With Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar and 50 Cent performing, the half-time show was one of the most-watched parts of this year’s Super Bowl.

Fans couldn’t get enough of the hip-hop legends and many flocked to music video service Vevo, which saw big increases in viewing on Sunday and Monday.

Viewing of Dr. Dre’s catalog increased by six times the day of the Super Bowl halftime compared to an average of the prior 10 Sundays and seven times more views the day after compared to the previous 10 Mondays.

Also: Music Video Service Vevo’s VOD App Launched on Google, Android TV Devices

Snoop Dogg’s videos got four times the viewing on Super Bowl Sunday compared to the previous 10 Sundays and he got a nine times bump on Monday.

Dr. Dre’s Still Dre featuring Snoop Dogg was the most-viewed music video across TV and video in both Vevo’s rap/hip-hop category and for its 90s collection following the halftime show. The next day, viewing was nine times higher than average.

The Super Bowl boost took Still Dre over the 1 billion views mark just before his birthday on Friday.

Also: Vevo Drops Needle on Holiday Channels For Viewers, Sponsors

The other performers also saw significant increases.

Kendrick Lamar was up 181% on Sunday and 159% on Monday. Eminem got a 55% lift on Sunday and 67% on Monday. Mary J. Blige views grew 129% on Sunday and 125% on Monday and 50 Cent got a 80% boost on Sunday followed by a 162% lift on Monday.

Rap and hip-hop content got a 14% lift the day after the show, Vevo said.

Some of the biggest boost came in California home of the champion L.A. Rams and where the game was played, and in Ohio, where the Cincinnati Bengals play.

"Across the Vevo network, we regularly see an uptick in viewership of certain music videos around major pop culture events, such as the halftime show at the Super Bowl. This year's performance particularly tapped into nostalgia from the 90s and 2000s, as well as hip-hop culture," said JP Evangelista, senior VP of content, programming and marketing at Vevo.

"The halftime show also created much social buzz afterwards, especially between Gen Xers and Millennials, with each generation claiming representation and ownership of this moment. All of this drives tune-in to each performer's respective music videos on Vevo, and these viewership lifts are a testament to the cultural relevance and influence of music videos. We're proud to be the home of powerful music video content that people want to relive over and over," Evangelista said. ■

The National Football League announced that a group of hip hop legends will perform at halftime of the Super Bowl on Feb. 13.

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will appear together for the first time at SoFi Stadium in Inglewood, California.

The halftime show is sponsored by Pepsi and will appear on NBC, Peacock and Telemundo.

“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said. “I’m grateful to Jay-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”

“Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so to be able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip hop has today,” said Todd Kaplan, pepsi Marketing VP.

“The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years — from J-Lo and Shakira to Lady Gaga to The Weeknd — and we are thrilled to bring together such an incredible array of talented, record-breaking musicians to put on a performance for the ages,” Kaplan said.

The halftime show was put together for the third straight year by Roc Nation, founded by Jay-Z.

HBO will telecast a live concert to honor military veterans on Veteran’s Day (Nov. 11).

The inaugural Concert For Valor concert, hosted by HBO and coffee company Starbucks, will honor the courage and sacrifice of America’s veterans and their families, the network said. The concert, which will take place on the National Mall in Washington D.C. and will look to raise awareness for veterans service organizations, will feature performances from such stars as Eminem, Jamie Foxx, Dave Grohl, Metallica, John Oliver, Rihanna (pictured), Bruce Springsteen, Carrie Underwood and Zac Brown Band, as well as special appearances by Meryl Streep, Tom Hanks and Steven Spielberg.

HBO will open its feed to affiliates to allow non-HBO subscribers to view the special, said network officials.

“We are honored to play a small role to help raise awareness and support for our service men and women,” said  HBO chairman and CEO Richard Plepler in a statement. “Their immeasurable sacrifice deserves our nation’s gratitude. This event will not only celebrate their service, but help remind Americans of the many challenges they face on and off the battlefield. We are delighted to join with Starbucks in our mutual effort to pay tribute to our veterans and those currently serving in the military.”

News/pop culture network Fusion said it will offer a multichannel livestream feed of this weekend’s Lollapalooza music festival.

Fusion will carry Red Bull TV’s digital broadcast of the three-day festival beginning tonight across all of its digital platforms. The multi-channel livestream event will feature 100+ live performances from Chicago’s Grant Park, as well as behind-the-scenes access, exclusive interviews, unique camera angles, and 200+ hours of exclusive content, said network officials.

Performers scheduled to appear during the Aug. 1-3 festival include Eminem, Outkast, Kings Of Leon, Lorde and the Avett Brothers.