NBCUniversal has named Deirdre Brennan general manager of kids network Sprout.

Sprout has turned over its executive team since the departure of network president Sandy Wax last year.

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Brennan, who had been vice president of content at Corus Entertainment, will oversee oversee programming, marketing and business strategy at the 24-hour service aimed at pre-schoolers. She will report to Frances Berwick, president, Lifestyle Networks, at NBCU Cable Entertainment.

“Sprout is evolving and growing rapidly as we reinvent our business model to an originals-driven brand," Berwick said. "I’m thrilled to have a leader with Deirdre’s unparalleled experience drive this growth phase.”

Read more at broadcastingcable.com.