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                    <title><![CDATA[ Latest from Next TV in Effectv ]]></title>
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        <description><![CDATA[ All the latest effectv content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Comcast’s Effectv Adds Capabilities for Political Advertisers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcasts-effectv-adds-capabilities-for-political-advertisers</link>
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                            <![CDATA[ Dynata to provide insights on viewer response to campaigns ]]>
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                                                                        <pubDate>Thu, 08 Aug 2024 13:49:02 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Aug 2024 16:00:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MDJ7PCVDs8tDR3cQq9aKuL-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[voting and politics]]></media:description>                                                            <media:text><![CDATA[voting and politics]]></media:text>
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                                                            <title><![CDATA[ Effectv Brings Audience Addressable Campaigns To Regional, Local Clients ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/effectv-brings-audience-addressable-campaigns-to-regional-local-clients</link>
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                            <![CDATA[ Comcast unit eyes political, auto advertisers ]]>
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                                                                        <pubDate>Wed, 05 Jun 2024 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 05 Jun 2024 14:46:44 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/F32n8VMdQjr4TYyZtFLHwa-1280-80.jpg">
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                                                            <title><![CDATA[ News, FAST Channels Are Key Elements of High-Reach Multiscreen Campaigns, Effectv Finds ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/news-fast-channels-key-elements-of-high-reach-multiscreen-campaigns-effectv-finds</link>
                                                                            <description>
                            <![CDATA[ 50 streaming endpoints helps brands find consumers ]]>
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                                                                        <pubDate>Thu, 02 Nov 2023 13:00:01 +0000</pubDate>                                                                                                                                <updated>Thu, 02 Nov 2023 14:27:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ampzTiRXxx9aw5rFmjJ39H-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[A remote control pointing at a TV]]></media:description>                                                            <media:text><![CDATA[A remote control pointing at a TV]]></media:text>
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                                                            <title><![CDATA[ Effectv Elects Chris Vail To Head Political Ad Sales ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/effectv-elects-chris-vail-to-head-political-ad-sales</link>
                                                                            <description>
                            <![CDATA[ Dan Singagoga named senior adviser ]]>
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                                                                        <pubDate>Wed, 01 Nov 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Nov 2023 15:25:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5A7SbMYQHSiSEXc8QhMGQh-1280-80.jpeg">
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                                                                                                                                                                        <media:description><![CDATA[Chris Vail]]></media:description>                                                            <media:text><![CDATA[Chris Vail Effectv]]></media:text>
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                                                            <title><![CDATA[ Navigating Your Career in the Evolving Media Industry ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/navigating-your-career-in-the-evolving-media-industry</link>
                                                                            <description>
                            <![CDATA[ From managing change to taking risks, advice to take control of your professional growth ]]>
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                                                                        <pubDate>Thu, 23 Mar 2023 20:48:49 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[BC Guest Blog]]></category>
                                                    <category><![CDATA[MCN Guest Blog]]></category>
                                                    <category><![CDATA[Next TV Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Pooja Midha ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rDVEdNdFE2D9Qy6j3d9bx6-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Pooja Midha, general manager of EffecTV]]></media:description>                                                            <media:text><![CDATA[Pooja Midha]]></media:text>
                                <media:title type="plain"><![CDATA[Pooja Midha]]></media:title>
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                                                            <title><![CDATA[ March Madness Scores Big for Advertisers: Effectv Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/march-madness-scores-big-for-advertisers-effectv-study</link>
                                                                            <description>
                            <![CDATA[ Hard-to-reach households tune in the men’s college basketball tournament ]]>
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                                                                        <pubDate>Thu, 23 Feb 2023 14:00:02 +0000</pubDate>                                                                                                                                <updated>Thu, 23 Feb 2023 14:09:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mK3CpMcPug6Wutmmd9rVXi-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Kansas vs. North Carolina in last year’s NCAA national championship game. ]]></media:description>                                                            <media:text><![CDATA[March Madness 2022 Final]]></media:text>
                                <media:title type="plain"><![CDATA[March Madness 2022 Final]]></media:title>
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                                                            <title><![CDATA[ Despite Fragmentation, Viewers Flock to Holiday Programming ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/despite-fragmentation-viewers-flock-to-holiday-programming</link>
                                                                            <description>
                            <![CDATA[ Effectv study shows seasonal opportunity to reach consumers ]]>
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                                                                        <pubDate>Thu, 15 Dec 2022 17:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Dec 2022 20:11:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TEjijbsmPKJog792ybfRt7-1280-80.jpg">
                                                            <media:credit><![CDATA[Hallmark Channel ]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[‘A Big Fat Family Christmas’ on Hallmark Channel]]></media:description>                                                            <media:text><![CDATA[‘A Big Fat Family Christmas’ on Hallmark Channel]]></media:text>
                                <media:title type="plain"><![CDATA[‘A Big Fat Family Christmas’ on Hallmark Channel]]></media:title>
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                                                            <title><![CDATA[ Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-campaigns-get-optimal-reach-with-40-45-networks-effectv-reports</link>
                                                                            <description>
                            <![CDATA[ Analysis finds 6% gain in reach per five networks added until point of diminishing returns achieved ]]>
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                                                                        <pubDate>Thu, 01 Dec 2022 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LBNqktzbAjYCWQyLw24vYQ-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv networks reach]]></media:description>                                                            <media:text><![CDATA[Effectv networks reach]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv networks reach]]></media:title>
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                                                            <title><![CDATA[ Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/effectv-recommends-political-campaigns-allocate-10-20-of-spend-to-streaming</link>
                                                                            <description>
                            <![CDATA[ 9% of frequent voters can be reached only by streaming, study says ]]>
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                                                                        <pubDate>Tue, 01 Nov 2022 14:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 01 Nov 2022 14:20:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/8CGc38HR4ggCA9h67NZzMf-1280-80.png">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv Politcal Study]]></media:description>                                                            <media:text><![CDATA[Effectv Politcal Study]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv Politcal Study]]></media:title>
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                                                            <title><![CDATA[ Pooja Midha Named General Manager of Comcast Advertising’s Effectv ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pooja-midha-named-general-manager-of-comcast-advertisings-effectv</link>
                                                                            <description>
                            <![CDATA[ Exec was chief growth officer at Comcast Advertising ]]>
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                                                                        <pubDate>Wed, 14 Sep 2022 13:00:54 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/vvhcNofXMYne5RHnstZvie-1280-80.png">
                                                            <media:credit><![CDATA[Comcast Advertiising]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Pooja Midha]]></media:description>                                                            <media:text><![CDATA[Pooja Midha Comcast Advertising]]></media:text>
                                <media:title type="plain"><![CDATA[Pooja Midha Comcast Advertising]]></media:title>
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                                                            <title><![CDATA[ James Rooke Named President of Comcast Cable’s Ad Unit ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/james-rooke-named-president-of-comcast-cables-ad-unit</link>
                                                                            <description>
                            <![CDATA[ Exec reports to predecessor Marcien Jenckes, now managing director ]]>
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                                                                        <pubDate>Wed, 06 Jul 2022 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6TNGk6sji5KtvpoLU9qBQL-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast Advertising]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[James Rooke of Comcast Advertising]]></media:description>                                                            <media:text><![CDATA[James Rooke of Comcast Advertising]]></media:text>
                                <media:title type="plain"><![CDATA[James Rooke of Comcast Advertising]]></media:title>
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                                                            <title><![CDATA[ Comcast To Use Comscore Data To Sell Local Cable Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-to-use-comscore-data-to-sell-local-cable-ads</link>
                                                                            <description>
                            <![CDATA[ Nielsen competitor gains ground in local markets ]]>
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                                                                        <pubDate>Tue, 12 Apr 2022 16:27:36 +0000</pubDate>                                                                                                                                <updated>Tue, 12 Apr 2022 17:02:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/F32n8VMdQjr4TYyZtFLHwa-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv]]></media:description>                                                            <media:text><![CDATA[Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv]]></media:title>
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                                                            <title><![CDATA[ Something Old or Something New? Why TV Plus Streaming is the Marriage for You ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/something-old-or-something-new-why-tv-plus-streaming-is-the-marriage-for-you</link>
                                                                            <description>
                            <![CDATA[ New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach ]]>
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                                                                        <pubDate>Tue, 23 Nov 2021 17:09:30 +0000</pubDate>                                                                                                                                <updated>Tue, 23 Nov 2021 17:13:33 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Heather Coghill ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2f6vWDpomGdyLqVLxSnZPf-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Heather Coghill, senior director, audience insights, Effectv]]></media:description>                                                            <media:text><![CDATA[Heather Coghill, senior director, audience insights, Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[Heather Coghill, senior director, audience insights, Effectv]]></media:title>
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                                                            <title><![CDATA[ Comcast’s Effectv Offers Sponsors Ad Availabilities on Xfinity’s X1 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcasts-effectv-offers-sponsorsad-availabilities-on-xfinitys-x1</link>
                                                                            <description>
                            <![CDATA[ Placements for sale in virtual auto showroom, a career center, and a hometown hub ]]>
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                                                                        <pubDate>Wed, 29 Sep 2021 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 29 Sep 2021 22:01:50 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/xyKHuUFA3bhqGDncaS98Ze-1280-80.png">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv Hometown Hub X1]]></media:description>                                                            <media:text><![CDATA[Effectv Hometown Hub X1]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv Hometown Hub X1]]></media:title>
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                                                            <title><![CDATA[ Streaming Adds Reach to TV Ad Campaigns: Effectv Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-adds-reach-to-tv-ad-campaigns-effectv-report</link>
                                                                            <description>
                            <![CDATA[ TV viewing by Comcast subscribers drops to 6 hours, 2 minutes per day ]]>
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                                                                        <pubDate>Fri, 17 Sep 2021 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv]]></media:description>                                                            <media:text><![CDATA[Effectv]]></media:text>
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                                                            <title><![CDATA[ Comcast’s Effectv Launches Sales Development Division ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcasts-effectv-launches-sales-development-division</link>
                                                                            <description>
                            <![CDATA[ Dawn Lee Williamson named head of new unit ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 08 Apr 2021 15:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Apr 2021 15:50:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bETZKjuiyPTfenbG6emi79-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dawn Lee Williamson, Effectv]]></media:description>                                                            <media:text><![CDATA[Dawn Lee Williamson, Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[Dawn Lee Williamson, Effectv]]></media:title>
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                                                            <title><![CDATA[ Effectv Names John Brauer VP for Insights and Analytics ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/effectv-names-john-brauer-vp-for-insights-and-analytics</link>
                                                                            <description>
                            <![CDATA[ Exec had been interim head of new unit ]]>
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                                                                        <pubDate>Thu, 01 Apr 2021 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Nx3sHGetSJvL8wQ8QQmM9o-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[John Brauer to head the new insights and analytics unit at Effectv]]></media:description>                                                            <media:text><![CDATA[John Brauer Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[John Brauer Effectv]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Cable Programming Increased Share in Comcast Households ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/cable-programming-increased-share-in-comcast-households</link>
                                                                            <description>
                            <![CDATA[ Cable programming increased its share of viewing in homes service by Comcast, according to a new report from Effectv, the ad sales division of Comcast Cable. ]]>
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                                                                        <pubDate>Thu, 11 Mar 2021 17:44:31 +0000</pubDate>                                                                                                                                <updated>Thu, 11 Mar 2021 17:54:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv]]></media:description>                                                            <media:text><![CDATA[Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Hungry and Aggressive: How Young Brands Are Transforming TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/hungry-and-aggressive-how-young-brands-are-transforming-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ In recent years, savvy advertisers—particularly those working with innovative young direct-to-consumer (DTC) brands—have accelerated their paths to TV advertising, upending historical patterns in which brands slowly built presences in other channels for years before launching their first TV efforts. ]]>
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                                                                        <pubDate>Wed, 02 Dec 2020 15:33:10 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Dec 2020 18:30:33 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Danielle DeLauro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QPFMfg3FGfHGgyHnZTVF6U-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Danielle DeLauro, executive VP]]></media:description>                                                            <media:text><![CDATA[Danielle DeLauro, executive VP]]></media:text>
                                <media:title type="plain"><![CDATA[Danielle DeLauro, executive VP]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ TV Gives Brands Quick Boost But Consistency Key: Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-gives-brands-quick-boost-but-consistency-key-study</link>
                                                                            <description>
                            <![CDATA[ TV advertising gives brands a quick boost, but a sustained presence on air provides the biggest lift, according to a new study from Comcast’s Effectv and VAB, the trade group representing TV networks and distributors. ]]>
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                                                                        <pubDate>Tue, 17 Nov 2020 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv]]></media:description>                                                            <media:text><![CDATA[Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Want Digital Ads to Be Less Annoying? Study Says Buy TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/want-digital-ads-to-be-less-annoying-study-says-buy-tv</link>
                                                                            <description>
                            <![CDATA[ At a time when digital ad spending is growing while spending on traditional TV is flat at best, Comcast's Effectv ad sales unit has released a study showing that marketing strategies that employ both forms of media perform best for brands. ]]>
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                                                                        <pubDate>Wed, 23 Sep 2020 15:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Sep 2020 15:40:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Comcast Homes Hike TV Use 15 Minutes a Day in 2Q ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-homes-hike-tv-use-15-minutes-a-day-in-2q</link>
                                                                            <description>
                            <![CDATA[ Comcast households spent 15 more minutes with television per day during the coronavirus-infected second quarter of 2020 than they did the year before, according to a new report from Comcast’s Effectv advertising unit. ]]>
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                                                                        <pubDate>Tue, 01 Sep 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Sep 2020 03:22:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LDhMnujvQu2ochwFEiRv8-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Study Finds TV Ads Drive Web Business Amid COVID ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-finds-tv-ads-drive-web-business-amid-covid</link>
                                                                            <description>
                            <![CDATA[ With many retail outlets closed because of the COVID-19 pandemic a new study found that television advertising is effective at driving consumers to engage online. ]]>
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                                                                        <pubDate>Mon, 13 Jul 2020 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Jul 2020 14:33:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DEuyjELKuWTDxJjK7gnb2g-1280-80.jpg">
                                                            <media:credit><![CDATA[TVSquared]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[TVSquared Advantage Platform Analysis, Jan-May 2020]]></media:description>                                                    </media:content>
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                                                            <title><![CDATA[ Effectv Shows Clients How to Use Data to Build Reach ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/effectv-shows-clients-how-to-use-data-to-build-reach</link>
                                                                            <description>
                            <![CDATA[ With the advertising industry focused on targeting, Comcast’s Effectv ad sales unit has put out a report that notes that reach is also important to marketers and provides ways to use data to build reach. ]]>
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                                                                        <pubDate>Wed, 24 Jun 2020 15:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 24 Jun 2020 16:57:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/B5VRLyWnuDKZSR3vEfPHJW-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
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                                                            <title><![CDATA[ Why Auto Advertisers Should Keep Driving Forward  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/why-auto-advertisers-should-keep-driving-forward</link>
                                                                            <description>
                            <![CDATA[ "If you have the financial means to do it, keep advertising, and focus on smart strategies that use data and targeting to reach your audience in the most efficient ways possible. If you do not have financial ability to advertise right now, then prepare your strategies today, so that you are ready for the rebound." -Drew Bruno, VP, Enterprise Automotive and Media Strategy, Effectv ]]>
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                                                                        <pubDate>Wed, 03 Jun 2020 14:10:39 +0000</pubDate>                                                                                                                                <updated>Wed, 03 Jun 2020 14:11:50 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Drew Bruno ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/txyu6UixRuc4w4yoADzwz5-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
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                                                            <title><![CDATA[ Comcast's Effectv Opens Free Virtual Showrooms for Automakers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/effectv-opens-free-virtual-showrooms-for-automakers</link>
                                                                            <description>
                            <![CDATA[ Programs helps subscribers check out cars from home ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 26 May 2020 14:48:12 +0000</pubDate>                                                                                                                                <updated>Fri, 29 May 2020 17:52:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/BditmxmhxkryhMhAXco2QZ-1280-80.png">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
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                                                            <title><![CDATA[ OTT Adds Reach to TV Campaigns: EffecTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ott-adds-reach-to-tv-campaigns-effectv</link>
                                                                            <description>
                            <![CDATA[ OTT Adds Reach to TV Campaigns: EffecTV ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 10 Mar 2020 14:10:33 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/F32n8VMdQjr4TYyZtFLHwa-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Comcast Rebrands Its Spotlight Ad Sales Unit as Effectv ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-rebrands-spotlight-as-effectv</link>
                                                                            <description>
                            <![CDATA[ Comcast Rebrands Its Spotlight Ad Sales Unit as Effectv ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 05 Nov 2019 03:49:38 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
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                                                            <title><![CDATA[ Comcast Cable Rebrands Spotlight Ad Unit as Effectv ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-cable-rebrands-spotlight-ad-unit-as-effectv</link>
                                                                            <description>
                            <![CDATA[ Introduces new addressable TV products ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 04 Nov 2019 23:45:30 +0000</pubDate>                                                                                                                                <updated>Sun, 01 Dec 2019 21:15:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/B5VRLyWnuDKZSR3vEfPHJW-1280-80.jpg">
                                                            <media:credit><![CDATA[Comcast]]></media:credit>
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