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                            <title><![CDATA[ Latest from Next TV in Engagement ]]></title>
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        <description><![CDATA[ All the latest engagement content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 19 Jul 2022 16:57:10 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Is Engagement More Valuable Than Subscribers? (Wolk) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/is-engagement-more-valuable-than-subscribers-wolk</link>
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                            <![CDATA[ In a world where all streaming services have some sort of ad-supported option, time spent on platform may be an even more valuable metric ]]>
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                                                                        <pubDate>Tue, 19 Jul 2022 16:57:10 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Aug 2022 13:36:43 +0000</updated>
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                                                                                                <author><![CDATA[ alan@alanwolk.com (Alan Wolk) ]]></author>                    <dc:creator><![CDATA[ Alan Wolk ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NVU7yoMY7ugBMmznbet5QP-1280-80.jpg">
                                                            <media:credit><![CDATA[Pexels]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Engagement stock photo]]></media:description>                                                            <media:text><![CDATA[Engagement stock photo]]></media:text>
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                                                            <title><![CDATA[ Comcast: Streaming Video Accounts for 71% of Xfinity X1, Flex, Xfinity Stream Traffic ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-video-accounts-for-71-of-xfinity-x1-flex-xfinity-stream-traffic-comcast-says</link>
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                            <![CDATA[ More than 70 streaming apps, including HBO Max, Paramount Plus and more, drive views ]]>
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                                                                        <pubDate>Wed, 05 May 2021 17:08:48 +0000</pubDate>                                                                                                                                <updated>Wed, 05 May 2021 23:33:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xsEvt3zBRtdvgAom7aUZ3U-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Comcast]]></media:description>                                                            <media:text><![CDATA[Comcast]]></media:text>
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                                                            <title><![CDATA[ Advanced Ads: As Viewership Fragments, Engagement Is the Key  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/as-viewership-fragments-engagement-is-the-key</link>
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                            <![CDATA[ Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention ]]>
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                                                                        <pubDate>Tue, 27 Apr 2021 19:50:57 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Apr 2021 00:49:05 +0000</updated>
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                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Dos8XNrwfTPXdFsibPxhGM-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Jon Lafayette and John Nitti during Advanced Advertising Summit on April 27.]]></media:description>                                                            <media:text><![CDATA[Jon Lafayette and John Nitti during Advanced Advertising Summit on April 27.]]></media:text>
                                <media:title type="plain"><![CDATA[Jon Lafayette and John Nitti during Advanced Advertising Summit on April 27.]]></media:title>
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                                                            <title><![CDATA[ Twitter Touts Research Showing It Makes TV Ads More Effective ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/twitter-touts-research-showing-it-makes-tv-ads-more-effective-417577</link>
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                            <![CDATA[ Twitter Touts Research Showing It Makes TV Ads More Effective ]]>
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                                                                        <pubDate>Thu, 18 Jan 2018 14:36:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Audience Measurement]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ciWMT9X4V4pW3pBvcPaxpB-1280-80.jpg">
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                                                            <title><![CDATA[ Serving the Superuser: The Superhero at the Heart of Broadcasting ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/serving-superuser-superhero-heart-broadcasting-412613</link>
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                            <![CDATA[ Serving the Superuser: The Superhero at the Heart of Broadcasting ]]>
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                                                                        <pubDate>Wed, 03 May 2017 20:45:00 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Sep 2020 08:35:41 +0000</updated>
                                                                                                                                            <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Field Garthwaite, Iris.TV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/S9ndqjcJrn4HewrLhDdYmS-1280-80.jpg">
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                                                            <title><![CDATA[ Heads Up! ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/heads-404407</link>
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                            <![CDATA[ Heads Up! ]]>
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                                                                        <pubDate>Mon, 25 Apr 2016 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Content]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Yx8D8CtTaW7BBGKddMNoUR-1280-80.jpg">
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