three Fox News extended its hot summer ratings performance into August with a sweep of both the primetime and total day charts. 

Fox News averaged 1.8 million viewers in primetime during the week of July 31 to August 6 to top all cable networks for the sixth straight week, according to Nielsen figures supplied by Fox News. MSNBC finished second with 1.5 million viewers, followed by HGTV’s 768,000 viewers and Hallmark Channel’s 724,000 watchers.

INSP was the fifth most-watched network for the week with 719,000 viewers, followed by CNN (710,000 viewers), History (676,000), USA Network (651,000), TLC (627,000) and Food Network (528,000).

The August 5 arraignment of Donald Trump in Washington D.C. federal court helped three cable news networks top the total day charts last week. Fox News led all networks with 1.1 million viewers, followed by MSNBC with 966,000 viewers and CNN with 547,000 watchers. HGTV (427,000 viewers) and Hallmark Channel (426,000) rounded out the top five most-watched networks on a 24-hour basis, according to Nielsen.  

Fox News remained the most watched network in primetime and total day last week despite competition from the start of the National Basketball Association playoffs. 

Fox News averaged 2.1 million viewers in primetime for the week of April 10-April 16 for its third straight win in the category, according to Nielsen. The NBA's post-season play-in tournament boosted TNT to second place with 1.5 million viewers and ESPN to fourth place with 1.1 million watchers. MSNBC finished third with 1.2 million viewers.

HGTV finished fifth with 963,000 viewers, followed by INSP (728,000 viewers), History (717,000), Hallmark Channel (696,000), USA Network (570,000) and Food Network (564,000).

Fox News dominated the total day charts for the 14th consecutive week, averaging 1.3 million viewers and topping MSNBC (798,000 viewers), ESPN (606,000), TNT (550,000) and CNN (449,000), reported Nielsen. 

Also: Fox News Admits Making False Claims As It Settles Dominion Systems Lawsuit

HBO Max led a field of more than 40 streaming, services, networks and digital companies nominated for 2023 NAMIC Vision Awards, the diversity organization announced Tuesday morning (April 18).

HBO Max -- which will be rebranded to Max next month -- drew eight Vision Awards nominations to lead all distributors, according to the organization. The Vision Awards honor excellence in inclusive programming. 

ABC also garnered multiple nominations along with Disney Plus, Paramount Plus, Hulu, Disney Channel, Starz, AMC, CBS, PBS, Fuse, Food Network, CNN, Revolt, ESPN, TBS/TNT/TruTV, CBS Sports, World Channel and Sesame Workshop.

ABC shows Abbott Elementary, black-ish and The Wonder Years secured three of the five slots in the best comedy series award category, with Disney Plus’s Ms. Marvel and CBS Studios’s The Neighborhood rounding out the category.

On the best drama side, freshman series Dark Winds (AMC) and Women of the Movement (ABC) will battle veteran shows 9-1-1 (Fox), Grey’s Anatomy (ABC) and The Good Fight (Paramount Plus) for top honors.

Shows earning multiple nominations include Ms. Marvel, The Neighborhood, Dark Winds, Raven’s Home (Disney Channel), Taste the Culture (TBS/TNT/TruTV), Sesame Street (Sesame Workshop) and The Hair Tales (Hulu).

NAMIC said it will announce winners in each category this May.

Below are the list of nominees for the 2023 NAMIC Vision Awards:

Animation 

Craig of the Creek – Cartoon Network

Karma’s World – 9 Story Media Group

More Than I Want to Remember – MTV Entertainment Studios 

Star Trek: Lower Decks – Paramount Plus 

The Proud Family: Louder and Prouder – Disney Plus

Best Performance – Comedy

Frankie Quiñones (This Fool) – Hulu 

Iman Vellani (Ms. Marvel) – Disney Plus 

Omari Hardwick (Fantasy Football) – Paramount Plus

Raven-Symoné: (Raven’s Home) – Disney Channel 

Tichina Arnold: (The Neighborhood) – CBS Studios

Best Performance – Drama 

Cliff “Method Man” Smith: (Power Book II: Ghost) – Starz 

Courtney B. Vance: (61st Street) – AMC 

Patina Miller: (Power Book III: Raising Kana) - Starz

Viola Davis:(The First Lady) – Showtime

Zahn McClarnon: (Dark Winds) – AMC 

Children’s

Mira, Royal Detective – Disney Junior

Raven’s Home – Disney Channel 

Rise Up, Sing Out – Disney Junior 

Sesame Street – Sesame Workshop 

That Girl Lay Lay – Nickelodeon 

Comedy 

Abbott Elementary – Warner Bros. Television | ABC 

black-ish – ABC 

Ms. Marvel – Disney Plus

The Neighborhood – CBS Studios 

The Wonder Years – ABC 

Digital Media – Short Form 

Sesame Street’s #ComingTogether Word of the Day Series – Sesame Workshop 

Taste the Culture – tbs/TNT/truTV

TO BE FREE: Featuring Natasha Cloud – CBS Sports 

Historian’s Take: What is #LandBack? Inside New Native American TV Shows – PBS 

Why Am I Like This?: Where Does My Skin Color Come From? – PBS 

Documentary 

Aftershock – Hulu Asian American Stories of Resilience and Beyond – World Channel 

Fannie Lou Hamer’s America: An America ReFramed Special – American Documentary, Inc. and World Channel 

Invisible Valley - Fuse 

Master of Light – HBO Max 

Drama

9-1-1 - FOX 

Dark Winds – AMC 

Grey’s Anatomy – ABC 

The Good Fight – Paramount Plus 

Women of the Movement – ABC 

Lifestyle 

Delicious Miss Brown – Food Network 

Married to Real Estate – HGTV 

Outchef’d – Food Network 

Selena + Chef – HBO Max 

Spring Baking Championship: Easter – Food Network 

News/Informational 

GMA in Ghana/The ‘Black Panther’ Effect – Good Morning America 

The Color of Care – Smithsonian Channel 

The Hair Tales – Onyx Collective/OWN/Hulu 

Traffic Stop: Dangerous Encounters – CNN 

What Happened to Anton Black – Dateline 

Original Movie or Special 

A Gingerbread Christmas – Food Network 

A Rich Christmas – BET+ 

REVOLT x Michelle Obama: The Cross-Generational Conversation – REVOLT 

The Real Thirst Trap: Investigating Black America’s Water Crisis – REVOLT 

Unsound – Fuse 

Reality 

90 Day Fiancé – TLC 

Lizzo Watch Out For The Big Grrrls – Amazon 

Made From Scratch – Fuse 

We’re Here – HBO Max 

Why Not Us: Southern Dance – ESPN+ 

Reality – Social Issues 

Inside College Football: Mental Health – CBS Sports 

Taste the Culture – tbs/TNT/truTV SC 

Featured: Jackie to Me – ESPN 

SC Featured: Net Worth – ESPN 

The Hair Tales – Onyx Collective/OWN/Hulu 

Sports 

38 At the Garden – HBO Max 

After Jackie – History Channel 

Dream On – ESPN 

Say Hey, Willie Mays! – HBO Max 

Serena Williams: On Her Terms – CNN 

Variety/Talk Show 

Don’t Cancel Me with Amara La Negra – Fuse 

Jerrod Carmichael: Rothaniel – HBO Max

PAUSE with Sam Jay – HBO Max 

The Amber Ruffin Show – Peacock 

Yvonne Orji: A Whole Me. – HBO Max

NFL football telecasts helped land both ESPN and the NFL Network among the top three most watched cable networks in primetime last week.

ESPN averaged 2 million viewers in primetime during the week of December 12 to December 18 to top all networks, according to Nielsen. The network was fueled by the 10 million viewers who tuned into its December 12 New England Patriots-Arizona Cardinals Monday Night Football telecast.

NFL Network, which offered three NFL games on December 17 — including a primetime matchup between the Miami Dolphins and the Buffalo Bills that drew more than 11 million viewers — finished third for the week with an average of 1.7 million viewers. 

Fox News, which tied ESPN for first place last week, finished in second place with 1.9 million viewers, with Hallmark Channel pulling into fourth place with 1.1 million viewers and MSNBC finishing fifth with 1 million watchers.

Paramount Network was sixth with 963,000 viewers, followed by TLC (876,000 viewers), History (738,000), HGTV (729,000), and Food Network (672,000).

Fox News topped the total day chart for the 50th consecutive week with an average of 1.3 million viewers, easily beating ESPN (800,000 viewers), NFL Network (752,000), Hallmark Channel (715,000), and MSNBC (700,000), according to Nielsen.■  

Hallmark Channel’s Countdown to Christmas original holiday movies lineup delivered a big primetime ratings performance for the network during the Thanksgiving holiday week.

Hallmark Channel averaged 1.7 million viewers in primetime on the strength of seven holiday film premieres during the week of November 21 to November 27, finishing only behind ESPN’s 3 million viewers, according to Nielsen. The sports network notched its second-straight primetime win behind its Monday Night Football and college football game telecasts.

Also: Hallmark Channel's ‘Three Wise Men and a Baby’ Holiday Movie Delivers Ratings Gift

Fox News finished third for the week with 1.6 million viewers, followed by Paramount Network, which averaged 1.1 million viewers. MSNBC pulled into the fifth spot with 791,000 viewers, followed by HGTV’s 702,000 watchers.

TLC finished seventh with 699,000 viewers, followed by Food Network (695,000 viewers), History (658,000) and INSP (657,000).

Fox News held on to the top spot on the total day chart for the 47th consecutive week with an average of 1.2 million viewers, followed by ESPN (1 million viewers), Hallmark Channel (878,000), World Cup-infused FS1 (589,000) and MSNBC (556,000), according to Nielsen. ■

With the Midterm elections now over, ESPN has replaced Fox News at the top of the primetime charts.  

The sports network averaged 3.5 million viewers in primetime during the week of November 11 to November 20 for its third win in the last four weeks, according to Nielsen. Fox News finished in second place with 2.3 million viewers, followed by Hallmark Channel and MSNBC, which tied for third at 1.3 million viewers. CNN and Paramount Network tied for fifth with 877,000 watchers.

History (790,000 viewers), TLC (750,000), TBS (730,000) and Food Network (692,000) rounded out the top 10 most watched shows in primetime.

Fox News topped the total day chart for the 46th consecutive week with 1.5 million viewers, followed by ESPN (1 million viewers), MSNBC (818,000), Hallmark Channel (747,000) and CNN (625,000), according to Nielsen.■  

The midterm elections proved to be a ratings boondoggle for Fox News, which swept both the primetime and total day charts last week.

Fox News averaged 3.2 million viewers for the week of November 7 to November 13, stopping ESPN’s two-week winning streak, according to Nielsen. Fox News drew the most viewers across 13 networks providing election day coverage on November 8, drawing 7.4 million total viewers in primetime, reported Nielsen.

ESPN finished second for the week with 2.2 million views, followed by MSNBC with 1.7 million viewers.

Paramount Network -- bolstered by the more than 8 million viewers who tuned into the November 13 fifth season debut of its original drama series Yellowstone -- finished fourth for the week with 1.4 million viewers, while Hallmark Channel rode its holiday-themed programming to a fifth place tie with CNN with 1.2 million watchers.

Also: 'Yellowstone' Season 5 Has Year's Biggest Scripted Premiere with 12.1 Million L+SD Viewers

HGTV finished seventh with 737,000 viewers, followed by TLC (713,000 viewers), Food Network (681,000) and TBS (661,000).

Fox News extended its total day streak to 45 weeks with an average of 1.9 million viewers, followed by MSNBC (986,000 viewers), ESPN (818,000) CNN (767,000) and Hallmark Channel (670,000), said Nielsen.■  

ESPN rolled to its second-straight weekly primetime ratings win and Fox News Channel continued its dominance of the total-day charts during the first week of November.

ESPN averaged 3.1 million viewers in primetime during the week of October 31 to November 6, according to Nielsen. The sports network was bolstered in part by its November 5 Alabama-LSU college football telecast, which averaged 7.6 million viewers, the network's most-watched regular season game since 2016.

Fox News finished second with 2.4 million viewers, followed by Hallmark Channel with 1.1 million viewers and MSNBC with 1 million viewers. TLC finished fifth with 755,000 viewers, followed by HGTV (719,000), TBS (619,000), INSP (605,000), Food Network (566,000), and USA Network (557,000).

On the total-day front, Fox News averaged 1.6 million viewers for its 44th consecutive win, followed by ESPN (966,000), MSNBC (676,000), Hallmark Channel (665,000) and CNN (431,000), Nielsen said. ■  

Fox News Channel upended football-fueled ESPN to finish first in primetime last week as the fall television season begins to ramp up. 

Fox News averaged 2.1 million viewers in primetime during the week of September 19-25 to top all cable networks and end ESPN’s three-week winning streak, according to Nielsen. The sports network finished second with an average of 2 million viewers, followed by MSNBC with 1.2 million viewers. HGTV was fourth with 821,000 viewers and USA Network finished fifth with 707,000 watchers.

Rounding out the top 10 list of most watched cable networks in primetime were INSP (683,000 viewers), Hallmark Channel (680,000), CNN (674,000), TLC (643,000) and Food Network (622,000).

Fox News continued its dominance of the total-day charts by finishing first for the 38th straight week, followed by MSNBC (844,000 viewers), ESPN (773,000), CNN (603,000) and HGTV (449,000), according to Nielsen. ■

ESPN’s season debut of Monday Night Football last week helped the sports network secure its third straight primetime ratings win.

The sports network averaged 2.3 million viewers in primetime during the week of September 12 to September 18, besting Fox News, which averaged 2.2 million watchters, according to Nielsen. ESPN’s ratings were bolstered by the Sept. 12 Seattle Seahawks-Denver Broncos NFL telecast, which averaged 17.3 million viewers combined across ESPN, ABC, ESPN Deportes, ESPN Plus and ESPN2. 

MSNBC finished third with 1.2 million viewers, followed by HGTV with 893,000 viewers and USA Network with 823,000 watchers.

The rest of the top 10 most watched networks for the week include TLC (762,000 viewers), Hallmark Channel (722,000), CNN (705,000), INSP (660,000) and Food Network (652,000), according to Nielsen.

ESPN could not unseat Fox News on the total day charts, as the news network averaged 1.4 million viewers to take its 37th consecutive crown in the category. ESPN finished second with 841,000 viewers, followed by MSNBC (791,000), CNN (597,000) and HGTV (475,000), said Nielsen. ■  

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 28.

MTV's 2022 Video Music Awards is No. 1 for a third week in a row. (The big show aired live on Sunday.)

The chart overall is once again dominated by cable networks, with MTV joined by Hallmark Movies & Mysteries, which gives some love to its original TV movie Unthinkably Good Things in second place (for a second week in a row); HGTV, which promotes Renovation Island and Farmhouse Fixer in third and fourth, respectively; and Food Network, which hypes new Guy Fieri vehicle Guy’s Ultimate Game Night in fifth.

Notably, Unthinkably Good Things scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 MTV Video Music Awards, MTV

Impressions: 442,619,992

Interruption Rate: 2.70%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,359,531

Out-of-network Est. Spend: $308,859

2) Unthinkably Good Things, Hallmark Movies & Mysteries

Impressions: 344,878,645

Interruption Rate: 3.13%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,475,337

Out-of-network Est. Spend: $147,930

3) Renovation Island, HGTV

Impressions: 253,955,697

Interruption Rate: 1.35%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $887,738

Out-of-network Est. Spend: $78,046

4) Farmhouse Fixer, HGTV

Impressions: 236,389,778

Interruption Rate: 1.77%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $676,682

Out-of-network Est. Spend: $359,732

5) Guy's Ultimate Game Night, Food Network

Impressions: 199,284,798

Interruption Rate: 2.10%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $722,438

Out-of-network Est. Spend: $188,413

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 14.

MTV's 2022 Video Music Awards is No. 1.

Last week's chart-topper, Food Network's Alex vs America, drops to second place, while Food Network’s Big Bad Budget Battle also makes a repeat appearance, landing at fifth place (vs. fourth last time).

Rounding out the top five: HGTV, which builds excitement for the seventh season of Good Bones in third place, and Hallmark Channel, which gives some love to the sixth and final season of Chesapeake Shores in fourth.

Notably, Chesapeake Shores scores the week’s highest iSpot Attention Index (132), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 MTV Video Music Awards, MTV

Impressions: 277,430,462

Interruption Rate: 2.32%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,353,061

Out-of-network Est. Spend: $0.00

2) Alex vs America, Food Network

Impressions: 179,024,164

Interruption Rate: 2.14%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $664,760

Out-of-network Est. Spend: $124,718

3)  Good Bones, HGTV

Impressions: 153,923,774

Interruption Rate: 1.30%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $364,899

Out-of-network Est. Spend: $178,885

4) Chesapeake Shores, Hallmark Channel

Impressions: 151,973,687

Interruption Rate: 3.27%

Attention Index: 132 (32% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $859,235

Out-of-network Est. Spend: $0.00

5) Big Bad Budget Battle, Food Network

Impressions: 151,011,235

Interruption Rate: 1.79%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $424,202

Out-of-network Est. Spend: $154,228

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 7.

Food Network's Alex vs America is No. 1. The network also snags fourth place for Big Bad Budget Battle.

The overall chart is once again dominated by cable networks, with Food Network joined by HGTV, which promotes the second season of Inside Out in second place, and MTV, which hypes the 2022 MTV Video Music Awards in fifth.

The sole traditional broadcaster in the mix: CBS, which gives some love to the 24th season of Big Brother in third.

Notably, Big Brother scores the week’s highest iSpot Attention Index (126), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Alex vs America, Food Network

Impressions: 284,150,016

Interruption Rate: 2.21%

Attention Index: 86 (14% more interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $831,661

Out-of-network Est. Spend: $371,502

2) Inside Out, HGTV

Impressions: 172,811,921

Interruption Rate: 1.62%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $545,741

Out-of-network Est. Spend: $134,973

3)  Big Brother, CBS

Impressions: 171,832,570

Interruption Rate: 0.67%

Attention Index: 126 (26% fewer interruptions than avg.)

In-network Value: $669,968

Out-of-network Est. Spend: $0

4) Big Bad Budget Battle, Food Network

Impressions: 162,532,030

Interruption Rate: 1.99%

Attention Index: 88 (12% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $618,344

Out-of-network Est. Spend: $136,800

5) 2022 MTV Video Music Awards, MTV

Impressions: 159,737,531

Interruption Rate: 3.07%

Attention Index: 100 (0% fewer interruptions than avg.)

In-network Value: $706,556

Out-of-network Est. Spend: $5,897

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

Cable news networks Fox News Channel and MSNBC continued their hot summer ratings pace, leading both the primetime and total-day charts for the first week of August.

Fox News finished first in primetime for the 10th consecutive week, averaging 2 million viewers for the week of August 1-7, followed by MSNBC with 978,000 viewers, according to Nielsen.

On a total-day basis, Fox News extended its win streak to 31 consecutive weeks with an average of 1.4 million viewers, followed by MSNBC with 670,000 watchers.

It’s the fourth week in a row that Fox News and MSNBC have occupied the top two slots in both the primetime and total-day charts, Nielsen said. 

HGTV was the most watched network in both primetime (925,000 viewers) and total day (528,000 viewers.) INSP finished fourth in primetime with 816,000 viewers, followed by TLC’s 804,000 viewers.

TBS (768,000 viewers), Hallmark Channel (763,000), CNN (656,000), Discovery Channel (655,000) and Food Network (654,000) rounded out the top 10 most watched networks in primetime.

On a total-day basis, CNN (51,000 viewers), Hallmark Channel (452,000), INSP (425,000), Food Network (422,000), TV Land (383,000), USA Network (370,000), and TBS (359,000) finished among the top 10 most-watched cable networks, Nielsen reported. ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 31.

Discovery’s Shark Week is No. 1 for the third week in a row. The network also snags third place for Naked and Afraid XL: Frozen.

The rest of the chart is once again dominated by cable networks, with Discovery joined by Food Network, which cooks up excitement for the second season of Alex vs America in second place (for a second week in a row); TNT, which hypes the final season of crime drama Animal Kingdom in fourth; and Hallmark Channel, which gives some love to its new romantic movie A Splash of Love in fifth.

Notably, A Splash of Love scores the week’s highest iSpot Attention Index (119), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 377,301,038

Interruption Rate: 1.45%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $970,513

Out-of-network Est. Spend: $366,555

2) Alex vs America, Food Network

Impressions: 365,470,510

Interruption Rate: 1.72%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,051,807

Out-of-network Est. Spend: $502,906

3) Naked and Afraid: XL, Discovery

Impressions: 275,380,525

Interruption Rate: 1.61%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $598,982

Out-of-network Est. Spend: $288,443

4) Animal Kingdom, TNT

Impressions: 201,851,886

Interruption Rate: 1.65%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $451,893

Out-of-network Est. Spend: $529,764

5) A Splash of Love, Hallmark Channel

Impressions: 193,426,076

Interruption Rate: 3.73%

Attention Index: 119 (19% fewer interruptions than avg.)

In-network Value: $967,558

Out-of-network Est. Spend: $0

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 24.

Discovery’s Shark Week is No. 1 for the second week in a row.

The rest of the chart is once again dominated by cable networks, with Discovery joined by Food Network, which cooks up excitement for the second season of Alex vs America in second place; Hallmark Channel, which gives some love to original romantic movie Christmas in Toyland (part of its Christmas in July programming block) in third place; and TNT, which hypes the final season of original crime drama Animal Kingdom in fourth.

Rounding out the ranking is the sole traditional broadcaster in our ranking, CBS, which promotes reality competition The Challenge: USA in fifth.

Notably, The Challenge: USA scores the week’s highest iSpot Attention Index (137), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 582,458,828

Interruption Rate: 1.72%%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,692,974

Out-of-network Est. Spend: $842,837

2) Alex vs America, Food Network

Impressions: 215,902,207

Interruption Rate: 1.63%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $706,810

Out-of-network Est. Spend: $206,723

3) Christmas in Toyland, Hallmark Channel

Impressions: 194,084,342

Interruption Rate: 3.74%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,040,973

Out-of-network Est. Spend: $0.00

4) Animal Kingdom, TNT

Impressions: 172,927,763

Interruption Rate: 2.21%

Attention Index: 96 (4% fewer interruptions than avg.)

In-network Value: $607,971

Out-of-network Est. Spend: $410,845

5) The Challenge: USA, CBS

Impressions: 157,125,329

Interruption Rate: 1.27%

Attention Index: 137 (37% fewer interruptions than avg.)

In-network Value: $913,041

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 17.

Discovery’s Shark Week (July 24-31) is No. 1. The previous chart-topper, ABC’s new game show The Final Straw -- executive produced by Peyton Manning and hosted by Janelle James -- drops to second place.

The rest of the chart is dominated by cable networks, with Hallmark Channel giving some love to original romantic movie Campfire Christmas (part of its Christmas in July programming block) in third place, Food Network cooking up excitement for new series BBQ USA in fourth, and TNT hyping the final season of original crime drama Animal Kingdom in fifth.

Notably, Shark Week scores the week’s highest iSpot Attention Index (115), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 343,139,276

Interruption Rate: 1.17%

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,168,917

Out-of-network Est. Spend: $735,202

2) The Final Straw, ABC

Impressions: 221,034,662

Interruption Rate: 1.13%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 90%, Local 7%, VOD/OTT 3%

In-network Value: $1,151,766

Out-of-network Est. Spend: $415,707

3) Campfire Christmas, Hallmark Channel

Impressions: 203,159,192

Interruption Rate: 3.99%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,038,691

Out-of-network Est. Spend: $236,368

4) BBQ USA, Food Network

Impressions: 187,699,669

Interruption Rate: 1.87%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $671,080

Out-of-network Est. Spend: $221,176

5) Animal Kingdom, TNT

Impressions: 182,874,544

Interruption Rate: 2.10%

Attention Index: 86 (14% more interruptions than avg.)

In-network Value: $505,320

Out-of-network Est. Spend: $491,155

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 10.

ABC’s new game show The Final Straw -- executive produced by Peyton Manning and hosted by Janelle James -- is No. 1. The network also takes third place for another new game show, Generation Gap (a revival of a 1969 game show, The Generation Gap, that also aired on ABC), and fifth for the 19th season of The Bachelorette (nicknamed The Bachelorettes because it has two leads this time).

Rounding out the ranking: CBS reality competition ​​The Challenge: USA in second place and Food Network’s Me or the Menu in fourth.

Notably, The Challenge: USA scores the week’s highest iSpot Attention Index (119), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) The Final Straw, ABC

Impressions: 260,523,372

Interruption Rate: 1.23%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,056,743

Out-of-network Est. Spend: $691,560

2) The Challenge: USA, CBS

Impressions: 241,675,046

Interruption Rate: 1.44%

Attention Index: 119 (19% fewer interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $1,374,353

Out-of-network Est. Spend: $132,324

3) Generation Gap, ABC

Impressions: 230,319,052

Interruption Rate: 1.29%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

In-network Value: $860,249

Out-of-network Est. Spend: $328,544

4) Me or the Menu, Food Network

Impressions: 224,318,524

Interruption Rate: 1.48%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $603,175

Out-of-network Est. Spend: $214,406

5) The Bachelorette, ABC

Impressions: 206,471,418

Interruption Rate: 1.21%

Attention Index: 114 (14% fewer interruptions than avg.)

In-network Value: $765,700

Out-of-network Est. Spend: $895,549

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 3.

Food Network’s new reality series Me or the Menu tops the ranking, making it TV’s most promoted show for a second week in a row.

Cable networks have the edge overall, with Food Network joined by Hallmark Channel — promoting both its Christmas in July festive programming block in third place, and a specific July original-movie premiere, My Grown-Up Christmas List, in fourth.

Two traditional broadcast networks also make the cut: CBS, which hypes its new reality competition The Challenge: USA in second, and ABC, which gives some love to its new comedy game show Generation Gap in fifth.

Notably, The Challenge: USA scores the week’s highest iSpot Attention Index (134), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Me or the Menu, Food Network

Impressions: 298,509,286

Interruption Rate: 1.69%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,070,087

Out-of-network Est. Spend: $371,216

2) The Challenge: USA, CBS

Impressions: 264,560,130

Interruption Rate: 1.54%

Attention Index: 134 (34% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $2,163,564

Out-of-network Est. Spend: $43,023

3) Christmas in July, Hallmark Channel

Impressions: 248,057,029

Interruption Rate: 3.58%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,244,345

Out-of-network Est. Spend: $0.00

4)  My Grown-Up Christmas List, Hallmark Channel

Impressions: 177,952,365

Interruption Rate: 3.63%

Attention Index: 118 (18% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,034,743

Out-of-network Est. Spend: $0.00

5) Generation Gap, ABC

Impressions: 167,548,568

Interruption Rate: 3.63%

Attention Index: 96 (4% more interruptions than avg.)

In-network Value: $1,159,204

Out-of-network Est. Spend: $126,514

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through June 26.

Food Network’s new reality series Me or the Menu tops the chart, making it TV’s most promoted show.

Cable networks dominate the list overall, with Food Network joined by TNT, which hypes the final season of crime drama Animal Kingdom in second place, and HGTV, which builds excitement for the new seasons of No Demo Reno and Bargain Block in third and fifth, respectively.

The sole traditional broadcast network in the mix: CBS, in fourth place for The Challenge: USA, which draws its contestants from other CBS reality shows, including Big Brother and Survivor.

Notably, The Challenge: USA scores the week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Me or the Menu, Food Network

Impressions: 210,250,779

Interruption Rate: 1.94%

Attention Index: 81 (19% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $611,402

Out-of-network Est. Spend: $388,675

2) Animal Kingdom, TNT

Impressions: 201,062,808

Interruption Rate: 1.78%

Attention Index: 87 (13% more interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $544,422

Out-of-network Est. Spend: $622,796

3) No Demo Reno, HGTV

Impressions: 179,455,642

Interruption Rate: 1.40%

Attention Index: 88 (12% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $469,961

Out-of-network Est. Spend: $229,112

4) The Challenge: USA, CBS

Impressions: 171,071,513

Interruption Rate: 1.48%

Attention Index: 111 (11% fewer interruptions than avg.)

In-network Value: $1,065,972

Out-of-network Est. Spend: $0

5) Bargain Block, HGTV

Impressions: 161,851,032

Interruption Rate: 1.45%

Attention Index: 97 (3% more interruptions than avg.)

In-network Value: $548,955

Out-of-network Est. Spend: $107,437

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through June 19.

The Old Man, FX’s new spy thriller starring Jeff Bridges, is No. 1 for the second week in a row.

Cable networks sweep the list overall, with FX joined by Food Network, which hypes new series Me or the Menu in second place and the 15th season of The Great Food Truck Race in third; E!, which gives some love to new reality series Mathis Family Matters in fourth; and HGTV, which builds excitement for the second season of Bargain Block in fifth place.

Notably, The Great Food Truck Race scores the week’s highest iSpot Attention Index (101), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) The Old Man, FX

Impressions: 277,161,802

Interruption Rate: 2.07%

Attention Index: 95 (5% more interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $1,085,527

Out-of-network Est. Spend: $639,147

2) Me or the Menu, Food Network

Impressions: 185,642,988

Interruption Rate: 1.42%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $629,080

Out-of-network Est. Spend: $204,632

3) The Great Food Truck Race, Food Network

Impressions: 178,383,211

Interruption Rate: 1.80%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $773,727

Out-of-network Est. Spend: $85,754

4) Mathis Family Matters, E!

Impressions: 172,190,541

Interruption Rate: 2.11%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $603,225

Out-of-network Est. Spend: $511,969

5) Bargain Block, HGTV

Impressions: 164,540,247

Interruption Rate: 1.80%

Attention Index: 78 (22% more interruptions than avg.)

In-network Value: $536,004

Out-of-network Est. Spend: $145,546

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through June 12.

The Old Man, FX’s new spy thriller starring Jeff Bridges, tops the list, making it TV’s most promoted show.

Cable networks dominate the list overall, with FX joined by HGTV, which builds excitement for the second season of Bargain Block in second place; Food Network, which gives some love to the 15th season of The Great Food Truck Race in third; and TNT, which hypes the final season of crime drama Animal Kingdom in fifth.

CBS, the sole traditional broadcaster to make the cut, takes fourth place for the 2022 Tony Awards, which aired Sunday night.

Notably, the Tonys telecast scores the week’s highest iSpot Attention Index (116), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) The Old Man, FX

Impressions: 198,982,204

Interruption Rate: 1.85%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $1,341,391

Out-of-network Est. Spend: $479,536

2) Bargain Block, HGTV

Impressions: 198,378,572

Interruption Rate: 1.43%

Attention Index: 92 (8% more interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $614,617

Out-of-network Est. Spend: $311,939

3) The Great Food Truck Race, Food Network

Impressions: 197,987,800

Interruption Rate: 1.46%

Attention Index: 95 (5% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $767,608

Out-of-network Est. Spend: $197,420

4) 2022 Tony Awards, CBS

Impressions: 195,396,346

Interruption Rate: 1.50%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 95%, Local 5%, VOD/OTT 0%

In-network Value: $1,080,032

Out-of-network Est. Spend: $0.00

5) Animal Kingdom, TNT

Impressions: 190,298,910

Interruption Rate: 1.80%

Attention Index: 91 (9% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $649,395

Out-of-network Est. Spend: $637,232

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through June 5.

The 2022 MTV Movie & TV Awards and 2022 MTV Movie & TV Awards: Unscripted — which MTV promoted in tandem — are the week’s most promoted shows.

Food Network makes a hearty showing, grabbing second place for the 15th season of The Great Food Truck Race and fourth place for new Guy Fieri vehicle Guy’s All-American Road Trip. 

Meanwhile, two traditional broadcasters also make the cut, with NBC plugging the 17th season of America’s Got Talent in third place, and ABC hyping the 2022 NBA Finals in fifth.

Notably, Guy’s All-American Road Trip scores the week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 MTV Movie & TV Awards | MTV Movie & TV Awards: Unscripted, MTV

Impressions: 288,132,774

Interruption Rate: 2.76%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $1,014,411

Out-of-network Est. Spend: $152,555

2) The Great Food Truck Race, Food Network

Impressions: 237,522,248

Interruption Rate: 1.42%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $540,289

Out-of-network Est. Spend: $597,331

3) America's Got Talent, NBC

Impressions: 199,118,989

Interruption Rate: 2.08%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $890,021

Out-of-network Est. Spend: $538,592

4) Guy's All-American Road Trip, Food Network

Interruption Rate: 1.39%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $771,359

Out-of-network Est. Spend: $222,320

5) 2022 NBA Finals, ABC

Impressions: 188,925,633

Interruption Rate: 2.24%

Attention Index: 84 (16% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $2,045,565

Out-of-network Est. Spend: $664,844

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Former Food Network president Courtney White has teamed with media company Wheelhouse to create a new company focused on food, home and lifestyle content.

The Butternut joint venture will create original content for all platforms, said the company. As Butternut president, White will collaborate with Wheelhouse and its various divisions, including Wheelhouse Entertainment, marketing arm Wheelhouse Labs, digital division Wheelhouse DNA, and investment arm Wheelhouse 360. Wheelhouse was founded in 2017 by Brent Montgomery and Jimmy Kimmel.

Prior to Butternut, White served as president of Food Network, as well as general manager of HGTV and Food Network. 

Also: Wonder Women of New York 2022: Courtney White

“The single, common element across all successful lifestyle content is passion – talent must project it, creators must harness it, audiences must feel it,” said White in a statement. “Personal passion for the lifestyle genre has been the essential factor in my own career trajectory and will be a fundamental tenet for Butternut as we work to create signature content born out of our vast enthusiasm for, and as, makers. Partnering with Brent and the Wheelhouse team supercharges our mission; Brent’s signature energy and infectious excitement for bold innovation in media and beyond will empower Butternut to fully realize its ambitions to deliver the genre’s very best to audiences and partners.”

Added Wheelhouse CEO Montgomery: “It’s thrilling to spot industry leaders at the top of their game and partner up to support them further as visionaries and entrepreneurs. There are very few in our business who know the lifestyle arena as well as Courtney, and who are trusted more by talent. We see Butternut not only as our lifestyle stronghold in content, but in other potential businesses, from culinary to consumer products. This is an inspiring collaboration and we’re looking forward to rolling up our sleeves to support Courtney and her creative and business goals.” ■ 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart called Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Data covers the seven-day period through May 29.

NBC’s America’s Got Talent, now in its 17th season, is No. 1, while another NBC series, new dance competition Dancing with Myself, takes fifth place.

Alongside NBC in second is fellow traditional broadcaster ABC, hyping the 2022 NBA Finals.

Rounding out the ranking is Food Network, which grabs third place to promote new Guy Fieri vehicle Guy’s All-American Road Trip, and No. 4 for the fourth season of Supermarket Stakeout.

Notably, Guy’s All-American Road Trip scores the week’s highest iSpot Attention Index (119), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) America's Got Talent, NBC

Impressions: 266,688,419

Interruption Rate: 1.21%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 98%, Local 2%, VOD/OTT 0%

In-Network Value: $1,281,379

Out-of-Network Est. Spend: $780,693

2) 2022 NBA Finals, ABC

Impressions: 225,515,101

Interruption Rate: 1.62%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-Network Value: $4,152,040

Out-of-Network Est. Spend: $3,070,875

3) Guy's All-American Road Trip, Food Network

Impressions: 190,507,693

Interruption Rate: 1.12%

Attention Index: 119 (19% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-Network Value: $742,414

Out-of-Network Est. Spend: $365,813

4) Supermarket Stakeout, Food Network

Impressions: 188,907,668

Interruption Rate: 1.30%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $721,922

Out-of-Network Est. Spend: $238,335

5) Dancing With Myself, NBC

Impressions: 176,249,756

Interruption Rate: 1.06%

Attention Index: 110 (10% fewer interruptions than avg.)

In-network Value: $778,306

Out-of-Network Est. Spend: $509,506

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

The NBA and NHL playoffs continue to pay big dividends to TNT and ESPN as both networks landed at the top of the primetime chart last week.

TNT averaged 2.8 million viewers in primetime for the week of May 16 to May 22 to finish in first for the third straight week, followed by ESPN, which finished second with 2.3 million viewers, according to Nielsen. 

Fox News finished third in primetime with 2.2 million viewers, followed by MSNBC with 910,000 viewers and HGTV with 903,000 watchers. TLC pulled into sixth place with 804,000 viewers, followed by INSP (780,000 viewers), Hallmark Channel (758,000), History (672,000) and Food Network (659,000.)

On a 24-hour basis, Fox News won for the 20th consecutive week with 1.4 million viewers, followed by ESPN (831,000 viewers), TNT (788,000), MSNBC (603,000) and HGTV (526,000), according to network officials.   

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 22.

Food Network dominates our ranking, grabbing first and second place to promote, respectively, Supermarket Stakeout and BBQ Brawl. Both shows have now taken those chart positions two weeks in a row. A third Food Network show, Worst Cooks in America Celebrity Edition, drops from third place to fifth.

Fox, the sole traditional broadcaster in our top five, hypes its Niecy Nash-hosted game show reboot Don’t Forget the Lyrics! in third place.

Rounding out the ranking is Hallmark Channel, which gives some love to the season finale of When Calls the Heart in fourth place.

Notably, the When Calls the Heart promo scores the week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Supermarket Stakeout, Food Network

Impressions: 303,453,005

Interruption Rate: 1.44%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,088,146

Out-of-network Est. Spend: $522,232

2) BBQ Brawl, Food Network

Impressions: 218,749,074

Interruption Rate: 1.63%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $980,948

Out-of-network Est. Spend: $0.00

3) Don't Forget the Lyrics!, Fox

Impressions: 217,001,700

Interruption Rate: 1.27%

Attention Index: 107 (7% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $517,679

Out-of-network Est. Spend: $1,415,877

4) When Calls the Heart, Hallmark Channel

Impressions: 164,381,811

Interruption Rate: 3.25%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,031,119

Out-of-network Est. Spend: $0.00

5) Worst Cooks in America Celebrity Edition, Food Network

Impressions: 156,640,198

Interruption Rate: 1.65%

Attention Index: 106 (6% fewer interruptions than avg.)

In-network Value: $682,916

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Warner Bros. Discovery flexed its content portfolio muscle during its New York upfront presentation Wednesday morning, parading a lineup of content producers, celebrities and executives in front of attending advertisers. 

Nearly a year after announcing the merger, Warner Bros. Discovery chief David Zaslav opened the festivities by positioning the newly combined company as the “fifth broadcast network” that surpasses the reach of the four broadcast networks combined among audiences 25-54.

“We have the largest reach with the most complete portfolio, including news and sports,” he said.

Zaslav also said he’s confident that the combined service will thrive in a crowded marketplace. “We are highly confident in our ability to thrive both creatively and financially,” he said. “We are the largest maker of television and motion picture content in the world.” 

Also: Warner Bros. Discovery Confirms Plan To Create Single, ‘Awesome’ Global Streaming Product

CNN Worldwide chairman and CEO Chris Licht outlined several new CNN shows, including Who’s Talking to Chris Wallace, which was originally slated for the now-defunct CNN Plus streaming service but will now air Sunday nights on HBO Max. He also announced the network will reimagine its weekday morning lineup, vowing to be a “disruptor to the broadcast shows in this space." 

Other WBD personalities such as Oprah Winfrey, Food Network’s Guy Fieri and Turner Sports’ Ernie Johnson sent video messages touting upcoming programming and the overall on-air strength of the combined company. 

Upfronts 2022: Click Here for Complete Coverage

Warner Bros. Discovery also rolled out other celebrities to announce new shows, including musical artist Lizzo, who will appear in a new HBO documentary focusing on her life and career. Actress Mindy Kaling also touted her new Scooby-Doo spinoff animated series Velma focusing on a brown-skinned, South Asian version of the brainy sleuth. “If people freak out about that, I don’t care,” she said.  

Actress/singer Jennifer Hudson served as host throughout the upfront, touting her upcoming Warner Bros.-produced talk show and introducing a litany of popular celebrities and shows within the Warner Bros. Discovery portfolio, including CNN’s Anderson Cooper, Magnolia Network’s Chip and Joanna Gaines, and Food Network celebrity chef Bobby Flay. She also interviewed HGTV's Jonathan Scott and rapper/ home decorator Lil John and invited the audience to participate in singing her version of Aretha Franklin's classic song Respect to close out the presentation. ■ 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 15.

Food Network dominates the Promo Mojo ranker, grabbing first, second and third place to promote, respectively, Supermarket Stakeout, BBQ Brawl and Worst Cooks in America Celebrity Edition.

NBC, the sole traditional broadcaster in our top five, hypes the 2022 Billboard Music Awards, which aired Sunday night, in fourth place.

Rounding out the ranking is HGTV, which promotes the third season of Celebrity IOU in fifth place.

Notably, the Celebrity IOU promo scores the week’s highest iSpot Attention Index (120), meaning viewers were on average highly likely to watch them all the way through (vs. interrupting them by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Supermarket Stakeout, Food Network

Impressions: 295,647,162

Interruption Rate: 1.52%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,019,359

Out-of-network Est. Spend: $609,452

2) BBQ Brawl, Food Network

Impressions: 205,814,814

Interruption Rate: 1.40%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $995,517

Out-of-network Est. Spend: $0.00

3) Worst Cooks in America, Food Network

Impressions: 198,746,897

Interruption Rate: 1.37%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $904,421

Out-of-network Est. Spend: $0.00

4) 2022 Billboard Music Awards, NBC

Impressions: 175,836,987

Interruption Rate: 1.87%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,117,586

Out-of-network Est. Spend: $294,287

5) Celebrity IOU, HGTV

Impressions: 153,778,129

Interruption Rate: 1.30%

Attention Index: 120 (20% fewer interruptions than avg.)

In-network Value: $592,065

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 8.

Discovery’s Naked and Afraid XL, now in its eighth season, tops the Promo Mojo ranker for the week ended May 8, making it TV’s most-promoted show for a second week in a row.

ABC, the sole traditional broadcaster in our top five, promotes new unscripted true-crime series Who Do You Believe? in second place — also for the second week in a row.

Rounding out the ranking is Food Network, twice — promoting Worst Cooks in America Celebrity Edition in third place and BBQ Brawl in fourth — and E!, which hypes new reality series Welcome Home Nikki Glaser? in fifth.

Notably, the Worst Cooks and BBQ Brawl promos tie in scoring the week’s highest iSpot Attention Index (117), meaning viewers were on average highly likely to watch them all the way through (vs. interrupting them by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Naked and Afraid: XL, Discovery

Impressions: 210,983,800

Interruption Rate: 1.34%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $425,441

Out-of-network Est. Spend: $593,543

2) Who Do You Believe?, ABC

Impressions: 203,507,468

Interruption Rate: 1.18%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,440,357

Out-of-network Est. Spend: $173,486

3) Worst Cooks in America Celebrity Edition, Food Network

Impressions: 197,994,396

Interruption Rate: 1.43%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $933,877

Out-of-network Est. Spend: $0.00

4) BBQ Brawl, Food Network

Impressions: 193,515,910

Interruption Rate: 1.12%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $842,460

Out-of-network Est. Spend: $0.00

5) Welcome Home Nikki Glaser?, Entertainment Network E!

Impressions: 174,421,109

Interruption Rate: 1.83%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $515,624

Out-of-network Est. Spend: $735,154

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through May 1.

Discovery’s Naked and Afraid XL, which just entered its eighth season, takes first place, making it TV’s most-promoted show. Our previous chart-topper, Food Network’s Worst Cooks in America Celebrity Edition, drops to fourth place. Food Network also grabs fifth to promote Restaurant Impossible.

Rounding out the ranking is a single traditional broadcaster, ABC, that takes both second and third to hype, respectively, new unscripted true-crime series Who Do You Believe? and the fourth season of sports reality competition Holey Moley -- or Holey Moley Fore-Ever, as the network has dubbed the show in its latest incarnation, which features the Muppets as special guests.

Notably, the Worst Cooks promo has the week’s highest iSpot Attention Index (114), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Naked and Afraid XL, Discovery Channel

Impressions: 273,492,477

Interruption Rate: 1.39%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $502,352

Out-of-network Est. Spend: $1,814,890

2) Who Do You Believe?, ABC

Impressions: 228,426,829

Interruption Rate: 1.04%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $2,500,051

Out-of-network Est. Spend: $256,311

3) Holey Moley, ABC

Impressions: 209,966,299

Interruption Rate: 1.03%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $2,196,633

Out-of-network Est. Spend: $294,602

4) Worst Cooks in America Celebrity Edition, Food Network

Impressions: 208,852,227

Interruption Rate: 1.43%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,071,653

Out-of-network Est. Spend: $0.00

5) Restaurant Impossible, Food Network

Impressions: 207,490,104

Interruption Rate: 1.10%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $792,713

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 24.

Food Network’s Worst Cooks in America Celebrity Edition is No. 1, making it TV’s most-promoted show. (Our previous chart-topper, AMC’s Better Call Saul, drops out of the top five.)

HGTV dominates the rest of the list, grabbing second place to kickstart Home Town spin-off Home Town Kickstart, third place to build excitement for the third season of Celebrity IOU, and fifth place to sell the third season of Unsellable Houses.

The sole traditional broadcaster on our list is ABC, which promotes The Rookie — specifically, a special two-episode story arc of the show that amounts to a “backdoor pilot” of a potential new series starring Niecy Nash — in fourth place.

Notably, The Rookie promo has the week’s highest iSpot Attention Index (123), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Worst Cooks in America, Food Network

Impressions: 271,791,016

Interruption Rate: 1.35%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,186,390

Out-of-network Est. Spend: $0.00

2) Home Town Kickstart, HGTV

Impressions: 262,549,173

Interruption Rate: 1.18%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $825,118

Out-of-network Est. Spend: $316,027

3) Celebrity IOU, HGTV

Impressions: 219,948,033

Interruption Rate: 1.25%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $858,378

Out-of-network Est. Spend: $0.00

4) The Rookie, ABC

Impressions: 171,648,212

Interruption Rate: 1.07%

Attention Index: 123 (23% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,200,226

Out-of-network Est. Spend: $127,972

5) Unsellable Houses, HGTV

Impressions: 169,807,301

Interruption Rate: 1.12%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $471,281

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 17.

AMC’s Better Call Saul -- which just entered its sixth and final season -- is No. 1, making it TV’s most-promoted show. 

Traditional broadcasters are entirely missing from our top five, as AMC is joined by other cable networks: Hallmark Channel, which gives some love to When Calls the Heart in second place; Disney Channel, which promotes the Planet Possible collection of Earth Month-themed DisneyNow content in third place; and Food Network, which hypes Worst Cooks in America Celebrity Edition and Big Restaurant Bet in, respectively, fourth and fifth.

Notably, the Disney promo has the week’s highest iSpot Attention Index (126), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Better Call Saul, AMC

Impressions: 215,935,689

Interruption Rate: 1.91%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $405,354

Out-of-network Est. Spend: $675,961

2) When Calls the Heart, Hallmark Channel

Impressions: 192,302,376

Interruption Rate: 3.48%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,230,259

Out-of-network Est. Spend: $0.00

3) Planet Possible Collection on DisneyNow, Disney Channel

Impressions: 192,296,641

Interruption Rate: 1.90%

Attention Index: 126 (26% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,176,692

Out-of-network Est. Spend: $0.00

4) Worst Cooks in America Celebrity Edition, Food Network

Impressions: 191,291,191

Interruption Rate: 1.05%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $680,743

Out-of-network Est. Spend: $0.00

5) Big Restaurant Bet, Food Network

Impressions: 174,241,396

Interruption Rate: 1.12%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $612,706

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Fox News Channel captured its third straight weekly primetime ratings title over sports-fueled cable networks.

Fox News averaged 2.2 million subscribers during the week of April 11 to April 17, besting NBA playoffs-boosted TNT (1.4 million viewers) and ESPN (1.2 million viewers), Nielsen reported. News network MSNBC was fourth with 1.2 million subscribers.

HGTV finished fifth with 971,000 watchers, followed by INSP (860,000); History and TLC (tied with 833,000); Food Network (778,000); and Discovery Channel (753,000).

Three cable news networks occupied the top weekly ratings spots on a 24-hour basis, with Fox News leading the way with 1.5 million viewers, followed by MSNBC (671,000) and CNN (592,000). TNT (587,000) and ESPN (569,000) rounded out the top five most-watched networks in the category, per Nielsen. ▪️ 

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 10.

CBS’s CMT Awards telecast, honoring country music videos and television performances, is No. 1, making it TV’s most-promoted show. (The previous week CBS took the top spot for the Grammys.)

The rest of the ranking is dominated by cable networks: Food Network hypes the second season of Chef Boot Camp and new reality competition Big Restaurant Bet in, respectively, second place and fourth place (both shows are new to the top five this week). Paramount Network takes third place (for the second week in a row) to promote the ninth season of Bar Rescue. And TBS gives some love to its new series Rat in the Kitchen in fifth (returning to the top five after a one-week absence).

Notably, the Bar Rescue promo has the week’s highest iSpot Attention Index (115), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 CMT Music Awards, CBS

Impressions: 252,530,108

Interruption Rate: 1.74%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,256,007

Out-of-network Est. Spend: $35,370

2) Chef Boot Camp, Food Network

Impressions: 196,572,647

Interruption Rate: 1.39%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $659,697

Out-of-network Est. Spend: $0.00

3) Bar Rescue, Paramount Network

Impressions: 195,477,961

Interruption Rate: 2.06%

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $995,740

Out-of-network Est. Spend: $0.00

4) Big Restaurant Bet, Food Network

Impressions: 194,058,506

Interruption Rate: 1.34%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $618,308

Out-of-network Est. Spend: $0.00

5) Rat in the Kitchen, TBS

Impressions: 175,096,961

Interruption Rate: 2.54%

Attention Index: 82 (18% more interruptions than avg.)

In-network Value: $1,895,493

Out-of-network Est. Spend: $22,529

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Fox News Channel kept its place atop the weekly primetime basic-cable ratings, defeating March Madness-infused TBS for the second straight week.

Fox News averaged 2.3 million viewers in primetime for the week of April 4-10 to finish first, ahead of TBS (1.5 million viewers) and TNT (1.2 million). Both TBS and TNT were aided by the combined 17 million viewers who tuned into the networks’ simulcast with truTV of the April 4 Kanasas-North Carolina NCAA Men‘s Basketball Tournament title game, according to Nielsen.

HGTV and ESPN finished tied for fourth place with 1.1 million viewers, while MSNBC grabbed the sixth spot with 1 million viewers. TLC (935,000 viewers), Hallmark Channel (853,000), INSP (817,000) and Food Network (761,000) rounded out the top 10 most-watched cable networks.

Fox News won its 15th straight weekly total-day ratings crown with an average of 1.5 million viewers. Finishing well off the pace were MSNBC (660,000 viewers), ESPN (654,000), HGTV (592,000), and CNN (586,000), Nielsen said. ▪️

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through April 3.

CBS’s 2022 Grammys telecast is No. 1 on our chart. Speaking of celebrating music, NBC’s American Song Contest holds steady in second place for a second week in a row.

The rest of the ranking is dominated by cable networks. Paramount Network takes third place to hype the ninth season of Bar Rescue, MTV gives some love to the fifth season of Ex on the Beach in fourth, and Food Network grabs fifth place to cook up some excitement for its new reality competition The Julia Child Challenge.

Notably, the Grammys promo has the week’s highest iSpot Attention Index (121), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 Grammys, CBS

Impressions: 272,237,477

Interruption Rate: 1.93%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,338,384

Out-of-network Est. Spend: $410,517

2) American Song Contest, NBC

Impressions: 237,655,316

Interruption Rate: 2.53%

Attention Index: 72 (28% more interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,173,055

Out-of-network Est. Spend: $350,288

3) Bar Rescue, Paramount Network

Impressions: 217,681,135

Interruption Rate: 2.06%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,187,062

Out-of-network Est. Spend: $0.00

4) Ex on the Beach, MTV

Impressions: 206,041,640

Interruption Rate: 2.35%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $829,851

Out-of-network Est. Spend: $89,526

5) The Julia Child Challenge, Food Network

Impressions: 197,437,893

Interruption Rate: 1.55%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $749,950

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through March 27.

The 2022 Oscars telecast is No. 1, while our previous chart-topper, NBC’s American Song Contest, slips to second place.

The rest of the ranking is all about cuisine. Food Network grabs third place to cook up some excitement for its new reality competition The Julia Child Challenge (up from fourth place last time) and fifth to hype the eighth season of Spring Baking Championship (which was absent from last week’s chart). Meanwhile, TBS hypes its new Rat in the Kitchen in fourth place.

Notably, the Oscars promo has the week’s highest iSpot Attention Index (124), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 Oscars, ABC

Impressions: 493,051,340

Interruption Rate: 1.48%

Attention Index: 124 (24% fewer interruptions than avg.)

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

In-network Value: $7,113,193

Out-of-network Est. Spend: $897,532

2) American Song Contest, NBC

Impressions: 363,391,081

Interruption Rate: 1.96%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,783,595

Out-of-network Est. Spend: $367,420

3) The Julia Child Challenge, Food Network

Impressions: 198,748,914

Interruption Rate: 1.43%

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $723,996

Out-of-network Est. Spend: $0.00

4) Rat in the Kitchen, TBS

Impressions: 180,845,335

Interruption Rate: 1.99%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 98%, Local 2%, VOD/OTT 0%

In-network Value: $1,730,669

Out-of-network Est. Spend: $161,926

5) Spring Baking Championship, Food Network

Impressions: 176,781,005

Interruption Rate: 1.39%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $638,143

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through March 20.

NBC’s American Song Contest is No. 1. Our previous chart-topper, Food Network’s Spring Baking Championship, drops out of the top five — but the network still makes a hearty showing, grabbing fourth place to cook up some excitement for its new reality competition The Julia Child Challenge (down from third place last time) and fifth to hype the third season of Tournament of Champions (which took fifth place last week too).

Also making a repeat appearance is Fox News, which promotes its continuing Russia-Ukraine war coverage in second place (up from fourth last time).

Rounding out the chart is Paramount Network, which gives some love to the ninth season of Bar Rescue — new to the ranking this week — in third place.

Notably, the Fox News promo has the week’s highest iSpot Attention Index (136), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) American Song Contest, NBC

Impressions: 457,132,242

Interruption Rate: 1.79%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $2,461,640

Out-of-network Est. Spend: $630,767

2) Russia-Ukraine war coverage, Fox News

Impressions: 242,192,498

Interruption Rate: 0.92%

Attention Index: 136 (36% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $508,743

Out-of-network Est. Spend: $0.00

3) Bar Rescue, Paramount Network

Impressions: 239,231,011

Interruption Rate: 3.11%

Attention Index: 105 (5% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $715,731

Out-of-network Est. Spend: $317,964

4) The Julia Child Challenge, Food Network

Impressions: 228,906,267

Interruption Rate: 1.29%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $885,300

Out-of-network Est. Spend: $25,481

5) Tournament of Champions, Food Network

Impressions: 210,752,399

Interruption Rate: 1.81%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $887,178

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Fox News remained cable's most watched network in primetime last week despite a charge from several networks airing March Madness basketball tournament games, according to Nielsen.

Fox News drew 2.5 million viewers for the week of March 14 to March 20 to remain in first place in primetime for the ninth consecutive week, according to Nielsen. TBS (1.8 million viewers), TNT (1.5 million) and truTV (1.1 million) – all of which aired early round coverage of the NCAA men’s college basketball tournament – finished second, third and fourth, respectively.

HGTV, MSNBC and CNN all tied for fifth with 1 million viewers, followed by INSP (891,000 viewers), TLC (863,000) and Food Network (821,000).

On a 24-hour basis, Fox News, CNN and MSNBC continued to dominate the top three spots with continued breaking news coverage of Russia's invasion of Ukraine. TBS and TNT rounded out the top five in the category, according to Nielsen. ■

Fox News Channel‘s continuing coverage of the Russian invasion of Ukraine helped the network stave off a challenge from ESPN to finish first on last week's primetime ratings chart.

Fox News averaged 2.8 million viewers during the week of March 7 to March 13 to top ESPN, which finished second with 1.4 million viewers, according to Nielsen. MSNBC finished third with 1.2 million viewers, followed by CNN and HGTV, which tied for fourth place with 1.1 million watchers.

TNT (868,000 viewers), Hallmark Channel (856,000), INSP (832,000), Food Network (804,000) and History (796,000) rounded out the top 10 most-watched cable networks in primetime.

Also: Fox News Consultant Sasha Kuvshynova Killed in Ukraine

The three cable news networks, led by Fox News, took the top spots on the total day chart. Fox News averaged 1.8 million viewers, followed by CNN (887,000 viewers) and MSNBC (771,000). ESPN (686,000) and HGTV (573,000) followed closely behind, according to Nielsen. ■

The cable news networks, bolstered by coverage of the ongoing Russian invasion of Ukraine, locked in the top slots on both the primetime and total day cable charts last week, according to Nielsen.

Fox News led the pack with an average of 3.5 million viewers in primetime for the week of February 28 to March 6, reported Nielsen. Along with its Ukraine coverage, Fox News was led by its March 1 coverage of President Joe Biden’s State of the Union address, which drew 7.2 million viewers. CNN finished second with 1.8 million viewers for the week, followed by MSNBC with 1.6 million viewers. 

ESPN was fourth with 1.3 million viewers, followed by HGTV’s 1 million watchers. Food Network (823,000 viewers), TLC (816,000), History (810,000), Discovery Channel (796,000) and Hallmark Channel (769,000) rounded out the top 10 most-watched networks for the week. 

Fox News, CNN and MSNBC also held the top three spots on the total day chart, followed by HGTV, ESPN, Hallmark Channel, Food Network, INSP , TV Land and History, said Nielsen. ■   

Cooking is Courtney White’s favorite at-home pastime. That’s not surprising, since at work she’s heating up the fortunes of Food Network.

As president of the Discovery Inc.-owned network, White last year led Food to a second-place finish among the most-watched cable networks in total day among women 18-49, its target demographic, per Nielsen. She accomplished the feat by stirring up a mix of shows such as Chopped and Kids Baking Championship, and  expert cuisine ideas from well-known chefs and celebrities like Guy Fieri, Bobby Flay, Valerie Bertinelli and Trisha Yearwood. 

White’s interest in the entertainment industry began when she was 9 years old, growing up in Albany, New York, and her family invested in a video camera. “My parents bought it to record recitals and school plays and then kept it in what to me was a deliciously untouchable golden case,” she said. “One day, I asked them if I could start making movies, and to my surprise they said yes. So I started making movies with the local neighborhood kids.”

Early Movie Ambitions

She grew up to attend New York University’s Tisch School of the Arts, hoping to become a film producer. “The first person in the media industry who really stood out to me was Steven Spielberg, even though I had never met him,” she said. “He was just a phenomenon and he was the first filmmaker that I ever saw on the cover of Newsweek or whatever magazine was on my parents’ coffee table.” 

Despite her love for movies, her first internship at NYU was on the small screen with PBS’s The Martha Stewart Show. It was there where she began to cultivate an affinity for the TV industry, and for cooking. “Once I interned there and other TV places in college, I really decided TV was for me,” she said. “I loved the storytelling of it as well as the pace and volume of it.” 

White graduated NYU in 1997, just as the cable industry was beginning to blossom. She would work at HBO under the tutelage of legendary producer Sheila Nevins, as well as for Working Dog Productions, before taking a programming development job at HGTV in 2005. “I had actually never watched a frame of HGTV before the job posting came so I crammed HGTV [content], and that’s how I got into lifestyle TV,” she said.

At the time, HGTV was looking to build a brand beyond informational television by cultivating new talent. White said she was in the midst of the network’s expansion. “The Property Brothers [Jonathan and Drew Scott] were probably the first ones that our team identified and put on the air who really helped change the course of that network, and opened the doors for others like Chip and Joanna Gaines,” she said.
“It just became a real personality-based network.”

After developing iconic shows including Beachfront Bargain Hunt and Hawaii Life for HGTV, White became VP of program development and production for that network, along with DIY Network and GAC. She took her talents to Travel Channel in 2015 as senior VP of programming, then became executive VP and general manager of HGTV and Food Network in 2017. A year later she was named Food Network president.

White said Scripps Networks Interactive, which owned HGTV, Food, Travel, DIY and GAC before Discovery’s purchase in 2018, was a nurturing place for women executives.

“I feel very fortunate to have been in that particular environment because everywhere I looked there were other women who were role models,” she said, pointing to such executives as current Discovery Inc. chief lifestyle brands officer Kathleen Finch and former Food Network president Brooke Johnson.

Multifaceted Leadership

Finch said White has an uncanny ability to step into multiple roles and be successful from both a business perspective and as a leader. “Courtney White possesses an energy, creative instinct and passion for developing outstanding content that would make her an invaluable executive anywhere and our portfolio of brands have been fortunate to have Courtney spearheading so many of the consumer and commercial successes our viewers devour, first at HGTV, then at Travel Channel and ultimately leading Food Network,” she said.

Looking ahead, White said she’s primed for the challenge of maintaining and continuing to build Food Network’s brand while fending off competitors in the genre. ■

The cable news networks, bolstered by coverage of the Russian invasion of Ukraine, topped both the primetime and total day charts last week, according to Nielsen.  

Fox News averaged 3.1 million viewers in primetime during the week of February 21 to February 27, topping CNN and MSNBC, which averaged 1.4 million viewers each to finish in a second place tie, according to Nielsen. 

ESPN finished fourth for the week with 1.1 million viewers, followed by HGTV at 1 million viewers. History (908,000 viewers), Food Network (855,000), Hallmark Channel (845,000), TLC (810,000) and Discovery Channel (799,000), rounded out the top 10 most-watched cable networks in primetime.

Fox News averaged 2.1 million viewers on a total day basis -- it's highest rated week on the charts since the 2020 election -- to top the chart for the eighth straight week.  Fox News beat out CNN (1.1 million viewers), MSNBC (935,000), HGTV (618,000) and Hallmark Channel (497,000), reported Nielsen. 

Also: CNN taps 'Colbert' Producer Chris Licht to Replace Jeff Zucker

Fox News held off a strong charge by Winter Olympics-fueled USA Network to continue its run at the top of the cable ratings charts, according to Nielsen.

Fox News averaged 2.5 million viewers in primetime during the week of January 31-February 6 to take its third consecutive primetime ratings crown, Nielsen reported. USA Network, on the strength of its Winter Olympics coverage, finished second with 1.3 million viewers.

MSNBC was third for the week with 1.2 million viewers followed by HGTV with 1.1 million viewers and ESPN with 999,000 watchers. TLC (942,000 viewers), INSP (937,000), Hallmark Channel (834,000), History (817,000) and Food Network (746,000) rounded out the top 10 most watched networks in primetime.

Fox News topped the total day charts for the fifth consecutive week with 1.5 million viewers, followed by USA Network (811,000), MSNBC (690,000), HGTV (628,000), and ESPN (550,000), said Nielsen. ■ 

Fox News Channel has topped the weekly cable primetime chart for the first time in 2022, stopping ESPN’s early year run, according to Nielsen.

The news network averaged 2.4 million viewers during the week of January 17 to January 24 to end ESPN’s streak at three weeks, said Nielsen. ESPN finished second with 1.9 million viewers, followed by MSNBC and HGTV, which tied with 1.1 million viewers.

Hallmark Channel finished fifth with 952,000 viewers, followed by TLC (904,000 viewers), INSP (837,000), History (767,000), Discovery Channel (765,000) and Food Network (731,000). 

Fox News extended its winning streak on the total day charts to three weeks, averaging 1.5 million viewers. ESPN finished second with 699,000 viewers, followed by MSNBC (670,000), HGTV (649,000) and Hallmark Channel (537,000), according to Nielsen. ■ 

ESPN, boosted by its College Football Playoff National Championship game telecast, retained the top spot on the primetime ratings charts for the third straight week, according to Nielsen.

ESPN averaged 3.8 million viewers for the week of January 10 to January 16, easily beating Fox News Channel, which averaged 2.2 million viewers to finish in second place. The sports network was bolstered by the 22.2 million viewers who tuned into its January 10 Alabama-Georgia CFP title game, won by Georgia 38-18.

MSNBC finished third for the week with 1.2 million viewers, followed by HGTV’s 1 million viewers and Hallmark Channel’s 972,000 watchers. TLC (860,000 viewers), INSP (793,000), History (788,000), Discovery Channel (731,000) and Food Network (713,000) rounded out the top 10 most watched networks for the week. 

Fox News was the most watched network on a 24-hour basis for the second week in a row, averaging 1.4 million viewers. ESPN was next with 1.1 million viewers, followed by MSNBC (690,000 viewers), HGTV (614,000) and Hallmark Channel (553,000), said Nielsen. ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through January 9.

A promo from Magnolia Network (formerly DIY Network) for Fixer Upper: Welcome Home is No. 1.

Traditional broadcasters dominate the chart overall, though, with NBC taking second place to drum up excitement for the Beijing Winter Olympics, ABC giving some love to mockumentary sitcom Abbott Elementary in third, and CBS hyping its spooky sitcom Ghosts in fourth.

Rounding out the ranking in fifth place: a promo for the 10th season of Kids Baking Championship from Food Network.

Notably, the Fixer Upper spot has the week’s highest iSpot Attention Index (108), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Fixer Upper: Welcome Home, Magnolia Network (formerly DIY Network)

Impressions: 377,353,740

Interruption Rate: 1.52%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 94%, Local 1%, VOD/OTT 5%

In-network Value: $840,361

Out-of-network Est. Spend: $165,328

2) 2022 Beijing Winter Olympics, NBC

Impressions: 314,278,101

Interruption Rate: 1.84%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 89%, Local 10%, VOD/OTT 1%

In-network Value: $846,420

Out-of-network Est. Spend: $0.00

3) Abbott Elementary, ABC

Impressions: 264,487,393

Interruption Rate: 1.45%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $975,349

Out-of-network Est. Spend: $452,467

4) Ghosts, CBS

Impressions: 219,957,721

Interruption Rate: 2.29%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $744,471

Out-of-network Est. Spend: $0.00

5) Kids Baking Championship, Food Network

Impressions: 217,498,043

Interruption Rate: 1.77%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $461,160

Out-of-network Est. Spend: $0.00

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Fox News Channel wrestled the weekly primetime ratings crown from ESPN last week as the two networks continue their dominance. 

Fox News averaged 2.4 million viewers for the week of Dec. 13-Dec. 19, regaining the top spot from ESPN, which finished second with 1.9 million viewers, according to Nielsen. Either Fox News or ESPN have topped the primetime ratings for the past eight weeks. 

Hallmark Channel was third with 1.4 million viewers, followed by NFL Network’s 1.4 million viewers and MSNBC’s 1.3 million watchers. The rest of the top 10 most-watched networks include Paramount Network (1 million viewers), HGTV (870,000), TBS (864,000), Freeform (862,000) and Food Network (794,000). 

Fox News continued to dominate the total day chart, winning for the 44th consecutive week, besting Hallmark Channel (827,000), ESPN (739,000), MSNBC (727,000), and CNN (517,000), according to Nielsen. ■

ESPN once again alternated with Fox News to take the top spot on the primetime ratings chart, while the cable news network blew away the competition in total day ratings.

ESPN, which drew more than 14 million viewers for its December 6 New England Patriots-Buffalo Bills Monday Night Football game telecast, averaged 2.6 million viewers to finish first in primetime for the week of December 6 to December 12, according to Nielsen. ESPN bested last week's most watched network, Fox News, which finished second with 2.3 million viewers. Hallmark Channel finished third with 1.5 million viewers, followed by MSNBC with 1.1 million watchers.

HGTV was fifth with 890,000, followed by Freeform with 867,000 viewers. Paramount Network (858,000 viewers), TBS (792,000), TLC (780,000) and Food Network (759,000) rounded out the top 10 most watched networks in primetime. 

Fox News was tops on the total day charts for the 43rd consecutive week with 1.4 million viewers, followed by Hallmark Channel (883,000 viewers), ESPN (795,000), MSNBC (684,000) and HGTV (510,000), according to Nielsen. ■