UltraViolet, the Hollywood-founded digital video locker that could never enlist key constituents including Disney, Apple, Amazon and Google, has finally called it quits.

The Digital Entertainment Content Ecosystem, which launched UltraViolet in 2012, sent out a note to the cloud-based locker’s 30 million users Thursday informing them that it will close on July 31. Users can still access their titles, and redeem codes for new ones, as usual over the next six months.

Once the UltraViolet library is closed, titles redeemed within the individual user libraries of participating online retailers including Vudu, FandangoNow and Flixter, will still be available. But a user who purchased, say for example, Crazy Rich Asians via Vudu on Aug. 1 will no longer be able to also access the title through the FandangoNow app. For that reason, UltraViolet is advising users to redeem their UltraViolet library titles with as many participating retailers as they can before the service shuts down.

UltraViolet was created amid the sunsetting of the DVD/Blu-ray era as a means of rekindling the collection bug among consumers with digital formats. In what was an entirely silo’d transactional business at the time, a movie purchased in Apple’s iTunes Store couldn’t be played via, say, the Vudu app, and vice versa. Or, a movie purchased on Blu-ray couldn’t be downloaded to a digital device, unless the movie was purchased again via digital store.

However, a movie purchased with an UltraViolet redeemable code—whether on disc or digital—could be accessed through any UltraViolet-participating retailer.

Related: Comcast Hooks Xfinity Digital Store to Movies Anywhere App

All the major Hollywood studios were onboard save for Disney, which instead opted to develop its own locker, Disney Moves Anywhere. Disney relaunched the service in 2017, removing its name from the brand.

With key digital stores that were holdouts for UltraViolet—iTunes, Amazon and Google Play—signed onto Movies Anywhere, key UltraViolet content constituents 20th Century Fox, Universal Pictures and Lionsgate switched sides. 

Comcast has hooked its transactional business, the Xfinity Digital Store, to Movies Anywhere, the digital locker founded by Disney and now jointly operated in partnership with Fox, Sony, Universal and Warner Bros.

Comcast customers who purchase more than 7,500 eligible movie titles through the Xfinity Digital Store can watch those films—as well as movies they purchase via other digital stores—with one unified app, the Movies Anywhere app.

Comcast is the first pay TV service to hook up a store to Movies Anywhere, operating alongside Apple’s iTunes, Amazon Prime Video, Vudu, Google Play, Microsoft Movies & TV and FandangoNOW

Those users who connect to Movies Anywhere for the first time will receive a digital copy of the film Happy Feet.

Free-to-download app service Movies Anywhere launched a year ago last month. The service recently said that more than 6 million consumers are using the service, transacting around 150 million titles.

“Comcast is one of the country’s leading pay TV providers with a customer base that, like ours, consists of people who are passionate about the movies they love,” said Karin Gilford, general manager of Movies Anywhere, in a statement.

“Xfinity X1 is the only platform that provides customers with seamless, integrated access to all of their entertainment choices within one user interface, whether that content is live, on demand, streamed, recorded, rented or owned,” added Daniel Spinosa, VP of entertainment services for Comcast Cable. “And by joining Movies Anywhere, Xfinity TV customers can now easily link their accounts across participating digital retailers and watch their consolidated digital library on X1, or anywhere in the country via the Xfinity Stream app and portal.”

FandangoNow, Fandango’s digital movie rental and sell-through service, has completed an integration with Movies Anywhere, the Disney-owned service that uses the KeyChest digital rights system.

With the digital tie-in, FandangoNow customers can use the Movies Anywhere platform, including apps and the web site, to access and view movies from studio partners that include Walt Disney Studios (including Disney, Pixar, Marvel Studios and Lucasfilm), Sony Pictures, Twentieth Century Fox Film, Universal Pictures (including DreamWorks and Illumination Entertainment), and Warner Bros.

Movies Anywhere estimates that its library holds nearly 7,500 digital movies, including the just-released Star Wars: The Last Jedi. Tied to that release, Movies Anywhere has added several profile picture options that, for example, let users pick from the Rebel Alliance Starbird, Stormtrooper or the First Order emblem.

Movies Anywhere supports several platforms, including Amazon Fire devices, Android and Android TV, Apple TV, Chromecast, iOS, Roku and web browsers.

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FandangoNow joins a growing group of digital retailers that support Movies Anywhere, including Amazon Prime Video, Google Play, Apple’s iTunes and Walmart-owned Vudu.

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“We are thrilled to welcome FandangoNOW, a go-to online destination for movie fans, as our newest digital retailer,” Karin Gilford, GM, Movies Anywhere, said in a statement. “Movies Anywhere is rapidly revolutionizing the way that consumers access and enjoy their digital movie collections. The app has been used to store over 100 million movies to date.”

Verizon Fios has signed on as the first MVPD to support Disney Movies Anywhere, the cloud-based electronic-sell through platform/digital locker for the Mouse’s mix of flicks.

The launch with Verizon coincides with Disney’s digital release of the new The Jungle Book.

Disney’s digital service, which offers more than 450 digital movies, including the Star Wars series and titles from Pixar and Marvel, launched in February 2014. Verizon launched its EST product in 2010.

Verizon Fios subs can now connect their digital movie collections with the Disney Movies Anywhere ecosystem. Those customers can also purchase Disney titles on that service and watch on Fios set-tops (via Fios on Demand), on smartphones and tablets with the Fios Mobile app. DMA also has an app that supports iOS and Android devices, Android TV devices, Amazon’s Fire tablets, Fire TV boxes and Fire TV Sticks, Roku players, and the Xbox 360.

In addition to Verizon Fios, DMA also works with a group of distribution partners that includes iTunes, Amazon Video, Vudu, Google Play, and Microsoft Movies & TV.

In concert with the Verizon deal, DMA said it will offer a free digital copy of Monsters, Inc. to new and existing members who connect an iTunes, Amazon Video, Vudu, Google Play, Microsoft Movies & TV or Fios through Wednesday, Sept. 7.

Comcast, which also has its own EST service, struck an expanded content licensing deal with The Walt Disney Studios in April to offer a selection of digital library titles and new releases as they become available via the Xfinity On Demand digital store. Comcast, however, does not currently link to the Disney Movies Anywhere platform. 

Consumers buying a Disney movie from either Apple TV or Google Play Store can watch the film on nearly all smartphones, tableta and digital devices, according to the Wall Street Journal.

Subscribers of Disney Movies Anywhere app can buy a copy of Maleficent or any Disney movie title offered through Google Play Store and watch it on an Apple TV device or iPad as well as through any portable Android device.  Prior to the deal neither Apple or Google allowed distribution of content across a competitor’s platform.

Both Apple and Google will pay Disney a wholesale rate for each film they sell and keep any profits, regardless of what device the consumer watches the film on, according to the Journal.