Heading into NAB New York this week, startup satellite TV provider Orby TV has shed more light on its business model, revealing Globecast as a broadcast solutions vendor.

Globecast is handling Orby TV’s full broadcast operations from its media center in Culver City, California, using its fiber and satellite network. Globecast is managing channel aggregation for Orby TV, providing it co-location services, handling technical operations and the uplinking of the channels to the high-powered Ku-band capacity on Eutelsat’s Eutelsat 117 West A satellite at 117° West.

The announcement follows Orby TV’s unveiling of Eutelsat as its satellite partner last month at the IBC Show in Amsterdam.

Related: Orby TV Hitches Ride with Eutelsat to Launch New Satellite TV Service

Orby TV, which launched over the spring and offers 44 basic cable channels (no ESPN) and delivers all the local broadcast networks by provided OTA antenna, is basing its business model on keeping a low price point, which starts at $40 a month.

“Pay TV has gotten way too expensive,” Orby TV CEO Michael Thornton said, adding that the average price for cable or satellite TV has reached $107 a month.

Not having to launch satellites itself, or manage uplinks and downlinks, or manufacture set-tops—the company has contracted with electronics maker Kaon for those—helps keep costs in check.

“Third-party services have made [satellite TV] very economical and efficient,” Thornton said. Since Orby TV launched six months ago, Thornton said that has been leasing space and services from Globecast. “They’re our downlink and uplink provider,” he said.

Meanwhile, delivering broadcast channels over the air keeps Orby TV out of those dreaded broadcast retransmission blackouts.

Thornton, a veteran of the satellite TV business having previously worked for DirecTV, would not disclose a subscriber number six months into his business, but said, “things are progressing nicely.

“It’s a slow build, entering a market where there are lots of choices,” he added. 

Globecast said it has inked a deal to provide In Demand with fiber and uplink disaster recovery services that include playout and PPV services for In Demand’s live content and event channels.

In Demand, co-owned by Charter Communications, Cox Communications and Comcast, distributes major PPV events and out-of-market sports packages such as MLB Extra Innings, NBA League Pass and NHL Center Ice.

Under the deal, Globecast will provide continuous channel origination and uplink services of select PPV channels for AMC-11/3 and SES-3/13 satellite transponders, as well as terrestrial connectivity of three multiplexes from In Demand’s primary origination facility for uplink to AMC-11/3, SES-3/8 and SES-3/13 satellites. 

They said the plan originates from Globecast’s Media Center in Los Angeles, which uses a Media Factory technology that manages ingest, media logistics, transcoding, and order/schedule management for linear and VOD content to satellite, fiber, cable headends, CDN, IP and OTT distribution points.

“The combination of its Media Factory solution, cable satellite distribution and extensive fiber network infrastructure was the best fit for our disaster recovery needs,” John Vartanian, In Demand’s CTO, said in statement. “We are confident that Globecast is the ideal back-up service to safely automate and manage our PPV channels if the need arises." 

Globecast has lit up a new satellite platform on the AMC-11 satellite that will enable its clients to use DVB-S2 modulation for U.S. distribution to cable headends.

 “This new platform on AMC-11 is in a very desirable orbital position,” Eddie Ferraro, manging director of The Americas for Globecast, said in a statement. “Using DVB-S2 modulation means we can offer a larger and more diverse range of premium cable distribution capacity, over and above our capacity on SES-3.”

AMC-11, which covers the North America and Central America regions, already hosts more than 70 major tier-1  channels, Globecast noted.

Soccet network Gol TV  is the first to transition its HD feed onto Globecast’s new platform, which is out of its Culver City facility near Los Angeles.