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                            <title><![CDATA[ Latest from Next TV in Emarketer ]]></title>
                <link>https://www.nexttv.com/tag/emarketer</link>
        <description><![CDATA[ All the latest emarketer content from the Next TV team ]]></description>
                                    <lastBuildDate>Fri, 18 Nov 2022 00:54:56 +0000</lastBuildDate>
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                                                            <title><![CDATA[ YouTube Leads All OTT Platforms, Including Netflix, in Monthly Average Viewers (Ridiculous Chart of the Day) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/youtube-leads-all-ott-platforms-including-netflix-in-monthly-average-viewers-ridiculous-chart-of-the-day</link>
                                                                            <description>
                            <![CDATA[ Sure, comparing free, ad-supported platforms against SVODs based on the number of viewers who log on at least once a month seems pointless ... but eMarketer did it anyway ]]>
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                                                                        <pubDate>Fri, 18 Nov 2022 00:54:56 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Nov 2022 01:06:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/NyszMhUibmpkEKb2t8AsjB-1280-80.jpeg">
                                                            <media:credit><![CDATA[Alphabet]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[YouTube]]></media:description>                                                            <media:text><![CDATA[YouTube]]></media:text>
                                <media:title type="plain"><![CDATA[YouTube]]></media:title>
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                                                            <title><![CDATA[ HBO Max's Customer Base Is Almost 30% Ad-Supported After Less Than One Year ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hbo-maxs-customer-base-is-almost-30-ad-supported-after-less-than-one-year</link>
                                                                            <description>
                            <![CDATA[ Revealing just how much demand there is for discounted tiers of popular SVOD services, 28% of subscribers say they pay for the $9.99 HBO Max plan ]]>
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                                                                        <pubDate>Mon, 27 Jun 2022 15:49:45 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Jun 2022 20:09:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iCwPoreFXGTKoXAcFpRaPK-1280-80.jpeg">
                                                            <media:credit><![CDATA[HBO Max]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[HBO Max]]></media:description>                                                            <media:text><![CDATA[HBO Max]]></media:text>
                                <media:title type="plain"><![CDATA[HBO Max]]></media:title>
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                                                            <title><![CDATA[ U.S. Connected TV Ad Share Up 7 Points in Two Years, eMarketer Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/us-connected-tv-ad-share-up-7-points-in-two-years-emarketer-says</link>
                                                                            <description>
                            <![CDATA[ This comes with linear TV's market share cratering 14 points over the same span ]]>
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                                                                        <pubDate>Wed, 08 Jun 2022 18:31:56 +0000</pubDate>                                                                                                                                <updated>Wed, 08 Jun 2022 20:01:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ueMHD7QZcZhLEibnBsRJqj-1280-80.jpeg">
                                                            <media:credit><![CDATA[FreePik]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Family watching TV]]></media:description>                                                            <media:text><![CDATA[Family watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[Family watching TV]]></media:title>
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                                                            <title><![CDATA[ 6.6M Will Cut the Cord in 2020, eMarketer Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/66m-to-cut-the-cord-in-2020-emarketer-says</link>
                                                                            <description>
                            <![CDATA[ Research company says more than 31 million homes have ditched linear pay TV so far ]]>
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                                                                        <pubDate>Tue, 22 Sep 2020 04:14:16 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Sep 2020 04:16:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                                    <dc:creator><![CDATA[ Michael Balderston ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WxsZKGq9tpeP7zPJk6Zms8-1280-80.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
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                                                            <title><![CDATA[ Hulu’s vMVPD Driving $1B+ in Annual Revenue? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hulu-vmvpd-generating-1billion-plus-in-annual-revenue</link>
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                            <![CDATA[ Hulu’s vMVPD Driving $1B+ in Annual Revenue? ]]>
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                                                                        <pubDate>Fri, 24 May 2019 14:08:59 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Rqm4XX5htg7jyAPe8bxGLV-1280-80.jpg">
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                                                            <title><![CDATA[ OTT Ad Revenue Growth Slows to 20% in U.S. on Measurement Challenges ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ott-ad-growth-slows-to-20-percent</link>
                                                                            <description>
                            <![CDATA[ OTT Ad Revenue Growth Slows to 20% in U.S. on Measurement Challenges ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 18 Mar 2019 16:33:53 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/vMgpT2MVvSwmUJnYaD3W98-1280-80.png">
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                                                            <title><![CDATA[ Facebook Captures Nearly a Quarter of Digital Video Ad Spending at $6.81B: eMarketer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/facebook-captures-nearly-a-quarter-of-digital-video-ad-spending-at-6-81b-emarketer</link>
                                                                            <description>
                            <![CDATA[ Facebook Captures Nearly a Quarter of Digital Video Ad Spending at $6.81B: eMarketer ]]>
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                                                                        <pubDate>Tue, 09 Oct 2018 15:40:29 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/SJSPKck3UoGtUy4HtoorFL-1280-80.jpg">
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                                                            <title><![CDATA[ Americans Spend Half of Every Day on Media ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/americans-spend-half-every-day-media-415858</link>
                                                                            <description>
                            <![CDATA[ Americans Spend Half of Every Day on Media ]]>
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                                                                        <pubDate>Wed, 11 Oct 2017 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[As I Was Saying]]></category>
                                                                                                <author><![CDATA[ garyarlen@gmail.com (Gary Arlen) ]]></author>                    <dc:creator><![CDATA[ Gary Arlen ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QCctrTgFxJz9THrQ24JDn5-1280-80.jpg">
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                                                            <title><![CDATA[ Study: 85% of Internet Users Surf While Watching TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/study-85-internet-users-surf-while-watching-tv-405157</link>
                                                                            <description>
                            <![CDATA[ Study: 85% of Internet Users Surf While Watching TV ]]>
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                                                                        <pubDate>Tue, 24 May 2016 17:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[eMarketer]]></category>
                                                    <category><![CDATA[Cord Cutters]]></category>
                                                    <category><![CDATA[pay TV]]></category>
                                                    <category><![CDATA[OTT]]></category>
                                                    <category><![CDATA[mobile devices]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dWEZ5TStnQnAV6qXrdP29M-1280-80.jpg">
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                                                            <title><![CDATA[ What VR Content Do Consumers Want? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/what-vr-content-do-consumers-want-402768</link>
                                                                            <description>
                            <![CDATA[ What VR Content Do Consumers Want? ]]>
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                                                                        <pubDate>Tue, 23 Feb 2016 15:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Virtual Reality]]></category>
                                                    <category><![CDATA[VR]]></category>
                                                    <category><![CDATA[eMarketer]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DK5neMLE8wA5eDSqWjZgj9-1280-80.jpg">
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                                                            <title><![CDATA[ OTT Services Flirt With Saturation: eMarketer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ott-services-flirt-saturation-emarketer-396093</link>
                                                                            <description>
                            <![CDATA[ OTT Services Flirt With Saturation: eMarketer ]]>
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                                                                        <pubDate>Fri, 18 Dec 2015 13:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pTiSbLPtTQ4jHFrETRMcvU-1280-80.jpg">
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