Dragon drama Game of Thrones averaged 25.1 million viewers across the various platforms in its just completed season six, HBO said, up nearly 5 million from the average 20.2 million that watched season five.

HBO came up with that figure when combining linear plays with those on a DVR, on demand and on HBO Go and HBO Now. The digital platforms represent almost 40% of total viewing this season, the network said.

Game of Thrones, showered with 23 Emmy nominations last week, is the most watched HBO series on record, according to the network.

“These record audiences reflect the options we have built into our business model over the last few years. Combining the convenience of HBO On Demand and HBO Go with the subscription flexibility of HBO Now, our programming is being exposed to an ever-growing audience,” said Richard Plepler, chairman and CEO, HBO.

Read more at broadcastingcable.com.