Delivery Agent, the electronic commerce company that works with several TV programmers and made Katy Perry’s Super Bowl XLIX halftime show in 2015 “shoppable,” announced Thursday (September 15) that it had filed voluntary Chapter 11 bankruptcy and is seeking a sale.

San Francisco-based Delivery Agent filed for voluntary Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware, and announced it has obtained a commitment for debtor in possession financing that will, if approved by the court, will provide the Company with the necessary liquidity to maintain normal business operations during the Chapter 11 process.

The Wall Street Journal said the filing comes after Delivery Agent’s plans for an IPO failed, and that it hopes to clear more than $65 million in unsecured debt, noting that it had $20 million in unpaid bills after shutting down a Denver-based agency called The Band that serves as a sales representative for cable operators and satellite providers.

Delivery Agent said it will be soliciting competitive bids “with the goal of maximizing value for all stakeholders,” adding that the sale process is on a “fast track” that is aiming for completion by year-end.

Company founder and CEO Mike Fitzsimmons characterized this as “a very positive development for our company and our customers…Through these proceedings we’re initiating a process that preserves company value, allows the company to reorganize its business affairs, and establishes a necessary foundation for future growth and profitability."

RELATED: Delivery Agent Embeds ShopTV with Sony

“We will continue to deliver outstanding services to our partners today, throughout the Q4 holiday season, and beyond,” he added.

From the TV world, Delivery Agent’s list of clients include Discovery, NBCU, Fox, CBS, HBO, Showtime, CBS, FX, Turner, Comcast, Cablevision Systems, AT&T, and Verizon, among others, along with studios such as Lionsgate, Legendary, and Sony Pictures.

RELATED: Delivery Agent Helps Discovery Sell ‘Shark Week’ Merchandise

Per documentation tied to the filing, related debtors include Clean Fun Promotional Marketing, MusicToday LLC, and Shop the Shows LLC.

Matthew English, CTP and Howard Bailey, CTP of Arch + Beam are serving as the company’s financial advisors; Keller & Benvenutti LLP and Pachulski, Stang, Ziehl & Jones LLP are serving as legal advisors; and Houlihan Lokey is the Company’s investment banker.

Delivery Agent said it has again hooked up with Discovery Channel on a campaign that enables the programmer to sell “Shark Week” merchandise to viewers via Twitter, Samsung smart TVs and other connected devices.

During the one-week campaign, which got underway Sunday (June 5), a new item and a new deal will become available through Delivery Agent’s platform. Delivery Agent, for example, said it is offering exclusive Shark Week merchandise, including apparel and accessories, via Twitter’s “Buy Now” component. The Shark Week Twitter handle (@SharkWeek) has more than 256,000 followers.

This also marks the second consecutive year that Delivery Agent has shop-enabled Shark Week on connected TVs, the companies said, noting that last year’s TV-commerce campaign yielded a 2% engagement rate, with 91% of viewers who forwarded a shopping link to their mobile device clicking through to the official Shark Week online store. For this week’s campaign, viewers watching on Samsung connected TVs can start the purchasing process when an interactive overlay appears adjacent to the programming.  Upon selecting those interactive elements, viewers will receive a Web-based shopping link to mobile devices, where they can complete their purchases.

The Shark Week block has historically been a ratings winner for Discovery Channel.  Last August, the programming tilt broke records, earning the highest ratings ever for Discovery among total viewers and women ages 25-54, as well as women ages 18-49.

“Shark Week, which shows no signs of slowing down, has become a multimedia phenomenon. Fans are watching and engaging with the show through a multitude of platforms and devices,” Christine Wacker, director of commerce partnerships and consumer products, Discovery Channel, said in a statement. “As we developed our e-commerce strategy, it was only natural for us to bring the brand directly to our fans and allow them to activate through all of Delivery Agent’s commerce enabled consumer touch points - from social to mobile to television.”

“The team at Discovery has always been forward thinking as evidenced by their early insight into the value of combining commerce capabilities with TV programming,” added Delivery Agent CEO Mike Fitzsimmons.  “Our integration with leading social, mobile and television platforms provides Discovery with an omni-screen commerce experience that aligns with where and how their fans are engaging with content.”

Delivery Agent, the electronic commerce company that made Katy Perry’s Super Bowl halftime show shoppable, said board member James Peters has been appointed president and COO.

Peters, who reports to company CEO Mike Fitzsimmons and will be based on Delivery Agent’s headquarters in San Francisco, is taking on the role at Delivery Agent in “response to the company’s accelerated growth and sizable market opportunity,” the company said.

Peters, who will retain a spot on the Delivery Agent board, is a retail exec late of Ross Stores, Office Depot, and Staples.

"We are laser-focused on driving revenue through world-class omni-screen shopping experiences built to monetize entertainment content,” Fitzsimmons said, in a statement. “The addition of Jim to our team - a well-respected leader with a wealth of commerce expertise - will enable us to accelerate our growth and maintain our strategic focus.”

“As a Delivery Agent board member, it was evident that the company’s strategic priorities aligned with my expertise, and the company’s vision aligned with my passion for content and commerce,” Peters added.

From the TV world, Delivery Agent’s partners include NBC, Fox, CBS, HBO, Showtime, Comcast, Cablevision Systems, AT&T, and Verizon, among others. 

Delivery Agent said it has won a deal to enable Overstock to sell products to consumers directly via connected TVs using Delivery Agent's ShopTV t-commerce platform. The “Overstocktober” campaign, which runs through October 15, will enable viewers to purchase products directly from Overstock television commercials. 

“This agreement with Delivery Agent allows us to be one of the first major retailers to offer consumers the ability to make purchases directly from their televisions, and we’re excited for future possibilities of television commerce; including the potential to expand into in-show interactions,” said Overstock SVP of marketing Saum Noursalehi, in a statement.

Delivery Agent’s clients include NBC, Fox, CBS, HBO, Showtime, Discovery Networks, Comcast, Cablevision Systems, AT&T, and Verizon Communications, among others. Last year, Delivery Agent, in an effort to make it easier for consumers to make purchases via the remote control or second-screen apps, announced an integration deal with PayPal.