E! will have a regal presence in the NFL’s Big Game.

The network will run its first-ever Super Bowl spot in the fourth quarter of broadcast brethren NBC’s presentation of Super Bowl XLIX touting its first-ever original scripted series, The Royals.

The spot, part of NBCU’s “Symphony”  promotional push behind The Royals, will take viewers inside the high stakes world of the show’s fictional British royal family, led by Elizabeth Hurley, Alexandra Park and William Moseley, via a “mini movie” of sorts.

Check out a teaser here.

A co-production of Lionsgate and Universal Cable Productions, The Royals will bow on March 15 and has already been picked up for a second campaign, production of which will kick off this spring in London. 

Hurley and Vincent Regan portray Queen Helena and King Simon, while Moseley and  Park are their devious and scandalous royal twins, Prince Liam and Princess Eleanor.  

E! Entertainment has selected the Ides of March to unveil its first scripted drama.

The Royals, depicting the lives of a fictional monarchy in modern times, will bow on Sunday, March 15 at 10 p.m. (ET).

The 10-episode season, produced by Lionsgate, will brim with love, hate, lust and revenge amidst the backdrop of limitless power, but where trust is a hard-to-find possession. Elizabeth Hurley and Vincent Regan star as Queen Helena and King Simon, along with William Moseley as Prince Liam and Alexandra Park as Princess Eleanor.

The ensemble cast comprises Merritt Patterson, Jake Maskall, Ukweli Roach, Tom Austen, Sophie Colquhoun, and Oliver Milburn. Joan Collins will also guest star as the Grand Duchess of Oxford.

The Royals is executive-produced, written and directed by Mark Schwahn (One Tree Hill), and executive-produced by Brian Robbins, Joe Davola (One Tree Hill, Smallville), and Shauna Phelan.

Check out a trailer here.,