Netflix's fast-evolving advertising business now has its first global client, with online travel company Expedia Group beginning a campaign in Japan this month that will later deploy across Netflix ad-supported accounts in the U.S., Canada, Mexico, the UK, France, Germany, Australia and Brazil.

“This first-of-its-kind partnership will offer our engaged ad-supported members contextually relevant ads creatives, making the viewing experience even more enjoyable, while also making Netflix a global destination for our advertising partners,” said Netflix ad chief Amy Reinhard, in a statement.

The travel booker's ads will include 15-, 30- and 60-second spots. Here's the first, produced in-house and titled "Two Step," which features a group of Japanese friends preparing to travel to the U.S. in order to line dance. 

Netflix's advertising business is only about 15 months old. The streaming company said in November that it had around 15 million subscribers to ad-supported plans. 

“With years of brand and technology transformation behind us, we’re now leveraging new capabilities to go on the offense globally: winning AI-based products, reinvented brands and a loyalty construct in One Key that offers customers one travel ecosystem for all their needs,” Jon Gieselman, president of Expedia Group, said in a statement. “As global consumer habits rapidly evolve, we are always looking for innovative opportunities to showcase our brands and story-tell locally.”

Liberty Interactive said it expects to complete the planned spin-off of its online sales company CommerceHub to shareholders of its other subsidiary, Liberty Ventures on July 13.

Liberty Interactive first announced the deal in November.

The move came after a flurry of deals that month by Liberty, including its plans to spin Liberty Braves, Liberty Media and Liberty Sirius into three separate tracking stocks. Those deals were completed earlier in the year. The CommerceHub shares won’t be trackers, they will be backed by hard assets. Liberty Interactive also as plans to spin off its 16% interest in online travel company Expedia at a later date.

According to the deal, Liberty Interactive will distribute shares of CommerceHub – CH Parent, CH Parent Series C and CH Parent Series C – as a dividend to Liberty Ventures shareholders on July 13. Liberty Ventures holders will receive 0.1 share of the corresponding series of CH Parent common stock and 0.2 share of CH Parent Series C common stock for each share of Liberty Ventures common stock held as of the record date.  

Liberty expects that CH Parent shares will begin “regular way” trading on the NASDAQ Global Select Market under the symbols “CHUBA” and “CHUBK” and that CH Parent Series B shares will be quoted on the OTC Markets under the symbol “CHUBB” beginning July 14.