Eyeview is expanding its digital video advertising business into TV by forming partnerships with TiVo Research and clypd.

A nine-year-old firm, Eyeview uses first party data from clients including Pepsi, Nexium, Hallmark, Aleve, Ace Hardware, Walmart, BMW, Ford, Jaguar/Land Rover, GM, Toyota and Hyundai to create ads tailored to specific video viewers.

“In 2016, marketers are excited to become more effective at TV advertising,” said Oren Harnevo, CEO & cofounder of Eyeview. “With the TiVo Research and clypd partnerships, Eyeview’s programmatic offering paves the way for the next iteration of TV advertising – where campaigns move the needle for brands' bottom lines through precise targeting and measurement."

Read more at B&C.