a formidable Sunday-night block for the cable channel – though a temporary one, with 1883 becoming a Paramount Plus exclusive.
• Hallmark’s ‘Tis the Season To Be Merry is the top new holiday programming for the network, with the premiere airing serving 30% of Hallmark’s weekly impressions.
• News is on the rise given concerns around the new COVID variant and the budget bill, as Fox News (No. 5), MSNBC (No. 8) and CNN (No. 9) are all top 10 networks by impressions, with all three delivering at least 1.87 billion on the week.

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Below is a snapshot of TV by the numbers for the week of December 6-December 12, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The National Football League pads its watch-time lead compared to other TV programming, with 5.86% of total minutes watched during the week of December 6-12 (up from 5.63% the previous week). 

Some additional insights about the top programming on TV:

• Despite being limited to the Army-Navy Game and a handful of Football Championship Subdivision (FCS) playoff games, college football still nabbed 0.81% of watch-time on the week.
• Law & Order: Special Victims Unit shoots up to No. 2 in our ranking, with 0.88% of minutes watched.
• Both Chicago P.D. (No. 10) and Chicago Fire (No. 24) are among the most-watched programs from December 6-12.
• Rerun viewing of The Big Bang Theory and Two and a Half Men lifted both shows into our top 25 most-watched list after neither was included the previous week.

Also: Holiday 2021 TV Premiere Dates

Yet again, it’s CBS atop the most-watched network list for the week, with 8.49% of watch-time (down slightly from 8.82% the previous week). As expected, the NFL led the way there, though the Army and Navy’s annual matchup was also a big draw.

More insights around the most-watched networks from December 6-12:

• Freeform’s Christmas movies continue to increase watch-time for the network, amounting to 1.73% of minutes watched from December 6-12 (up from 1.49% the previous week)
• NBC added to watch-time from the previous week (from 6.91% to 7.33%), thanks in part to the People’s Choice Awards.
• USA Network leaps from No. 18 to No. 15 week-over-week, mostly by way of Law & Order: SVU and Chicago P.D. reruns.
• History Channel is the lone week-over-week newcomer to our ranking, moving up from No. 28 the previous week to No. 24 from December 6-12 (with 1.04% of minutes watched).

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NFL games continue to outpace the rest of TV, delivering over 7.2 billion ad impressions from December 6-12 — nearly eight times the next-highest programming (Good Morning America).

More data about the top programs by TV ad impressions during the week:

• Live National Basketball Association games ascend to No. 3 by impressions as fan interest continues to grow about a third of the way through the 2021-22 regular season.
• Soap operas were four of the top 25 programs by TV ad impressions from December 6-12, led by The Young and the Restless (No. 6), and followed by General Hospital (No. 14), Days of Our Lives (No. 20) and The Bold and the Beautiful (No. 25).
• Even with minimal college football action on the week, the sport is still No. 7 by TV ad impressions.
• The top 10 in our ranking features two different game shows: The Price Is Right (No. 8) and Let’s Make a Deal (No. 10).

CBS remains atop our ad-impressions-by-network ranking for December 6-12, with 27% of those TV ad impressions delivered by Sunday’s NFL doubleheader. 

Additional insights around the top networks by impressions from the week:

• Bravo continues moving up our rankings, migrating from No. 18 to No.15 week-over-week.
• Live airings of NBC’s Chicago-themed shows (Chicago Fire, Chicago Med, Chicago P.D.) served over 8% of TV ad impressions combined on the network for the week.
• Fox News hurdles over Fox by impressions (from No. 5 to No. 4), as Fox lost college football impressions now that the regular season is over.
• A Royal Queens Christmas garnered the largest impressions share of voice on Hallmark Channel for the week (among first-airing programs), with over 34% from December 6-12.

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Below is a snapshot of TV by the numbers for the week of Nov. 29-Dec. 5, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

National Football League games once again capture the most watch time, with 5.63% of total minutes watched during the week of Nov. 29-Dec. 5. Meanwhile, college football holds strong in second place as conference championships conclude the regular season.

Some additional insights about the top programming on TV:

• Post-holiday, Good Morning America flies back up to No. 3 in our ranking (from No. 6 the previous week).
• Returning to a normal week of activities, audiences also grew for stalwart programs like Law & Order: Special Victims Unit (up from No. 8 to No. 5 week-over-week) and Friends (up from No. 9 to No. 7).
• Chicago P.D. leaps from No. 21 to No. 10 by watch-time, with 0.53% of all minutes watched from Nov. 29-Dec. 5.
• Beyond morning shows, news programs also bounced back week-over-week to coincide with a more typical (full-week) TV schedule; America’s Newsroom with Bill Hemmer & Dana Perino, America Reports with John Roberts & Sandra Smith, and ABC World News with David Muir all jumped by total minutes watched.

Also: Holiday 2021 TV Premiere Dates

CBS vaults up to the most-watched network for the week, with 8.82% of watch-time (up from 8.36% the previous week). While the NFL was part of that boost, CBS’s airing of Saturday’s SEC Championship Game between the Georgia Bulldogs and Alabama Crimson Tide was also key in getting audiences tuned in.

More insights around the most-watched networks from Nov. 29-Dec. 5:

• A week removed from the last full weekend of college football action, ESPN goes from No. 5 by watch-time to No. 7 (though the network still aired the MAC and Sun Belt championship games on Saturday).
• Freeform’s parade of classic Christmas movies helped fuel a climb from No. 24 to No. 12 by minutes watched week-over-week.
• TNT rises from No. 27 to No. 20 by watch-time thanks in part to two marquee National Basketball Association matchups: the Brooklyn Nets vs. the New York Knicks, and the Golden State Warriors vs. the Phoenix Suns.
• Cable news networks all grew minutes watched week-over-week, with Fox News moving from No. 7 to No. 5, CNN up from No. 16 to No. 11, and MSNBC moving from No. 22 to No. 17.

Also: Fox Is Selling 2023 Super Bowl Spots as Sports Ad Market Heats Up

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

While NFL TV ad impressions are understandably down compared to the week of Thanksgiving, the league’s live games still lead all programs by about 2.5 billion from Nov. 29-Dec. 5.

More data about the top programs by TV ad impressions during the week:

• College football delivered the second-most impressions on the week as networks aired conference championship games between Friday night and Saturday.
• NBC’s broadcast of Annie Live! is No. 24 by impressions — outpacing  the 89th Annual Christmas in Rockefeller Center special (which finished just outside the top 25 —  at No. 28).
• The Young and the Restless is No. 5 by impressions from Nov. 29-Dec. 5, and is the only soap opera among the top 15 programs.
• The Voice served up nearly 589 million TV ad impressions as the singing competition show narrowed to the top 10 performers.

CBS maintains its lead in our ad-impressions-by-network ranking for Nov. 29-Dec. 5, as a result of NFL action and the SEC Championship Game (the latter game deciding the No. 1 seed in the upcoming College Football Playoff), which combined to account for nearly 40% of the network’s impressions for the week.

Additional insights around the top networks by impressions from the week:

• ABC airing four separate college football conference championship games (Pac-12, Big 12, American, ACC) assisted with a week-over-week impressions increase of nearly 18% for the network.
• Bravo climbs from No. 24 to No. 18 week-over-week via its typical raft of reality television, including the return of The Real Housewives of Orange County (which brings back Heather Dubrow after a four-season hiatus).
• On Fox, nearly 75% of TV ad impressions were delivered during football games from Nov. 29-Dec. 5, including nearly 49% during NFL games.
• Hallmark’s A Very Merry Bridesmaid garnered the largest impressions share-of-voice on the network (among first-airing programs), with 32.6% during the week.

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Below is a snapshot of TV by the numbers for the week of Oct. 11-17, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NFL once again reigns supreme. During the week of Oct. 11-17, NFL games piled up 6.55% of minutes watched, taking the No. 1 spot in our ranking.

Some additional insights about the top programming on TV:

• The Major League Baseball playoffs are in full swing, as MLB finishes second for the week, with 3.63% of watch time courtesy of Division Series games wrapping up and the start of league championship series.
• Another big weekend of ranked matchups helped keep college football among the top programming by minutes watched, moving from No. 2 to No. 3 week-over-week.
• There are two week-over-week newcomers among the top 25 programs by minutes watched: The First 48 (up from No. 27 to No. 17) and 60 Minutes (not in the top 50 the previous week)
• Fox News Channel has three different shows among the top 25 by watch-time: Fox & Friends (No. 11), America’s Newsroom (No. 14) and America Reports (No. 21).

Also Read: Fall 2021 TV Premiere Dates

CBS tops the network rankings by minutes watched, scoring 9.33% of watch-time with big boosts from an NFL doubleheader on Sunday, an SEC college football doubleheader on Saturday and 60 Minutes.

More insights around the most-watched networks from Oct. 11-17:

• Broadcast networks remain atop the list by minutes watched, with NBC (7.50%), Fox (6.62%) and ABC (6.21%) finishing just behind CBS for the week.
• MLB’s National League Championship Series helped keep TBS among the top 10 networks, with 3.19% of watch time — up from 2.47% during the week of Oct. 4-10.
• Bravo jumps from No. 25 to No. 22 by minutes watched (0.99% of watch-time) as viewers tuned into the contentious Real Housewives of Beverly Hills reunion and the end of the season for Below Deck Mediterranean.
• In the run-up to Halloween, viewers have been showing up for AMC’s zombie-focused shows, including the Fear the Walking Dead, The Walking Dead: World Beyond and (the original) The Walking Dead — among other horror-focused programming. AMC moves from No. 29 to No. 25 by watch-time week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Live NFL games keep serving up the most TV ad impressions, with over 7.8 billion delivered from Oct. 11-17 (up about 8% from the previous week).

More data about the top programs by TV ad impressions during the week:

• The Major League Baseball playoffs rise to No. 2 by impressions for the week, with nearly 4.3 billion delivered on the strength of divisional series wrapping up and league championship series getting started.
• Broadcast network reality TV shows continue to deliver, with The Voice and Dancing With the Stars each topping 500 million ad impressions for the week.
• College football served up nearly 4.1 billion TV ad impressions from Oct. 11-17, as live games got started on Tuesday and ran through late Saturday night, headlined by No. 11 Kentucky at No. 1 Georgia on CBS.
• News is a major source of impressions yet again, as 12 of the top 25 programs are in the news category (talk or studio shows).

Saturday and Sunday football doubleheaders for CBS powered the network to the top spot in this week’s ad-impressions-by-network ranking once more. After Saturday SEC matchups — Arkansas vs. Auburn and Kentucky vs. Georgia — CBS had a full afternoon of NFL action as well on Sunday.

Additional insights around the top networks by impressions from Oct. 11-17:

• NBC finishes second for the week by TV ad impressions, with over 20% coming from Sunday night’s Seattle Seahawks-Pittsburgh Steelers game.
• TBS and Fox Sports 1 together served up more than 4 billion impressions (2.9 billion and 1.4 billion, respectively) while airing the Major League Baseball playoffs, with TBS finishing seventh and Fox Sports 1 sitting 12th for the week.
• Combined cable news (Fox News, MSNBC, CNN) impressions rose 6% week-over-week from Oct. 4-10 to Oct. 11-17.

Below is a snapshot of TV by the numbers for the week of Oct. 4-10, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Even without Tom Brady returning to New England in primetime, the NFL still cleans up with TV’s top watch-time. The league’s games score 6.48% of minutes watched for the week of Oct. 4-10. 

Some additional insights about the top programming on TV:

• The college football minutes-watched tally climbs again, increasing from 3.76% to 3.82% week-over-week thanks to a big weekend of competitive matchups.
• Major League Baseball’s playoffs mean fewer games, but a bigger audience given the stakes as MLB’s watch-time ranking jumps from No. 6 to No. 3 overall.
• Chrisley Knows Best rides an E! marathon to 0.37% of minutes watched from Oct. 4-10 (No. 20 overall, after not appearing among the top 50 the previous week).
• Episode six of The Voice drives an increase from No. 19 to No. 14 by minutes watched, with 0.43%.
• Chicago P.D. remains one of the 10 most-watched programs on TV, increasing minutes watched week-over-week from 0.61% to 0.65%.

Also Read: Fall 2021 TV Premiere Dates

NBC stays on top for the week once again, with 7.68% of minutes watched due in part to Sunday Night Football and The Voice.

More insights around the most-watched networks from Oct. 4-10:

• Broadcast networks stay atop the list by minutes watched, with Fox (7.65%), CBS (7.64%) and ABC (6.78%) all finishing just behind NBC for the week.
• TBS leaps from No. 20 to No. 7 by week-over-week watch-time due to MLB playoff games, while Fox Sports 1 rides playoff baseball from No. 50 to No. 24.
• Univision gets a boost by way of FIFA World Cup qualifying (from No. 16 to No. 13 by minutes watched).
• TNT’s DC Universe movie marathon contributes to an increase from No. 26 to No. 20 by watch-time, with 0.99% from Oct. 4-10.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

It’s no surprise that the NFL continues to serve up the most TV ad impressions on TV, with nearly 7.0 billion from Oct. 4-10. College football also increases impressions yet again, with almost 4.7 billion during the time period (up from about 4.4 billion the week before).

More data about the top programs by TV ad impressions during the week:

• MLB playoffs are one of TV’s top programs right now, with the first week of baseball’s postseason increasing impressions by nearly 6X over the final week of the regular season.
• Bachelor in Paradise’s three-hour finale served up over 396 million TV ad impressions for ABC, putting up similar numbers to NBC Nightly News with Lester Holt.
• Week five of The Voice increased impressions once more for the singing competition show, which saw a jump of about 8% week-over-week.
• Morning shows Good Morning America, Today and CBS Mornings are all among the top 11 programs by impressions for the week (as is the third hour of Today).

CBS scores the top spot in this week’s ad-impressions-by-network ranking yet again with a big boost from an SEC college football double-header on Saturday. No. 2 Georgia at Auburn leading into No. 1 Alabama at Texas A&M in the primetime slot delivered  over 1.3 billion TV ad impressions for the network.

Additional insights around the top networks by impressions from Oct. 4-10:

• ABC finishes second for the week by TV ad impressions, with almost 20% of those coming via Saturday’s college football action.
• Major League Baseball playoff games gave a big boost to TBS, as TV ad impressions for live, new programming increased from 41 million to 1.85 billion week-over-week.
• Fox Sports 1 impressions nearly doubled due to baseball as well, as fans tuned into American League divisional round action.
• As battles around the infrastructure bill and debt ceiling waged on in the Senate, MSNBC impressions rose by 7.3% week-over-week.

Below is a snapshot of TV by the numbers for the week of Sept. 27-Oct. 3, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Four weeks into the NFL season, the league continues to dominate watch-time on TV, with 6.86% of minutes watched during the week of Sept. 27-Oct. 3.

Some additional insights about the top programming on TV:

• College football is the second-most-watched, increasing watch-time from 3.43% to 3.76% week-over-week.
• NCIS: New Orleans moves up from No. 20 to No. 25 on the week.
• Chicago Fire’s new season keeps pushing the show up the ranking, leaping from No. 23 to No. 16 week-over-week.
• Blue Bloods’ season 12 premiere leads to a migration from No. 27 to No. 23 from Sept. 27-Oct. 3.
• Of the 25 most-watched shows of the week, six are procedurals (with police, fire or Western settings).

Also Read: Fall 2021 TV Premiere Dates

NBC remains at No. 1 for the week, with 8.76% of minutes watched thanks to Sunday Night Football, Saturday’s Notre Dame vs. Cincinnati game, and the continued momentum of the fall primetime lineup.

More insights around the most-watched networks from Sept. 27-Oct. 3:

• CBS, ABC, Fox and ESPN complete the list of top five networks by minutes watched, courtesy of (to little surprise) football, with all airing both college and NFL games during the week.
• Freeform shoots up the charts week-over-week from No. 41 to No. 25, courtesy of a variety of Halloween-centric movies.
• Other networks increasing their share of minutes watched week-over-week: Hallmark, NFL Network, USA Network, TV Land and History.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The NFL serves up the most TV ad impressions once again, with over 7.7 billion from Sept. 27-Oct. 3.

More data about the top programs by TV ad impressions during the week:

• College football is No. 2 yet again, delivering nearly 4.4 billion TV ad impressions across a slew of networks and games airing from Thursday through Saturday.
• Soap operas make a good showing among the top programs by ad impressions, grabbing four spots in the top 25 (including The Young and the Restless at No. 6).
• The Voice continues its strong showing for NBC in week four, delivering almost 610 million TV ad impressions, which ranks No. 7 overall.
• Major League Baseball wrapped up the last week of the regular season with 465 million TV ad impressions — 16th amongst all programming from Sept. 27-Oct. 3.
• With a week to go in the season, Bachelor in Paradise clocks in at No. 25 by impressions for the week, with over 380 million.

CBS remains No. 1 in this week’s ad-impressions-by-network ranking, after another week of NFL action, plus a top-20 matchup between Alabama football and Ole Miss, helping lead the way to almost 11.3 billion impressions.

Additional insights around the top networks by impressions from Sept. 27-Oct. 3:

• NBC rides Notre Dame football and Tom Brady’s return to New England on Sunday Night Football to over 8.9 billion TV ad impressions on the week.
• Cable news networks continue to deliver more impressions than most of their cable counterparts, as Fox News, MSNBC and CNN are all among the top 10 overall from Sept. 27-Oct. 3.
• It’s an action-packed time on the sports calendar right now, and sports-focused cable networks are delivering more impressions as a result. Six of the top 25 networks this week are cable sports networks.

Below is a snapshot of TV by the numbers for the week of Sept. 20-26, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week three NFL action leads to another watch-time win, as NFL games made up 5.65% of all minutes watched on TV during the week of Sept. 20-26.

College football is once again No. 2, with 3.43% of watch-time during the time period, while golf’s Ryder Cup is No. 3 at 1.79%. Law & Order: Special Victims Unit (0.92%) and Good Morning America (0.83%) round out the top five for the week.

With the regular season coming to a close, Major League Baseball owns 0.72% of watch-time — sixth among all programming. SportsCenter is No. 10 at 0.61% of minutes watched, while NFL RedZone continues to increase its share of watch-time, jumping from No. 24 to No. 16 week-over-week as fans tune in to keep an eye on each day’s big scoring plays for fantasy football purposes.

The Ryder Cup is the fastest rising programming for Sept. 20-26, placing third by watch-time after not appearing on TV the previous week. The Voice (No. 11) and Live From the Ryder Cup (No. 24) are also newcomers to this week’s top 25. Chicago Fire also jumps into the top 25 at No. 23 following its season premiere.

Also Read: Fall 2021 Premiere Dates

NBC and CBS flip-flop for the week, and NBC moves up to No. 1 with 8.78% of minutes watched, thanks to Sunday Night Football and its fall primetime slate (the return of The Voice, in particular). CBS winds up at No. 2 for the week of Sept. 20-26, with 6.88% of watch-time due in large part to football (NFL and college), plus some of its own primetime shows returning. Fox is No. 3 on the week with 6.38% of minutes watched, followed by ABC (6.07%) and Fox News (4.36%). 

Week-over-week, Golf Channel is the biggest riser, rocketing up from outside the top 50 networks to No. 24 with 1.00% of watch-time from Sept. 20-26 thanks to the Ryder Cup. Discovery moves from No. 27 to No. 22 on the week, while Univision moves up three spots, from No. 17 to No. 14, and Nickelodeon rises from No. 19 to No. 17.

TV Land sits at No. 25, earning 0.98% of minutes watched during the time period.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Live NFL games served up more than 5.9 billion TV ad impressions for the week of Sept. 20-26, once again surpassing all other programming. College football is second once again during the timeframe, with 4.2 billion. The 2020 Ryder Cup (delayed a year due to the pandemic) is No. 3 (1.4 billion TV ad impressions), followed by Good Morning America (835 million) and The Price Is Right (796 million).

The Voice follows closely behind, with 795 million impressions (sixth overall) during its season premiere, while fellow reality TV stalwart Big Brother is 18th with 457 million. 

News- and talk-related programming remains a major aspect of these weekly rankings. From Sept. 20-26, these shows made up more than half of the top 25 by TV ad impressions, and seven of the top 15 (eight if you count ESPN’s sports news and highlights show SportsCenter).

CBS sits at No. 1 in this week’s ad-impressions-by-network ranking, assisted by the NFL in particular, which accounts for 11% of all live episode impressions on the network from Sept. 20-26. The network’s nearly 8.6 billion TV ad impressions are enough to stay ahead of the competition for a second straight week.

NBC is No. 2 on the week, with 8.2 billion, followed by ABC (6.0 billion), Fox News (5.3 billion) and Fox (4.5 billion). Fox, specifically, sees impressions leap by 55% week-over-week thanks in part to a Sunday NFL doubleheader in week three, college football and the season premiere of The Masked Singer.

The Ryder Cup is a big boost to both NBC and the Golf Channel this week. The (typically biennial) golf event is part of a 25% week-over-week impressions boost for NBC and a 185% increase for Golf Channel.

Included below is a snapshot of TV by the numbers for the week of Sept. 13-19, spotlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week two of the NFL regular season turned out much like week one did: as the No. 1 programming for watch-time on TV. NFL games made up 6.41% of all minutes watched during the week of Sept. 13-19.

Behind the NFL, college football is No. 2, with 3.87% of watch-time during the time period, followed by Law & Order: Special Victims Unit (0.84%), Good Morning America (0.83%) and Friends (0.77%) to round out the top five.

Highlighting the draw of sports-related programming before the fall TV season begins in earnest, SportsCenter is No. 6 on the week with 0.76% of minutes watched, while Major League Baseball is No. 8 at 0.59% as teams jockey for playoff position. And in yet another win for football, NFL RedZone winds up at No. 24.

The top 25 most-watched shows ranking also features several week-over-week newcomers. Thanks to its season finale, America’s Got Talent moves up from No. 26 to No. 13 by minutes watched, while the 73rd Emmy Awards telecast is No. 17. CBS Mornings leaps from No. 30 to No. 18, while America Reports With John Roberts & Sandra Smith, NFL RedZone and ABC World News Tonight with David Muir are all week-over-week new arrivals as well after each missed the top 25 the previous week.

Boosted by two afternoon NFL windows on Sunday and a big Alabama vs. Florida college football matchup on Saturday, CBS grabs the top spot by watch-time for the week of Sept. 13-19, with 8.14% of minutes watched. 

NBC is No. 2 on the week, with 7.02% of minutes watched, buoyed by programs including Sunday Night Football and America’s Got Talent. ABC is No. 3 with 6.87% of watch-time thanks in part to a Monday Night Football simulcast and another full slate of college football on Saturday. The NFL and college football helped power Fox to No. 4 at 5.05% of minutes watched, while Fox News is No. 5 with 4.59%.

NFL Network is the biggest mover, from No. 46 in our previous ranking all the way up to No. 13 for the week of Sept. 13-19. As one might guess, the NFL fueled the rise, as the network simulcast its first Thursday night game of the year — the  New York Giants vs. the Washington Football Team — with Amazon Prime Video.

MSNBC also moves up, from No. 16 to No. 12, as does Bravo — from No. 27 to No. 25.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

For the week of Sept. 13-19, the NFL picks up right where it left off the previous week, once again serving up more TV ad impressions than any other programming. Live NFL games delivered over 7.2 billion impressions on the week.

College football holds steady at No. 2, with nearly 4.5 billion TV ad impressions, followed by Good Morning America (934 million), Today (836 million) and The Price Is Right (815 million).

America’s Got Talent’s season finale fuels a leap into the top 10 with nearly 643 million impressions. The 73rd Emmy Awards telecast on CBS arrives in the top 25 as well, coming in at No. 23.

CBS got a bump from the NFL, Alabama football and the Emmys on its way to laying claim to the No. 1 spot in this week’s ad-impressions-by-network ranking. The network’s 9.9 billion TV ad impressions are nearly 3 billion more than the next-closest network.

Speaking of, ABC is No. 2 on the week with 7.0 billion impressions, followed by NBC (6.6 billion), Fox News (5.0 billion) and Fox (2.9 billion). All of those but Fox News aired at least two NFL or college football games during the week of Sept. 13-19.

Despite TV’s distinct focus on football right now, news continues to deliver billions of TV ad impressions across cable. Beyond Fox News, MSNBC and CNN each delivered over 2.2 billion impressions from Sept. 13-19, while The Weather Channel (362 million) and CNBC (322 million) both also appear among the top 20 networks by impressions.

Below, you’ll find a snapshot of TV by the numbers for the week of Sept. 6-12, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Week one of the NFL's regular season results in a predictable appearance as the No. 1 programming for watch-time. With games on Thursday night and Sunday, the NFL made up 6.58% of all minutes watched on TV during the week of Sept. 6-12.

That means college football drops one spot to No. 2, with 3.81% of watch-time during the time period. The 2021 U.S. Open (tennis) sits at No. 3, serving up 1.04% of minutes watched. Law & Order: Special Victims Unit (0.99%) and Good Morning America (0.73%) close out the top five.

While sports sits at the top, police procedurals are also a fixture in the top 25. Beyond Law & Order: SVU at No. 3, Chicago P.D. is No. 10, NCIS: New Orleans is No. 12, NCIS is No. 13 and Blue Bloods is No. 25. 

Love It or List It and Home Town are the two shows that make leaps into the top 25 most-watched shows from Sept. 6-12 after not appearing among the top 50 the previous week. Chicago Fire also jumps — all the way from No. 40 to No. 11 this week, with 0.50% of watch-time.

NBC charges to the top spot by watch-time for the week of Sept. 6-12, with 8.41% of minutes watched. While the network didn’t air Notre Dame’s home football game on Saturday (that was sent to Peacock), NBC had two primetime NFL games for opening weekend — Thursday’s matchup between the Tampa Bay Buccaneers and Dallas Cowboys, and Sunday’s Los Angeles Rams vs. Chicago Bears contest.

CBS is No. 2 by watch-time for the week, with 6.66% of minutes watched, followed by Fox at No. 3 with 5.88%. Both networks air afternoon NFL games on Sundays, and college football games on Saturdays as well. ABC is No. 4 for minutes watched, at 5.86%, drafting off of college football, Good Morning America and Bachelor in Paradise, among other programs. Fox News is No. 5, with 4.24% of watch-time.

USA Network rises from No. 14 to No. 11 by minutes watched, thanks in part to WWE Monday Night Raw. Lifetime closes out the top 25 networks for the week, with 0.97% of minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The hope of a new season brings TV ad impressions in droves for NFL games. During the week of Sept. 6-12, the NFL delivered almost 7.6 billion impressions between the Thursday night game and Sunday’s slate (an average of nearly 507 million TV ad impressions per live game). 

Sticking with pigskin, college football is No. 2 on the week with 4.2 billion impressions, followed by Good Morning America (839 million), The Young and the Restless (736 million) and Today (753 million). 

Even given the influx of live sports recently, reality TV also continues to hold strong as a major source of impressions. With four hours of programming over two nights, Bachelor in Paradise is all the way up to No. 6 by impressions, while Big Brother is close behind at No. 7, and America’s Got Talent is No. 13.

NBC’s two primetime NFL games propel it to the No. 1 spot in this week’s ad-impressions-by-network ranking, with 7.65 billion from Sept. 6-12. Almost 42% of NBC’s impressions on the week are due to those two games.

CBS is second for the week, with 6.81 billion TV ad impressions, followed by No. 3 ABC (5.70 billion), No. 4 Fox News (4.72 billion) and No. 5 Fox (4.20 billion). Over 73% of impressions for Fox were delivered by either pro or college football. Meanwhile, NBC, CBS and Fox all owe similar percentages of impressions — between 41 and 42% — to the NFL.

ESPN sees its own boost thanks to college football and the U.S. Open, as impressions increase about 10% week-over-week. ESPN2 and Fox Sports 1 also see college football-related jumps during week two of the season, with the former climbing by 16% week-over-week, and the latter 14%.

CNBC is the No. 25 network in the weekly TV ad impressions ranking, with almost 261 million from Sept. 6-12.

Below is a snapshot of TV by the numbers for the week of Aug. 30-Sept. 5, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

College football’s official return for week one made its usual splash on TV, as fans around the country tuned in to catch their schools in action. For the week of Aug. 30-Sept. 5, college football was the No. 1 thing on TV by watch-time, with 5.23% of all minutes watched. 

Keeping with a sports-focused trend for the week, the 2021 U.S. Open (tennis) lands at No. 2 with 1.10% of watch-time. Law & Order: Special Victims Unit is No. 3 at 1.02%, followed by golf’s 2021 Tour Championship (0.93%) and Good Morning America (0.85%) to round out the top five. 

While college football surges to the top spot this week, it isn’t the only programming to make a major leap. Both the U.S. Open and Tour Championship are week-over-week newcomers among the top 50 shows by minutes watched, as are No. 13 NCIS: New Orleans, No. 20 Yellowstone and No. 24 SpongeBob SquarePants. America’s Got Talent also jumps — from No. 39 by watch-time during the week of Aug. 23-29 to No. 23 for Aug. 30-Sept. 5.

ABC World News Tonight with David Muir is No. 25 on the week, with 0.36% of minutes watched, as news programs continue to pepper the rankings (including seven of the top 25 by watch-time this week).

College football powers ABC to the top spot by watch-time for Aug. 30-Sept. 5, with 7.47% of minutes watched. Along with Saturday game action throughout the afternoon and evening, ABC also had Sunday night all to itself with the marquee Notre Dame vs. Florida State game, which went into overtime before the Fighting Irish came away with the win.

NBC is No. 2 by watch-time for the week, with 5.78% of minutes watched. Fox News is No. 3 with 5.14%, followed by CBS (5.04%) and Fox (4.91%). The latter network also benefited from college football’s return as a boon to Saturday watch-time — and the same goes for ESPN at No. 6, with 2.87% of watch-time.

ESPN2 experiences the most significant jump in week-over-week watch time, moving up from outside the top 50 networks from Aug. 23-29, to No. 21 for Aug. 30-Sept. 5, largely on the strength of (surprise!) college football. The Discovery Channel closes out the top 25 networks for the week, with 0.99% of minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

College football scored big-time in terms of TV ad impressions for the week of Aug. 30-Sept. 5. With games airing across numerous networks over the course of the holiday weekend, college football delivered nearly 5.7 billion impressions in the timeframe, which is more than five times the next-highest figure for any other programming. 

Good Morning America is No. 2 for the week, with 1.1 billion TV ad impressions, followed by Today (834 million), The Young and the Restless (772 million) and Major League Baseball (694 million). 

While sports fans' attention is beginning to shift to football, there’s still an ample number of TV ad impressions to be had with other sports programming. As noted above, baseball continues to be a major source of impressions as MLB teams are in the thick of the playoff race. The PGA’s 2021 Tour Championship and tennis’ U.S. Open are also among the top 15 programs by TV ad impressions for Aug. 30-Sept. 5.

Beyond sports, news also remains a fixture, accounting for 12 of the week’s top 25 programs by impressions.

ABC sprints to the No. 1 spot in this week’s ad-impressions-by-network ranking, with 7.01 billion from Aug. 30-Sept. 5 (and over 38% of those came from college football). Fox News is second on the week, with 5.11 billion TV ad impressions, followed by NBC (4.10 billion), CBS (3.61 billion) and CNN (2.52 billion). For CBS, over 32% of impressions were delivered during daytime programming during the timeframe.

Once again, thanks largely to college football, Fox saw 168% more TV ad impressions week-over-week, while ESPN2 was up 146%, Fox Sports 1 climbed 82% and ESPN jumped 17% during the Aug. 30-Sept. 5 timeframe.

Galavision is the No. 25 network in the weekly TV ad impressions ranking. It’s one of four Spanish-language networks to appear (joining No. 9 Univision, No. 10 Telemundo and No. 18 UniMás).

Included below is a snapshot of TV by the numbers for the week of Aug. 23-29, highlighting the most-watched shows and networks using glass-level data from Vizio's Inscape, and top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

As the National Football League season gets closer, preseason games are still earning watch-time wins. For the week of Aug. 23-29, NFL programming is once again No. 1 on TV, with 2.4% of watch-time. The 2021 Little League World Series is No. 2 with 1.07%, followed by Law & Order: Special Victims Unit (0.84%), Good Morning America (0.83%) and PGA Tour golf (0.81%).

The biggest viewership surge, however, comes from weather coverage — specifically around Hurricane Ida as audiences tuned in to keep track of the storm. Weather Channel's Live Coverage: Tracking Ida debuts at No. 6 overall with 0.8% of minutes watched during the timeframe.

College football's return with a limited "week zero" slate of games saw it capture 0.52% of watch-time — No. 16 among all programs from Aug. 23-29. It's one of five live sporting events included in this week's ranking, behind the NFL (No. 1), Little League World Series (No. 2), the PGA Tour (No. 5) and Major League Baseball (No. 8).

Tucker Carlson Tonight is No. 25, closing out the weekly watch-time ranking with 0.41% of minutes watched.

After a one-week hiatus, NBC returns to the top spot for networks by watch-time for Aug. 23-29. NBC earns 6.35% of total minutes watched on TV by way of Today and the NFL, among other programming. As the preseason winds down, eyeballs on the NFL continue to increase for broadcasts like NBC's matchup between the Atlanta Falcons and Cleveland Browns, which aired on Aug. 29. 

Fox News drops one spot to No. 2 by watch-time with 6.07% on the week, followed by ABC (5.89%), CBS (5.33%) and Fox (4.33%). The latter two networks aired NFL games during the timeframe as well.

Meanwhile, The Weather Channel jumps from No. 46 to No. 14 during the week of Aug. 23-29, with 1.49% of watch-time.

Investigation Discovery is the only other network to experience a significant jump by week-over-week ranking, moving from No. 19 to No. 13, with 1.54% of minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Even in the preseason, NFL games are back to delivering large numbers of TV ad impressions. Over the course of 16 matchups (10 on national TV) from Aug. 23-29, the NFL delivered over 1.17 billion TV ad impressions, to take the top spot among all programming.

Good Morning America is second with 1.02 billion impressions, followed by Today (966 million), Live Coverage: Tracking Ida (880 million) and The Young and the Restless (834 million). The Weather Channel's almost round-the-clock Hurricane Ida coverage accounted for over 56% of its total TV ad impressions (for shows with new airings) from Aug. 23-29.

Along with hurricane coverage, some of the more notable week-over-week newcomers to this ranking include college football and Bachelor in Paradise. As noted above, the former began its "week zero" schedule with a handful of games en route to 519 million impressions (No. 16), while the latter is No. 13 with 567 million. Though Bachelor in Paradise has been on for years as a spin-off to the Bachelor/Bachelorette franchises, this is the first season that won't feature long-time host Chris Harrison. So far, this season is utilizing celebrity guest hosts, including (to date) David Spade and Lance Bass.

NBC leaps back up to No. 1 in this week's ad-impressions-by-network ranking, with 5.24 billion from Aug. 23-29. Fox News is second with 4.96 billion TV ad impressions, followed by ABC (4.72 billion), CBS (4.49 billion) and CNN (2.62 billion). The Weather Channel was one of 10 networks to top 1 billion TV ad impressions (for new, live programming) on the week, coming in at No. 9 with 1.56 billion. 

Football helped fuel an impressions boost for several networks as both NFL preseason action and early college football games served as welcome landing spots for diehard and casual viewers alike. NBC, CBS, Fox and ESPN all experienced TV ad impression increases after airing NFL and/or college football games from Aug. 23-29.

Below is a snapshot of TV by the numbers for the week of Aug. 16-22, spotlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

It’s officially football season — or at least it is according to TV audiences. Even in preseason, the National Football League is leading the way by minutes watched on TV, claiming the top spot among all programming for the week of Aug.  16-22, with 2.04% of watch-time.

Other live sporting events are also present among the top five shows by minutes watched, with the 2021 Little League World Series placing third with 0.93% of watch-time and Major League Baseball in fifth with 0.78%. The rest of the top five includes Law & Order: Special Victims Unit at No. 2 and Good Morning America at No. 4, with 0.97% and 0.87% of minutes watched, respectively.

Meanwhile, coverage around the situation in Afghanistan has boosted news shows — on Fox News, in particular. America Reports with John Roberts and Sandra Smith jumps from No. 41 to No. 12 by watch-time, while Fox & Friends moves from No. 23 to No. 13, America’s Newsroom goes from No. 35 to No. 16, and Hannity closes out the top 25 programs by minutes watched despite not even appearing among the top 50 the week prior.

Those programs are the big movers for Aug. 16-22, along with The Price Is Right, which is No. 24 with 0.42% of watch-time — a three-spot leap from the previous week.

As mentioned, Fox News shows are the biggest beneficiaries of viewer interest in what’s occurring in Afghanistan, so it stands to reason that the network’s watch-time would increase as well. Fox News migrates up to the top spot in the minutes-watched-by-network ranking, at 6.12% of watch-time from Aug. 16-22.

ABC remains in second with 5.66% of minutes watched, followed by NBC (5.60%), CBS (5.52%) and Fox (3.77%). Both CBS and Fox aired live NFL games during the week, which is an obvious boost to watch-time for any network. NFL Network, meanwhile, sits in 17th for Aug. 16-22, with 1.44% of minutes watched.

Beyond Fox News’s vault from fourth to first, CNN also jumps three spots — from ninth to sixth — on the week by watch-time.

TBS, however, actually shows the largest climb — moving up five spots, from 20th to 15th on the week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

News programs continue to deliver a massive number of TV ad impressions as audiences focus on Afghanistan coverage and shows geared toward eliciting reactions around that coverage. But during the week of Aug. 16-22, news shows with a generally lighter story mix still managed to serve the most impressions, with Good Morning America sitting at No. 1 again with 1.01 billion. Fellow morning show Today also retains its second-place spot with 864 billion TV ad impressions.

Of the top 25 programs, 14 are news-focused — an increase from 12 during the week of Aug. 9-15. Along with the aforementioned morning shows, CBS This Morning (531 million TV ad impressions) and Fox & Friends (531 million) are the other news programs in the top 10.

Live sports also remains a fixture, though, with three of the top 10 shows by TV ad impressions. Major League Baseball sits in fourth overall with 586 million impressions, while the National Football League is eighth (523 million impressions) and the 2021 Little League World Series is ninth (517 million).

Fox News is No. 1 yet again in this week’s ad-impressions-by-network ranking, with 5.55 billion from Aug. 16-22. NBC is No. 2 with 4.26 billion TV ad impressions, followed by ABC (4.17 billion), CBS (4.02 billion) and CNN (2.63 billion).

MLB Network TV ad impressions continue to rise as Major League Baseball gets closer to the regular season’s stretch run and playoff races start to heat up. The league’s network increases impressions by nearly 29% week-over-week. Fox Sports 1 sees some similar benefits due to baseball, with impressions jumping 34% from the week of Aug. 9-15 to the week of Aug. 16-22.

Included below is a snapshot of TV by the numbers for the week of Aug. 9-15, detailing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With the Olympics wrapped up, TV audiences have turned the page to the next major sporting event on the calendar: fall football. While it’s still just preseason for the NFL, the league already leads the way in terms of minutes watched on TV. For the week of Aug. 9-15, NFL games claim the top spot among all programming, with 1.66% of watch-time.

Football isn’t the only sport that’s top-of-mind for audiences, either. Major League Baseball is second by minutes watched with 0.97% on the week, and Little League Baseball — in the lead-up to the annual Little League World Series — is third, at 0.96%. NBA Summer League action (0.48% of watch-time) and PGA Tour Golf (0.45%) are the other live sports to appear in the week’s ranking.

Crime-related shows are also all over the minutes-watched ranking. Law & Order: Special Victims Unit is fifth with 0.86% of watch-time, NCIS is No. 7, Chicago P.D. is No. 9 and NCIS: New Orleans is No. 10. The First 48 and Law & Order appear as well, at No. 15 and No. 22, respectively. 

Little League Baseball, America’s Got Talent and NBA Summer League all appear among the top 25 for watch-time this week after not being included among the top 50 for the week of Aug. 2-8. Love It or List It closes out the top 25 with 0.41% of minutes watched after being No. 30 the previous week.

Even without the Olympics, NBC still manages to hold onto the top spot in the watch-time ranking by network, at 6.14% of minutes watched from Aug. 9-15. ABC moves up one spot to No. 2 with 5.78% of watch-time, while CBS is No. 3 with 5.65%. Fox News and Fox remain in fourth and fifth, respectively, after landing in the same spots the previous week.

Baseball (both MLB and Little League) powers ESPN’s jump from No. 14 to No. 8 by minutes watched, and preseason games score for NFL Network as it charges all the way up to No. 19 after not appearing among the top 50 networks from Aug. 2-8. Disney Channel closes out the top 25 networks by watch-time this week, with 1.09% of minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Following weeks of Olympics dominance, a new program was guaranteed to have the most TV ad impressions for the week of Aug. 9-15. That program wound up being Good Morning America, which racked up 1.02 billion impressions to take the top spot. Fellow morning show Today is No. 2 with 821 million TV ad impressions.

Even without the Olympics, though, live sports still deliver plenty of impressions. Major League Baseball is fourth overall with 712 million, NFL preseason games are 15th with 436 million, and Little League Baseball is 17th with 413 million. PGA Tour golf finishes 23rd on the week with 357 TV ad impressions.

Reality TV also makes a big splash with four of the top 12 programs by TV ad impressions delivered. The Bachelorette leads the way among reality shows with 513 million during its fiery three-hour season finale. America’s Got Talent (482 million), Love Island (466 million) and Big Brother (463 million) are close behind.

Fox News is the new No. 1 in this week’s ad-impressions-by-network ranking, with 4.46 billion from Aug. 9-15. It just edges out NBC at No. 2, with 4.35 billion TV ad impressions. CBS (4.33 billion), ABC (4.29 billion) and MSNBC (2.44 billion) round out the top five amid increased news coverage around the situation in Afghanistan.

NFL Network TV ad impressions increased by over four times week-over-week on the strength of more preseason NFL games. Meanwhile, ESPN added about two billion impressions compared to the previous week based on more baseball (same for ESPN2, which nearly doubled impressions compared to Aug. 2-8).

The following is a snapshot of TV by the numbers for the week of Aug. 2-8, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Once again, it’s the Summer Olympics taking first place in terms of minutes watched on TV. During the week of Aug. 2-8, the Games accounted for 13.34% of watch-time, as fans watched Team USA come from behind to win the most gold medals in Tokyo.

The Olympics aren’t the only sports programming that’s been getting audiences to tune in, either, with five of the top eight shows by minutes watched winding up sports-related. Major League Baseball is No. 4 with 0.74% of watch-time, while PGA Tour golf is No. 5 with 0.61%. The NFL returns for preseason action to take 0.55% of minutes watched (No. 7 overall), while SportsCenter is No. 8 with 0.50%.

Longtime TV stalwarts continue to grab viewer attention as well. Friends is sixth by watch-time at 0.59%, while The Golden Girls is 10th with 0.48%. Gunsmoke, the 1950s-’60s Western, remains a fixture, sitting in 12th place.

After an Olympic week off, PGA Tour golf is the biggest mover of the week, leaping back into the top 50 all the way up to fifth. Additionally, Diners, Drive-Ins and Dives shoots up from 34th by minutes watched to 13th, while Law & Order: Special Victims Unit moves from 37th to 24th.

Also Read: NBCU Claims Tokyo Olympics Have Generated 100 Billion Minutes of Viewing

Buoyed by the Olympics once more, NBC races out to the top of the watch-time ranking by network, with 12.17% of minutes watched from Aug. 2-8. The next five spots all stay the same from the week of July 26-Aug. 1 as well. CBS is No. 2 with 5.3% of watch-time, followed by ABC (5.04%), Fox News Channel (3.88%), Fox (3.61%) and USA Network (2.41%).

Elsewhere, IFC leaps into the top 10 by minutes watched, with 1.77% for the week. Food Network rises from No. 19 to No. 15, while Bravo completes the ranking at No. 25 (up from No. 29), earning 1.00% of all watch-time on TV.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The Olympics conclude with the most TV ad impressions for yet another week. From Aug. 2-8, the Tokyo Games led all programming with 11.4 billion impressions, which is nearly 13 times more than the impressions of No. 2 show Good Morning America (899 million).

Past the top two, it’s still a big week for sports. Major League Baseball is No. 6 by TV ad impressions with 616 million, while the NFL preseason nets 586 million to finish seventh — on just a single game, no less, between the Pittsburgh Steelers and Dallas Cowboys. SportsCenter is No. 11 with 505 million TV ad impressions, and the PGA Tour returns in 14th place with 474 million.

NBC coasts to the top of the week’s ad-impressions-by-network ranking, with 11.3 billion from Aug. 2-8. The network’s extended stay at No. 1 primarily comes courtesy of the Olympics, which wrapped up an exciting few weeks of coverage with a Team USA win.

In the places below, however, there are some shake-ups. CBS moves up from third to second in part due to daytime soap operas and reality TV (four of the top five CBS shows on the week by impressions fall into one of those two buckets). Fox News also jumps up a spot to third, followed by ABC in fourth and MSNBC in fifth.

The NFL’s single preseason game also helps Fox fly up the rankings, from No. 21 during the week of July 26 to Aug. 1, to No. 12 with over 900 million TV ad impressions. Galavision comes in at No. 25 for the week, with over 206 million TV ad impressions.

Below is a snapshot of TV by the numbers for the week of July 26-Aug. 1, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

This year’s Summer Olympics has quickly taken over minutes watched on TV as audiences tune in to see Team USA vie for gold. During the week of July 26-Aug. 1, the Olympics races into first place with 17.13% of watch-time — more than 21 times the watch-time of the next-most-watched programming.

Good Morning America is No. 2 for the week, with 0.80% of minutes watched, followed by Today (0.77%), Major League Baseball (0.64%) and Friends (0.60%). Meanwhile, classic (1955-75) Western drama Gunsmoke has been rising rapidly through the rankings this summer, moving all the way up to No. 8 by watch-time this week.

Beyond the Olympics, sports still earns major audience attention. As mentioned above, MLB games are fourth by minutes watched. SportsCenter is No. 12 by watch-time at 0.44%, and the CONCACAF Gold Cup is No. 18 at 0.38%. The latter was assisted by some thrilling finishes by the U.S. men’s national soccer team, including an extra-time winner to clinch the title vs. Mexico on Aug. 1.

Some of the biggest week-over-week movers include Ridiculousness (up from 15th to seventh in minutes watched), NBC Nightly News with Lester Holt (from 17th to ninth), Fox & Friends (24th to 14th) and SpongeBob SquarePants (22nd to 15th).

Also Read: Summer 2021 TV Premiere Dates

NBC high-jumps to the top of the watch-time ranking by network, with 14.54% of minutes watched from July 26-Aug. 1 (up from 10.26% the previous week). As was the case from July 19-25 as well, ABC, CBS, Fox News and Fox follow NBC in that order by watch-time this week.  

The Olympics also spur changes elsewhere in the ranking. USA Network, which has been airing events from the Games, climbs to No. 6 with 2.73% of watch-time, and NBC Sports Network moves up from No. 21 to No. 15, at 1.52% of minutes watched.

Also Read: NBCU Still Expects Olympics To Be Profitable, Says Jeff Shell

Top Shows and Networks By TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

With so many viewers tuning into the Olympics, it’s no surprise that the Games would also serve the most TV ad impressions. From July 26 to Aug. 1, the Olympics led all programming with 14.1 billion impressions, which was more than 14 times the impressions of No. 2 Today (969 million).

Beyond the top two, news and talk programs continue to deliver higher impressions numbers as well. Good Morning America is third with 910 million TV ad impressions, followed by (soap opera) The Young and the Restless (716 million) and Today’s third hour (694 million). CBS Evening News with Norah O’Donnell — one of 15 news and/or talk programs populating the top 25 — is No. 25 for the week with over 279 million TV ad impressions. Major League Baseball (No. 11) and the CONCACAF Gold Cup (No. 23) are the only other live sporting events included in this week’s ranking.

As the primary home of Olympics-related programming, NBC clearly tops the list for the week’s ad-impressions-by-network ranking, with nearly 13.5 billion from July 26-Aug. 1. Meanwhile, the network’s, main news shows, Today and NBC Nightly News with Lester Holt, are also experiencing TV ad impressions increases thanks to  more eyeballs on NBC overall.

ABC remains in second for the week, with 3.9 billion TV ad impressions, while CBS stays in third with 3.8 billion impressions. Fox News (3.6 billion impressions) and MSNBC (2.3 billion) complete the top five. USA Network impressions nearly triple, from around 660 million from July 19-25, to nearly 1.8 billion from July 26-Aug. 1.

The below snapshot of TV by the numbers for the week of July 19-25 highlights the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

After a thrilling NBA Finals, the Summer Olympics quickly hurdled into the lead for minutes watched on TV. During the week of July 19-25, the Olympics takes first place with 8.39% of watch-time. 

Good Morning America is No. 2 for the week, at 0.86% of watch-time, followed by the NBA Finals, despite just one game throughout the week (0.82%), MLB baseball (0.72%) and Law & Order: Special Victims Unit (0.70%). At No. 7, Friends is one of a handful of comedies sprinkled throughout this week’s rankings, including The Golden Girls (No. 12) and Two and a Half Men (No. 18). 

Despite the Olympics owning a lot of attention, it’s not the lone sports draw in this week’s rankings. As previously noted, both the NBA Finals and MLB are in the top five for minutes watched. PGA Tour golf is No. 11 (with 0.49% of watch-time), while SportsCenter is No. 14, and the CONCACAF Gold Cup is No. 21. 

Benefiting from the bump provided by the Olympics, NBC Nightly News With Lester Holt rises from 30th to 17th by minutes watched for the week. Additionally, SpongeBob SquarePants bubbles up from outside the top 50 to No. 22. The Olympics is, of course, the biggest mover on the week, after not airing at all from July 12-18.

Also Read: Summer 2021 TV Premiere Dates

With an obvious push from the Olympics, NBC soars to the top of the watch-time ranking, with 10.3% of minutes watched from July 19-25. ABC drops one spot to second place at 6.48% of watch-time. CBS is No. 3 with 5.33%, followed by Fox News (3.76%) and Fox (3.36%) to round out the top five. Fox News and Fox flip-flop from the previous week, when Fox was No. 4.

USA Network benefits from the Olympics as well, swimming from No. 14 to No. 9, while NBC Sports Network makes its own leap from No. 40 to No. 21. Bravo sits at No. 25 on the week, with 1.06% of minutes watched.

Top Shows and Networks By TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

It shouldn’t surprise that the Olympics deliver the most TV ad impressions on the week, with 4.8 billion — all coming between Friday, July 23 and Sunday, July 25. The NBA Finals is second with 1.18 billion TV ad impressions, followed by Good Morning America (902 million), The Young and the Restless (697 million) and MLB baseball (604 million).

News and talk programming continues to be a large portion of the top 25 shows by TV ad impressions. From July 19-25, six of the top 10 were either news or talk-related, as were 10 of the top 25 overall. The Olympics boost NBC Nightly News With Lester Holt impressions as well, as the show surges from No. 20 the previous week all the way to No. 7.

NBC is at the top of the podium for the week's ad-impressions-by-network ranking, with over 7.1 billion from July 19-25. The Summer Olympics are clearly the biggest part of that leap (from 4.6 billion the previous week), though, as we’ve already noted, some of the network’s other shows also benefited from the increased eyeballs on the Games.

ABC takes silver for the week, with 5.8 billion TV ad impressions, while CBS gets the bronze with 4.2 billion. Fox News (3.8 billion) and MSNBC (2.4 billion) round out the top five. USA Network has nearly five times more impressions week-over-week as a result of airing Olympic events.

Our snapshot of TV by the numbers for the week of July 12-18 shines a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Though the NBA Finals are still ongoing, a new program has taken the lead in terms of minutes watched on TV. During the week of July 12-18, the Open Championship (the British Open, to some) took first place with 1.92% of watch-time. After topping the previous week’s ranking, the NBA Finals fall one spot to second, with 1.26% of minutes watched.

Law & Order: Special Victims Unit remains No. 3 for the week with 1.12% of watch-time, followed by Good Morning America (0.89%) and Today (0.70%). SVU is one of numerous dramas to appear in this week’s ranking. Some of the others include NCIS (No. 9), NCIS: New Orleans (No. 10), Gunsmoke (No. 13), Law & Order (No. 19), Forensic Files (No. 24) and Criminal Minds (No. 25).

Major League Baseball was off for much of the week, but still managed 0.43% of watch-time to rank No. 18 overall. However, the 2021 MLB All-Star Game is all the way up at No. 11, with 0.52% of minutes watched. The CONCACAF Gold Cup’s group stages are a few places ahead, ranking No. 8 before the soccer event transitions to the knockout rounds that should lead to a hotly anticipated championship match between rival U.S. and Mexican national teams.

Also Read: Summer 2021 TV Premiere Dates

ABC maintains its lead in the watch-time ranking for the second week in a row, thanks in part to the NBA Finals between the Milwaukee Bucks and Phoenix Suns. The network has 6.97% of total minutes watched, keeping it ahead of NBC in second place with 6.37%. CBS is in third again, with 5.29% of watch-time. Fox rides sports to leap from No. 5 to No. 4 with 4.08% of minutes watched, while Fox News rounds out the top five at 3.94%.

IFC makes the chart’s biggest week-over-week leap, from not appearing among the top 50 to placing 10th overall. Discovery Channel rides Shark Week from No. 20 to No. 15. The Golf Channel, after splitting final round coverage of the Open Championship with NBC, jumps from No. 50 to No. 23 with 1.21% of watch-time. TV Land closes out the top 25 ranking for July 12-18, at 1.16% of minutes watched.

Top Shows and Networks By TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The NBA Finals deliver the most TV ad impressions yet again, with over 1.6 billion from July 12-18. Also topping the 1 billion impressions mark are both the 2021 Open Championship (1.4 billion) and Major League Baseball (1.1 billion). Good Morning America (872 million TV ad impressions) and Today (661 million) round out the top five.

News and talk programming makes up about 60% of this week’s top 25 shows by TV ad impressions. Sports are 20%, while reality TV is 12%. Speaking of reality TV, Big Brother and Love Island are among the biggest movers for the week, with each climbing more than five spots (Big Brother actually leaps from 23rd to 11th).

ABC stays on top of the week’s ad-impressions-by-network ranking, with over 6.2 billion from June 12-18. While ABC is airing the NBA Finals, NBC just completed the Open Championship and will be launching into Summer Olympics coverage shortly. NBC is No. 2 for the week, with 4.6 billion TV ad impressions.

Fox News edges up one spot to No. 3 with 4.13 billion impressions, followed by CBS (4.10 billion) and MSNBC (2.5 billion). Final round Open Championship coverage vaults the Golf Channel up from No. 19 to No. 11. Food Network moves from 25th up to 20th, while Investigation Discovery closes out the weekly ranking this time around.

Below, our snapshot of TV by the numbers for the week of July 5-11, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio's Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NBA Finals are well underway between the Milwaukee Bucks and Phoenix Suns, and after the first three games of the series, the NBA once again leads in minutes watched on TV. During the week of July 5-11, the NBA Finals remained in first place with 1.77% of watch-time (down just slightly from the week prior, when both conference finals series were still going on).

Entering its own final round, the 2021 Wimbledon Championships vault up to second place this week with 1.19% of minutes watched. Law & Order: Special Victims Unit and Good Morning America come in third and fourth, respectively. MLB games round out the top five shows by watch-time, with 0.75% of minutes watched.

Sports programming peppers the rest of the top 25 as well. ESPN’s SportsCenter sits at No. 10 with 0.55% of watch-time, while the NHL’s Stanley Cup Final is No. 15 after the Tampa Bay Lightning took home the franchise’s second straight championship. The 2020 European Championships (soccer) culminated with an Italy win and a No. 21 ranking by minutes watched. PGA Tour action follows closely behind at No. 22.

Love It or List It and Two and a Half Men are both new to this week’s top 25, as the former jumped up from outside the top 50 shows by watch-time to claim No. 24. The latter was No. 28 the previous week, and finished No. 23 this time around.

Also Read: Summer 2021 TV Premiere Dates

Following three straight weeks with NBC leading the watch-time ranking, ABC makes a one-spot jump back to No. 1. The network benefits from the NBA Finals en route to 7.09% of total minutes watched. NBC's down just one spot to No. 2 with 5.60% of watch-time, followed by CBS (5.29%), Fox News (3.76%) and Fox (3.50%). Baseball, primetime reality TV and game shows are what helped push Fox up from sixth the previous week.

Hallmark makes the chart’s biggest move of the week, from No. 17 to No. 10, followed by Univision from No. 16 to No. 11. The start of Shark Week helps Discovery Channel swim upstream from No. 25 to No. 20, with 1.24% of minutes watched. Bravo was No. 25 this week, with 1.07% of watch-time.

Top Shows and Networks By TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

As one would expect, the NBA Finals deliver the most TV ad impressions, keeping the NBA atop this list once again. The Finals had nearly 2.5 billion TV ad impressions from July 5-11 — almost 1.6 billion more than the No. 2 show, Good Morning America (925 million on the week). Today remains in third with 744 million TV ad impressions, followed by The Young and the Restless (636 million) and Major League Baseball games (595 million) to close out the top five.

Sports-related programming also takes up the next two spots, with the Stanley Cup Finals at No. 6, and 2021 Wimbledon Championships at No. 7. Airing all of the highlights from the aforementioned events, SportsCenter is No. 11 on the week, with 451 million TV ad impressions. PGA Tour Golf is No. 16.

News also remains a fixture among the top 25 shows by TV ad impressions. About half of the shows in this ranking are news-related, including four of the top 10. Reality TV is also a factor, representing three of the top 25 shows: America’s Got Talent (No. 13), Love Island (No. 22) and Big Brother (No. 23).

ABC and NBC switch places yet again, with ABC leaping over NBC for the No. 1 spot in this week’s ad-impressions-by-network ranking. ABC benefits from the NBA Finals while taking a sizable (6.4 billion to 4.1 billion) lead. NBC still earns second place on the week with the Summer Olympics right around the corner.

After the top two spots, CBS lands at No. 3 with 3.9 billion TV ad impressions, followed by Fox News at No. 4 with 3.8 billion, then CNN at No. 5 with 2.3 billion. Thanks in part to baseball, Fox climbs from No. 13 to No. 13 while increasing impressions by 9% week-over-week. HGTV is up three spots from No. 15 to No. 12, and Discovery rides the start of Shark Week from No. 16 to No. 13.

Food Network closes out the weekly ranking at No. 25 after not appearing in the previous week’s list.

Below is our snapshot of TV by the numbers for the week of June 28-July 4, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio's Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Heated Eastern and Western Conference Finals series mean that the NBA Playoffs once again lead by minutes watched on TV. During the week of June 28-July 4, the NBA stayed in first place with 1.86% of watch-time. While that’s down from 2.1% of minutes watched the week prior, the week also features fewer total games by comparison.

Audiences are also hooked on watching other sporting events on TV, too. The 2021 Wimbledon Championships are third this week with 0.93% of minutes watched, followed closely by MLB games at 0.89%. Knockout round matchups have the 2020 European Championships (soccer) remaining in sixth with 0.82% of watch-time. The 2021 Stanley Cup Final notably rounds out the top 25 shows, with 0.42% of minutes watched as the Montreal Canadiens and Tampa Bay Lightning battle it out.

Summer also appears to involve tuning in to syndicated fare for a lot of viewers. Law & Order: Special Victims Unit reruns make up 1.00% of minutes watched on TV, while Chicago P.D. is No. 8 with 0.75% and Chicago Fire is No. 10 with 0.60%. Friends is No. 9 at 0.66% of watch-time, and MTV air-time juggernaut Ridiculousness jumps from No. 16 to No. 12 on the week, with 0.58% of minutes watched.

Also Read: ESPN Finishes NBA Playoffs Coverage on High Note

The aforementioned Chicago Fire is one of the weeks’ top newcomers to not appear in the top 50, along with Wimbledon matches and Paramount Network’s Yellowstone. HGTV’s Home Town also moves up, from No. 35 to No. 16, while NCIS migrates from No. 32 to No. 18.

NBC claims a third consecutive week leading the watch-time ranking, at 5.86% of minutes watched. ABC isn’t too far behind at 5.75%, followed by CBS (5.47%) and Fox News Channel (4.13%). Week-over-week, the top six networks stay exactly the same, in order, with ESPN (3.60% of watch-time) and Fox (3.49%) occupying the fifth and sixth positions, respectively. Immediately below that group, TNT and HGTV swap places, with the former moving up to seventh and HGTV settling in at eighth.

With kids home from school, Nickelodeon climbs from 16th to 14th, at 1.52% of minutes watched. Discovery Channel is No. 25 with 1.09% of watch-time.

Top Shows and Networks By TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The NBA’s conference finals concluded by delivering the most TV ad impressions once again. NBA Playoff games had over 1.84 billion TV ad impressions from June 28-July 4, which is nearly two times the total for the No. 2 show: Good Morning America (988 million on the week). Today sits in third with 786 million TV ad impressions, followed by The Young and the Restless (722 million) and Major League Baseball games (668 million) to round out the top five.

PGA Tour golf moves up a spot to 10th this week, while Wimbledon and the Stanley Cup Final are newcomers among the top 15 shows by TV ad impressions. The conclusion of the College World Series winds up at 18th, hitting it out of the park despite losing a game or two due to COVID protocols.

Reality TV typically isn’t a fixture among the top shows by impressions, but America’s Got Talent is 15th with 398 million and The Bachelorette now sits at No. 25 with 329 million.

NBC and ABC flip-flop once again, as the former is No. 1 in this week’s ad-impressions-by-network ranking. NBC arrives at the top spot by way of news and the aforementioned America’s Got Talent. ABC similarly banks on news, along with The Bachelorette, before becoming the home of the NBA Finals for the coming week. 

Following the top two spots, CBS is No. 3 with 4.2 billion TV ad impressions, then Fox News is No. 4 with 3.9 billion, while CNN is fifth at 2.3 billion. TNT and ESPN2 both tack on more impressions week-over-week by way of major sports programming. CNN’s total also climbs by about 10% compared to the prior week.

Spanish language sports channel TUDN and The Weather Channel are both week-over-week newcomers to the ranking, appearing in 24th and 25th place, respectively. UniMás shifts up two spots from No. 24 to No. 22. And Golf Channel leaps from No. 20 to No. 16. 

Below is our snapshot of TV by the numbers for the week of June 21-27, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

There are just four teams left in the NBA Playoffs, but having fewer games hasn’t eliminated the NBA’s lead by minutes watched on TV. During the week of June 21-27, the NBA retained first place with 2.1% of minutes watched — though that is down from 3.54% the previous week. Meanwhile, audiences are starting to catch Olympic fever, with U.S. Olympic Trials taking second place for the week, with 0.95% of watch-time.

Once again, sports are a fixture in the top 10 of the rankings. Beyond the NBA and Olympic Trials, MLB games are third with 0.94% of watch-time. The 2020 UEFA European Championship is No. 6 with 0.84%, while the College World Series is No. 7 with 0.82% of minutes watched. SportsCenter sits at ninth, with 0.74%.

A week after the U.S. Open, the PGA Tour Golf is still going strong at No. 15, while SportsCenter with Scott Van Pelt and Below Deck Mediterranean are newcomers among the top 25. The College World Series also jumps 23 spots from the previous week. Two and a Half Men (syndicated reruns) closes out the top 25 this week, with 0.40% of minutes watched.

Also Read: NBCU Plans Record 7,000 Hours of Olympic Programming

NBC stays atop the watch-time rankings for the second consecutive week, with 5.95% of minutes watched — just barely edging out ABC, which had 5.94%. The top four all stay the same week-over-week, with ABC followed by CBS (5.67% of watch-time) and Fox News (4.07%). ESPN is up two spots to No. 5, with 3.86% of watch-time. 

NBC Sports Network is the biggest mover, up five spots on the strength of the Olympic Trials and Stanley Cup Playoff action, to sit in 25th overall. History Channel also moves up three spots from No. 25 to No. 22, with 1.25% of minutes watched.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Early conference finals games in the NBA Playoffs delivered plenty of TV ad impressions, keeping the league on top of these rankings once again. There were over 2.1 million TV ad impressions during the NBA Playoffs from June 21-27 — 2.4 times the total for No. 2 show Good Morning America. U.S. Olympic Trials had the third-most TV ad impressions (786 million), followed by The Price Is Right (759 million) and SportsCenter (744 million) to round out the top five for the week.

Though it doesn’t crack the top 10, the College World Series still climbs all the way to 12th (from 59th the previous week) while more than tripling TV ad impressions week-over-week.

And while live sports take up plenty of real estate near the top of the charts, soap operas are also all over the rankings. The Young and the Restless are among the top 10 shows by TV ad impressions, and General Hospital, Days of Our Lives and The Bold and the Beautiful all make the list as well.

After a week out of the top spot, ABC overtakes NBC once again for No. 1 in these ad-impressions-by-network rankings for the week. ABC’s top programs are largely news (morning shows and evening), along with The Bachelorette. Beyond ABC (5.1 billion TV ad impressions), CBS is second with 4.8 billion. NBC (4.8 billion), Fox News (4.3 billion) and ESPN (2.8 billion) rank third, fourth and fifth, respectively, in the timeframe.

NBC Sports Network continues its week-over-week climb, from 15th to 12th and now 11th, as a result of the NHL and Olympic Trials. ESPN2 also rises due in part to College World Series games airing on the network. The CW climbs four spots on the week, and Food Network is up two. CNBC is No. 25 in the rankings for the second straight week.

Below is our snapshot of TV by the numbers for the week of June 14-20, shining a spotlight on the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Conference semifinal action kept the NBA Playoffs in first place for watch-time during the week of June 14-20, with 3.54% of minutes watched (up from 3.34% the previous week due to some pivotal game sevens). Golf was right on the NBA’s heels for the week, with the U.S. Open Championship collecting 3.15% of watch-time.

Various other sporting events were all over the top of the rankings. The 2020 UEFA European Championship was No. 3 — up from No. 20 — with 1.18% of watch time, while U.S. Olympic Trials was in fourth with 1.10%. Major League Baseball games collected 0.78% of minutes watched, which was good for eighth overall in the rankings.

The U.S. Open and Olympic Trials were completely new to this week’s rankings after not appearing on TV from June 7-13. Meanwhile, Euro 2020 matches had the largest jump (17 spots) of returning programming. Two and a Half Men (syndicated reruns) also managed to leap 10 spots, from 24th up to 14th on the week. Inside the NBA closed out the top 25 for the week, with 0.42% of watch-time.

Thanks in large part to a well-watched U.S. Open, NBC became the new No. 1 network by watch-time with 7.08% of minutes watched (up from 6.56% last week). ABC moved down just one spot to second in the rankings, with 5.95% of watch-time. The network airs some of the NBA Playoff games, plus other popular programs like Good Morning America, select Euro 2020 matches, and The Bachelorette.

CBS (5.12% of watch-time), Fox News (3.91%) and TNT (3.73%) followed ABC in this week’s rankings. TNT leapt two spots from seventh the previous week, with at least some credit due to the NBA Playoffs. 

Though there was minimal movement throughout the top 25 on the week, Golf Channel (again, a hat tip to the U.S. Open) did move into the 25th spot after not appearing in the top 50 the previous week. The network earned 1.06% of minutes watched in the timeframe.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Hotly contested series in both the Eastern and Western Conferences kept the NBA Playoffs at the top of these rankings as well. From June 14-20, NBA Playoff games delivered over 3.5 billion TV ad impressions. The U.S. Open managed about two-thirds the number of impressions (2.3 billion) on two-thirds the airings (1,056 vs. 1,527 for the NBA) to come in second. Good Morning America was third by TV ad impressions (903 million), followed by the U.S. Olympic Trials (832 million) and Today (749 million).

The U.S. Open and the U.S. Olympic Trials were both new to the rankings after not appearing on TV the previous week. General Hospital made moves from 21st to 17th week-over-week, while Euro 2020 matches more than doubled TV ad impressions from June 7-13 to June 14-20.

It was close, but NBC did squeeze past ABC to take the top spot in these ad-impressions-by-network rankings for the week. With an assist from the U.S. Open, NBC served up 5.6 billion TV ad impressions for the week, vs. 5.5 billion for ABC. CBS, Fox News and TNT ranked third, fourth and fifth, respectively, in the timeframe.

The U.S. Olympic Trials helped NBC Sports climb from 15th to 12th on the week, while the Golf Channel moved from 20th up to 14th. CNBC closed out the rankings in 25th place for the week — a two-spot shift after finishing 23rd from June 7-13.

Here’s our quick snapshot of TV by the numbers for the week of June 7-13, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

While the NBA Playoffs remain in first place for watch-time with 3.34% of minutes watched during the week of June 7-13 (down just slightly from 3.36% the previous week), a newcomer slid into second as college baseball owned 1.06% of watch-time. The Division I NCAA baseball tournament has been airing across various ESPN networks both during the day and at night as the field narrows in advance of the College World Series.

Despite the season finale airing a week ago, Law & Order Special Victims Unit dropped just one spot to No. 3, with 0.89% of minutes watched. Good Morning America (0.87% of watch-time) and Major League Baseball (0.75%) rounded out the top five. The 2021 French Open (ninth overall) was the only other sports-related show in the top 10.

Beyond college baseball and the UEFA European Championship, some of the week’s biggest movers included Chicago P.D. — up from 14th to seventh — and NCIS: New Orleans, up from 12th to sixth. Fox and Friends remained in 25th to close out the rankings just as it did the previous week.

ABC retained its standing as the No. 1 network by watch-time with 6.56% of minutes watched (an improvement over last week’s 6.34%). Though Good Morning America and the NBA Playoffs were big parts of that, the season premiere of The Bachelorette certainly helped as well.

NBC (5.75% of watch-time), CBS (5.56%) and Fox News (3.86%) followed ABC in the same order as the previous week, with Fox in fifth at 3.72% of minutes watched. (Fox finished sixth the previous week.)

USA Network moved up from No. 13 to No. 17 on the week, and TBS rose from 18th to 15th. Once again, Lifetime closed out the top 25 — this time with 1.07% of minutes watched, which was a slight uptick from last week’s 1.02%.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Conference semifinal matchups kept the NBA Playoffs on top of these rankings as well. From June 7-13, the NBA Playoffs delivered more than 3.4 billion TV ad impressions — over four times more than the second-place finisher, Good Morning America (819 million). Today (716 million TV ad impressions), The Price is Right (705 million) and The Young and the Restless (651 million) rounded out the top five for the week by impressions delivered.

After not appearing the previous week, college baseball leapt to seventh overall. Looking at top 10 programming by TV ad impressions, five were sports-related. That programming — the NBA Playoffs, Major League Baseball, college baseball, the NHL Playoffs and the 2021 French Open — accounted for nearly 13% of all TV ad impressions for new airings from June 7-13.

ABC kept itself on top of the ad-impressions-by-network rankings for the week, on the strength of GMA, the NBA and The Bachelorette season premiere. On the week, the network served up nearly 5.8 billion TV ad impressions — 19% more than CBS, which ranked second in the timeframe.

NBC, Fox News and ESPN completed the top five for the week, with ESPN’s impressions jumping by almost 39% due in part to college baseball. MLB Network continued to climb, moving from 13th to 15th. And Hallmark closed out this week’s ranking, moving up one spot from 26th last week.

Here’s our quick snapshot of TV by the numbers for the week of May 31-June 6, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Once again, the NBA Playoffs reigned supreme on TVs, with games remaining in first place for watch-time with a 3.36% share of minutes watched (down from 4.33% last week as the postseason field narrowed). Sports programming generally dominated, grabbing six of the top 11 spots for the week of May 31-June 6. 

Law & Order: Special Victims Unit jumped to No. 2 (0.95% of watch-time) on the strength of its season finale airing on CBS. It was followed by the 2021 Women’s College World Series (0.87% of minutes watched), Good Morning America (0.82%) and NHL hockey (0.78%).

The Women’s College World Series and the 2021 French Open were the biggest movers just by way of not being on TV the prior week. But week-over-week, SportsCenter jumped from 17th to ninth; Diners, Drive-Ins & Dives moved from 25th to 19th; and Love It or List It leapt all the way from 49th to 21st.

ABC nabbed the No. 1 spot in the network rankings (from second last week), with 6.34% of watch-time. Along with Good Morning America and the NBA Playoffs, the network also benefited from the season finale of Grey’s Anatomy airing last week.

NBC shifted down one place to second with 5.89% of minutes watched, followed by CBS, which stayed in third with 5.58%. Hallmark Channel moved up from No. 17 to No. 12 on the week, and TLC nudged up slightly into the top 20 (from 21st to 19th). The top 25 once again concluded with Lifetime, which had 1.02% of watch-time on the week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

The NBA Playoffs continued, and so did the league’s place at the top of these rankings. From May 31-June 6, the NBA Playoffs delivered over 3.4 billion TV ad impressions. Good Morning America stayed in second, with 852 million TV ad impressions, followed by The Price Is Right (775 million), Today (770 million) and the NHL (721 million).

Both the 2021 French Open and 2021 Women’s College World Series were new arrivals in the top 25, given the fact that, as noted earlier, neither occurred the week prior. Same goes for America’s Got Talent, which entered the ranking following its June 1 season premiere on NBC.

ABC moved to the top of the ad-impressions-by-network rankings on the week, thanks to the aforementioned boosts from GMA, the NBA and the Grey’s Anatomy finale. The network served up over 5.8 billion TV ad impressions from May 31-June 6. That’s 16% more than CBS (the previous No. 1) had for the timeframe.

NBC, Fox News and TNT rounded out the top five on the week, while Telemundo was the lone new entrant in the top 10. TLC also continued its climb, moving from 17th to 12th. Some shuffling around at the bottom of the chart meant CNBC closed things out at 25 (it was 20th the week before).

Welcome to our quick snapshot of TV by the numbers for the week of May 24-30, revealing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The NBA Playoffs were a fixture on TVs over the last week, as the games stayed in first place for watch-time once again, with a 4.33% share of minutes watched (up from 3.04% the week before). Sports maintained a large presence overall, as five of the top 10 shows by watch-time were sports-related. Beyond the NBA, NHL hockey (0.80%), MLB baseball (0.70%), college softball (0.65%) and PGA Tour golf (0.63%) were the other sports programs in the top 10.

Drafting off the Friends reunion show on HBO Max, reruns of the beloved sitcom  jumped all the way to third by minutes watched, with 0.88% of the total; that’s up from No. 11 the previous week. Good Morning America (0.89% of watch-time) was No. 2, followed by Friends, Today (0.82%) and the NHL.

Week-over-week, some of the biggest movers were Home Town (unranked to No. 18), The Voice (up from No. 28 to No. 13) and SpongeBob SquarePants (No. 24 to No. 15). More generally, PGA Tour golf was new to the top 50 this week, but only because it was replacing the PGA Championship (second the week before).

On the strength of the Indy 500 and The Voice’s two-part season finale, NBC jumped up to No. 1 in the network rankings (from third last week), with 7.13% of watch-time. ABC stayed in second with 6.52% of minutes watched, buoyed by the ongoing NBA Playoffs, while TNT (which also airs the playoffs) climbed from eighth to sixth. Lifetime moved up to 25th, with 1.01% of watch-time on the week, to close out the top 25.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Now fully in the swing of the playoffs, NBA games reigned supreme again, delivering nearly 4.6 billion TV ad impressions from May 24-30 (a 49% jump from the previous week). Good Morning America moved up one spot to second, with 873 million TV ad impressions, followed by Today (820 million), The Price Is Right (772 million) and NHL hockey (762 million). 

NASCAR programming saw major increases for the week, fueled by both the Indianapolis 500 and Coca-Cola 600. The latter paced a TV ad impressions increase of 153% week-over-week for the NASCAR Cup Series.

CBS remained atop the ad-impressions-by-network rankings, with over 6.4 billion TV ad impressions — nearly 500 million more than NBC (which moved up one spot from the previous week, to second). Despite the NBA playoffs — partly airing on the network — ABC moved down one spot to third.

Fox News and TNT (another NBA Playoffs TV partner) rounded out the top five on the week. TNT’s impressions more than doubled week-over-week with the NBA’s first-round series all heating up. ESPN2 maintained a spot within the top 25 on the strength of NCAA postseason action for softball and baseball. And History Channel closed out the ranking in 25th place, up one spot from the week before.

This is a quick snapshot of TV by the numbers for the week of May 17-23, revealing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With the playoffs officially in full swing, NBA basketball remained in first place for watch-time -- increasing its share of minutes watched to 3.04% (up from just over 1% the week before). Sports were parked atop the charts beyond the No.1 spot as well. The 2021 PGA Championship was second with 2.51% of all minutes watched, followed by NHL hockey (also in the midst of the playoffs now) with 1.08%.

Good Morning America (0.90% of watch-time) and SportsCenter (0.85%) rounded out the top five, with the latter jumping up from No. 11 the week before on the strength of playoff highlights and Phil Mickelson’s surprising win in the PGA Championship.

Also Read: NBA Launches ‘That’s Game’ Campaign During Playoffs

CBS moved up to No. 1 in the network rankings this week (from second last week) with 7.69% of watch-time, powered by the exciting final round of the PGA Championship. ABC climbed to second, with 6.76% of minutes watched -- in part due to game one of two separate NBA playoff series (as well as the American Idol season finale). TNT climbed from No. 11 to No. 8 week over week due to the NBA Playoffs as well. A&E closed out the weekly rankings in 25th, with 0.91% of watch-time.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Between late regular season games, play-in contests and the start of playoff series over the weekend, NBA basketball was far and away the top source of TV ad impressions from May 17-23, with 3.06 billion (a 266% increase week over week). Second was the PGA Championship, with 1.34 billion TV ad impressions. Good Morning America was No. 3 with 866 million impressions -- a slight increase of a little over 3% compared to the week before.

Leaping from eighth to fifth, NHL hockey started its own playoffs with a 69.1% increase in TV ad impressions week over week. In its final week of the season, American Idol went from 29th in terms of impressions to 18th with 492 million.

CBS remained in first place by network rankings with 7.9 billion TV ad impressions (a very slight decline of 1.7% compared to the previous week). The American Idol finale and NBA games were a big part of ABC’s 21.7% week over week increase, and jump to second place overall. NBC saw a minor week over week decline (3.2%) while moving down from second to third in the rankings. ESPN leapt from eighth to fifth with some help from NBA play-in and playoff games, increasing TV ad impressions by nearly 72% from the previous week. Finishing 24th this week, USA Network had its own major increase in impressions (over 57%) due to WWE Monday Night Raw and the NHL Playoffs.

This is a quick snapshot of TV by the numbers for the week of May 10-16, revealing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

NBA basketball held on to first place for watch-time, receiving 1.04% of all minutes watched during the week. Elsewhere in the sports world, MLB baseball and PGA Tour golf both saw week-over-week decreases, while NHL hockey, which wasn’t previously in the top 50 by watch-time, jumped into the ranking at No. 14. Thanks in part to syndicated reruns on USA Network and ION, Chicago P.D. rose up the ranking to fourth place, surpassing Today.

NBC took first place on the network ranking (7.24% of watch-time), fueled in part by NHL hockey and The Voice. ABC remained steady in third, while Fox News surpassed Fox with 4.30% and 4.14% of minutes watched, respectively. TNT had the biggest week-over-week ranking increase, up to No. 11 from No. 16, thanks in part to NBA basketball games. And although it had less than 1% of network watch-time (0.99%), MTV landed in the ranking at No. 25.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

For the second week in a row, Good Morning America was No. 1 for TV ad impressions, with its 892.3 million constituting a modest 5.67% week-over-week decrease in impressions. NBA basketball was also down. Its 827 million impressions represented an 8.55% decrease from the previous week. MLB baseball’s 549.5 million impressions was a slight uptick from the previous week, while PGA Tour Golf had a 23.8% week-over-week decrease in impressions and NHL hockey rocketed into eighth place with 503.9 million TV ad impressions. The Voice — which aired two episodes — jumped up to No. 11 from No. 24 the previous week, with 485 million impressions.

CBS stayed in first place on the network ranking, edging up from 7.5 billion impressions last week to 7.9 billion. Thanks in part to The Voice and NHL hockey, NBC had an 18.17% week-over-week increase, with its 6 billion impressions landing it in second place. Fox News also saw a bump, with its 4.4 billion impressions representing a 15.40% increase from the previous week. After a week absent from the top 25, Lifetime rejoined the ranking with 305.9 million impressions, fueled by new episodes of Married at First Sight and Married at First Sight Australia.

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through May 9.

On the strength of 139.2 million TV ad impressions, MTV’s spot for the 2021 MTV Movie & TV Awards tops our chart. CBS serves up some social media endorsements (e.g., “My favorite new show”) of its horror-crime drama Clarice in second place, while ABC promotes the “Summer Rise & Shine Tour” on Good Morning America in third.

Meanwhile, Hallmark Channel takes fourth place to hype the new season of fantasy comedy-drama Good Witch, and Univision grabs fifth for Latin Grammy Celebra: Ellas y su música, a special celebrating women in music.

Notably, Univision’s spot has this week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2021 MTV Movie & TV Awards, MTV

Impressions: 139,215,816

Interruption Rate: 3.10%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $672,219

Out-of-network Est. Spend: $9,112

2) Clarice, CBS

Impressions: 138,869,917

Interruption Rate: 1.45%

Attention Index: 76 (24% more interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $856,051

Out-of-network Est. Spend: $0.00

3) Good Morning America, ABC

Impressions: 134,693,820

Interruption Rate: 1.50%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $557,058

Out-of-network Est. Spend: $0.00

4) Good Witch, Hallmark Channel

Impressions: 133,905,203

Interruption Rate: 7.29%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $784,287

Out-of-network Est. Spend: $11,026

5) Latin Grammy Celebra: Ellas y su música, Univision

Impressions: 129,683,958

Interruption Rate: 1.41%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $964,543

Out-of-network Est. Spend: $69,349

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

This is a quick snapshot of TV by the numbers for the week of May 3-9, revealing the most-watched shows and networks using glass-level data from Vizio's Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio's TV data product with glass-level insights from a panel of more than 17 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

NBA basketball was back in first place for watch-time, capturing 1.10% of all live, linear minutes watched during the week. Good Morning America rose to second place (0.94%), bumping Law & Order: Special Victims Unit (0.94%) down to third. MLB baseball and PGA Tour Golf rose up the rankings week over week, as did Mom and ABC World News Tonight With David Muir, which were not previously in the top 25. Criminal Minds made an appearance at No. 22 after previously not being in the top 50.

CBS was back on top of the network ranking, grabbing 6.92% of watch-time for the week, while NBC slipped to second place (6.66%). ABC remained steady and Fox surpassed Fox News, 4.06% vs 3.70% of minutes watched. ION had one of the largest week-over-week increases, up to 10th from No. 15 the previous week, and A&E, which wasn’t in the ranking previously, snuck in at No. 25 (0.98%).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Good Morning America took first place for TV ad impressions, with its 945.9 million representing a 13.73% increase from the previous week. NBA basketball also saw a week-over-week increase, up 33% to 904.2 million impressions. Both PGA Tour Golf and MLB baseball made the top 10, at sixth and seventh places, respectively. The Voice had a decrease in impressions from the previous week, down 25.72% to 321.2 million TV ad impressions.

CBS continues to reign supreme on the network ranking, racking up 7.5 billion TV ad impressions, followed by ABC (5.3 billion), NBC (5.1 billion) and Fox News (3.8 million). Spanish-language network Galavision, which wasn’t previously on the ranking, landed at No. 25 with 254.8 million impressions. Univision and Telemundo each had over 1 billion, while UniMás generated 431.5 million impressions. TNT, which was absent from the top 25 the week before, jumped up to No. 17, with 85.5% of its 428.7 million impressions coming from NBA games.

Disney Plus will launch a new talk show series featuring Good Morning America co-host Robin Roberts in July.

The four-episode Turning the Tables with Robin Roberts series will feature round table conversations with Roberts and several female celebrities, including  Debbie Allen, Sofia Carson, Jamie Lee Curtis, Jenna Dewan, Sheila E., Melissa Etheridge, Mickey Guyton, Betsey Johnson, Billie Jean King, Tig Notaro, Raven-Symoné and Josie Totah, said the streaming service.

Read Also: Robin Roberts Among Final Group of 'Jeopardy!' Guest Hosts 

NBA star LeBron James, through his media outlet The SpringHill Company, will serve as an executive producer for the series, which premieres on July 30. 

Read Also: The King Extends His Court to TV 

"This project is very personal to me, and I'm proud to bring it to Disney Plus," said Roberts in a statement. "The guests we've assembled are an amazing group of women who have all achieved great success in their various careers. Although they represent different age groups and backgrounds, they were all willing to open up and share their unique stories with honesty and humor. I welcome viewers to come along with me on this journey as we learn about the importance of expressing vulnerability and connecting with others."