One year after its joint venture with 21st Century Fox, National Geographic in November will undergo an organizational rebrand that will include dropping the word “channel” from its linear cable network.

The rebrand, which will include the global tagline “Further,” will feature new graphics, brand IDs and brand animations, but will retain its iconic yellow box image, according to officials.

 The rebrand will coincide with National Geographic’s Nov. 14 premiere of its hybrid scripted/documentary series Mars, from executive producers Brian Grazer and Ron Howard, according to Courteney Monroe, CEO of National Geographic Global Television Networks.

In 2017, the “Further” tagline, which expresses Nat Geo’s quest to take risks and to push boundaries, will be featured in a regular section in National Geographic magazine as well as in a “Further” web series, according to Nat Geo officials.

“What began as an exercise to simply overhaul the look and feel of the National Geographic Channel has now become a comprehensive rebrand of every single National Geographic consumer touchpoint, across both National Geographic Partners as well as National Geographic Society,”  Monroe said during a luncheon presentation Tuesday in New York. “This rebrand marks a significant turning point in the realization of our transformational new vision for National Geographic Channel."