NBCUniversal’s Xumo streaming platform, working with Sony Pictures Television and its Game Show Network is launching new ad-supported channels.

Game Show Central launched Wednesday and Sony Canal Competencias was scheduled to debut later this week.

Also launching is BBC’s Impossible game show network.

All of the channels will be up and running in time for Game Show Week, which runs May 17-23 on Xumo, which also carries channels for Family Feud and Deal or No Deal.

Game Show Central programs include trivia, work puzzle, physical games and competitions from the Game Show Network library. Titles including Winsanity, Idiotest and Baggage.

Sony Canal Competencias show challenge contestants’ knowledge and skills. Programs include Escape Perfecto, the Mexican adaptation of the SPT format Raid the Cage.

Also Read: Crown Media Launches Hallmark’s First AVOD Channel on Xumo

“This partnership is pivotal for Xumo and brings even more great entertainment options to millions of users across a multitude of devices,” said Stefan Van Engen, senior VP of programming and partnerships at Xumo. “We are looking forward to further partnering with Sony to highlight these marquee channels on Sony Bravia devices while aligning with Xumo’s own ‘Game Show Week’.”

Game Show Network has launched a new, ad-supported video on demand (AVOD) service called Game Show Central as a channel on Pluto TV, on Samsung and Vizio smart TVs and coming to The Roku Channel later this year.

The Pluto TV (channel 182) and Vizio SmartCast TV additions launched today, according to Game Show Network, the parent programmer, which is in about 64 million homes and is owned by Sony Pictures Entertainment.

Also read: AMC To Launch Streaming Channels on Pluto TV

“With the launch of Game Show Central, we’re expanding our commitment to game show fans, wherever they are, by showcasing our vast library of past Game Show Network hits including Winsanity, Idiotest and Baggage, to name a few,” Tim Carry, executive VP of distribution for Game Show Network, said in a statement. “We’ve got working commitments from the big ad supported television providers including Samsung TV Plus, Pluto TV, VIZIO and The Roku Channel. The interest and response from these new partners has been terrific.” 

Game Show Network has launched a new, ad-supported video on demand (AVOD) service called Game Show Central as a channel on Pluto TV, on Samsung and Vizio smart TVs and coming to The Roku Channel later this year.

The Pluto TV (channel 182) and Vizio SmartCast TV additions launched Friday, according to Game Show Network, the parent programmer, which is in about 64 million homes and is owned by Sony Pictures Entertainment.

“With the launch of Game Show Central, we’re expanding our commitment to game show fans, wherever they are, by showcasing our vast library of past Game Show Network hits including Winsanity, Idiotest and Baggage, to name a few,” Tim Carry, executive VP, distribution, Game Show Network, said in a statement. “We’ve got working commitments from the big ad supported television providers including Samsung TV Plus, Pluto TV, VIZIO and The Roku Channel. The interest and response from these new partners has been terrific.” 

Related: AMC to Launch Streaming Channels on Pluto TV