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                            <title><![CDATA[ Latest from Next TV in Edward-bleier ]]></title>
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        <description><![CDATA[ All the latest edward-bleier content from the Next TV team ]]></description>
                                    <lastBuildDate>Fri, 27 Oct 2023 19:52:18 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Edward Bleier, Former Warner Bros. TV Executive, Has Died at 94 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/edward-bleier-former-warner-bros-tv-executive-has-died-at-94</link>
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                            <![CDATA[ Key figure in animation, including Looney Tunes, and basic cable, including Nickelodeon ]]>
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                                                                        <pubDate>Fri, 27 Oct 2023 19:52:18 +0000</pubDate>                                                                                                                                <updated>Fri, 27 Oct 2023 21:23:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/eorbsaXMv2guq8hqs9qae5.jpg ]]></dc:source>
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                                                                                                                                                                        <media:description><![CDATA[Edward Bleier]]></media:description>                                                            <media:text><![CDATA[Edward Bleier in 2019]]></media:text>
                                <media:title type="plain"><![CDATA[Edward Bleier in 2019]]></media:title>
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                                <p>Edward Bleier, a key leader in Time Warner Inc.’s cable division, died October 17 at the age of 94. Bleier was behind the development of basic cable networks such as Nickelodeon and MTV at Warner Bros., and oversaw animation there. </p><p>Bleier was born in New York City in 1929. He grew up in Queens and got early experience in journalism while in high school, when he was a stringer for <em>The</em> <em>New York Times</em> and other New York newspapers. He started at Syracuse University in 1947 and studied radio, working on a college radio program written by William Safire, who went on to a career at the <em>Times</em>, with Dick Clark as the announcer. </p><p>Bleier and Safire stayed friends well beyond college. Both introduced each other to their future wives, reported the <em>New York Times</em>. Bleier married Magda Palacci, a French journalist who was New York bureau chief for <em>Paris Match</em>, in 1973. </p><iframe width="640" height="360" frameborder="0" data-lazy-priority="high" data-lazy-src="https://player.vimeo.com/video/518736908?h=9670c3bc7f"></iframe><p>Bleier and Safire agreed to drop out of Syracuse in 1949, and Bleier eventually returned to get his degree in 1994. </p><p>Bleier started his TV career at channel 5 in New York, now WNYW, then WABD and part of DuMont. He moved to ABC in the early ‘50s, starting at WABC New York and moving to the network. He licensed <a href="https://www.nexttv.com/news/cartoon-revives-looney-tunes-franchise-157441">Looney Tunes cartoons</a>, which were produced by Warner Bros., packaging them as Saturday-morning viewing for kids. He also ran ABC’s daytime programming division. </p><figure class="van-image-figure pull-right inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:621px;"><p class="vanilla-image-block" style="padding-top:110.79%;"><img id="hfeL7BUJh8aPE6dKYa4m8g" name="GE02305 Ed Bleier Warner Amex.jpg" alt="Ed Bleier while a Warner Amex executive" src="https://cdn.mos.cms.futurecdn.net/hfeL7BUJh8aPE6dKYa4m8g.jpg" mos="" align="right" fullscreen="" width="621" height="688" attribution="" endorsement="" class="pull-right"></p></div></div><figcaption itemprop="caption description" class="pull-right inline-layout"><span class="caption-text">Edward Bleier in the 1980s. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Barco Libary at the Syndeo Institute at The Cable Center)</span></figcaption></figure><p>After 14 years at ABC, Bleier moved to Warner Bros. in 1969 to run its New York programming and sales office. He worked with <a href="https://www.nexttv.com/news/where-are-they-now-329281">Gustave Hauser</a>, who built <a href="https://www.nexttv.com/news/2008-cable-show-cable-60-1980s-335674">the QUBE interactive cable system</a>, which offered pay-per-view, among other features. From 1986 to 2000, he was president of domestic pay TV, cable and network features. His division launched basic cable networks such as Nickelodeon, MTV and The Movie Channel. </p><p>He also had a stint as president of Warner Bros. Animation, where he continued to work on Looney Tunes, and worked with Steven Spielberg on a trio of animated series, including <em>Steven Spielberg Presents Tiny Toon Adventures</em>. </p><p>In 2003, Bleier authored the book <em>The Thanksgiving Ceremony: New Traditions for America’s Family Feast</em>, and Safire wrote the foreword.  </p><p><a href="https://www.nexttv.com/news/retiring-ppv-exec-bleier-will-consult-154065">He retired from Time Warner in 2005</a>, and continued to consult for the company. In 2005, Syracuse’s Center for the Study of Popular Television was renamed the Bleier Center for Television and Popular Culture. </p><p>Bleier lived in Manhattan and East Hampton. His wife Magda survives him. </p>
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                                                            <title><![CDATA[ Lack of Leadership, or Distractions? ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/lack-leadership-or-distractions-393379</link>
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                            <![CDATA[ Lack of Leadership, or Distractions? ]]>
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                                                                                                                            <pubDate>Tue, 01 Sep 2015 15:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Edward Bleier ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <p>There are many ways, each with some cost to some players, to slow the inevitable decline of the MVPD “ecosystem” — which has been immensely profitable, particularly for industry leadership.</p><p>Some technological erosion is inevitable. After all, the industry itself flourished because of technological innovation.</p><p>For the past few years, though, there has been insufficient effort to stem the erosion. Following are several suggestions, ranging from practical to impractical, free to expensive. With subscribers selling for $5,000 to $6,000 a pop, it’s an investment in “retention.”</p><p>Perhaps, leadership was “distracted”: Comcast was fighting for its finally-aborted Time Warner Cable acquisition; TWC, in turn, was tied up by the strategic attention of Charter; DirecTV and AT&T finally worked out their merger; Time Warner Inc. was fending off Rupert Murdoch’s unsolicited takeover, while Rupert was passing the mantle to his kids; Viacom was focused on Sumner Redstone’s sick room rather than its MSO problems; Dish Network had strategies du jour; and The Walt Disney Co. was building multibillion-dollar cruise boats and Chinese parks while brilliantly absorbing the major movie/consumer “brands” of Pixar, Marvel, Lucasfilm, etc.</p><p>Who, among industry leaders, led the fight to: lower subscriber costs, advocate the “bundle,” improve the experience and — directly or indirectly — rebut the public-relations tsunami of Netflix’s Reed Hastings? Points to consider:</p><p>► Are any programmers, or distributors, willing to make less now to keep high costs from changing the system?</p><p>► Are “skinny” bundles really the solution? For anybody?</p><p>► Anachronistic equipment charges: Perhaps profitable or not fully amortized, but customers pay $10 to $40 per month for “dumb” equipment in a generation of “cool” gadgets. “TV everywhere” was a start, but which MVPD is really offering multiple-set access without high extra charges?</p><p>► High prices for programming: Sports aside, monthly fees are relatively minimal, but those programmers (Discovery, A&E, Viacom, Hallmark, Scripps, AMC, etc.) fail to “educate” the audience about how inexpensive they really are.</p><p>► Sports costs: Over many long years of knowing — and admiring — Disney chairman and CEO Bob Iger, I’ve never seen him as uncomfortable as on CNBC justifying ESPN. The full ESPN package can cost cable/ satellite subscribers more than $8 per month.</p><p>Add charges for RSNs (in New York: MSG, SNY, MSG Plus, YES, etc.) and other all sports networks (CBS Sports Network, NBCSN, Fox Sports One, Tennis Channel, MLB Network, NFL Network, Golf Channel, etc.). Add retransmission fees charged by CBS, Fox, NBC and ABC (largely for ESPN events); plus Turner’s higher cable fees.</p><p>Conceivably, subscribers to the “full bundle” are paying $30-40 monthly just for sports — which some subscribers never watch.</p><p>► Kids’ programming: Ditto, fees charged for children’s/adolescent programming (Nickelodeon, Cartoon Network, MTV, Disney, etc.). Unwatched in (many) homes without kids, it alienates many customers.</p><p>► Program sameness: The ecosystem has been highly profitable for most players, in part because of low-cost, “nonfiction/reality” programming — but also leading to a dreary sameness among 10 to 20 channels.</p><p>Has the industry made its case for the low-cost and, occasionally, high-quality enrichment value of many reality programs vs. those only exploitative?</p><p>► “Compulsory” programming: It is clear some subscribers will not live without their favorite sports teams or the NFL? Some are sworn to Fox News Channel. Some to <em>Game of Thrones</em>.</p><p>Though much of its programming is really “attractive,” how much is really “compulsory” — on A&E, Discovery, USA Network, AMC, MTV, FX, TNT, et. al.? With a plethora of reruns and children’s programming available OTT, is America’s economically-pinched middle class being encouraged to “cut the cord?” Who is leading the fight for the “good stuff ” there now?</p><p>And who is inventing programming that just “can’t be missed”? (Even <em>The Daily Show With Jon Stewart</em> was available on the Internet when Suddenlink’s systems dropped Viacom.)</p><p>► Commercials: All subscribers now have record/ playback devices, which encourages commercial skipping. Premium linear networks and new OTT program sources are generally commercial-free. So, as TV advertising thinned out and commoditized, the industry response was to jam even more commercials into programming. Is that leadership?</p><p>► Public relations, in general: In addition to Netflix’s brilliant initiatives, other deep-pocketed “digital” players (Amazon, Apple, Microsoft, Google, Facebook, et. al.) now compete with even more programming and even more, often specialized, advertising.</p><p>Have the threatened “traditional” media companies responded with sufficient marketing and public relations?</p><p>► Marketing costs: Despite all the “certainty” about OTT, there has been very little analysis of the extraordinary marketing costs required to introduce new services, skinny bundles, even individual programs or movies. Most would-be “consolidators” have not yet been market-tested.</p><p>Conversely, the added expense of retaining an MPVD subscriber seems very efficient vs. losing one worth $5,000 to $6,000.</p><p>Perhaps technological — and social — change is rapidly eroding the previously secure ecosystem. Fifty years ago, Marshall McLuhan taught that “distribution determined content.” Lazy thinkers believed the quasi-monopoly made “content king.” The day of reckoning has arrived.</p><p>But, it seems, the traditional “leadership” has given up without a real fight.</p><p><em>Edward Bleier is the retired president of Warner Bros. Domestic Pay TV, Cable & Network Features, now serving as a board member of three media companies.</em></p>
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