Espial said that WideOpenWest (WOW) has signed on to use its Elevate cloud video platform to power its Ultra TV offering.

Espial bills Elevate as a TV as a service (TVaaS) video platform allowing operators to manage, deliver and monetize video experiences. The platform delivers a rich interface with voice-based navigation, discovery and viewing of both traditional and OTT content. The solution includes cloud-based tools for operations, marketing, support and engineering teams, including analytics, promotions, segmentation and diagnostics.

Elevate is rooted in Arris’ Whole Home Solution, which Ottawa-based Espial purchased in 2016

Englewood, Colo.-based WOW currently has more than 400,000 video subscribers

Earlier this month, Espial announced a similar deployment with TDS Broadband Services.

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“We are working to ensure that service providers of all sizes benefit from the scale and speed of innovation that are fundamental to the Elevate TVaaS platform,” said Matt James, Espial’s VP of North America sales, in a statement. “The video industry is highly competitive, and Elevate allows service providers like WOW to give their customers the features and functionality they have come to expect, while getting to market quickly and with limited risk.”