Dealt a body blow by the ongoing global pandemic, the pay-per-view sports business is looking to rebound in 2021. And sports streamer FITE looks to be a major player going into next year, offering boxing, mixed martial arts and other top events. Flipps Media-owned FITE currently streams more than 100 PPV events globally per month for its more than 4 million registered users to purchase, including the Nov. 28 Mike Tyson-Roy Jones Jr. exhibition fight and the Dec. 5 Errol Spence Jr.-Danny Garcia championship boxing event.

Leading the eight-year-old service’s charge is pay-per-view veteran and FITE chief operating officer Michael Weber. In more than three decades of working for such companies as TNA Impact Wrestling, Clear Channel Motorsports, World Championship Wrestling and World Wrestling Entertainment, Weber was involved in the marketing, distribution and production of more than 250 PPV television events prior to joining FITE in 2016. 

Weber spoke with Multichannel News senior content producer, programming
R. Thomas Umstead about the health of the PPV category and how FITE is building toward a strong event campaign in 2021. 

How does FITE differentiate itself from other sports streaming services? First, we’re independent. We’re not beholden to any one individual company, so we’re open to working with everybody and anybody. We’re up to 4 million registered users on our platform and we’ve distributed more than 4,000 PPV events. This is all we do. We’re a technology company first, and we’re not really producing events.

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You've been part of the PPV sports business for more than 30 years. How do you see the event business evolving going forward? I think the business has a great future. What the pandemic has proven is that you don’t need a huge live audience to put together a quality PPV event, so I think you’ll see the number of events increasing. If you put the right event out there, people are going to buy it. We’ve done more events in the past three months that we did prior to the pandemic. We’re now averaging more than 100 events a month. 

How significant will streaming purchases for top PPV events become over the next two to three years? Fans are going more digital and leaving cable and satellite services and I don’t see that slowing down anytime soon. ESPN Plus and [Foxsports.com] are doing alright with PPV buys now as viewers are getting more comfortable with buying big PPV events on digital. 

Will you look to extend FITE’s reach beyond combat sports? We’ve branched out beyond combat sports. We’ve done some South America soccer, we’ve distributed a marathon from Spain. We recently did an indoor motocross event from Pennsylvania and we’ve done some collegiate wrestling. We feel we want to be the place for every sport program to find a home on the digital platform. 

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Do you see FITE converting to a subscription sports service in the future? The mathematics on the way we do events is actually more advantageous financially than subscription. We’re also learning that people just don’t want anymore subscription services: they have their Netflix, Amazon Prime, Hulu, ESPN Plus and WWE Network. If you’re trying to save money by signing up to streaming services you may end up paying more money than for cable services. With us, you pay for what you want. If you want to watch your favorite wrestling brand every month you can buy the events, or if you want to watch the big boxing match every few months you can do that as well. The events are priced accordingly and it’s still cheaper than attending the live event. 

Digital sports service Flipps TV will live stream tomorrow night’s (May 6) Canelo Alvarez-Julio Cesar Chavez Jr. pay-per-view boxing match.

The company will offer the super middleweight fight via the website Canelo-Chavez.com in both English and Spanish at the fight’s suggested PPV retail price of $69.95, according to company COO Michael Weber. While the company is not offering the event on its FITE TV app which streams live boxing, mixed martial arts and pro wrestling shows, Weber said the fight will be streamed in high-definition and can be accessed on mobile phones, tablets and computers.

HBO PPV is distributing the fight via traditional PPV to cable and satellite distributors. 

Weber said this is the first major HBO-distributed PPV boxing match that Flipps Media has secured streaming rights to. “We have the technology and we have the resources to provide viewers a good program,” he said.

Weber believes the site will appeal to boxing fans who have cut the cable cord but want to see the fight. “More than 20 percent of US television households do not have cable or satellite,” Weber said. “We’re a great alternative to watch programming … we’re not replacing DirecTv or the cable operators, but we’ll do well.”

While the fight is also being streamed on fight promoter Golden Boy Productions’ goldenboyppv.com site, industry observers don’t believe that the streaming efforts will hurt traditional PPV buys for Alvarez-Chavez Jr.

“Other [PPV] fights have been streamed in the past, and I don’t think there was any degradation of PPV buys that we can see that we can be attributed to live streaming of the PPV events,” said Mark Boccardi, senior vice president of programming and business development for In Demand. “As an event, you want it on the biggest screen with the most reliable signal possible. We firmly believe that nearly all buys still come from the traditional consumption methods.”