Gold Rush: Dave Turin’s Lost Mine premieres on Discovery and Discovery Plus Friday, May 20. Part of the Gold Rush unscripted franchise, Dave Turin’s Lost Mine sees Turin and his team face some serious challenges as they mine for treasure. 

It will be season four. 

In the season premiere, audiences learn that after failing in six states during the off-season, the mining season has begun, and Team Turin still has no ground to mine. With the clock ticking, Turin and team assemble in Idaho to prospect two claims in that state. Turin and geologist Aryn Rowe travel to the remote Warren Meadows mining claim while the rest of the team drives the new mobile wash plant “The Beetle” to a claim at Mores Creek in the Boise Basin. 

The team faces down floods, avalanches and dangerous wildlife as it digs for gold. 

“After more disappointments, Team Turin rallies and decides to gamble on the unknown as they head to Big Sky Country, the state of Montana,” according to Discovery. 

Gold Rush has been on Discovery for 12 seasons. 

Gold Rush: Dave Turin’s Lost Mine is produced for Discovery by Raw TV, with Peter Campion and Sam Maynard as executive producers. For Discovery, John Slaughter is executive producer. ■

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Oct. 25.

On the strength of 286 million TV ad impressions, a promo for Discovery’s Gold Rush is No. 1. Among traditional broadcasters, Fox grabs two spots — second place to promote the 2020 World Series and fifth for College Football — while NBC hypes the new season of The Voice in third place.

Disney Channel rounds out the ranking with a general network promo in fourth place that doubles as a pandemic-era PSA (“Don’t forget: Wash your hands”).

Notably, the Disney spot has the highest iSpot Attention Index (117) in our ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Gold Rush, Discovery

Impressions: 286,031,439

Completion Rate: 98.37

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 94%, Local 1%, VOD/OTT 5%

In-network Value: $2,124,153

Out-of-network Est. Spend: $477,329

2) 2020 World Series, Fox

Impressions: 271,689,605

Completion Rate: 98.95

Attention Index: 112 (12% fewer interruptions than avg)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $4,092,877

Out-of-network Est. Spend: $180,357

3) The Voice, NBC

Impressions: 243,674,081

Completion Rate: 98.48

Attention Index: 103 (3% fewer interruptions than avg)

Imp. Types: National 85%, Local 12%, VOD/OTT 3%

In-network Value: $2,641,715

Out-of-network Est. Spend: $342,781

4) Wash Your Hands, Disney Channel

Impressions: 239,237,622

Completion Rate: 97.64

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $2,841,219

Out-of-network Est. Spend: $0.00

5) College Football, Fox

Impressions: 232,177,446

Completion Rate: 98.26

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $7,003,420

Out-of-network Est. Spend: $56,435

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Fox News is steamrolling its cable network competition in primetime so far in 2016.

Still riding high on its coverage of the 2016 political season, Fox News claimed its third consecutive primetime weekly ratings win in a row among total viewers, averaging 2.2 million viewers for the week of Feb. 1 to Feb. 7, according to Nielsen. The network has now been the most watched network in primetime in all but one of the first five weeks of 2016.

HGTV, on the strength of freshman series Fixer Upper, finished second for the week with 1.6 million viewers, followed by USA Network with 1.5 million watchers. ESPN and Disney Channel tied for fourth with 1.4 million viewers, while FX – helped by a network record-setting premiere for its People v. O.J. Simpson: American Crime Story – finished fifth with 1.3 million viewers.

CNN, TBS, Discovery Channel and MSNBC (all tied with 1.2 million viewers) along with History (1.1 million) finished among the top 10 most watched networks in primetime last week.

Fox News was also tops on a 24-hour basis, besting Nickelodeon, Disney Channel, Adult Swim and HGTV, according to Nielsen.

ESPN was the top choice among adults 18-49 in primetime during the period, while Adult Swim was tops on a 24-hour basis within the demo.

Most Watched Shows During The Week of Feb. 1 to Feb. 7

DateShowNetworkP2+

2/2     People v. O.J. Simpson: American Crime Story            Fx                    5.1 million

2/1     America’s Election Headquarters                                  Fox News        4.9 million

2/4     Democratic Debate                                                       MSNBC           4.4 million

2/1     America’s Election Headquarters                                 Fox News        4.3 million

2/1     Iowa Caucuses                                                             CNN                4.3 million

2/1     America’s Election Headquarters                                 Fox News        4.1 million

2/1     America’s Election Headquarters                                Fox News        4.0 million

2/5     Gold Rush                                                                   Discovery       3.9 million

2/1     America’s Choice 2016                                               CNN                3.9 million

2/2     Fixer Upper                                                                 HGTV              3.5 million

Source: Nielsen

AMC and Fox News sat atop of cable’s primetime ratings race for the first official week of March, according to Nielsen.

AMC, led by its zombie-themed hit The Walking Dead, and Fox News both averaged 1.86 million viewers during the week of Feb 23 to March 1 to lead all cable networks. USA finished a very close second, averaging 1.8 million viewers, according to Nielsen.

Disney Channel finished a distant fourth with 1.66 million viewers, followed by Discovery Channel, which rode its unscripted series Gold Rush to a fifth place finish with 1.59 million viewers.

TBS (1.5 million), History (1.45 million); HGTV (1.44 million), TNT (1.29 million), And Adult Swim and ESPN (both tied with 1.13 million) rounded out the top 10.

Nickelodeon’s 1.38 million viewers on a 24-hour basis was higher than any other cable network during the week. Disney Channel finished second with 1.2 million viewers and Adult Swim was third with 1.21 million watchers.

AMC’ The Walking Dead was the most watched show on cable last week for the fourth consecutive week, according to Nielsen.   

Most Watched Shows During the week of Feb. 23 to March 1

DateShowNetworkViewers

3/1                       The Walking Dead                                           AMC                     14.4 Million

3/1                       Talking Dead                                                    AMC                       5.6 million

2/27                      Gold Rush                                                      Discovery                4.4 million

2/23                     WWE Entertainment                                        USA                        4.1 million

2/23                     WWE Entertainment                                        USA                        4.1 million

2/23                     WWE Entertainment                                        USA                        4.0 million

2/27                     Gold Rush: Freddy Dodge                              Discovery                3.9 million

3/1                       Real Housewives of Atlanta                            Bravo                       3.7 million

2/23                     The O’Reilly Factor                                        Fox News                 3.3 million

2/24                     The Haves and The Have Nots                     OWN                        3.2 million          

Source: Nielsen                       

With no live college or pro football games to compete against, USA Network emerged as the most watched cable network in primetime during the month of February.

USA, in ending ESPN's football-fueled, five-month run at the top spot, rode the return of its drama series Suits (pictured) as well as its WWE Monday Night Raw franchise to an average of 1.9 million primetime viewers during the period of Jan. 26 to Feb. 22 to best all cable networks, according to Nielsen.

Fox News and Disney Channel tied for second place with with 1.8 million viewers, while TBS and Discovery tied for fourth with 1.7 million viewers.

AMC (1.6 million viewers); History (1.5 million), HGTV and TNT (tied with 1.4 million) and ESPN (1.3 million) round out the top 10 most watched networks for the month.

Nickelodeon, Adult Swim and Disney Channel finished in a virtual tie for first place over a 24-hour basis, with all three networks averaging 1.2 million viewers. Fox News’ 1.1 million viewers and USA’s 1.0 million viewers followed closely behind.

Episodes from AMC’s The Walking Dead and Better Call Saul represented half of the top 10 most-watched shows for the month, with Discovery-based shows Gold Rush and Alaskan Bush People occupying three slots and TNT’s NBA All-Star Game coverage dunking the final two positions on the list, according to Nielsen.