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                            <title><![CDATA[ Latest from Next TV in Generation-z ]]></title>
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        <description><![CDATA[ All the latest generation-z content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 20 Nov 2019 14:42:49 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Survey: Generation Z Divided Over First Amendment ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/survey-generation-z-divided-over-first-amendment</link>
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                            <![CDATA[ Survey: Generation Z Divided Over First Amendment ]]>
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                                                                        <pubDate>Wed, 20 Nov 2019 14:42:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Policy]]></category>
                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/ETjt8sjZcQr97v7yakQ4hP.jpg ]]></dc:source>
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                                <p>High school age girls and people of color, who face more online bullying, are more likely to say the First Amendment "goes too far" in protecting speech boys and white students.</p><p>That is one of the main takeaways from the latest Future of the First Amendment <a href="https://knightfoundation.org/">Knight Foundation</a> report analyzing the results of seven surveys of high school students between 2004 and 2018.</p><p>According to Knight, beginning in 2011--about the same time of general adoption of social media--a slight majority of girls and students of color agreed with the statement: "The First Amendment goes too far in the rights it guarantees," while a slight majority of boys and white students disagreed.</p><p>White students' support for the First Amendment has been relatively stable, while students of color increasingly say the First Amendment goes too far.</p><p>Another major takeaway was that when students studied the First Amendment and the rights it guarantees, they are "generally more supportive" of those protections, and less likely to think the amendment goes too far.</p><p>The report also found that, generally, students in the Midwest and West were most supportive of the First Amendment, while students in the Northeast and South were more likely to say that the First Amendment goes too far.</p><p>As for the freedom to publish news online, boys were "significantly more supportive" of online news freedom than girls, and more supportive of people being able to say whatever they want, including offensive statements.</p><p>While students overall "mildly disagree" that schools should be able to discipline students posting offensive content online, girls and students of color are more supportive of punishments and girls are more supportive of government intervention for bullying or offensive comments on social media.</p>
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                                                            <title><![CDATA[ Younger Viewers Watching TV Out of Home ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/younger-viewers-watching-tv-out-of-home-nielsen-report</link>
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                            <![CDATA[ Younger Viewers Watching TV Out of Home ]]>
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                                                                        <pubDate>Thu, 24 May 2018 17:26:05 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Audience Measurement]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:source>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="5AsQNMoVqEGGULFaWD7FYG" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/5AsQNMoVqEGGULFaWD7FYG.jpg" mos="https://cdn.mos.cms.futurecdn.net/5AsQNMoVqEGGULFaWD7FYG.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>While networks fret that they’ve been abandoned by younger viewers, Nielsen said they’re watching linear TV content, but they’re not sitting in the living room while they're watching.</p><p>It’s true that younger viewers are among the most active video streamers, but the relatively affluent members of the millennial generation and Generation Z are also watching linear TV content in <a href="https://www.broadcastingcable.com/tag/out-of-home">out-of-home</a> locations, according to a new <a href="https://www.broadcastingcable.com/tag/nielsen">Nielsen</a> report.</p><p>With Nielsen measuring out of home viewing more thoroughly, and more ad buyers accepting out-of-home viewing among the impressions they pay for, the finding could mean extra dollars for TV networks.</p><p><a href="https://www.broadcastingcable.com/news/nielsen-offers-quicker-data-out-home-viewing-172114">Related: Nielsen Offers Quicker Data on Out-of-Home Viewing</a></p><p><a href="https://www.broadcastingcable.com/tag/espn">ESPN</a> was one of the first networks to subscribe to Nielsen’s Out-of-Home reporting service and use those extra viewers in negotiations with advertisers. Adding viewing in bars, health clubs, offices and mass transit lifts ESPN’s viewership by 8.5%, the network said.</p><p><a href="https://www.broadcastingcable.com/tag/turner">Turner</a> and <a href="https://www.broadcastingcable.com/tag/cbs">CBS</a> have also signed up for Nielsen’s Out-of-Home service.</p><p><a href="https://www.broadcastingcable.com/news/espn-touts-effectiveness-of-commercials-out-of-home">Related: ESPN Touts Effectiveness of Commercials Seen Out of Home</a></p><p>In its new report, Nielsen looked at all out-of-home viewing during 2017. It found that 39% of all out-of home-viewing came from Gen Z and millennials, or 14% more than their national in-home viewing.</p><p>News viewing is usually thought to be largely confined to older viewers, but when looking at out-of-home consumption, the share represented by millennials and Gen Zers nearly tripled. Gen X’s share was also higher out-of-home (23%) than in-home (18%).</p><p>Nearly half of the out-of-home viewing for sports came from Gen Z and millennials.</p><p>Read more at <a href="https://www.broadcastingcable.com/news/younger-viewers-watching-tv-out-of-home-nielsen">broadcastingcable.com</a>.</p>
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