Latest from Next TV in Discovery-us-hispanic

Discovery Hispanic Networks Set Upfront Slate

Luke McCord — Mon, 11 May 2015 17:30:00 +0000

Discovery U.S. Hispanic announced Monday (May 11) the 2015-16 upfront slates for Discovery Familia and Discovery en Español.

Discovery en Español will expand its automotive and adventure programming nights with new series Cuban Chrome, Lost and Starving (working title) and documentary Lunar XPrize (wt).

In addition, the network will add natural history specials To Be King and Racing Extinction. Discovery en Español also will return Fast N’ Loud, Alaska: The Last Frontier and Naked and Afraid for new seasons.

Discovery Familia will amp up its beauty, home and cooking programming with new series Ramsey’s Kitchen Nightmares, How Do I Look, Buying Alaska and My Big, Fat Fabulous Life. It has put in new season orders for three Buddy Valastro series -- Cake Boss, Next Great Baker and Bakery Boss -- as well as Pregnant in Heels and What Not to Wear.

Reaching Hispanic Viewers Takes Multi-Language, Multi-Platform Approach #HispanicTV

thomas.umstead@futurenet.com (R. Thomas Umstead) — Thu, 02 Oct 2014 15:15:00 +0000

Programmers and distributors looking to reach Hispanic viewers will have to employ a multitude of strategies including providing multi-language and culturally-relevant programming on numerous distribution platforms to be successful, according to panelists speaking at Thursday’s Hispanic Tv Summit

Linda Ong, president of brand consulting TruthCo said bi-culturals who identify themselves as equally Latino and American are key to reaching a majority of Hispanic viewers because of they are socially integrated with all types of people while still identifying with their Hispanic culture. From a social media perspective, bi-culturals are tweeting and talking about Hispanic programming in English, which also reaches a general market audience.

“The best way to reach the audience is through bi-culturals – you can reach the abuela who doesn’t speak English because the bicultural is doing the translation … you can reach the children who are learning Spanish for the first time because they’re learning from their parents,” she said. “The bi-culturals are unlike any other market that we’ve seen in the way they use language and culture.”

Aldo DifFelice, president of Canadian-based TLN Telelatino Network, said it’s important to have both Spanish-language and English-language programming targeted to Hispanics to effectively reach Hispanic viewers.

In order for programming to resonate with Hispanic audiences, however it has to be authentic and relevant to viewers, according to Discovery U.S. Hispanic vice president of content Bilai Joa Silar.

Michael Garcia, chief creative officer for Televisa USA added that you need more than just an Hispanic actor or actress to make a show relevant to Hispanic viewers. “It’s not a situation where you can have just an actor even though there is a draw there. If you really want to get the audience, you have to make things that show and portray the lives of Hispanic viewers,” he said. “They want to see that their lives matter, and they want to see a character that reflects the reality of their life.”

Aymeric Genty, CEO of Alterna TV which distributes international multi-language channels, said it’s important to have a mix of both country or regional-specific channels and more general entertainment services to reach Hispanic viewers. He added that it’s imperative that distributors find ways of offering Hispanic-targeted channels on as many alternative digital platforms as possible to reach Hispanics viewers where they are consuming video.

“We have to makes sure that we don’t lose the ability to distribute these channels as widely as possible on all the platforms including digital,” he said. “We have to understand where the new viewing trends and consumption of video are and make sure that all the channels are represented on all platforms.”

Silar added that it’s important to find ways to bridge both digital distribution and television distribution of Hispanic programming. “We don’t want to erode our main business which is the linear channel, but we want to amplify and aggregate that viewership.”

Upfronts 2014: Discovery U.S. Hispanic Unveils New Programming

Will Hagle — Tue, 13 May 2014 21:30:00 +0000

Discovery U.S. Hispanic revealed its new programming slate during its upfront event at SIR Stage37 in New York today, emphasizing the global company’s increased focus on Hispanic audiences in the United States. Discovery, which reaches 2.5 billion homes worldwide, seeks to replicate at home the success its Spanish-language programming has achieved abroad in countries like Brazil, where it is the number one cable channel.

“The fact that Discovery en Español is the number two pay-TV channel for Hispanics in America is a huge piece of pride for us a company. We’re doing more original content, we’re driving it harder. It’s not just an important segment for us, but it’s a growing segment. You’ll see us spending more money on it here in the U.S. so we can grow it more,” said David Zaslav, President and CEO of Discovery Communications.

Discovery en Español’s primary programming focus has been on the expansion of Lunes de Motores (Motor Mondays), its thematic night of automotive content. The network detailed the premiere of Cromo Clandestino (Chrome Underground) as well as docu-series Texas Trocas, which follows the Mendez family, who own and operate a trucking business in Texas. Series such as El dúo mecánico will also return to Lunes de Motores.

In the adventure category, Discovery en Español announced new series Al límite, Islas mortales con Dave Salmoni, Sobrevivir and Sálvate si puedes, as well as returning series Supervivencia al desnudo.

The network also previewed Mago pop, an unscripted series which follows magician and illusionist Antonio Díaz.

Díaz performed twice during the presentation, and additional talent such as Cake Boss’s Buddy Valastro, Texas Trocas’ Mendez family, Islas Mortales’s Dave Salmoni, and Cromo Clandestino’s Antonio Brunet also appeared at the event.

Bilai Joa Silar, vice president of content for Discovery U.S. Hispanic, also touted Discovery Familia’s ability to reach a niche, family-oriented market of consumers.

"[Latinas] live fully-loaded lives, balancing many roles. Latinas blend traditional values with modern day goals to embrace both cultures. Discovery Familia is dedicated to things that Latinas value more, especially their families. Each night we reach them on topics from parenting to relationships, cooking to home improvement, beauty and health," said Silar.

Discovery Familia debuted new series Soy Muy Joven Para Esto,which follows women dealing with breast cancer, as well as the more light-hearted Desafio Fashionista.

Speaking to advertisers, Discovery U.S. Hispanic General Manager Ivan Bargueiras emphasized the event’s theme of “feel closer.”

“Last year we invited you to really get close to us, to feel the unique power of our programs, our talent and our viewers. You responded with the most successful upfront in history for U.S. Hispanic, so thank you all. This year, however, we’re going to invite you to feel even closer to the wonders of Discovery,” Barguerias said.