The Gaiam TV Fit & Yoga service is launching as a $7.99 monthly subscription video-on-demand service on Verizon FiOS TV's multiple platforms, following a similar launch in January on Comcast's Xfinity TV. It will be available to stream on FiOS mobile apps in addition to the TV VOD platform. It offers access to more than 100 fitness programs, including yoga instructors and fitness trainers Rodney Yee (pictured), Leslie Sansone and Shiva Rea. Program choices include cardio, pilates, yoga, meditation, pre- and postnatal exercise, sculpting and toning, walking, circuit training and dance, as well as programs tailored for certain health conditions including arthritis and stress-related illnesses, Gaiam said in a release. 

“Gaiam TV Fit & Yoga delivers a wide variety of alternative exercise options that offer solutions for the healthy and eco-conscious lifestyle,” Eric Velez, Verizon’s senior manager for new product development, said in the release. “Our customers can enjoy the on-demand programming in their homes or at a park, without the hassle of going to a gym. We think this is going to be a big hit with FiOS customers.”

Outside of MVPD partnerships, Gaiam TV offers ad-free streams of films, documentaries and fitness and yoga programs as an over-the-top service, available on Roku, PS3, Xbox 360, Amazon Fire TV, iPad and Android, according to its web site.

Comcast has expanded its subscription VOD offerings with the launch of Gaiam TV Fit & Yoga, an offering that will fetch $6.99 per month and will be offered on set-tops and the MSO’s Xfinity TV Go app for smartphones, tablets and Web browsers.

Comcast said Gaiam TV Fit & Yoga features more than 100 programs covering a range of fitness levels and areas of focus, including cardio, pilates, yoga, meditation, pre- and postnatal exercise, sculpting and toning, walking, circuit training and dance, and will be expanded throughout the year.

The SVOD service, which will feature yoga and fitness instructors and trainers such as Jillian Michaels, Rodney Yee, Leslie Sansone and Shiva Rea, will also offer programs tailored for certain health conditions, including arthritis and stress-related illnesses. The launch comes soon after Comcast corporate cousin NBCUniversal launched a multiplatform SVOD service called Radius that fetches $9.99 per month and is being billed as a "virtual trainer." Radius programming also airs on NBCSN from 6 a.m. to 9 a.m. ET each weekday. 

"Consumers today are seeking specialized workouts and greater convenience to work out on their own terms. Our customers are constantly on the go, and need access to their fitness programming wherever they are and on any device," said Andy Hunter, VP of programming for Comcast Cable, in a statement.  "Gaiam TV’s comprehensive collection of programming is a great complement to our existing cross-platform Sports and Fitness On Demand programming, and this partnership represents another way we are innovating to deliver the content our customers want, when they want to watch it."

"Partnering with Comcast to make a premium selection of this content available to their vast subscriber base enables us to reach millions of people who might be searching for ways to stay fit and balanced in the convenience of their own home,” added Jaymi Bauer, Gaiam TV’s chief marketing officer.

Outside of its MVPD partnerships, Gaiam TV also offers OTT access to more than 6,000 titles on a range of platforms, including Roku, the PlayStation 3, Apple TV, and  Amazon Fire TV, among others. It sells  direct OTT streaming access for $9.95 per month, or an annual plan for a one-time payment of  $89.40 (equivalent of $7.45 per month).