Lifetime has named former InStyle executive editor Faye Penn vice president, editorial to help develop digital content across the Lifetime, Lifetime Movies and FYI brands.

Penn will report to Lea Goldman, editor-in-chief of Lifetime, Lifetime Movies and FYI.

 “Faye is a brilliant idea machine deft at thinking broadly about content. It’s not just about what you make, but where it lives and how it’s distributed,” Goldman said in a statement. “She is a digital native with a deep understanding of content and how to amplify it. As a writer, editor and entrepreneur who launched her own start-up and spearheaded important branded partnerships that helped make InStyle one of the most talked about beauty and fashion media outlets in America, I know she will be a valuable asset to the editorial team here at A+E Networks.”

Previously, Penn held leadership roles at New York Magazine, The New York Observer and The New York Post. In 2009 she founded Brokelyn, a web-mag devoted to budget living in Brooklyn, and later spun off a successful series of beer, wine and cocktail passports.

A+E Networks’ editorial team was formed in January 2017, with Goldman as editor-in-chief, Lifetime, Lifetime Movies and FYI and Tiffanie Darke as editor-in-chief, A&E and History. They also support the company’s efforts to initiate non-traditional strategic partnerships, events and sponsorship opportunities.