FlixFling and Music Choice have completed a deal that integrates the digital music service with FlixFling's subscription-based OTT service.

FlixFling, which said in March that it was nearing the deal, becomes the first OTT provider to carry Music  Choice, a multiplatform service that is already partnered up with several of the nation’s largest MVPDs.

FlixFling said it is integrating Music Choice’s full suite of products, including 75 commercial-free streaming music channels, 25 streaming video channels and a VOD library of more than 17,000 music videos, with its core subscription service, which sells for $7.99 per month.

 “Music Choice has been providing great music to millions of cable customers for decades, and we are very excited to have them enter the OTT streaming market with us,  FlixFling CEO Thomas Ashley said in a statement. “We see the addition of music to our service as a great value to our customers and the first time an OTT streaming service has made a combined offer of streaming movies and music for a low monthly fee.”

Philadelphia-based FlixFling has also been expanding its strategy by partnering with MVPDs, with Consolidated Communications being the first announced. FlixFling recently entered a entered five-year video deal with Vubiquity gave the OTT service access to more content via AnyVU Content Cloud, a multiscreen platform from Vubiquity that manages the distribution of movies and TV shows.

Read more about FlixFling and its strategy (subscription required).

FlixFling, the company behind an over-the-top movie service, is poised to add music to the mix as it closes in on new deal with Music Choice, the multiplatform service that partnered up with several of the nation’s largest MVPDs.

FlixFling plans to integrate Music Choice, including about 75 streaming music channels, 25 streaming video channel and a VOD library of more than 20,000 music videos, to its core subscription service, which costs $7.99 per month, within the next couple of months.

All subscribers of the primary FlixFling service will gain access to Music Choice, though the plan is to eventually offer Music Choice on some of FlixFling’s other subscription services, according to FlixFling CEO Thomas Ashley.

FlixFling also sells subscription packages such as NatureVision TV ($2.99 per month), CineFest ($4.99 per month), and Dox ($2.99 per month), among others.

Ashley called the deal a “high priority” for FlixFling as it looks to add Music Choice content on its Web platform as well as its other apps and platforms, which include Android, iOS, the Xbox 360, Roku players, the Google Chromecast streaming adapter, and connected Vizio TVs, with smart TVs from LG and Samsung on deck.

FlixFling also has an electronic-sell through service that rents and sells movie titles.

The Philadelphia-based company has also been looking to complement its direct-to-consumer services by partnering with MVPDs, with Consolidated Communications the first one to be announced.

Earlier this month, FlixFling and Vubiquity announced a five-year video deal that gives the OTT service access to an influx of new releases via AnyVU Content Cloud, a multiscreen platform from Vubiquity that manages the distribution of movies and TV shows.

More detail about FlixFling’s service and strategy will be featured in an upcoming edition of Next TV, a section that runs each in week in Multichannel News and Broadcasting & Cable.

Vubiquity said it has struck a five-year multiscreen video deal with FlixFling, a new OTT streaming service that touts a catalog of more than 15,000 movies and TV shows.

Under the deal, Vubiquity will provide FlixFling with access to its AnyVU Content Cloud, a commercial multiscreen platform that manages the distribution of movies and TV shows.

FlixFling delivers content over-the-top via pay-as-you-go and subscription-based offerings. According to its site, it currently supports multiple platforms, including Vizio smart TVs, apps for iOS, Android and Windows 8 devices, the Xbox 360, Roku players and the Google Chromecast streaming adapter.

Of recent note, Philadelphia-based FlixFling announced a streaming video deal with Consolidated Communications, which offers broadband service across an 11-state territory.

“We’re proud to offer a deep library of curated premium titles in the AnyVU Content Cloud, including our selection of pre-licensed content,” Fred Handsman, SVP of business development at Vubiquity, said in a statement. “We’ve built a service that can seamlessly make these titles available to FlixFling’s customers across multiple devices and in a variety of ways, including subscription video-on-demand and electronic sell-through.”

“Our partnership with Vubiquity will provide a huge influx of new releases, sometimes months before they are available on other services,” added FlixFling CEO Thomas Ashley. “The AnyVU Content Cloud is a tremendous asset for FlixFling to be working with and we’re thrilled to add Vubiquity's catalog of premium content to our extensive library of major studio releases, TV shows, indies, and exclusives.”