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                            <title><![CDATA[ Latest from Next TV in Doubleverify ]]></title>
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        <description><![CDATA[ All the latest doubleverify content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ DoubleVerify Gets MRC Stamp for CTV Viewability Metrics ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-gets-mrc-stamp-for-ctv-viewability-metrics</link>
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                            <![CDATA[ 1 in 3 CTV ads served when TV is off ]]>
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                                                                        <pubDate>Wed, 24 Apr 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZQ4uNnuxm2xkFjJY4jD4wZ-1280-80.jpg">
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                                                            <title><![CDATA[ DoubleVerify To Gauge Brand Safety And Suitability on Facebook, Instagram ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-to-gauge-brand-safety-and-suitability-on-facebook-instagram</link>
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                            <![CDATA[ New coverage includes Feeds and Reels ]]>
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                                                                        <pubDate>Wed, 17 Jan 2024 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZQ4uNnuxm2xkFjJY4jD4wZ-1280-80.jpg">
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                                                            <title><![CDATA[ Media and Sports Ads Capture Viewer Attention: DoubleVerify Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/media-and-sports-ads-capture-viewer-attention-doubleverify-report</link>
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                            <![CDATA[ Telecom, financial services, travel generate lower attention ]]>
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                                                                        <pubDate>Tue, 19 Dec 2023 14:00:02 +0000</pubDate>                                                                                                                                <updated>Tue, 19 Dec 2023 14:09:47 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZQ4uNnuxm2xkFjJY4jD4wZ-1280-80.jpg">
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                                                            <title><![CDATA[ DoubleVerify Employed To Authenticate Retail Media Advertising on Instacart ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-employed-to-authenticate-retail-media-advertising-on-instacart</link>
                                                                            <description>
                            <![CDATA[ Will provide viewability measurement and fraud detection ]]>
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                                                                        <pubDate>Thu, 12 Oct 2023 13:00:02 +0000</pubDate>                                                                                                                                <updated>Thu, 12 Oct 2023 14:24:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZQ4uNnuxm2xkFjJY4jD4wZ-1280-80.jpg">
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                                                            <title><![CDATA[ DoubleVerify Working With Google To Measure YouTube Shorts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-working-with-google-to-measure-youtube-shorts</link>
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                            <![CDATA[ Masthead and In-Feed video ads also authenticated ]]>
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                                                                        <pubDate>Thu, 27 Jul 2023 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Yrx97ibs7Nga4dnHiRZERL-1280-80.jpg">
                                                            <media:credit><![CDATA[Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ DoubleVerify, Roku Team Up To Fight Streaming Ad Fraud ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-roku-team-up-to-fight-streaming-ad-fraud</link>
                                                                            <description>
                            <![CDATA[ Companies detected SmokeScreen CTV ad scheme ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 13 Jul 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Jul 2023 14:16:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                            <title><![CDATA[ TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tvision-teams-up-with-doubleverify-to-bring-attention-metrics-to-ctv</link>
                                                                            <description>
                            <![CDATA[ Beta version of integration to be available in second half of 2023 ]]>
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                                                                        <pubDate>Tue, 13 Jun 2023 16:37:49 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Jun 2023 16:53:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PNFg88MRX8t4FpLeEvdthH-1280-80.jpg">
                                                            <media:credit><![CDATA[TVision]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[TVision Sensor]]></media:description>                                                            <media:text><![CDATA[TVision Sensor]]></media:text>
                                <media:title type="plain"><![CDATA[TVision Sensor]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Launches DV Marketplace Suite ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dv-marketplace-suite-launched-by-doubleverify</link>
                                                                            <description>
                            <![CDATA[ Platforms can measure inventory quality to determine value ]]>
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                                                                        <pubDate>Thu, 01 Jun 2023 14:03:23 +0000</pubDate>                                                                                                                                <updated>Thu, 01 Jun 2023 16:28:30 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ZQ4uNnuxm2xkFjJY4jD4wZ-1280-80.jpg">
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                                                            <title><![CDATA[ DoubleVerify Reports Big Increase in Q1 Net Income ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-reports-big-increase-in-1q-net-income</link>
                                                                            <description>
                            <![CDATA[ CTV measurement volume up 39% ]]>
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                                                                        <pubDate>Fri, 12 May 2023 12:59:55 +0000</pubDate>                                                                                                                                <updated>Mon, 15 May 2023 20:51:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                            <title><![CDATA[ Measurement From DoubleVerify Available to Netflix Ad Clients ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/measurement-from-doubleverify-available-to-netflix-ad-clients</link>
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                            <![CDATA[ Metrics provides on viewability and traffic validity ]]>
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                                                                        <pubDate>Mon, 20 Mar 2023 13:00:03 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Mar 2023 14:31:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mmYCsAftyNTrTyRUzS9AJE-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Netflix]]></media:description>                                                            <media:text><![CDATA[Netflix]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Claims to Have Solved Connected TV’s ‘TV Off’ Problem ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-claims-to-have-solved-ctvs-tv-off-problem</link>
                                                                            <description>
                            <![CDATA[ Ads not seen cost marketers more than $1 billion last year ]]>
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                                                                        <pubDate>Tue, 14 Feb 2023 14:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Feb 2023 14:45:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/n6JQyvZbUAdSMJUWaqq669-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[TV power button]]></media:description>                                                            <media:text><![CDATA[TV power button]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Gets MRC Accreditation for Attention Measurement System ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-gets-mrc-accreditation-for-attention-measurement-system</link>
                                                                            <description>
                            <![CDATA[ Metrics help drive campaign outcomes ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 04 Jan 2023 11:59:52 +0000</pubDate>                                                                                                                                <updated>Thu, 05 Jan 2023 00:31:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                            <title><![CDATA[ DoubleVerify Posts 30% Jump in Third-Quarter Earnings ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-posts-30-jump-in-3d-quarter-earnings</link>
                                                                            <description>
                            <![CDATA[ Ad-tech company raises full-year guidance in face of challenging ad environment ]]>
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                                                                        <pubDate>Wed, 09 Nov 2022 12:44:18 +0000</pubDate>                                                                                                                                <updated>Thu, 10 Nov 2022 02:33:58 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                            <title><![CDATA[ DoubleVerify Provides TikTok With Brand Safety Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-provides-tiktok-with-brand-safety-measurement</link>
                                                                            <description>
                            <![CDATA[ Expands earlier deal gauging viewability and invalid traffic ]]>
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                                                                        <pubDate>Thu, 03 Nov 2022 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/PPQmGjF6y3t4EBNrSBDqN7-1280-80.png">
                                                            <media:credit><![CDATA[TikTok]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[TicTok ad for Vrbo]]></media:description>                                                            <media:text><![CDATA[TikTok Vrbo]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Launches Attention Lab for Advertisers  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/attention-lab-for-advertisers-launched-by-doubleverify</link>
                                                                            <description>
                            <![CDATA[ Data used to boost campaign performance and produce outcomes ]]>
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                                                                        <pubDate>Wed, 05 Oct 2022 13:52:52 +0000</pubDate>                                                                                                                                <updated>Wed, 05 Oct 2022 14:35:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-sees-less-tv-off-ad-fraud-with-on-screen-certification</link>
                                                                            <description>
                            <![CDATA[ Certified campaign shows higher attention levels ]]>
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                                                                        <pubDate>Tue, 02 Aug 2022 14:44:57 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Aug 2022 15:11:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
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                                                            <title><![CDATA[ Ad Fraud Schemes Detected By DoubleVerify Jumped 70% in 2021 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ad-fraud-schemes-detected-by-doubleverify-jumped-70-in-2021</link>
                                                                            <description>
                            <![CDATA[ CTV growth increases risk for fraud but results in more attention by consumers ]]>
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                                                                        <pubDate>Mon, 16 May 2022 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 16 May 2022 11:09:10 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify CEO Sees Netflix Growing CTV Advertising By 50% ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-ceo-see-netflix-growing-ctv-advertising-by-50</link>
                                                                            <description>
                            <![CDATA[ Mark Zagorski expects 40 million subscribers to pick ad-supported version of Netflix ]]>
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                                                                        <pubDate>Thu, 21 Apr 2022 16:16:31 +0000</pubDate>                                                                                                                                <updated>Thu, 21 Apr 2022 17:49:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MrNjjp9hmSBss2zDkWdKvf-1280-80.jpg">
                                                            <media:credit><![CDATA[DoulbeVerify]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mark Zagorski ]]></media:description>                                                            <media:text><![CDATA[Mark Zagorski DoubleVerify]]></media:text>
                                <media:title type="plain"><![CDATA[Mark Zagorski DoubleVerify]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Detects $8 Million a Month ‘ViperBot’ Video Ad Fraud Scheme ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-detects-dollar8-million-a-month-viperbot-video-ad-fraud-scheme</link>
                                                                            <description>
                            <![CDATA[ Global racket affects CTV and mobile video ]]>
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                                                                        <pubDate>Thu, 24 Mar 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 25 Mar 2022 00:02:35 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
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                                                            <title><![CDATA[ NBCU Recognizes More Measurement Companies as Nielsen Alternatives ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcu-recognizes-more-measurement-companies-as-nielsen-alternatives</link>
                                                                            <description>
                            <![CDATA[ iSpot data will be available as currency for for transactions in upfront ]]>
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                                                                        <pubDate>Tue, 22 Mar 2022 15:00:05 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Mar 2022 17:16:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VqoPRFcXjftz7czHwByaKT-1280-80.jpg">
                                                            <media:credit><![CDATA[AuburnSky/Wikimedia Commons]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[NBC Studios in New York]]></media:description>                                                            <media:text><![CDATA[NBC Studios in New York]]></media:text>
                                <media:title type="plain"><![CDATA[NBC Studios in New York]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Says Net Income Rose 248% in Fourth Quarter ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubeverify-says-net-income-rose-248-in-fourth-quarter</link>
                                                                            <description>
                            <![CDATA[ Company forecasts 30% increase in revenue for 2022 ]]>
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                                                                        <pubDate>Fri, 25 Feb 2022 14:35:11 +0000</pubDate>                                                                                                                                <updated>Fri, 25 Feb 2022 17:13:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify, Comscore Team Up To Verify, Measure Audiences ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-comscore-team-up-to-verify-measure-audiences</link>
                                                                            <description>
                            <![CDATA[ Partnership counts ‘authentic ads’ on CTV, desktop and mobile ]]>
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                                                                        <pubDate>Thu, 24 Feb 2022 20:51:07 +0000</pubDate>                                                                                                                                <updated>Thu, 24 Feb 2022 21:17:24 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ampzTiRXxx9aw5rFmjJ39H-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A remote control pointing at a TV]]></media:description>                                                            <media:text><![CDATA[A remote control pointing at a TV]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Says CTV Fraud Schemes Could Have Cost Publishers $144 Million ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-says-ctv-fraud-schemes-could-have-cost-publishers-dollar144m</link>
                                                                            <description>
                            <![CDATA[ Several schemes were detected, blocked and neutralized ]]>
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                                                                        <pubDate>Thu, 03 Feb 2022 14:22:15 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Feb 2022 14:55:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVeirfy MRC]]></media:description>                                                            <media:text><![CDATA[DoubleVeirfy MRC]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVeirfy MRC]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Finds CTV Ads Running with TV Set Turned Off ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-finds-ctv-ads-running-with-tv-set-turned-off</link>
                                                                            <description>
                            <![CDATA[ Fully On-Screen product launched ]]>
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                                                                        <pubDate>Wed, 02 Feb 2022 14:00:25 +0000</pubDate>                                                                                                                                <updated>Wed, 02 Feb 2022 15:11:40 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                            <title><![CDATA[ Fraud Playing Scrooge as CTV Advertising Spikes During Holidays ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fraud-playing-scrooge-as-ctv-advertising-spikes-during-holidays</link>
                                                                            <description>
                            <![CDATA[ Bah, humbug! As advertising on connected TV spikes during the holiday season, fraud and invalid traffic are dropping lumps of coal into the industry’s wassail bowl. ]]>
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                                                                        <pubDate>Wed, 15 Dec 2021 13:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 15 Dec 2021 17:58:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
                                                            <media:credit><![CDATA[DoubleVerfify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Acquires OpenSlate To Enable Contextual Targeting ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-acquires-openslate-to-enable-contextual-targeting</link>
                                                                            <description>
                            <![CDATA[ Transaction valued at $150 million ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 09 Nov 2021 22:05:44 +0000</pubDate>                                                                                                                                <updated>Tue, 09 Nov 2021 23:02:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                            <title><![CDATA[ Expanded DoubleVerify, Innovid Integration Speeds CTV Campaigns to Air ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/expanded-doubleverify-innovid-integration-speeds-ctv-campaigns-to-air</link>
                                                                            <description>
                            <![CDATA[ Use of DV Video OminiTag gets automated ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 08 Nov 2021 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                            <title><![CDATA[ $6 Million a Month Screensaver CTV Fraud Caught by DoubleVerify ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dollar6-million-a-month-screensaver-ctv-fraud-caught-by-doubleverify</link>
                                                                            <description>
                            <![CDATA[ DoubleVerify said it detected a new fraud targeting the fast-growing connected TV ad market that has been creating invalid ads worth $6 million a month by hijacking the screen savers on CTV devices. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 12 Aug 2021 11:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 12 Aug 2021 11:10:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/jFQ5G34jSBJdYbqRGR2v2R-1280-80.jpeg">
                                                            <media:credit><![CDATA[Inside Self Storage]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Fraud is taking money away from media companies and advertisers]]></media:description>                                                            <media:text><![CDATA[Money Going Down the Drain]]></media:text>
                                <media:title type="plain"><![CDATA[Money Going Down the Drain]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ DoubleVerify Launches App-Level Brand Safety Tools For CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-launches-app-level-brand-safety-tools-for-ctv</link>
                                                                            <description>
                            <![CDATA[ DoubleVerify said it augmented its brand safety and suitability offering for the growing connected TV world that  include the ability to avoid selected categories and ratings at the app level. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 30 Jul 2021 04:21:00 +0000</pubDate>                                                                                                                                <updated>Fri, 30 Jul 2021 11:13:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8Ym8vKSVeoRQrCiNQRSYe3-1280-80.jpg">
                                                            <media:credit><![CDATA[DoubeVerify]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mark Zagorski]]></media:description>                                                            <media:text><![CDATA[Mark Zagorski]]></media:text>
                                <media:title type="plain"><![CDATA[Mark Zagorski]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ DoubleVerify Extends Brand Safety Tools to YouTube ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-extends-brand-safety-tools-to-youtube</link>
                                                                            <description>
                            <![CDATA[ Also offers Brand Safety Floor as a turnkey option ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 28 Jul 2021 10:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Jul 2021 11:01:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVeirfy MRC]]></media:description>                                                            <media:text><![CDATA[DoubleVeirfy MRC]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVeirfy MRC]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Gets MRC Accreditation For Systems That Analyze Connected TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-gets-mrc-accreditation-for-systems-that-analyze-connected-tv</link>
                                                                            <description>
                            <![CDATA[ DoubleVerify said it received  accreditation from the Media Rating Council for several of its systems for measuring and analyzing connected TV. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 23 Jul 2021 10:01:38 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Jul 2021 14:56:09 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVeirfy MRC]]></media:description>                                                            <media:text><![CDATA[DoubleVeirfy MRC]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVeirfy MRC]]></media:title>
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                                                            <title><![CDATA[ CTV Takes Lead in Video Delivery With Fraud Rates Falling: DoubleVerify ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ctv-takes-lead-in-video-delivery-with-fraud-rates-falling-doubleverify</link>
                                                                            <description>
                            <![CDATA[ Connected TV has become the No. 1 device for delivery of digital video in North America, according to a new report from DoubleVerify. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 08 Jul 2021 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Claims Its Video Filtering Reduced Fraud and Ad Quality Issues ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-claims-its-video-filtering-reduced-fraud-and-ad-quality-issues</link>
                                                                            <description>
                            <![CDATA[ Early adopters see 85% lower ad fraud and sophisticated invalid traffic by 85% ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 03 Jun 2021 13:30:00 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Jun 2021 17:19:18 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ No Vacation for Fraudsters as Travel Advertisers Return ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/no-vacation-for-fraudsters-as-travel-advertisers-return</link>
                                                                            <description>
                            <![CDATA[ With pandemic restrictions easing, companies in the travel business are advertising again, but they’re encountering fraud when buying digital advertising, DoubleVerify reports. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 19 May 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/s5n5a265epuvQZWuvDNxqc-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify logo]]></media:description>                                                            <media:text><![CDATA[DoubleVerify logo]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVerify logo]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Viant Aims To Prevent Fraud With DoubleVerify Integration ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/viant-aims-to-prevent-fraud-with-doubleverify-integration</link>
                                                                            <description>
                            <![CDATA[ Viant Technology said it has integrated DoubleVerify’s Inventory Quality Management system into its Adelphic advertising software. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 27 Apr 2021 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3xH4iLFDFS6nKjhUKthVZW-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Viant logo]]></media:description>                                                            <media:text><![CDATA[Viant logo]]></media:text>
                                <media:title type="plain"><![CDATA[Viant logo]]></media:title>
                                                    </media:content>
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                                <item>
                                                            <title><![CDATA[ DoubleVerify Stock Rises After Initial Public Offering ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-stock-rises-after-initial-public-offering</link>
                                                                            <description>
                            <![CDATA[ Advertising analytics and fraud protection company DoubleVerify started trading Wednesday on the New York Stock exchange Wednesday following its initial public offering. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 21 Apr 2021 17:54:30 +0000</pubDate>                                                                                                                                <updated>Wed, 21 Apr 2021 18:11:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVeirfy MRC]]></media:description>                                                            <media:text><![CDATA[DoubleVeirfy MRC]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVeirfy MRC]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Stops Ad Fraud Schemes Linked Under OctoBot ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-stops-ad-fraud-schemes-linked-under-octobot</link>
                                                                            <description>
                            <![CDATA[ Family of scams launched in November 2019 ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 20 Apr 2021 14:46:55 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Apr 2021 15:10:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/8RQWdHsAkwicUHtHM2uHH-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Graph shows how the Sneaky Terra and Multi Terra schemes were coordinated]]></media:description>                                                            <media:text><![CDATA[DoubleVerify Ad fraud OctoBot CTV]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVerify Ad fraud OctoBot CTV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ Doug Campbell Named Chief Strategy Officer at DoubleVerify ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doug-campbell-named-chief-strategy-officer-at-doubleverify</link>
                                                                            <description>
                            <![CDATA[ Exec previously was at Telaria ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 08 Apr 2021 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 08 Apr 2021 13:42:54 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/H7UPSQG24a37Ewd4ZQaHaK-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Doug Campbell, DoubleVerify]]></media:description>                                                            <media:text><![CDATA[Doug Campbell, DoubleVerify]]></media:text>
                                <media:title type="plain"><![CDATA[Doug Campbell, DoubleVerify]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/H7UPSQG24a37Ewd4ZQaHaK-1280-80.jpg" />
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                                                            <title><![CDATA[ NBCU, Ampersand, DoubleVerify Join Lineup for 2021 NewFronts ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcu-ampersand-doubleverify-join-lineup-for-2021-newfronts</link>
                                                                            <description>
                            <![CDATA[ 'Living the Stream' is the theme of digital content bazaar ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 06 Apr 2021 11:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/xQt8hCKzqJXKreXSj5CSiZ-1280-80.jpg">
                                                            <media:credit><![CDATA[IAB]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A NewFronts graphic]]></media:description>                                                            <media:text><![CDATA[A NewFronts graphic]]></media:text>
                                <media:title type="plain"><![CDATA[A NewFronts graphic]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ New $5 Million a Month Ad Fraud Hijacks Real CTV Device Sessions ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/new-dollar5-million-a-month-ad-fraud-hijacks-real-ctv-device-sessions</link>
                                                                            <description>
                            <![CDATA[ A new ad fraud scheme called SneakyTerra that manages to hijack real CTV Devices and could have cost advertisers more than $5 million, has been uncovered. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 04 Mar 2021 17:21:55 +0000</pubDate>                                                                                                                                <updated>Thu, 04 Mar 2021 20:18:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6Q7vhZ7DAQwC4SnN7UxqrF-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:description>                                                            <media:text><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:text>
                                <media:title type="plain"><![CDATA[Cash money DoubleVerify ad fraud CTV]]></media:title>
                                                    </media:content>
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                                                            <title><![CDATA[ MRC Accredits DoubleVerify For CTV Measurement ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mrc-accredits-doubleverify-for-ctv-measurement</link>
                                                                            <description>
                            <![CDATA[ DoubleVerify said it received Media Rating Council accreditation for its display and video ad impression measurement and filtration of invalid traffic over connected TV. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 14 Jan 2021 14:00:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVerify MRC]]></media:description>                                                            <media:text><![CDATA[DoubleVerify MRC]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Launches Platform for Publishers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-launches-platform-for-publishers</link>
                                                                            <description>
                            <![CDATA[ Digital media software company DoubleVerify launched a new platform for publishers that provides measurement and insights tools designed to deliver ads, assess inventory quality and maximize yield. ]]>
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                                                                        <pubDate>Wed, 02 Dec 2020 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVeirfy]]></media:description>                                                            <media:text><![CDATA[DoubleVeirfy]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Launches Video Brand Safety Product ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-launches-video-brand-safety-product</link>
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                            <![CDATA[ Video Complete adds filter for spots on connected TV ]]>
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                                                                        <pubDate>Thu, 19 Nov 2020 14:00:05 +0000</pubDate>                                                                                                                                <updated>Fri, 20 Nov 2020 01:47:00 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
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                                                            <title><![CDATA[ DoubleVerify Adds Brand Safety to Google’s DSP ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-adds-brand-safety-to-googles-dsp</link>
                                                                            <description>
                            <![CDATA[ DoubleVerify said it launched its Authentic Brand Safety system on Google’s demand-side ad buying platform Display & Video 360. ]]>
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                                                                        <pubDate>Mon, 02 Nov 2020 18:12:15 +0000</pubDate>                                                                                                                                <updated>Tue, 03 Nov 2020 14:31:12 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVeirfy]]></media:description>                                                            <media:text><![CDATA[DoubleVeirfy]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVeirfy]]></media:title>
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                                                            <title><![CDATA[ Group Makes $350 Million Investment in DoubleVerify ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/group-makes-dollar350-million-investment-in-doubleverify</link>
                                                                            <description>
                            <![CDATA[ DoubleVerify said that a group led by Tiger Global Management has made a $350 million investment in the digital media measurement company. ]]>
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                                                                        <pubDate>Wed, 28 Oct 2020 13:15:57 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Oct 2020 13:18:28 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/2pspZvVc96BPFnBomufuRZ-1280-80.png">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[DoubleVeirfy]]></media:description>                                                            <media:text><![CDATA[DoubleVeirfy]]></media:text>
                                <media:title type="plain"><![CDATA[DoubleVeirfy]]></media:title>
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                                                            <title><![CDATA[ Fall TV 2020: Keynote Targets Connected TV and Brand Safety ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fall-tv-2020-keynote-set-on-brand-safety</link>
                                                                            <description>
                            <![CDATA[ GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event at Fall TV 2020. ]]>
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                                                                        <pubDate>Mon, 31 Aug 2020 18:59:04 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Sep 2020 16:36:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                                                                                    <dc:creator><![CDATA[ Next TV Staff ]]></dc:creator>                                                                                                                                                <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/GdgZfkuF8w6EZw2Un7v5yP-1280-80.png">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Joe Barone of GroupM]]></media:description>                                                            <media:text><![CDATA[Joe Barone of GroupM]]></media:text>
                                <media:title type="plain"><![CDATA[Joe Barone of GroupM]]></media:title>
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                                                            <title><![CDATA[ DoubleVerify Report Highlights CTV Fraud ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-report-highlights-ctv-fraud</link>
                                                                            <description>
                            <![CDATA[ According to DoubleVerify’s 2020 Global Insights Report, fraudulent CTV traffic rates in the first quarter were up 161% from the first quarter of 2019. ]]>
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                                                                        <pubDate>Wed, 19 Aug 2020 11:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 19 Aug 2020 11:15:38 +0000</updated>
                                                                                                                                            <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mtrwf9rcAsbutzhPLiFaCo-1280-80.jpg">
                                                            <media:credit><![CDATA[Netflix]]></media:credit>
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                                                            <title><![CDATA[ Fact or Fiction: Busting Five Myths of CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/fact-or-fiction-busting-five-myths-of-ctv-advertising</link>
                                                                            <description>
                            <![CDATA[ "It's evident that CTV advertising is a highly effective way to reach audiences at scale with personalized messaging across multiple platforms. But to ensure that CTV campaigns are effective, media buyers need to be equipped with the right information so they can optimize their strategies accordingly and avoid fraud." -Matt McLaughlin, DoubleVerify and Nick Frizzell, SpotX ]]>
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                                                                        <pubDate>Mon, 27 Jul 2020 16:19:22 +0000</pubDate>                                                                                                                                <updated>Mon, 27 Jul 2020 19:04:21 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Nick Frizzell and Matt McLaughlin ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/2e4NvXwF5vjs8gwoftqAHA-1280-80.jpg">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
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                                                            <title><![CDATA[ DoubleVerify Offers CTV Ad Viewability Metric  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/doubleverify-offers-ctv-ad-viewability-metric</link>
                                                                            <description>
                            <![CDATA[ Measures on-screen completion for emerging platform ]]>
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                                                                        <pubDate>Fri, 17 Jul 2020 13:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 20 Jul 2020 14:14:22 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Zagorski Named CEO at DoubleVerify ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/zagorski-named-ceo-at-doubleverify</link>
                                                                            <description>
                            <![CDATA[ Mark Zagorski, who last month left Telaria following its merger with Rubicon Project, was named CEO of DoubleVerify. ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 02 Jul 2020 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                                                                <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ram4cvmVCvDAgNhDCmvG9X-1280-80.jpg">
                                                            <media:credit><![CDATA[DoubleVerify]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Mark Zagorski is bringing CTV experience to DoubleVerify]]></media:description>                                                    </media:content>
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