GSN has named tapped industry veteran Fran Shea as its executive vice president of programming and marketing for GSN TV, said network officials.

Shea will be responsible for overseeing all aspects of the game show-themed GSN TV's programming and marketing, including in-house production, acquisitions, development, network branding and messaging to viewers. Shea effectively replaces former GSN executive vice president of programming and development Amy Introcaso-Davis, who recently joined E!.

Shea most recently ran her own industry consultant firm, Fran Shea Consulting, which counted GSN as a client. Shea is also formerly president of E! Entertainment Television.

“Fran has an impressive track record of creating phenomenally successful and culturally relevant content, said GSN CEO Mark Feldman, to whom Shea will report. “Her creative vision and leadership will be critical to GSN as we continue to enhance our programming choices, both original and acquired, to engage our core viewers.”