VRV, Ellation’s SVOD aggregation service, is expanding its content slate again, this time in the form of DramaFever, the OTT service that specializes in Korean TV shows and movies and content from other parts of the globe.

DramaFever, now a unit of Warner Bros. Digital Networks, offers shows such as Good Doctor, a South Korean medical drama that was recently adapted by David Shore for ABC, comedies that include My Secret Romance, and Running Man, a variety show.

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VRV is selling DramaFever as a standalone for $4.99 per month, and in a $9.99 per month bundle that also features Cartoon Hangover, Crunchyroll, CuriosityStream, Funimation, Geek & Sundry, MONDO, Mubi, Nerdist, Rooster Teeth, Shudder, Tested, and VRV Select.

DramaFever also sells a direct-to-consumer service that starts at $4.99 per month or $49.99 per year. Amazon Channels, meanwhile, sells DramaFever Instant among its dozens of SVOD services.

The addition of DramaFever continues a broadening of VRV’s content focus beyond initial areas that included anime and animation.

Last month, for example, VRV tacked on CuriosityStream, the fact-based entertainment service started up by Discovery Communications founder John Hendricks, and also added Mubi, which features cult, classic, independent and award-winning titles.

RELATED: VRV to Add CuriosityStream to SVOD Mix, Launch Offline Viewing

“We are honored to partner with DramaFever, an established player in the SVOD space, whom we've been watching from afar for some time," Eric Berman, head of partnerships for VRV, said in a statement. "They bring an immense amount of premium content from across the world, providing even more unique value to the VRV offering and further leveling-up our ability to serve passionate audiences."

DramaFever, the U.S.-based OTT subscription VoD service that specializes in Korean TV and films and other international fare, said most subs use mobile devices to stream its content, but it’s also seeing the tide rise a bit on TV-connected platforms.

Through the first quarter of 2016, viewing on those platforms has doubled. Overall streaming on TV-connected systems represented about 5% at this time year, but has risen to about 10%.

Additionally, viewing data shows that DramaFever subs view twice as many minutes on TV-connected platforms compared to mobile devices, Tim Lee, director of licensing at DramaFever, said, hopeful that new, high-production movies and series coming exclusively to the service, likeGoblin: The Lonely And Great God, a 16-episode fantasy melodrama, will fit particularly well with that increasing of apps tailored for TV screens.

With that trend in mind, DramaFever has been expanding its reach on TV-connected platforms. Today it supports several, including the Chromecast, Apple TV, Roku, Xbox 360, PlayStation 3 and PS4, Amazon Fire TV, Android TV devices, Samsung and LG smart TVs. An app for Xbox One is on the roadmap for early 2017, Lee said.

Of that TV-connected group, nearly 60% of DramaFever TV-based viewing is on the Roku platform, followed by PlayStation (18%), Samsung Smart TVs (10%), Android TV (5%), Fire TV (3.5%), Xbox 360 (2.5%), LG (1%), and Apple TV (less than 1%).

DramaFever, acquired by Warner Bros. earlier this year, is also in talks to integrate its SVOD service on MVPD set-tops. Comcast’s X1 platform, which today supports Netflix and will soon integrate Sling TV, would seem a logical candidate.

RELATED: Sling TV to Stream to Comcast’s X1 Platform

It also hit on the big screen streaming trend for Black Friday and through Cyber Week, teaming up with Roku on a promo that lets customers get a $25 discount on a DramaFever “Superstar” subscription for a year (normally $100) and a free Roku Streaming Stick.

Lee said DramaFever has seen a lift from the promo, though the company declined to reveal its sub base. However, about 22 million users reach DramaFever’s various Web and social outlets on a given month.

“We sold more in a single week than we have ever in the past,” Lee said.

DramaFever’s app for Roku also recently added a curated, live, ad-free feed that it uses as a subscriber acquisition tool. It also offers that live feed via its Web site.

DramaFever, a service that skews to an ethnically diverse audience of young women (it’s largest group is millennial women in the 18 to 25 age group) is also seeking growth on Amazon Channels, Amazon’s SVOD aggregation service.

That offering, called DramaFever Instant, runs $3.99 per month and offers a subset of the SVOD’s full offering.

Lee said that offering gives a smaller sampling of the service, with the hope that it could give consumers an opportunity to try it out and move up to its main offering.

He said DramaFever’s pleased with the results on Amazon Channels, but acknowledges that they point represent a fragment of the service's overall subscriber base. 

Warner Bros. has inked a deal to acquire DramaFever, the U.S.-based OTT subscription VOD service that offers a large library of Korean TV shows and films, as well as programming from other countries.

Warner Bros. is acquiring DramaFever from SoftBank, which bought the OTT service in October 2014. DramaFever, founded in 2009, will continue to be led by its co-founders, Seung Bak and Suk Park and be based in New York. Bak and Park will report to Craig Hunegs, president, business and strategy, Warner Bros. Television Group, said in a statement

The deal, expected to close in Q2 2016, enters play as units within Time Warner continue to expand their focus on OTT technologies and services, including HBO Now, the stand-alone OTT premium service launched last year, and iStreamPlanet, acquired last year by Turner Broadcasting  System.

Financial terms were not disclosed, but Warner Bros. said its latest buy will bring in valuable expertise and content and help it to connect with millennials and niche audiences.

“This is a great fit for Warner Bros.,” Hunegs said, in a statement. “With Warner Bros.’ resources, we will rapidly enhance and grow the DramaFever channel. As importantly, we are bringing to Warner Bros. a great and talented team, led by Seung Bak and Suk Park, that will move quickly with our own distribution and creative teams to create and build more OTT services.”

DramaFever sells a set of premium-level subscriptions, including an ad-supported “Rookie” tier for 99 cents per month, an ad-free, streaming-only  “Idol” package for $4.99 per month, and “Superstar,” a service with no ads and the ability to download and watch titles offline for $9.99 per month. DramaFever has not revealed subscriber figures. 

DramaFever supports several platforms, including Google Chromecast, iOS and  Android mobile devices, Web browsers, Apple TV, and the Xbox 360. 

SoftBank Internet and Media Inc. (SIMI), a company with ties to U.S. mobile carrier Sprint, has agreed to buy DramaFever, an online video service that features “premium international shows and movies” from more than 70 broadcasters and studios in Asia, Europe and the Americas.

Financial terms weren’t disclosed, but Re/code reported last week that DramaFever has been in talks with multiple interested parties, including Barry Diller’s IAC and AMC Networks, but noted that there were concerns that some of DramaFever’s revenues were dependent on a sub-licensing agreement with Hulu.

Founded in 2009, DramaFever offers a mix of ad-supported fare as well as a subscription offering that runs $9.99 per month. Supporting access on Web browsers, iOS and Android devices, and the Roku and Goolgle TV platforms (Google's nearing the debut of a new platform, Android TV), DramaFever touts a library of about 700 titles and 15,000 episodes and claims to have a base of 20 million unique monthly viewers.

DramaFever has raised $12 million and counts investors such as AMC Networks, Bertelsmann, MK Capital, SoftBank Ventures, and NALA Investments.

In addition to Hulu, DramaFever also syndicates a portion of its library to Netflix, Amazon and Apple iTunes.

SIMI is linked to Japanese wireless company SoftBank, which now has a majority stake in Sprint. Earlier this month, SoftBank announced it would invest $250 million in Legendary Entertainment and form a joint venture with the movie studio. SoftBank is also rumored to have made a $3.4 billion offer to buy DreamWorks Animation.

Morrison & Foerster LLP acted as legal advisor to theSoftBank Group. The Raine Group LLC acted as financial advisor and Gunderson Dettmer acted as legal advisor to DramaFever.