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                            <title><![CDATA[ Latest from Next TV in Dr-dre ]]></title>
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        <description><![CDATA[ All the latest dr-dre content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Super Bowl Halftime Show Drives Hip-Hop Video Views on Vevo ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/super-bowl-halftime-show-drives-hip-hop-video-views-on-vevo</link>
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                            <![CDATA[ Dr. Dre’s catalog gets big boost ]]>
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                                                                        <pubDate>Fri, 18 Feb 2022 14:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 18 Feb 2022 19:12:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Kevin Mazur/Getty Images for Roc Nation]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Dr. Dre and other hip-hop legends during their Super Bowl performance]]></media:description>                                                            <media:text><![CDATA[(L-R) Eminem, Dr. Dre, Mary J. Blige, and Snoop Dogg perform onstage during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.]]></media:text>
                                <media:title type="plain"><![CDATA[(L-R) Eminem, Dr. Dre, Mary J. Blige, and Snoop Dogg perform onstage during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California.]]></media:title>
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                                <p>With Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar and 50 Cent performing, the half-time show was one of the <a href="https://www.nexttv.com/news/super-bowl-watched-by-150-million-people-across-platforms-ispottv">most-watched parts of this year’s Super Bowl.</a></p><p>Fans couldn’t get enough of the hip-hop legends and many flocked to <a href="https://www.nexttv.com/tag/vevo">music video service Vevo</a>, which saw big increases in viewing on Sunday and Monday.</p><p>Viewing of Dr. Dre’s catalog increased by six times the day of the <a href="https://www.nexttv.com/tag/super-bowl">Super Bowl</a> halftime compared to an average of the prior 10 Sundays and seven times more views the day after compared to the previous 10 Mondays.</p><p><a href="https://www.nexttv.com/news/music-video-service-vevos-vod-app-launched-on-google-android-tv-devices">Also: Music Video Service Vevo’s VOD App Launched on Google, Android TV Devices</a></p><p>Snoop Dogg’s videos got four times the viewing on Super Bowl Sunday compared to the previous 10 Sundays and he got a nine times bump on Monday.</p><p>Dr. Dre’s <em>Still Dre</em> featuring Snoop Dogg was the most-viewed music video across TV and video in both Vevo’s rap/hip-hop category and for its 90s collection following the halftime show. The next day, viewing was nine times higher than average.</p><p>The Super Bowl boost took <em>Still Dre</em> over the 1 billion views mark just before his birthday on Friday.</p><p><a href="https://www.nexttv.com/news/vevo-drops-needle-on-holiday-channels-for-viewers-sponsors">Also: Vevo Drops Needle on Holiday Channels For Viewers, Sponsors</a></p><p>The other performers also saw significant increases.</p><p>Kendrick Lamar was up 181% on Sunday and 159% on Monday. Eminem got a 55% lift on Sunday and 67% on Monday. Mary J. Blige views grew 129% on Sunday and 125% on Monday and 50 Cent got a 80% boost on Sunday followed by a 162% lift on Monday.</p><p>Rap and hip-hop content got a 14% lift the day after the show, Vevo said.</p><p>Some of the biggest boost came in California home of the champion L.A. Rams and where the game was played, and in Ohio, where the Cincinnati Bengals play.</p><p>"Across the Vevo network, we regularly see an uptick in viewership of certain music videos around major pop culture events, such as the halftime show at the Super Bowl. This year&apos;s performance particularly tapped into nostalgia from the 90s and 2000s, as well as hip-hop culture," said JP Evangelista, senior VP of content, programming and marketing at Vevo.</p><p>"The halftime show also created much social buzz afterwards, especially between Gen Xers and Millennials, with each generation claiming representation and ownership of this moment. All of this drives tune-in to each performer&apos;s respective music videos on Vevo, and these viewership lifts are a testament to the cultural relevance and influence of music videos. We&apos;re proud to be the home of powerful music video content that people want to relive over and over," Evangelista said. ■</p><figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="ZSPjrhCZsBkZCqxzBHHCtZ" name="Vevo insta.jpg" alt="Vevo Dr. Dre" src="https://cdn.mos.cms.futurecdn.net/ZSPjrhCZsBkZCqxzBHHCtZ.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Vevo marked Dr. Dre's milestone on Instagram </span><span class="credit" itemprop="copyrightHolder">(Image credit: Vevo)</span></figcaption></figure>
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                                                            <title><![CDATA[ Hip Hop Legends To Perform at Halftime of Super Bowl ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hip-hop-legends-to-perform-at-halftime-of-super-bowl</link>
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                            <![CDATA[ The National Football League announced that a group of hip hop legends will perform at halftime of the Super Bowl on Feb. 13. ]]>
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                                                                        <pubDate>Fri, 01 Oct 2021 11:44:44 +0000</pubDate>                                                                                                                                <updated>Fri, 01 Oct 2021 13:46:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                                                                                                                                        <media:description><![CDATA[Dr. Dre and other hip-hop legends will perform at halftime of the Super Bowl]]></media:description>                                                            <media:text><![CDATA[Super Bowl Half Time Dr. Dre]]></media:text>
                                <media:title type="plain"><![CDATA[Super Bowl Half Time Dr. Dre]]></media:title>
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                                <p>The <a href="https://www.nexttv.com/tag/nfl">National Football League</a> announced that a group of hip hop legends will perform at halftime of the <a href="https://www.nexttv.com/news/nbc-sells-super-bowl-spot-for-dollar65-million">Super Bowl</a> on Feb. 13.</p><p>Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will appear together for the first time at SoFi Stadium in Inglewood, California.</p><p>The halftime show is sponsored by Pepsi and will appear on <a href="https://www.nexttv.com/tag/nbc">NBC</a>, <a href="https://www.nexttv.com/news/comcasts-peacock-streaming-service-created-from-traditional-tvs-winning-recipe">Peacock</a> and <a href="https://www.nexttv.com/tag/telemundo">Telemundo</a>.</p><p>“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said. “I’m grateful to Jay-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”</p><p>“Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so to be able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip hop has today,” said Todd Kaplan, pepsi Marketing VP.</p><p>“The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years — from J-Lo and Shakira to Lady Gaga to The Weeknd — and we are thrilled to bring together such an incredible array of talented, record-breaking musicians to put on a performance for the ages,” Kaplan said.</p><p>The halftime show was put together for the third straight year by Roc Nation, founded by Jay-Z.</p>
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                                                            <title><![CDATA[ HBO to Offer Up 'Defiant Ones’ for Binge Viewing ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hbo-offer-defiant-ones-binge-viewing-413713</link>
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                            <![CDATA[ HBO to Offer Up 'Defiant Ones’ for Binge Viewing ]]>
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                                                                        <pubDate>Tue, 27 Jun 2017 15:59:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/BRKRoP9suL4GoVzgWPECa7.jpg ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="J6BVQmvySB5nuNrk5FVuSh" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/J6BVQmvySB5nuNrk5FVuSh.jpg" mos="https://cdn.mos.cms.futurecdn.net/J6BVQmvySB5nuNrk5FVuSh.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>HBO will make all four episodes of its documentary series <em>The Defiant Ones</em> available on the network’s digital streaming platforms beginning July 9.</p><p>The series, which will run on HBO over four consecutive nights beginning July 9, will be available on HBO Go and HBO Now as well as HBO On Demand, said network officials.</p><p><em>The Defiant Ones</em> chronicles the story of the decades long musical and business partnership between Dr. Dre and Jimmy Iovine, and will feature interviews with Bono, David Geffen, Eminem, Nas, Stevie Nicks, Kendrick Lamar, Ice Cube, Gwen Stefani, Jon Landau, Tom Petty, Trent Reznor, Snoop Dogg, Bruce Springsteen, Diddy and will.i.am.<br/><br/></p><div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="high" data-lazy-src="https://www.youtube-nocookie.com/embed/qT5FeylUWO0" allowfullscreen></iframe></div></div>
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