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                            <title><![CDATA[ Latest from Next TV in Decreases ]]></title>
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        <description><![CDATA[ All the latest decreases content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 31 Dec 2014 22:45:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ 2014: A Tough Ratings Year for Cable's Top 25 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/2014-tough-ratings-year-cables-top-25-386575</link>
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                            <![CDATA[ 2014: A Tough Ratings Year for Cable's Top 25 ]]>
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                                                                        <pubDate>Wed, 31 Dec 2014 22:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Reynolds ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="rUAy8nRyax4uV7z9aCJg73" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/rUAy8nRyax4uV7z9aCJg73.jpg" mos="https://cdn.mos.cms.futurecdn.net/rUAy8nRyax4uV7z9aCJg73.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>It was a good year in Bristol, Conn., where ESPN topped the Nielsen primetime charts among total viewers.</p><p>But that wasn’t the case for most of cable’s top 25 networks in 2014. Whether they lost eyeballs to original fare on Netflix, other unmeasurables on video-on-demand, tablets and mobile platforms, viewership that extended beyond  live+7 metrics or watchers who strayed to smaller networks, 18 of cable’s top 25 channels took it on the chin, losing footing versus 2013 levels – with notables like No. 2 USA Network, No. 4 Disney Channel, No. 5 History and No. 6 TBS all sustaining double-digit erosion.</p><p>For its part, ESPN saw its primetime audience edge increase 5% to 2.32 million viewers from 2.21 million in 2013, when it finished third, behind its puissant array of pro and college pigskin games.</p><p>Other gainers, according to a Disney Media Networks analysis of Nielsen data -- live +7 from Dec. 30, 2013 through Dec. 14, 2014 and live+same-day from Dec. 15 through Dec. 28 – were ninth-ranked Discovery, up 2% to 1.39 million viewers from 1.37 million in 2013, and No. 10 HGTV, which grew 5% to 1.34 million from 1.28 million.</p><p>Elsewhere, No. 18 TLC inched up 1% to 1.07 million from 1.06 million. Spike rose 4% to 905,000 from 873,000 to finish 22nd, ahead of No. 23 Hallmark Channel, which benefited from a strong performance from its cadre of Christmas movies, to notch 3% improvement to 894,000 from 868,000 in 2013. ID, though, was the big gainer, scoring a 13% advance to 821,000 watchers from 724,000, as it ranked 24th overall.</p><p>For the rest of the top 25, the numbers skewed wrong.  No. 2 USA fell from its usual top perch, shedding 21% to 2.13 million watchers from a sector-best 2.69 million in 2013. With its competitors losing more ground, TNT moved up from fifth to third, averaging 1.99 million, 4% less than its 2.08 million mark the prior year. Leading the pack, TNT registered six of basic cable's top 15 original dramas, with stalwarts like <em>Rizzoli & Isle</em>s, joined by newcomers <em>The Last Ship</em> and <em>The Librarians</em>. </p><p>Sliding from second in 2013, fourth-ranked Disney Channel saw its total viewership decline 22% to 1.91 million from 2.44 million, while fifth-place History was off 14% to 1.82 million from 2.02 million in 2013, when it ranked fourth.  TBS stayed sixth, even though it decreased 10% to 1.817 million from 2.02 million.</p><p>ESPN and USA were the only cable networks to average more than 2 million watchers in primetime during 2014, versus six the prior year.</p><p>Cable news leader Fox News Channel lost 1% of its average audience to 1.78 million from 1.79 million, but remained in seventh place. FX maintained its eighth-place spot, despite a 4% decrease to 1.40 million watchers from 1.47 million.  </p><p>Missing the bump from the final run of Emmy winner <em>Breaking Bad</em>,  11th-ranked AMC dropped 4% to 1.33 million from 1.39 million, despite the runaway success of <em>The Walking Dead</em>, which tallied 16 of cable’s largest  20 audiences in 2014.</p><p>Cartoon Network was 12th with 1.28 million, down 8% from 1.40 million in 2013. A&E, seeing docuseries hit <em>Duck Dynasty</em> cool, plummeted 30% to 1.26 million from 1.79 million.</p><p>ABC Family was No. 14, dipping 2% to 1.20 million from 1.22 million, ahead of Syfy, which lost 7% to 1.113 million from 1.19 million, despite the publicity and social whirl for the second <em>Sharknado</em> telefilm.</p><p>No. 16 Lifetime and No. 17 Adult Swim were both off 13% to 1.111 million and 1.08 million. While No. 18 TLC pushed up, the next three services, Food Network, Nick at Nite and Bravo, receded at respective clips of 5%, 2% and 4% to 1.067 million, 1.065 million and 968,000 watchers.</p><p>With Spike, Hallmark and ID all to the good, MTV was the last member of cable’s top 25 to retreat, down 4% to 778,000 from 813,000.</p>
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