Following earlier work with some of the nation’s tier-1 operators, Global Capacity has set its sights on the independent and rural market for a broadband connectivity platform that can help operators deliver services beyond their traditional franchise areas.

In what amounts to a hunting license for members of the National Cable Television Cooperative (NCTC), Global Capacity has cut a new master service agreement that enables NCTC’s 950-plus members to expand their network service coverage throughout North America using an automated pricing process.

The deal also hooks Global Capacity’s One Marketplace platform, including its ordering and provisioning systems, to the NCTC’s Bandwidth Broker Desk Program, an initiative designed to help members secure broadband access and connectivity and competitive quotes “in a matter of seconds” across multiple networks and geographies.

That approach eliminates typically manual processes, and can help operators provide more support to commercial enterprise customers that need connectivity beyond the operator’s network service area, Ben Edmond, Global Capacity’s chief revenue officer, said.

Global Capacity already works with several top five U.S. cable operators, but is now starting to gain traction with midsized operators, he said, noting that Armstrong Cable is among those already on its customer list.