<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
        <atom:link href="https://www.nexttv.com/feeds/tag/dtc" rel="self" type="application/rss+xml" />
                    <title><![CDATA[ Latest from Next TV in Dtc ]]></title>
                <link>https://www.nexttv.com/tag/dtc</link>
        <description><![CDATA[ All the latest dtc content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 18 Apr 2024 00:58:36 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Ken Solomon: Tennis Channel Looking to Score With Fans Across Multiple Platforms (TV Sportsplay) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ken-solomon-tennis-channel-looking-to-score-with-fans-across-multiple-platforms-tv-sportsplay</link>
                                                                            <description>
                            <![CDATA[ Network president says Tennis Channel serving fans on linear, FAST, SVOD platforms, and will launch DTC service in 2024 ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">E9J3JnZoAVpeLdWzKUJLxP</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/LWsKNgFPkHC97hu42uPsQe-1280-80.jpeg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 18 Apr 2024 00:58:36 +0000</pubDate>                                                                                                                                <updated>Thu, 18 Apr 2024 17:12:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Programming]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LWsKNgFPkHC97hu42uPsQe-1280-80.jpeg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Iga Swiatek of Poland visits the Tennis Channel studio after defeating Maria Sakkari of Greece in the womens singles final of the BNP Paribas Open at Indian Wells Tennis Garden.]]></media:description>                                                            <media:text><![CDATA[Iga Swiatek of Poland visits the Tennis Channel studio after defeating Maria Sakkari of Greece in the womens singles final of the BNP Paribas Open at Indian Wells Tennis Garden on March 17, 2024]]></media:text>
                                <media:title type="plain"><![CDATA[Iga Swiatek of Poland visits the Tennis Channel studio after defeating Maria Sakkari of Greece in the womens singles final of the BNP Paribas Open at Indian Wells Tennis Garden on March 17, 2024]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/LWsKNgFPkHC97hu42uPsQe-1280-80.jpeg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Sinclair Reportedly in Talks With the Chicago Cubs for DTC Service ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sinclair-reportedly-in-talks-with-the-chicago-cubs-for-dtc-service</link>
                                                                            <description>
                            <![CDATA[ The team is reportedly negotiating with the broadcaster that owns 50% of its RSN, despite pushback from Major League Baseball ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">rxbtGFjVGzAtFAwC5cbH58</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WnhATZ5sumb8abEFyZqgV3-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 07 Feb 2022 20:40:04 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Feb 2022 22:25:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WnhATZ5sumb8abEFyZqgV3-1280-80.jpg">
                                                            <media:credit><![CDATA[Allen Kee / ESPN Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Addison Russell (27) of the Chicago Cubs during a regular season Sunday Night Baseball game.]]></media:description>                                                            <media:text><![CDATA[Addison Russell (27) of the Chicago Cubs during a regular season Sunday Night Baseball game.]]></media:text>
                                <media:title type="plain"><![CDATA[Addison Russell (27) of the Chicago Cubs during a regular season Sunday Night Baseball game.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WnhATZ5sumb8abEFyZqgV3-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Sinclair Still Faces Long Odds on DTC Regional Sports Streaming, Despite NBA Deal, Analyst Says ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sinclair-still-faces-long-odds-on-dtc-regional-sports-streaming-despite-nba-deal-analyst-says</link>
                                                                            <description>
                            <![CDATA[ With its streaming rights limited to the linear feeds of its RSNs, it's still not a matter of if Sinclair's Diamond Sports Group will file for bankruptcy ... but when ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">vhd7RBacZQpkzHHAFupsaU</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/tJKeB52sZjPEkNQXqCoMuR-1280-80.jpeg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 20 Jan 2022 16:58:27 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tJKeB52sZjPEkNQXqCoMuR-1280-80.jpeg">
                                                            <media:credit><![CDATA[Sinclair]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Diamond Sports Group]]></media:description>                                                            <media:text><![CDATA[Diamond Sports Group]]></media:text>
                                <media:title type="plain"><![CDATA[Diamond Sports Group]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/tJKeB52sZjPEkNQXqCoMuR-1280-80.jpeg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Sinclair RSNs: Focus on the Dish Deal ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/sinclair-rsns-focus-on-the-dish-deal</link>
                                                                            <description>
                            <![CDATA[ Although direct-to-consumer offerings are the latest rage, much of Sinclair's future in the space could be determined by its retrans talks with Dish Network ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">FP6xpLEvjwFGyofDWhhRK4</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WnhATZ5sumb8abEFyZqgV3-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 06 Aug 2021 22:31:20 +0000</pubDate>                                                                                                                                <updated>Fri, 06 Aug 2021 22:57:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[On The Money]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WnhATZ5sumb8abEFyZqgV3-1280-80.jpg">
                                                            <media:credit><![CDATA[Allen Kee / ESPN Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Addison Russell (27) of the Chicago Cubs during a regular season Sunday Night Baseball game.]]></media:description>                                                            <media:text><![CDATA[Addison Russell (27) of the Chicago Cubs during a regular season Sunday Night Baseball game.]]></media:text>
                                <media:title type="plain"><![CDATA[Addison Russell (27) of the Chicago Cubs during a regular season Sunday Night Baseball game.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WnhATZ5sumb8abEFyZqgV3-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ As All-Star Break Approaches, Sinclair RSNs Near Tipping Point ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/as-all-star-break-approaches-sinclair-rsns-near-tipping-point</link>
                                                                            <description>
                            <![CDATA[ Sports channels still lack YouTube TV, Hulu, fuboTV carriage, Dish negotiations expected in August ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">p6eNtSb6LU7f2wxsjQ88P3</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/hHjLtDxUDymcZSHg2SbXPj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 09 Jul 2021 20:05:37 +0000</pubDate>                                                                                                                                <updated>Fri, 09 Jul 2021 22:05:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[On The Money]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/hHjLtDxUDymcZSHg2SbXPj-1280-80.jpg">
                                                            <media:credit><![CDATA[Scott Clarke / ESPN Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Los Angeles Dodgers player Justin Turner during a 2019 regular season game.]]></media:description>                                                            <media:text><![CDATA[Los Angeles Dodgers player Justin Turner during a 2019 regular season game.]]></media:text>
                                <media:title type="plain"><![CDATA[Los Angeles Dodgers player Justin Turner during a 2019 regular season game.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/hHjLtDxUDymcZSHg2SbXPj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Sinclair CEO Chris Ripley Denies $23 Price Tag on RSN Streaming Offering (Report) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sinclair-ceo-chris-ripley-denies-dollar23-price-tag-on-rsn-streaming-offering-report</link>
                                                                            <description>
                            <![CDATA[ Broadcast chief cites 'N.Y. Post' report as ‘inaccurate,’ declines to elaborate ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">37gpnN4oVy8XRAGrBbfpCc</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/mVCTN2sC24z858UbgbVezS-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 23 Jun 2021 18:13:48 +0000</pubDate>                                                                                                                                <updated>Wed, 23 Jun 2021 19:03:59 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mVCTN2sC24z858UbgbVezS-1280-80.jpg">
                                                            <media:credit><![CDATA[Sinclair Broadcast Group]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sinclair president and CEO Chris Ripley]]></media:description>                                                            <media:text><![CDATA[Sinclair president and CEO Chris Ripley]]></media:text>
                                <media:title type="plain"><![CDATA[Sinclair president and CEO Chris Ripley]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/mVCTN2sC24z858UbgbVezS-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Sinclair Targets $400 Million in Cash Flow, 4.4 Million Subscribers for Its Big Sports Streaming Service ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/sinclair-targets-dollar400-million-in-cash-flow-44-million-subscribers-for-its-big-sports-streaming-service</link>
                                                                            <description>
                            <![CDATA[ Station group maps out its five-year plan to stream its regional sports networks ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">whBw6gAZgw989CSrRsULN</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/JMVJNgTFosLoqrmZh6Wk4P-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 22 Jun 2021 19:47:11 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Jun 2021 21:04:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/JMVJNgTFosLoqrmZh6Wk4P-1280-80.jpg">
                                                            <media:credit><![CDATA[Jayne Kamin-Oncea/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Los Angeles Angels is among the teams broadcast on Sinclair&#039;s Bally Sports West RSN.]]></media:description>                                                            <media:text><![CDATA[Jared Walsh #20 of the Los Angeles Angels hits a solo home run in the fourth inning of the game against the Detroit Tigers at Angel Stadium of Anaheim on June 20, 2021 in Anaheim, California.]]></media:text>
                                <media:title type="plain"><![CDATA[Jared Walsh #20 of the Los Angeles Angels hits a solo home run in the fourth inning of the game against the Detroit Tigers at Angel Stadium of Anaheim on June 20, 2021 in Anaheim, California.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/JMVJNgTFosLoqrmZh6Wk4P-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Comcast, Charter Eye Wireless-Broadband Double Play ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comcast-charter-eye-wireless-broadband-double-play</link>
                                                                            <description>
                            <![CDATA[ Cable chiefs say combination of broadband and wireless could be stickier than video-broadband play ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">YyCSZFA9WwhsoCcHRbFEKF</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/DHNBGBGDyXsmaBngZVNjoB-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 12 May 2021 20:09:53 +0000</pubDate>                                                                                                                                <updated>Wed, 12 May 2021 21:15:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ michael.farrell@futurenet.com (Mike Farrell) ]]></author>                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/DHNBGBGDyXsmaBngZVNjoB-1280-80.jpg">
                                                            <media:credit><![CDATA[N/A]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[wireless]]></media:description>                                                            <media:text><![CDATA[wireless]]></media:text>
                                <media:title type="plain"><![CDATA[wireless]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/DHNBGBGDyXsmaBngZVNjoB-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Tatari, Clearco Help New Brands Access up to $10 Million for TV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tatari-clearco-help-new-brands-with-access-to-dollar10-million-for-tv-ads</link>
                                                                            <description>
                            <![CDATA[ Money for media helps young companies grow ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">f5N8CpdymBNoZzE2Jfdbz6</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/5kSWvNiD3qnTwtjN8UhhAZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 27 Apr 2021 16:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 27 Apr 2021 16:55:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5kSWvNiD3qnTwtjN8UhhAZ-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Commercial for bedding brand Nectar, one of the companies working with Tatari and Clearco]]></media:description>                                                            <media:text><![CDATA[Nectar Tatari]]></media:text>
                                <media:title type="plain"><![CDATA[Nectar Tatari]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5kSWvNiD3qnTwtjN8UhhAZ-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ DTC Doubled Down on CTV in 2020, and They’ve Only Just Begun ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/dtc-doubled-down-on-ctv-in-2020-and-theyve-only-just-begun</link>
                                                                            <description>
                            <![CDATA[ While most of us will be happy to say goodbye to 2020, it undoubtedly provided a major boost for direct-to-consumer (DTC) brands. Altered consumption and purchasing habits brought on by COVID-19 forced them to focus on the effectiveness of their marketing to an unprecedented degree. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">gRdVGWqPQFdR6uUt8ai6gB</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/iacvwAT8hJuEnXNZ5m9D46-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 22 Dec 2020 15:10:58 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Dec 2020 15:11:23 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Chris Kelly ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iacvwAT8hJuEnXNZ5m9D46-1280-80.jpg">
                                                            <media:credit><![CDATA[Upwave]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Chris Kelly, CEO, Upwave]]></media:description>                                                            <media:text><![CDATA[Chris Kelly, CEO, Upwave]]></media:text>
                                <media:title type="plain"><![CDATA[Chris Kelly, CEO, Upwave]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/iacvwAT8hJuEnXNZ5m9D46-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Hungry and Aggressive: How Young Brands Are Transforming TV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/hungry-and-aggressive-how-young-brands-are-transforming-tv-advertising</link>
                                                                            <description>
                            <![CDATA[ In recent years, savvy advertisers—particularly those working with innovative young direct-to-consumer (DTC) brands—have accelerated their paths to TV advertising, upending historical patterns in which brands slowly built presences in other channels for years before launching their first TV efforts. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">fjujrhMnsS29CMHGBszBaX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/QPFMfg3FGfHGgyHnZTVF6U-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 02 Dec 2020 15:33:10 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Dec 2020 18:30:33 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Danielle DeLauro ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/QPFMfg3FGfHGgyHnZTVF6U-1280-80.jpg">
                                                            <media:credit><![CDATA[VAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Danielle DeLauro, executive VP]]></media:description>                                                            <media:text><![CDATA[Danielle DeLauro, executive VP]]></media:text>
                                <media:title type="plain"><![CDATA[Danielle DeLauro, executive VP]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/QPFMfg3FGfHGgyHnZTVF6U-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ TV Gives Brands Quick Boost But Consistency Key: Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-gives-brands-quick-boost-but-consistency-key-study</link>
                                                                            <description>
                            <![CDATA[ TV advertising gives brands a quick boost, but a sustained presence on air provides the biggest lift, according to a new study from Comcast’s Effectv and VAB, the trade group representing TV networks and distributors. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">YYB4wDPzwNwBXyFmApowDa</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 17 Nov 2020 15:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg">
                                                            <media:credit><![CDATA[Effectv]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Effectv]]></media:description>                                                            <media:text><![CDATA[Effectv]]></media:text>
                                <media:title type="plain"><![CDATA[Effectv]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/8jzVJBrhhuFGwPK2EkoNTb-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Understand Your Audience with Addressable Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/understand-your-audience-with-addressable-advertising</link>
                                                                            <description>
                            <![CDATA[ While cord-cutters and cord-nevers are redefining what the modern TV experience will look like in the future, the immense appetite for new and engaging content remains a constant. Live TV continues to reign as the most popular form of consumer content, although various models of on-demand content are becoming increasingly popular methods to access TV shows and movies. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">DmqX4kyookAVccz9YBuY9e</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/GwjErmAjjzteekwqiTZSJX-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 15 Oct 2020 15:20:41 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Oct 2020 15:21:36 +0000</updated>
                                                                                                                                            <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Christophe Kind ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/GwjErmAjjzteekwqiTZSJX-1280-80.jpg">
                                                            <media:credit><![CDATA[MediaKind]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/GwjErmAjjzteekwqiTZSJX-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Q2 Affiliate Fee Declines Tied to Streaming ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/q2-affiliate-fee-declines-tied-to-streaming</link>
                                                                            <description>
                            <![CDATA[ Wells Fargo’s Cahall  thinks programmers that choose to move linear content to DTC offerings will face rate pressure from distributors ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">CtfkRB6AiufH2XoLfmkZAY</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/fvF7F3UDbXukEZHYJYwXLh-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 18 Aug 2020 18:30:30 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Steven Cahall]]></category>
                                                    <category><![CDATA[Wells Fargo]]></category>
                                                    <category><![CDATA[DTC]]></category>
                                                    <category><![CDATA[Affiliate fees]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fvF7F3UDbXukEZHYJYwXLh-1280-80.jpg">
                                                            <media:credit><![CDATA[AMC Networks]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/fvF7F3UDbXukEZHYJYwXLh-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ What We Have Learned From The Sudden Disappearance of Live Sports Inventory ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/what-we-have-learned-from-the-sudden-disappearance-of-live-sports-inventory</link>
                                                                            <description>
                            <![CDATA[ "When sports return, the market for that (super?) premium inventory will be larger and more diverse than ever before. We have some early evidence from this already: Tatari advertisers were fast to buy into the NFL Draft and Nascar’s return." -Philip Inghelbrecht, Tatari ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Gx8V2c3N5gW4BQy87e3emj</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/TghopLkvvSJsGV8JYWopw4-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 20 Jul 2020 14:44:44 +0000</pubDate>                                                                                                                                <updated>Wed, 22 Jul 2020 14:06:42 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Philip Inghelbrecht  ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/TghopLkvvSJsGV8JYWopw4-1280-80.jpg">
                                                            <media:credit><![CDATA[Tatari]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/TghopLkvvSJsGV8JYWopw4-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ New Discovery-Sky Deal Includes Direct-to-Consumer ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/new-discovery-sky-deal-includes-direct-to-consumer</link>
                                                                            <description>
                            <![CDATA[ Discovery said it signed a new long-term distribution deal with Sky that includes linear channels, video on demand, direct-to-consumer products and an extension of their advertising relationship. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">UTZprsv4cwgdBcXzSpELhJ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/5fjZ6jH2nWbN6BG6TScipF-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 22 Jun 2020 03:00:02 +0000</pubDate>                                                                                                                                <updated>Mon, 22 Jun 2020 11:17:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/5fjZ6jH2nWbN6BG6TScipF-1280-80.jpg">
                                                            <media:credit><![CDATA[Discovery]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Discovery&#039;s &#039;American Chopper&#039;]]></media:description>                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/5fjZ6jH2nWbN6BG6TScipF-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Discovery D2C Chief Faricy to Leave ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/discovery-d2c-chief-faricy-to-leave</link>
                                                                            <description>
                            <![CDATA[ Discovery D2C Chief Faricy to Leave ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">k3n625WUe4oK1iT4q1sJEz</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/7JS88fPdvARivE6zEGDFHV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 19 Jun 2020 22:28:42 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Farrell ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7JS88fPdvARivE6zEGDFHV-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/7JS88fPdvARivE6zEGDFHV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Discovery Talking With Distributors About DTC ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/discovery-talking-with-distributors-about-dtc</link>
                                                                            <description>
                            <![CDATA[ Discovery Talking With Distributors About DTC ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">bwSAY8HgpGGeMiTH2f2Zp7</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/vDDtTjVioqKkoimYmigUaE-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 17 Jun 2020 14:15:21 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vDDtTjVioqKkoimYmigUaE-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/vDDtTjVioqKkoimYmigUaE-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ New Digital Services Reset the Playing Field ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/new-digital-services-reset-the-playing-field</link>
                                                                            <description>
                            <![CDATA[ New Digital Services Reset the Playing Field ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">hAoTCnB6F42sJphy4zadqo</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/sGYRPUH4MVm89RjQYoCHg3-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 04 Jun 2018 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sGYRPUH4MVm89RjQYoCHg3-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/sGYRPUH4MVm89RjQYoCHg3-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/all-major-tv-networks-launch-ott-direct-consumer-services-2022-tdg-418661</link>
                                                                            <description>
                            <![CDATA[ All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">wzzSbXBd7T7eh6DTpqJb4u</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/68NZgk6EXyQLoyZRsXVsHc-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Wed, 14 Mar 2018 15:08:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Platforms]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/68NZgk6EXyQLoyZRsXVsHc-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/68NZgk6EXyQLoyZRsXVsHc-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>