Demand Media, a company focused on digital content and advertising, has appointed Sean Moriarty as CEO and a member of its board in tandem with a $17 million acquisition of Saatchi Art, where Moriarty has been serving as CEO.

Demand Media, which announced the hire on Monday (August 11), said Demand Media co-founder and interim CEO Shawn Colo has been appointed president. Colo will also join the company’s board.

Before leading Saatchi Art, an online art gallery that shares similarities to Demand Media’s Society6 marketplace, Moriarty was CEO of Ticketmaster. Before that, he spent four years at IAC/Citysearch in the role of EVP of product and technology. Moriarty currently serves on the boards of Eventbrite, Metacloud, TuneIn, and the Pat Tillman Foundation.

“Sean is a proven leader and a strong operator with a broad range of experience that is uniquely suited to our business,” Colo said, in a statement. “I’m excited to be working closely with him as we enter the next phase of the company’s future.”

 “Demand Media is an innovative company with a passionate and creative team. Our businesses are very well positioned in large global categories that people care deeply about, including how-to, health and wellness, humor, and art,” Moriarty, added.

Demand Media said it expects the acquisition of Saatchi Art to contribute revenue of $0.5 million to $1 million per quarter and reduce adjusted EBITDA by $1 million to $1.5 million per quarter.

Demand Media posted a second quarter net loss of $14.3 million on revenues of $89.8 million, down from $101.1 million in the year-ago period.  

The over-the-top video venture formed by AT&T and The Chernin Group announced their first acquisition while also revealing Otter Media as the new name for the J.V.

Otter Media, a company focused on acquiring, investing in and launching OTT video services, has nabbed Creativebug Inc., a source for “high-quality online video arts and crafts instruction,” from Demand Media. Otter Media paid $10 million, according to this SEC filing.

San Francisco-based Creativebug was founded in 2012and features more than 300 online classes. Creativebug’s team, including new CEO Ursula Morgan; chief creative officer Jeanne Lewis; VP, operations & partnerships Julie Roehm; and VP, editorial Kelly Wilkinson will stay on with Otter Media. Lewis, Roehm and Wilkinson are co-founders.

According to the Creativebug site, the service offers some free content alongside paid offerings, including unlimited access to workshops for $9.95 per month, and an a la carte option that hawks single workshops starting at $9.95 each. Workshop categories include bookbinding, crochet, embroidery, felting, kids crafts, patchwork, stamping and home decor.

Creativebug taps into a craft market worth about $29 billion, Otter Media estimated, citing a study from 2011.

“Creativebug has inventively and successfully tapped into this powerful and engaged crafts audience who are passionate about making and creating,” said Sarah Harden, executive vice president at the Chernin Group, in a statement. “Online video is the perfect medium to connect leading artists to their audiences across the globe. And the team at Creativebug has built out a very strong leadership position in this category. We look forward to supporting their continued growth alongside our other offerings.”  

AT&T and The Chernin Group committed to invest $500 million in the venture when they announced it in April.

The J.V., which also holds a majority stake in Japanese anime and Asian content-focused OTT service Crunchyroll, is developing a strategy focused on subscription- and ad-supported VOD channels, as well as streaming services. The Chernin Group also has strategic investments in companies such as Fullscreen, Pandora, SoundCloud, and Flipboard.